HOLIDAYCHECK GROUP COMPANY PRESENTATION

Transcription

1 HOLIDAYCHECK GROUP COMPANY PRESENTATION

2 Agenda Who we are Drivers of growth Financials Outlook Appendix 2

3 Who we are 3

4 The HolidayCheck Group Four leading portals with a strategic focus on local markets DACH and BENELUX We focus on secured relaxing holidays DACH HolidayCheck hotel review and booking platform Driveboo car rental comparison BENELUX Zoover hotel review platform Meteovista weather platform Corporate Presentation 4

5 Our unfair advantage Wealth of data helps us provide the best recommendations USERFLOW USERFLOW REVIEW PLATFORM Strong and established brand with Urlaubers Focus on sun & beach destinations rather than cities & POI SEO and direct traffic BOOKING PLATFORM Comprehensive compilation of all tour operators State of the art user flow Service center with 100 agents to provide personalized service and recommendations Combination of paid and unpaid traffic allows for superior unit economics Virtuous circle of recurring customers Corporate Presentation 5

6 Our eco system: A unique combination of a platform & pipeline business REVIEWERS SHARE ADVERTISERS ADVERTISING PLATFORM BUSINESS: User Generated Content (UCG) DECIDE Hotel HOLIDAYCHECK GROUP DATA & PERSONAL SERVICE URLAUBERS* PIPELINE BUSINESS: Online Travel Agency (OTA) INVENTORY CONTRACT BOOK HOTELS TOUR OPERATORS PAYMENT Corporate Presentation 6 *German term for holidaymaker, vacationer

7 Our vision We are the most Urlauber*-friendly company in the world We make our Urlauber s* experience better every day!! We offer the most trustworthy platform for holidays. With us Urlaubers find the perfect holiday in a fast, easy and inspiring way and can instantly book it! *German term for holidaymaker, vacationer Corporate Presentation 7 Our mission

8 Our unique DNA allows us to focus on local unserved customer needs: trust & convenience Today booking a package holiday online is still way too complex There is a lack of convenience as well as and a lack of trust into online players. 2/3 of all vacation packages in DACH are booked offline We aim to change that! Both HolidayCheck and Zoover were founded as hotel review portals Both are local champions in their market Therefore it s in our DNA to create transparency first, and connect Urlaubers* with Urlaubers in order to find the perfect holiday Therefore we are always on the side of the Urlaubers Corporate Presentation 8 *German term for holidaymaker, vacationer

9 Our focus on secured relaxing holidays allows us to deliver to specific local customer needs Therefore we focus on secured relaxing holidays (warm water short-haul) Therefore we focus on our customers from DACH, Benelux & Poland Therefore our target group is customers who wish to know what to expect on their holiday We have a focus on predictable travel e.g. Package travel Corporate Presentation 9 *German term for holidaymaker, vacationer

10 Strong economic fundamentals There is significant headroom for online travel agencies Overall demand remains relatively healthy, despite adverse external events Impact on the overall travel behaviour (revenue HC) Corporate Presentation Overall Egypt Greece Spain Spain Turkey Military Arab Military coup in revolutions coup Egypt attempt in Turkey 10 Still a lot of growth potential for package holidays online Proportional breakdown of travel bookings in Germany (2016) Offline Online 28% 72% Flight / Train 56% 44% Hotel 67% 33% *Package Package is key segment for HolidayCheck Today still offline dominated Total size of German travel market 2016: ~55 bn; Thereof package: ~16 bn *All privately booked trips with a duration of at least 2 days and one pre-paid element, at least Source: Own estimate based on the GfK Travelscope 2.0 survey

11 Drivers of growth 11

12 User experience We are able to improve user experience more easily after our IT migration CROSS-DEVICE OPTIMISATION Google Accelerated Mobile Pages (AMP) launched SIMPLIFICATION Online booking processes (currently avg. 23 site visits, clicks) Bulk picture upload for reviews Integration of Peakwork platform (higher data quality) PERSONALISATION With our passion search holidaymakers can search our reviews by key words, e.g. water park or snorkeling in order to find the hotels that fit their personal interest best Corporate Presentation 12

13 Customer service We invest in service to differentiate ourselves from offline travel agencies OUR HEADSTART We connect people with people We know what customers want: #1 review site in DACH and Benelux That is how we can compete with offline travel agencies DIFFERENTIATION VIA SERVICE Regulation fixes retail prices for package holidays without allowing re-sellers to discount Only service makes a difference! SERVICE COSTS Ticket value high enough to support phone vending Our service center with 150 skilled travel agents is a sales channel, not a call center Corporate Presentation 13

14 Brand marketing We launched our campaign Buch Dein Ding! (Book Your Thing!) in June 2017 TARGETED MEDIA MIX Selected TV stations, leading news portals (bild.de, focus.de), YouTube and outdoor advertising GOALS Strengthen brand awareness and draw particular attention on booking opportunity OUTLOOK Campaign to be continued in H and 2018 on a sustainable basis Corporate Presentation 14

15 People ATTRACT BEST TALENTS One of the most stringent recruiting processes in the industry New HR-initiative called Talent2020 We hire not from the best travel companies, but from the best companies, e.g CEO Group: Amazon 2017 CFO Group: ebay, Mc Kinsey, Burda Group 2017 CTO, CPO Group: Amazon 2017 Director HR Group: Amazon 2017 Director Busines Dev. Group: Mc Kinsey, Deliveroo 2017 CEO HolidayCheck: Google, Internal We want to be the best team in the travel industry MOTIVATE TALENTS Share buyback with purpose of offering shares to employees INVEST IN TALENT Continued investment into headcount in customer-facing service center and web-developers To be continued in H and 2018 on a sustainable basis Corporate Presentation 15

16 Strategic areas of development Our way to excellence Transformation Delivery Differentiation Leverage Strategic areas of development Marketing Efficiency Customer Experience Team Quality Tech Excellence Corporate Presentation 16

17 Financials 17

18 HolidayCheck Group financials in Q Invest in brand marketing and new hires In EUR million Q Q Change Revenue % / +8.6 Marketing expenses % / +2.9 Personnel expenses % / +4.1 EBITDA EBITDA margin % % -3.5 Operating EBITDA Operating EBITDA margin % % -56% / -1.6 Depreciation % / +0.4 EBIT EBIT margin % % >100% / -3.8 Financial result EBT EBT margin % % -4.0 Consolidated net result of continued operations >100% / -4.1 Consolidated net result >100% / -3.8 EPS of continued operations (in EUR) Corporate Presentation 18

19 Outlook 19

20 Outlook 2017: Our invest areas Our invest areas in Q4 2017: Package: core product experience Hotel only: continue to grow Scale travel center by hiring further employees Final preparations to launch totally new cruise experience Build where we can, buy where we need Corporate Presentation 20

21 Outlook 2017: We stick to our guidance Guidance 2017: October well on track Revenue guidance of +7 11% yoy Q4 2017: We will continue to invest in people, tech and esp. in brand marketing Op. EBITDA guidance remains at EUR -5 to 0m Well on track to grow in upper third of FY revenue and op. EBITDA guidance corridor We are hunting the big game! Our long-term ambition: Sustainable double-digit growth Invest now to gain leverage on personnel and marketing costs in out years Corporate Presentation 21

22 Appendix 22

23 Investment areas 2017 a status report Invest in brand marketing: Book your thing! campaign is a encouraging success to improve future brand awareness Invest in customer service: Well on track to differentiate ourselves from offline and online travel agencies Invest in data intelligence: Accelerated investment in real-time and self-learning systems to increase value to customers Invest in product development: Incremental investment in new businesses and new experiences for our Urlauber Corporate Presentation 23

24 Recognized as Best in Class but never satisfied It s still day 1, so we keep on investing into Tech in order to improve HOLIDAYCHECK MIETWAGENCHECK Corporate Presentation 24

25 Strategic areas of development Financials TRANSFORMATION DELIVERY DIFFERENTIATION LEVERAGE 3.5% underlying revenue growth Guidance: 7-11% revenue growth Double digit revenue growth Leverage cost base EBITDA EUR 2.8m EBITDA EUR -5m 0m Fully amortised fix costs Corporate Presentation 25

26 Potential market sectors in DACH & Benelux Segments in the recreational travel market we do not yet address* Package holidays offline; 16.5 bn Packaged roundtrips; 14 bn Package holidays online; 8,3 bn Rental homes; 8.3 bn Cruise; 4.2 bn Short-trip/Wellness; 3.9 bn Other; 0.8 bn Corporate Presentation 26 *gross revenue 2016; own estimation based on travel industry data

27 Share data Segment Prime Standard ISIN DE Security ID number Management; 0,40% Treasury shares; 1,40% Free float; 39,50% Symbol Type of stock HOC No-par-value bearer shares Burda Digital; 58,80% Current share capital EUR 58,313,628 subdivided into 58,313,628 shares Corporate Presentation 27

28 Financial calendar 29 November German Equity Forum 2017 Frankfurt/Main, Germany 21 February Oddo BHF German Conf. Frankfurt Germany 20 April Bankhaus Lampe Germany Conf. Baden-Baden, Germany NOV 2017 JAN 2018 FEB 2018 MAR 2018 APR 2018 JUN January Oddo BHF Forum 2018 Lyon, France 21 March January Final Results June AGM Haus d. Bayerischen Wirtschaft, Munich, Germany Corporate Presentation 28 * Provisional dates

29 Contact Georg Hesse CEO Markus Scheuermann CFO Nate Glissmeyer CPO/CTO Armin Blohmann Director Group Comm. & Investor Relations HolidayCheck Corporate Presentation 29

30 Disclaimer This presentation contains 'forward looking statements' regarding HolidayCheck Group AG, including opinions, estimates and projections regarding HolidayCheck Group AG s financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of HolidayCheck Group AG to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by HolidayCheck Group AG with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning HolidayCheck Group AG. HolidayCheck Group undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise. Corporate Presentation 30