Increase Online Sales Through. Viral Social. How to Build Your Website Traffic and Online Sales Using Facebook, Twitter, Viand; : t3 nked I n
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1 Increase Online Sales Through Viral Social How to Build Your Website Traffic and Online Sales Using Facebook, Twitter, Viand; : t3 nked I n
2 Preface 13 Introduction 19 What You Will Find in this Book 23 Chapter i: Your Social Networking Business Briefing 25 How Social Networking and Viral Marketing Create Viral Social Networking 28 Overviews, Popularity, and Member Demographics of Facebook, Twitter, and Linkedln 32 Facebook overview..\. 35 Twitter overview 37 Linkedln overview 39 The Three Cs of Viral Social Networking 42 Step 1: Decide which Social Networks are Ideal for Your Business Goals 45 Chapter 2:Facebook Fundamentals 49 Creating Your Facebook Account 50
3 Finding Facebook Friends 50 Completing Your Facebook Profile 51 Updating Your Facebook Profile Photo 53 Facebook Account and Privacy Settings 54 Writing Your First Facebook Status Update 55 Writing on a Friend's Facebook Wall 57 Inbox Messages 58 Creating A Facebook Official Page for Your Business 59 Chapter y Twitter Fundamentals 61 Search Engine Indexing of Tweets 62 Creating a Twitter Account 65 Customize Your Twitter Profile 75. Select Your Background Image 77 Begin Tweeting and Attracting Followers 78 Replies and Retweets 80 Retweets 83 Chapter 4: Linkedln Fundamentals 87 Creating a Linkedln Account 88 ^Finding Linkedln Connections 94 Completing Your Linkedln Profile 96 Your photo 99
4 Summary 101 Recommendations 102 Linkedln Account and Privacy Settings 107 Writing Your First Network Update 110 Commenting On Network Updates by Connections 113 InMail Messages 116 Linkedln Groups: Joining and Creating 118 \ Chapter 5: Building Your Online Community 123 Step 5: Announce Your Social Networking Participation to Customers and Prospects 125 Featuring social networking addresses within promotional materials 126 Including clickable links within your signature 130 Placing clickable Facebook, Twitter, and Linkedln logos within your website design template 133 Sending campaigns to your customers and prospects Launching a promotion with incentives 148 Step 6: Expand Your Sphere of Influence by Learning How to Add Members to Your Online Brand Community 149 Remain active with Twitter 150 Become a guest speaker within your local business community 153 Get quoted in the media 156
5 Share your expertise by writing 159 Get on the professional speaking circuit 160 Chapter 6: Give Your Community Members What They Want - Great Content 165 Step 7: Write Effective and Persuasive Social Networking Posts that Share Aspects of Your Life and Business with Your Online Community 167 Recommended topics 168 Elements of an effective or persuasive post 171 Step 8: Create Compelling Content that Your Online Community wants that will Increase Your Website Traffic 175 Follow word count best practices 178 Follow keyword frequency best practices 180 Make content visually interesting with photos and graphics Include headlines that capture interest 183 Make a simple call-to-action statement 186 Use photo albums to strengthen and deepen community member relationships 187 Harness the power of video and/or audio 188 Step 9: Increase Conversion Rates by Blending Product or Service-related Links into your Web-based Content 191
6 Chapter 7: Share Your Content to Your Community 195 Step 10: Distribute Content to Your Online Community via Status and Network Updates on Facebook, Twitter, and Linkedln 197 Step 11: Follow a Proven 6:1 Ratio for the Context of Your Social Networking Posts 201 Step 12: Build Trust and Genuine Relationships with Your Online Community Members 203 Step 13: Manage Your Viral Social Networking Strategy in just Ten Minutes a Day 205 Chapter 8: Boost Your Social Networking Efficiency and Effectiveness 211 Interview with Mark Schmulen : 213 \ Step 14: Use Free Tools like NutshellMail to Save Even, More Time 217 Chapter 9: Measuring Your Results 227 Step 15: Install and use Google Analytics to Track and Measure Your Viral Social Networking Results 228 Part 1: Install Google Analytics 228 Part 2: Measuring social networking effectiveness 233
7 Chapter io: Pulling it All Together 241 Frequently Asked Questions about Viral Social Networking 242 Small Business Success Stories 250 Success story No. 1: SEOTrainingProducts.com 251 Success story No. 2: Jay Ehret, owner of The Marketing Spot Success story No. 3: William Carr, founder of AutismLyrics.com 258 Conclusion 261 Appendix A: Resources and Suggested Reading 263 Glossary 265 Bibliography 281 Author Stephen Woessner.283 Index 285
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