As an event directo you have big ideas, but often don t have either the time, expertise, or money to make it all happen. GoAthlete was founded by

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1 As an event directo you have big ideas, but often don t have either the time, expertise, or money to make it all happen. GoAthlete was founded by athletes, coaches, event directors, and social media gurus with the goal of providing events and event directors around the country with a means to make those ideas possible without the event having to spend a dime. -Denver Benton, GoAthlete CEO 1

2 Experience the Difference! Highlights Event Travel is BIG Business Do you organize a sporting event that has athletes, supporters, and spectators traveling to take part in the action? Each year over a half-million sporting events are held throughout the United States. Typically, the people traveling to these events use one of the major label online booking engines to book their hotel and travel accommodations. For these online booking engines, this has become a multi-billion dollar a year industry. Unfortunately, event directors have seen very little if any of the potential revenue generated by their event s associated travel...that is, until now. GoAthlete is an innovative Event Travel Management company focused on providing sporting events around the world with state-of-the-art online travel solutions to streamline the hotel booking process, while also creating a powerful revenue engine to help grow the event. Our company was founded by event directors, team managers, athletes, and travel gurus that truly understand the sport of travel. There is NO COST to the event for our services Custom hotel booking engine designed to live on the event website Worldwide inventory of hotels Low Rate Guarantee Hold and book up to 50 rooms Event generates revenue through per night rebates from a variety of hotels 24/7 customer service based in the U. S.A. TripAdvisor Reviews to help participants select the best property for their needs Google Maps to ensure accuracy Fully transparent, state-of-the-art room tracking system Works symbiotically with CVB s Real travel solutions for sports venues 2

3 Event Travel Management & Custom Hotel Booking Engines GoAthlete s team of graphic designers and coders work directly with your event to ensure that the booking engine looks just right. -Dakota Roemer Co-Founder GoAthlete Your Event, Your Travel, Your Website It s not about us; it s about you and ensuring that your event is able to capture as many hotel bookings from travelers as possible. This is why each hotel booking engine is custom designed to live and breathe on the Official event website. Our team of graphic designers and coders work directly with the event to ensure that the booking engine looks just right. We ll also design custom Book Your Hotel images to help promote the booking engine. Developing Relationships and Building the Event While our design team is working hard to ensure appropriate event branding, our professional Sports Travel Agents are developing relationships with every desirable area hotel in an effort to establish the guaranteed lowest online room rates for participants and the highest possible per night room rebate for the event. A rebate is a dollar amount paid by the hotel to the event for directing people to their property. We ll also negotiate things like extended check out, free breakfast, and other perks to incentivize booking & enhance the hotel experience for event goers. What this means is that the event s hotel booking engine is populated with tons of properties that have all agreed to pay a per night rebate to be a part of the event, making it an ongoing revenue source. 3

4 Booking Engine Features Low Rate Guarantee We always guarantee the lowest online room rates. Advertising Space Promote sponsors and display important information. 24/7 customer service We provide 24/7 customer service to ensure that any travel related hiccup is handled quickly and professionally. Google Maps Google maps are integrated and displayed to ensure the most accurate mapping. TripAdvisor Reviews TripAdvisor provides countless reviews of area hotels. Large Group Booking We also offer the unique ability for groups to hold and book up to 50 rooms at a single hotel, simplifying the hotel bookings for large teams and organizations. Currency exchange Our system offers international travelers the ability to view and book their hotel room in over 90 currencies. Host Hotels There is always one hotel that is willing to go above and beyond to be called the Host. If your event already has a host hotel, we ll work with them to design a custom banner featuring their property at the top of the hotel booking engine. Host hotels generally provide a higher rebate per room night, complimentary rooms, and other perks for people booking through the engine. If your event is not currently working with a host hotel, then we can help facilitate an appropriate host hotel to help generate additional revenue for the event. 4

5 Trackability and Transparency Being able to accurately track the number of room nights booked for an event means everything when revenue is generated per room night. Our fully transparent, state-of-the-art room tracking system ensures the event doesn t miss a night. Each participating hotel is provided with a private rooming list for their specific property allowing the hotel managers to view full room booking details. The tracking system also ensures that the event itself doesn t lose out on the travel revenue just because someone forgot to mention the race or doesn t provide a discount code. Once the event is complete GoAthlete provides a Travel Analysis, which will display exactly how many room nights were booked at each property. We ll then reach out to the hotels to ensure rebates are paid to the event in a timely manner. When it comes to rebates we think that transparency is crucial, which is why we provide full event reporting and require the hotels to pay the rebates directly to the event. Convention & Visitors Bureau GoAthlete works symbiotically with Convention and Visitor s Bureaus to help better track the number of hotel room nights booked for specific events. CVB s are funded by hotel taxes, and rely on accurate rooming numbers to justify spending. GoAthlete provides a private portal developed for CVB s, which enables them to view full event reporting for area hotels. What about Sports Venues? Do you manage or own a sports venue that hosts multiple events throughout the year? WE CAN HELP Whether it s two or 200 events, we can turn the travel associated with your event into a real revenue stream. We ll work closely with area hotels to establish an ongoing partnership that will allow the venue to generate money for every room night booked by traveling teams, athletes, referees, and supporters via the sports venue s custom booking engine. We can also work with the local CVB to ensure that they are doing everything they can to promote your events, while also providing them with the most accurate rooming numbers from area hotels. It s a win-win relationship. 5

6 What Does it Cost to have a custom booking engine? There is no cost to the event for using a GoAthlete booking engine, and there are no strings attached. Sure, we could charge events or jack up the room rates, but we want your event to keep the money it generated while also providing your event goers with the lowest online room rate. The success of your event is always our goal. How does GoAthlete make money? GoAthlete works with hotels around the world and generates revenue from commissions paid by each hotel provider for promoting their property and helping to fill their rooms. The commission we receive is separate from the rebate, which is paid to the event from the hotel. GoAthlete doesn t take any piece of the rebate; that belongs to you. Drop us a line! If you like what you see then drop us a line and we ll be happy to answer any questions you may have, as well as provide additional information on our services. We can be reached via at Info@GoAthlete.com, or by phone at You ve built something special and people are traveling to compete and spectate. At GoAthlete our thought is that your event should be the one benefitting from the associated travel, not some third party online booking company that has no interest in your event or in making it more profitable. -Denver Benton Co-Founder, GoAthlete 6