BloomReach Commerce Search Datasheet

Transcription

1 BloomReach Commerce Search Datasheet

2 Introduction Deliver personalized experiences to each customer with BloomReach Commerce Search - pervasive personalized discovery through search, navigation, and recommendations. BloomReach Commerce Search s integrated data system takes the best of machine learning and pairs it with data-driven tools that empower your experts to tune the ideal experiences for your customers and business. For the first time, your site will understand and respond to your customer s changing context without endless rules. It will just work. Benefits Merchant Data at your fingertips, when you need it. Adapt quickly and confidently based on performance data. Maximize business impact. Embedded data layer in all merchandising tools immediately highlights the business implications of any decision you make IT-free control. Use intuitive, visual tools to turn your vision into reality. Consumer Multi-device shoppers can get to the products they want without needing to search the same item again every time they switch devices. Time killers can explore socially Trending products or visually discover new products with More Like This. The experience for loyal shoppers constantly evolves based on their behavior - on the desktop, tablet and mobile - to show them products that suit their tastes and brand affinities. Your business Better personalized customer experience at an individual level, not as bucketed personas Improved engagement and time on site Increased Revenue Per Visit (RPV)

3 Data-Driven Merchandising Tools Tailor your site s customer experience, intelligently. Only BloomReach gives you the key data insights directly in your merchandising tools to help you understand the business implications of each of your decisions. Boost or Bury: Optimize the product mix by selectively adjusting the results for specific site search query results and/or category pages. Understand the implications of boosting or burying particular products by viewing key metrics like RPV and ATC before you make your decisions. Autosuggest term exclusion gives you control to selectively remove terms from autosuggest to tailor your search experience to your customers, with the demand metrics to help you understand the impact you ll have if you remove a term. Faceted navigation management lets you, the business owner, quickly rearrange facets to serve the needs of your customers.

4 Data-Driven Merchandising Tools Keyword redirection enables searchandising through redirects from any search keyword to the page of your choosing, or connects you to BloomReach Pages to allow you to quickly create a custom landing page with your exact desired products. Merchandising banners power promotions with the data to close the loop of the behavior of the banner to your business. Analytics: Use data visualization to understand, monitor, and act to improve your site s performance. Graphs give you a clear overview of your performance across search behavior and revenue while top categories highlight the key categories and searches that are driving your bottom line.

5 Consumer-Driven Discovery Help your customers find exactly what they want with a seamless experience across devices. Cross-Device Understanding Using technical and behavioral clues, BloomReach can often connect an individual user across those multiple devices - even when they are not logged in on those devices. Autosuggest BloomReach Commerce Search dynamically creates and updates auto suggestions and custom autosuggested categories using query data from your desktop, tablet, and mobile visitors. The auto suggestions continuously evolve with your business and adapt to new product additions, seasonal changes, and evolving consumer language. The auto suggestions are passed through our language model to ensure spelling and grammar quality, and are ranked according to their popularity. red_ red handbag red velvet clutch red leather wallet red Gucci purses red purses on sale Personalized Search Offer your customers an individualized search and navigation experience by showing results based on their on site behavior. Our personalized search results leverage BloomReach Commerce Search predictive search capabilities that are built upon our understanding of your product feed, site content, and web-wide content. You can also choose to rank results by other factors, including relevance and RPV for that specific product-to-query combination. red purses

6 Consumer-Driven Discovery More Like This Give your customers the same visual browsing experience online that they get in store. Using More Like This, customers can visually navigate a site to see similar products and also see recommended, relevant products as they browse. More Like This returns results that are similar to the original product s attributes such as brand, gender, designer, color, and category. More Like This is customized to the look and feel of your site. more like this: more like this+ Just For You Create a custom shopping experience for each customer by making it easy for your customers to find past products viewed as well as related recommended product categories based on site behavior. Using cross-device behavior, Commerce Search looks at the attributes (including brand, designer, category and gender, as well as a propensity for new or sale items) of the products a visitor views and creates dynamic categories, or custom virtual racks of content, for each customer. These personalized recommendations can be placed anywhere on the site - from the homepage to checkout. JUST FOR YOU Neon t-shirts on sale Trending Surface real-time trends by showing products that are resonating on social media sites like Facebook, Pinterest, Twitter, and Polyvore. Trending features products that are driving traffic to your site - from your social marketing efforts or organically from your fans and influencers. It then utilizes behavior such as add to cart rate, product views, and conversions for the products by channel to give additional weight in the ranking algorithm to those that drive the best business outcomes. WHAT S HOT Optimize Category Pages Automatically rank the products on category pages according to performance metrics. Commerce Search will constantly optimize the ranking based on trends, seasonality and sales. As new products are added to the catalog, BloomReach Commerce Search will analyze the attributes of those new products, find ones that are similar to the best performers, and then automatically boost those new products for a period of time, giving them a chance to sink or swim on their own. ATC: 24% RPV: $1.20 ATC: 13% RPV: $.79 ATC: 11% RPV: $.64

7 General Info Pricing Pricing for BloomReach Commerce Search is based on usage. Pricing on this model aligns our customers goals with ours as we both strive for increased engagement with the website. BloomReach & IBM Websphere As an IBM WebSphere Commerce customer, you can now leverage the power of relevance by plugging in BloomReach, a big data marketing application that uses technology and data to deliver relevant consumer experiences. Together, IBM and BloomReach help enterprises effectively use their own content to deliver exceptional customer experiences and surface the most relevant products. Our Technology The BloomReach Personalized Discovery Platform understands and matches your content to what people are seeking, across marketing channels and devices. BloomReach makes your content more discoverable with applications for organic search, site search and digital marketing and merchandising. BloomReach s Web Relevance Engine (WRE) algorithmically understands your content and visitors, matching this with demand and intent data from across the web. The WRE then adapts and personalizes your website, mobile site and mobile apps to optimize for relevance and your business goals while using machine learning to continuously improve. BloomReach s tools make insights accessible and actionable, improving merchandising and performance across marketing channels. Learn more bloomreach.com