Your Marketing. Step-Up Marketing Opportunities. International Woodworking Fair, LLC is owned and sponsored by

Transcription

1 Step-Up Your Marketing Marketing Opportunities International Woodworking Fair, LLC is owned and sponsored by

2 Dear IWF 2014 Exhibitor, We always strive to bring the largest and most qualified audience of buyers in the industry to IWF and we want to be sure we offer you the tools to get their attention. We encourage you to take advantage of these marketing and promotional opportunities to increase sales, booth traffic and create brand awareness. These unique marketing opportunities provided by IWF and our vendor partners are very cost-effective methods of reaching your target audience of IWF buyers before and during the show. We are sending this brochure to let you know what marketing and promotional opportunities will be available to your company for IWF This will help you determine your costs while you are preparing your marketing budget for the show. To stretch your marketing dollars be sure to review our combination packages. The idea is simple, the more you buy, the larger the discount. You can save from 10% to 25% by purchasing a pre-set package or by creating your own. Each show we try to offer something new to help you increase your ROI. This year we have several new opportunities to help you achieve that goal. These items have a icon next to their name. Please contact us if you have any questions or need more information about these opportunities for the IWF Sincerely, Your IWF Sales Team sales@iwfatlanta.com or call

3 Pre-Show Advertising and Promotion Opportunities The Digital Atlanta Advantage Magazine... Sales Open: May 21, 2013 Strategically timed to reach potential buyers 12 weeks before IWF 2014, the Digital Atlanta Advantage Magazine will serve as a special preshow planning guide, and will include: show information, exhibitor listing, Georgia World Congress Center floor plan, technical conference information, travel information, housing form and registration information. Twelve pages of advertising are available for $1,000 each in this comprehensive guide to IWF IWF Co-Op Program...Deadline: May 4, 2014 Have the Digital Atlanta Advantage Magazine sent to your customers and prospects at no cost to you with the IWF Co-Op Program. Participating in this one-time campaign is a great way to ensure your current and potential customers learn about IWF. IWF Pre-Show Registration List Rental... No deadline As an exhibitor, you have access to the IWF 2014 pre-registered list of buyers. Sending a pre-show direct mail promotion or to this targeted list of buyers is an excellent way to help your company stand out among the other exhibiting companies at IWF myiwf Planner Online Listing and Upgrades... No deadline A free service that automatically matches and selects the best possible connections for IWF 2014 participants based on the information they provide. It automatically matches you with registered attendees, lets you promote your products, publish news releases and schedule meetings before, during and after the show. Upgrades to your free listing are available for purchase. From $100 to $2,500. Direct Mail Sponsorships... Sales Open: May 21, 2013 A limited number of company logo placements on IWF direct mail pieces are available on a first come, first served basis for a cost of $1,000 per each logo. Contact Jim Wulfekuhle for more information. I-channel Sponsorships... Sales Open: May 21, 2013 IWF is offering the opportunity to gain brand exposure by highlighting your company in IWF's electronic newsletter, I-channel. Advertising positions are available on a first come, first served basis for a cost of $500 each or as an exclusive for $2,500. Contact Jim Wulfekuhle for more information. Product Spotlights... Sales Open: May 21, 2013 Take advantage of the opportunity to bring your products into the spotlight by highlighting them in IWF electronic advertising pieces for a cost of $1,000 each. Contact Jim Wulfekuhle at IWF for more information. Registration Confirmations... Sales Open: May 21, 2013 This is an exclusive opportunity to have your company's branding seen by the attendees that register in advance for the show and receive an electronic confirmation from IWF's registration company. The cost is $5,000 and is available on a first come, first served basis. Contact Jim Wulfekuhle for more information. Housing Confirmations... Sales Open: May 21, 2013 This is an exclusive opportunity to have your company's message seen by attendees that book their hotel reservations in advance and receive an electronic confirmation from IWF's housing company. The cost is $5,000 and is available on a first come, first served basis. Contact Jim Wulfekuhle for more information. IWF Website Rotating Banners... Sales Open: May 21, available first-come, first-serve banners. $2,000 per banner for May 21, 2013 to Dec. 31, One banner per company. Product Category Meter Board On-Site Marketing...Sales Now Open Your company logo and booth number will be listed on a meter board sign promoting the product category for example Decorative Hardware or CNC Routers. Contact Jim Wulfekuhle for more information at jamesw@iwfatlanta.com IWF America's International Reception for Canada and Latin America...Sales Now Open Two Events, one place- IWF 2014 The America's reception will host two co-located events that will take place on August 21st, 2014 at the Georgia World Congress Center. The two events will take place in separate ballrooms and will host two invited groups of Canadian and Latin American attendees. Canada reception - 4 remaining sponsorships - $3,000 Latin America reception - remaining sponsorships - $3,000, or sponsor both for $5,000 For more information on sponsoring this event, please contact Jim Wulfekuhle at jim@iwfatlanta.com. Contact: Jim Wulfekuhle, International Woodworking Fair Phone: jamesw@iwfatlanta.com 3

4 myiwf Show Planner Online Listing and Upgrades Coming online in November 2013 myiwf Planner is a free service that automatically matches and selects the best possible connections for IWF 2014 participants based on the information they provide. It automatically matches you with registered attendees, lets you promote your products, publish news releases and schedule meetings before, during and after the show! Expand Your Network of Contacts: Search, match and connect with your peers and colleagues and interested attendees! Begin Connecting Today: Start networking before the event begins! Schedule Times to Connect: Plan meetings at the show with attendees and exhibitors Build Business Relationships: Grow your network of industry contacts! Promote Products and Services: Create product listings and company descriptions for attendees searching online for IWF 2014 exhibitors. Access to myiwf Planner is available to all registered attendees. Take advantage of this free tool to promote your company by logging into your myiwf Planner Account and completing your free company profile, additional Exhibitor information, product listings, news releases and any show specials you may offer. myiwf Planner will automatically match you to qualified attendees using this information. Purchase Enhancements to Increase Your Company s Visibility You can increase your company s visibility on myiwf Planner by purchasing it directly online in the myupgrades portion of the myiwf Planner exhibitor area. Upgrades include: 1. Add a logo to your listing: Market your IWF 2014 presence by displaying a logo in your online listing and the interactive exhibitor directory and in the printed Official Fair Directory. 2. Advertise on the Interactive Event Map Most buyers plan their expo plan from the event map floor plan screens online. Increase your ROI by advertising in one or more of the three high visibility zones and by directing traffic to you on-line listing. 3. Buy featured listing for searched keywords Your company listing will be shown as a featured exhibitor at the top of the results page when an attendee or buyer searches using the keyword purchased. 4. Add a video to showcase your products and services Stand out from the competition! Engage visitors by adding an eye-catching digital video to your on-line listing. 4

5 On-Site Advertising and Promotion Opportunities Marketing & Promotion Combination Packages... Sales Open: May 21, 2013 Purchase a combination of marketing and promotion opportunities and get a discount. Four levels to choose from or create your own. Save 10% to 25% off package purchases. Education Session and Symposium Sponsorships... Sales Open: May 21, 2013 Exhibitors will have the opportunity to sponsor IWF education sessions and fully day symposiums. At $1,000 up to $5,000. IWF Technology Theatre Presentations... Sales Open: May 21, 2013 Each exhibitor has the opportunity to give 20 minute presentations to IWF attendees. $750 each. Pocket Guide Advertising... Sales Open: May 21, 2013 The IWF 2014 Pocket Guide will be like no other information source at IWF. It will be available with the Official Fair Directory, which will be given to all buyers in attendance as they register to help them navigate around IWF. Prices begin at $750 each. 12 remaining. The IWF 2014 Official Fair Directory Advertising... Sales Open: May 21, 2013 The directory is distributed to all buyers at IWF and is used throughout the four-day show to help them locate your booth.advertising spots are available. Price for regular position ads are $1,300 each. IWF Official Fair Directory and myiwf Planner Online Multiple Listings...Sales Open: May 21, 2013 If your company is known by more than one name, a multiple listing in the IWF Official Fair Directory and in your myiwf Planner online listing will help buyers find you during and after IWF. Prices are $150 to $1,705 each. 1 Special position spot remaining. IWF Official Fair Directory and myiwf Planner Online Logo Listings...Sales Open: May 21, 2013 Make your complimentary Official Fair Directory listing stand out on the page by publishing your company logo just above your company name, booth number, address, contact information and company product description. With the purchase of a logo in the Fair Directory you also receive a logo in your myiwf Planner listing online. $ special position spot remaining. Badge Lanyard Distribution... Sales Open: May 21, 2013 An exclusive opportunity to raise awareness of your company name. Each person attending IWF will receive a lanyard providing your company maximum exposure. $5,000. IWF Press Room Sponsorship... Deadline: None Get the press members attention at IWF 2014 and sponsor a breakfast or lunch for the media. Indoor Banner Advertising... Sales Open: May 21, 2013 Purchase an eye-catching banner inside the Georgia World Congress Center and increase your visibility. From $4,000 to $10,000. Column Wrap Advertising... Sales Open: May 21, 2013 These backlit Column Wraps, also known as kiosks, are large, customized, advertisements and an excellent way to promote your advertising message. $1,875 per panel. Indoor Flag Advertising... Sales Open: May 21, 2013 Purchase an eye-catching flag inside the Georgia World Congress Center and increase your visibility. $1,750 each. New Product Showcase Entries... Sales Open: May 21, 2013 Create the recognition your New Products deserve! Your products will be on display in a high visibility area which is a Must-See for all buyers coming to the show. $175 per entry. Student Design Emphasis Competition Sponsorship... Sales Open Contact IWF staff for more information. $5,000 exclusive. 5

6 Marketing & Promotion Combination Packages Sales Open: May 21, 2013 Cost: varies Gain higher visibility during IWF (and save money) by purchasing a Marketing and Promotion Combination Package Your company name and advertising message can be displayed multiple times in a variety of ways during IWF - all at a discount - with the purchase of one of these Combination Package Levels. LEVEL 1 Directory Ad (1-page, 4-color)... $1,300 Column Wrap (back lit)... $1,875 Total without discount... $3,175 Discount... 10% ( you save $317.50) Package Cost... $2, LEVEL 2 Directory Ad (2-page, 4-color)... $1,850 2 Column Wraps (back lit)... $3,750 Total without discount... $5,600 Discount... 15% (you save $840) Package Cost... $4,760 LEVEL 3 Directory Ad (2-page, 4-color)... $1,850 2 Column Wraps (back lit)... $3,750 Indoor Banner (3' x 8')... $4,000 Total without discount... $9,600 Discount... 20% (you save $1,920) Package Cost... $7,680 You can also create your own combination package by choosing from the following items. Indoor Banners Column Wraps Indoor Flags IWF Directory Ads (regular position only) Directory Logos New Product Showcase Entries myiwf Planner Online Listings Discounts will apply at these price points: Purchase $3,175 get 10% discount Purchase $5,600 get 15% discount Purchase $9,600 get 20% discount Purchase $11,600+ get 25% discount LEVEL 4 Directory Ad (2-page, 4-color)... $1,850 2 Column Wraps (back lit)... $3,750 Indoor Banner (4' x 20')... $6,000 Total without discount... $11,600 Discount... 25% (you save $2,900) Package Cost... $8,700 To order a package complete the form on the next page or contact Kevin Holtzclaw. For more information, contact: J. P. Roberts jp@iwfatlanta.com International Woodworking Fair LLC 3520 Piedmont Road NE, Suite 120, Atlanta, GA USA Phone: Fax:

7 IWF Technology Theatre Presentation Order Form Sales Open: May 21, 2013 Cost: $750 each IWF 2014: Each exhibitor has the opportunity to create strong brand awareness for their company s products, services and latest technology advancements during a 20 minute presentation to the IWF attendees as an industry expert! How does it work? IWF will offer the opportunity, on a first-come, first-serve basis, for exhibiting companies to purchase individual 20 minute presentation time slots which will be scheduled at intervals during the first three days of the show. There are a maximum of 20 time slots a day beginning at 10 am and ending at 4 pm. There is a 10 minute break between each time slot and an hour break at noon. The cost is $750 for each 20 minute presentation time slot which will be sold on a first come, first served basis. With each 20 minute presentation time slot purchased, one product entry for the New Product Showcase is included (a $175 value). The Technology Theatres will be placed in high visibility locations within the exhibit halls and adjacent to the New Product Showcase (See diagram on the following page). Each Technology Theatre will include a riser stage with podium, sound system with microphone, screen with data projector and laptop plus one a/v technician during all presentations. IWF will produce signs listing presentation schedule for each day which will be on display at the Technology Theatres The Technology Theatre presentations are open to all IWF attendees and exhibitors. There will be seating for approximately 50 people in the Theatre that will be available on a first come first served basis. Contact Jim Wulfekuhle for more information about presentations and time slot availability Advance payment in full is required with the return of this order form. Presenting companies must be contracted exhibitors in IWF Exhibiting Company Booth # Contact Title Address City State Zip Country Telephone Fax Credit Card Information: Amex Visa MasterCard *CVV Code Credit Card Number: expiration date: Card Holder Name: Card Holder Signature: *The security code is a 3 digit number on the back of a Visa or MasterCard and is a 4 digit number on the front of American Express Return this completed form with full payment to: Jim Wulfekuhle, International Woodworking Fair LLC 3520 Piedmont Road NE, Suite 120 Atlanta, GA USA Fax: Ph: jamesw@iwfatlanta.com IWF Use Only Received Notified Materials Received Photocopy this form for your records 7

8 Located in Buildings A & B on Show Floor 2014 IWF 2014 Technology Theater and New Product Showcase Display 8

9 Reach Your Customers 2014 For more information: PHONE: FAX: