Inbound Marketing Tools A complete set of Inbound Marketing Tools
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1 Inbound Marketing Tools A complete set of Inbound Marketing Tools Serious about INBOUND MARKETING? Join our Upcoming Training! CONTACT US
2 17 Inbound Marketing Tools Tools to Identify Inbound Interest #1 Hootsuite Details at What is it? A comprehensive social media publishing tool, Hootsuite was first used in 2008 to identify inbound interest. What are the common uses? Hootsuite basically helps to get free reports by , send messages from a single platform, streamlining the posts and scheduling of the tweets as well.
3 #2 FollowerWonk Details at What is it? Followerwonk is a tool to identify the inbound interest especially on social networking site Twitter. What are the common uses? Followerwonk plays a major role in inbound marketing that helps in Twitter analytics, segment followers, social graph tracking etc.
4 #3 Google Keyword Suggestion Tool Details at What is it? As the name suggests, this tool provides information about most popular keywords used for generating content opportunities. What are the common uses? This tool helps to create a list of the most popular keyword phrases using Google, Amazon, YouTube ad Bing Suggest database.
5 #4 Facebook Ads Details at What is it? Facebook ads coupled with the precise content helps to get higher CTR (click through rate), by identifying the interest of your target audience on Facebook. What are the common uses? Facebook ads help to get the right set of consumers at the right time through concepts like Facebook Interest Targeting, Facebook Behavioural Targeting, Facebook s Custom Audience Targeting etc.
6 #5 Rapportive Details at What is it? Rapportive is an interesting inbound marketing tool that helps to reach, connect and build a rapport with the audience. What are the common uses? By installing Rapportive tool, you can get the access to the information viz. photo, LinkedIn profile, shared connections etc. of a user whose id is visible in your account.
7 Conversion Oriented Website & Landing Page Communication Tools #6 Crazyegg Details at What is it? Crazyegg is a widely used tool that helps in search engine marketing, web analytics as well as inbound marketing. What are the common uses? This tools allows you to examine and trace audiences behaviour thus paving way to create engaging content.
8 #7 Visual Website Optimizer Details at What is it? Visual Website Optimizer is world s easiest A/B testing tool. What are the common uses? This tool helps to track visitor s click behaviour and thus allow you to optimize & personalise your website.
9 #8 Unbounce Details at What is it? This tool helps to build engaging content on landing pages. What are the common uses? Unbounce is one such inbound marketing tool that allows to create conversion oriented landing pages that are mobile responsive.
10 Analysis Tools #9 KISSmetrics Details at What is it? Primarily a web analytics tool, KISSmetrics helps you to leverage inbound marketing effectively. What are the common uses? This tool helps to gain and retain the customers by presenting engaging content, thus helps to improve the conversion rates.
11 #10 Mix Panel Details at What is it? Mix Panel is one of the most advanced level platforms for web as well as mobiles. What are the common uses? This tool helps to analyse consumer behaviour and accordingly strategize inbound marketing techniques.
12 #11 Marketing Grader Details at What is it? Marketing Grader focuses on social media, blogging, SEO, lead generation and mobile optimization. What are the common uses? This tool is essential for the newbies in the field of inbound marketing so as to increase the level of visitor interaction.
13 #12 Google Analytics Details at What is it? A simple to use and easy to set-up tool, Google Analytics helps to give complete picture of your campaign s performance thus affecting website traffic and conversion rate. What are the common uses? Google Analytics helps to track page views, conversion rates, visitor demographics and much more.
14 Leads/Subscriber Nurturing Tools #13 Customer.io Details at What is it? An effective lead nurturing tool, customer.io is a unique sort of inbound marketing tool. What are the common uses? Cutomer.io enables you to identify audience s level of unique interaction and accordingly send targeted human messages to the users.
15 #14 Marketo Details at What is it? Marketo is a website monitoring, tracking and integration tool. What are the common uses? This software enables you to determine customer specific behavioural path which helps in lead generation.
16 #15 Eloqua Details at What is it? Eloqua is an integrated solution that enables you to build a custom lead database, plan lead generating campaigns and analyse marketing strategy. What are the common uses? It is used to evaluate user behaviour and alter the online marketing strategy, accordingly.
17 #16 Pardot Details at What is it? In collaboration with Salesforce.com, Pardot features certified CRM integrations that allows marketers to increase revenue by generating quality sales. What are the common uses? This platform empowers the marketers to nurture leads, perform lead scoring by demonstrating marketing accountability.
18 #17 HubSpot Details at What is it? HubSpot is a profound inbound marketing software platform. What are the common uses? A focal point for inbound marketing, HubSpot helps to automate content creation, capture and manage leads. Leverage Inbound Marketing for Incredible Growth? Our Trainings are a Click Away!
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