A Study on Noodles Buying Behaviour from Organized Retail Outlets in Coimbatore City

Size: px
Start display at page:

Download "A Study on Noodles Buying Behaviour from Organized Retail Outlets in Coimbatore City"

Transcription

1 A Study on Noodles Buying Behaviour from Organized Retail Outlets in Coimbatore City Uma.k, Dhivya.R., Chandrakumar.M Dept. of Agrl. & Rural Management Abstract Food retailing in India is the fastest growing segment in country s fast paced retail sector. Amongst processed cereal products in India, noodles constitute the largest segment in the processed food market and have a share of about 45 per cent in terms of output. This study examines the consumer buying behavior of noodles. The use of statistical tools such as ranking and multidimensional scaling technique concludes that the availability of wide range of products was the major factor influencing the respondents preference followed by availability of quality products, discounts and offers, shopping convenience, store image and post purchase satisfaction. Index Terms buying behaviour, brand switching behaviour, noodles, transition matrix I. INTRODUCTION Retail is India s one of the largest industries, accounting for more than ten per cent of the country s GDP and around eight per cent of the employment. India has the largest number of retail outlets in the world. According to industry estimates, organized retailing in India is estimated to grow from US$ 330 billion in 2007 to US$ 427 billion by 2010 and US$ 637 billion by Simultaneously, organized retail which presently accounts for three per cent of the total market is likely to increase its share to 22 per cent by Organized retailing is projected to grow at the rate of per cent per annum (India Retail Forum, 2005). Food retailing in India is the fastest growing segment in country s fast paced retail sector. The size of the grocery market in India is huge and worth Rs 4, 00,000 crore. It is estimated to grow from $236 billion in 2006 to $482 billion by The penetration of organized retail is about one per cent in this segment. The food retail sales make up to 77 per cent of total retail sales (Ernst and Young, 2006). It is estimated that in Indian consumer shopping wallet about per cent is taken up by food and groceries segment and on an average of Rs.2500 on food, groceries and personal care items every month ( Noodles Amongst processed cereal products in India, noodles constitute the largest segment in the processed food market and have a share of about 45 per cent in terms of output. Growth in noodles will be among the fastest in the various packaged food products in India. Current value sales of noodles in 2005 stood at slightly over Rs.9 billion, with pouch instant noodles expected to account for more than 66 per cent of the total value sales (Euromonitor Report, 2005). The most popular brands in India are Maggi by Nestle and Top Ramen smoodles by Indo-Nissin Ltd. Due to increasing health consciousness of the consumers, Nestle introduced an instant noodles made of whole wheat grain flour called Atta Noodles. India also has a huge demand for unflavored instant noodles with brands like Bambino and Ching's dominating the market. Modern retail chains are now concentrating more on the development of their private labels. Understanding the consumers visiting the outlet, purchasing pattern, brand preference, etc. is imperative to formulate suitable marketing strategies (Jha 2007) for the promotion of noodles consumption. Objectives: To study the consumer buying behaviour of noodles. To examine the factors influencing the consumer preference towards particular brand of noodles. To analyze the factors responsible for brand switching. II. METHODOLOGY The study was confined to Coimbatore city hence extrapolation of the results may not be possible since there exists a wide difference in consumer preference, behaviour, and the factors like socioeconomic, demographic and psychographic across regions. The study area selected was the Food retail outlets located in Coimbatore city. So the respondents would be the customer of the retail outlets and for selection of respondents convenience sampling technique was used. Population defined is the active retail shoppers. The sample group will comprise of heterogeneous consumers numbering 120 retail shoppers of the Food retail outlets and interviewed personally at the retail outlets. The obtained raw data were analyzed using appropriate statistical techniques and categorized into tables to draw meaningful inferences. The analytical techniques employed in this study are 1. Multi Dimensional Scaling Technique for perception, 2. Rank based quotient technique was used to analyze the reasons for preferring organized retail outlet for purchasing food and grocery items, the motives for purchase of noodles, flavour preference and the reasons for changing a brand. The reason with highest mean score was ranked first > RJSSM: Volume: 01, Number: 10, Feb-2012 Page 48

2 and hence considered the most important reason by the sample consumer. 3. In the present study, Chi-square ( 2 ) test was used to analyze if there was any association between various factors that might influence the awareness and purchase decision of the sample consumers. 4. Markov Analysis is a way of analyzing the current movement of some variable in an effort to forecast its future movement. The number of respondents consuming different brands of noodles for the past six months (October 2007 March 2008) and before six months (before October 2007) was calculated to analyze the brand switching behaviour of customers with respect to noodles. III. RESULTS AND DISCUSSION A. General Characteristics of the Respondents The general characteristics of respondents like age, income, family size, education, occupational status, etc. will have significant bearing on the consumer behaviour which in turn will influence the adoption of promotional methods and success of business. Age is an important factor in decision making regarding the purchase of noodles (Fig 1). From the data collected, majority of the customers visiting organized retail outlet were middle aged and young people so they can develop the promotional strategies targeting this group. As far as gender is concerned, female respondents constituted the majority (63.34 per cent) as the willingness and responsibility for shopping food and grocery items for the family is more among them. Based on monthly income (Fig 4), the respondents were categorized into four groups per cent of respondents were having monthly family income of Rs. 20,001-30,000, followed by percent in Rs.10, 001 to 20,000. As the income of majority of the households was higher, expenditure on food items would also be higher. The size of the family (Fig 5) influences purchase decisions such as choice of brand, quantity of purchase, pack size. In this study the family size of the sample households was post stratified into smaller size, medium size and larger size. About half of the respondents (51.67 per cent) had less than or equal to four members in their family, followed by per cent had 5 7 members in their family. So in the organized retail outlets the stock keeping units and the quantity of stocks must be oriented towards the requirements of small and medium families. B. Noodles Consumption Details of the Respondents The customers motives for purchasing the noodles (Table 1) for their family have significant influence in choice of brand, quantity and pack size purchased. The attributes viz. tasty food to eat was the major motive for purchasing noodles and was given first rank followed by easy to cook food, preference of children/family members and just for a change from the regular food items respectively. The details of usage pattern of noodles among the respondents have significant influence on the quantity purchased. Analysis on the quantity of purchase of noodles per month and preferred pack size by the households will help to provide stocking enough quantity and enough packets of different size in the shelves of the store and also to make estimation of the expenditure made for noodles per month. The quantity of purchase varied because of the availability of different brands in different pack sizes (Table 2).The pack size purchased by the customers varied based on the affordability, availability, quantity of consumption, frequency of purchase, etc. About per cent of them consumed noodles during evening time followed by 20 per cent consumed as breakfast. About 45 per cent of the respondents purchased grams per month followed by grams (26.67%). Because of the availability of different brands in different pack sizes, four categories were made. As for as preference is concerned, about per cent of the respondents preferred grams pack size followed by grams pack (27.50 %). One third purchased and grams pack. So the firm can use this information in developing the advertisement, to assess the sales potential of noodles and deciding the stocking levels of stock keeping units of noodles. About % purchased monthly once along with purchase of food and grocery items. Whereas frequency of consumption of noodles influences the quantity of purchase, frequency of purchase and pack size purchased. About % of them consumed noodles weekly once followed by % take monthly twice etc. (Fig 6) Chi-square test was done to examine whether there was any association between purchase frequency and consumption frequency (Table 3). It revealed that there was significant difference between frequency of purchase and frequency of consumption of noodles as majority of respondents purchased noodles monthly once in contrast majority of them consumed weekly once. C. Quantity Vs. Income level Since Chi-square test shows significant association between the quantity of noodles purchased per month and income level of the respondents as in Table 4, quantity consumed per month increased with income level indicates that income influenced the purchase of quantity of noodles in the family (Srinivasan et al., 2000). So the firm has to target middle and high income customers to promote their product. D. Average Monthly Food and Noodles Expenditure of the Respondents Average monthly food expenditure (per cent) and corresponding noodles expenditure as per cent to food expenditure was estimated in Table 6. This indicates that as income increased percentage of food expenditure to total income decreased which was in accordance with Engel s theory of family consumption. Also it could be found that the percentage expenditure for noodles to food expenditure increased with increase in income level which indicates that > RJSSM: Volume: 01, Number: 10, Feb-2012 Page 49

3 income influenced the purchase of quantity of the noodles in the family. The result could be confirmed from the study of Srinivasan et al., that the quantities of processed foods consumption was high in high income group and the total income of the household significantly influenced the expenditure incurred on the processed products. So, the firm has to target high income people to promote noodles product. E. Reasons for Preferring Particular Brand of Noodles The reasons for preferring particular brand (Table 10) was studied to know whether there was any difference in the influencing factors among the buyers different brands. Taste was ranked as first and quality as second by buyers of different brands (Murugananthi 2005; Padmavathy 2005), range of flavours Srivastav (2005) and brand name were ranked third and fourth respectively. So the firm has to introduce new range of flavours and build brand image through the marketing strategies among the buyers of particular brands in order to influence them to purchase their own. Also the availability of own brand in low price and offers given for it should be communicated in such a way that it reaches the buyers of other brands. F. Brand Switching Behaviour of the Respondents The study of brand switching behaviour of the respondents is important to retain the existing customers and to attract new customers. The Table 11 explains the number of respondents consuming the different brands of noodles for the past six months (October 2007-March 2008) and before six months (before October 2007). The change in number of respondents during that period indicates that Brand X had lost nine customers during the last six months, while Brand Y had lost five customers in contrast Brand Z had gained fourteen customers. Local brands and other national brands had gained and lost three customers, so there was neither loss nor gain. G. Retention Probabilities As per retention probability given in Table 12, Brand X had the retention probability of indicating 85.3 per cent of Brand X users were retained for the past six months, similarly for Brand Y it was 0.861, for local brands it was and other national brands had of retention probability of their customers. While Brand Z had 1.00 as retention probability indicating there was 100 per cent retention of the already existing customers. H. State Transition Matrix The Table 13 provides the information on transition of the customers from one brand to another brand during period I to II. The five Brand Z buyers were continuously buying it. In Brand X there was transition of six customers to Brand Z and one person to local brands and two persons to other national brands. Similarly in case of Brand Y there was transition of three customers to Brand Z and two persons to local brands. While in rest of the brands also there was transition of some customers to other brands during the past six months. I. State Transition Probability Matrix The table 14 provides the information on transition probability of the customers from one brand to another brand during period I to II. Brand X had retained 85.3 per cent of its customers while it had lost 9.9 per cent of its customers to Brand Z, 1.6 per cent to local brands and 3.2 cent to other national brands. Brand Y had retained 86.1 per cent of its customers while it had lost 8.3 per cent to Brand Z and 5.6 per cent to local brands. In case of local brands the retention percentage was 50 while it had lost 34 per cent to Brand Z and 16 per cent to other national brands. In case of other national brands there was 70 per cent retention while it had lost 30 per cent to Brand Z. In case of Brand Z there was 100 per cent retention of the customers and there was no loss but there was gain of 9.9 per cent customers from Brand X followed by 8.8 per cent from Brand Y, 34 per cent from local brands and 30 per cent from other national brands. So the firm should adopt suitable marketing strategies to continuously retain the existing customers and to attract more new customers for its brand. J. Factors Influencing the Respondents to Change the Brand The study on the factors influencing the customers to change their brand in Table 15 helps the firm to be cautious and make necessary measures in order to retain the existing customers and also to attract new customers. So the firm should pay attention on the above discussed factors in order to retain existing customers and attract new customers for their brand (Srivastav 2005). IV. CONCLUSION The general characteristics of respondents like age, income, family size, education, occupational status, etc. will have significant bearing on the consumer behaviour which in turn will influence choice of brand, quantity of purchase, pack size etc Any firm has to target middle and high income customers to promote food product. Also the firm has to promote their noodles brand not only as children food but also as family food. The firm has to communicate the nutritious aspects of noodles and also introduce new flavours in order to increase the frequency of consumption of noodles among the consumers. Availability of wide range of products was the major factor influencing the respondents preference followed by availability of quality products, discounts and offers, shopping convenience, store image and post purchase satisfaction. Above all, this kind of consumer study would help the retail outlets in maintaining the stock keeping units and the quantity of stocks, the adoption of promotional methods and success of business. In order to utilize immense market potential in food retail, companies need to develop specific marketing strategies and action plans taking into account the complex set of factors that influence consumer behaviour. > RJSSM: Volume: 01, Number: 10, Feb-2012 Page 50

4 % of Respondents Percentage of Respondents V. TABLES AND FIGURES Fig 6. Frequency of Purchase and Consumption Fig 1. Age of the Respondents in Years % % % Once/ Twice a Monthly twice Monthly once Occasionally week Frequency Purchase Consumption % 80 Fig 8. Preferred Place of Purchase Fig 3. Occupation of respondents 60 Business 9% 40 Government sector 21% Private sector 43% 20 0 Organized retail outlet Local grocery store Bazaar street Departmental stores Other supermarket Place of Purchase Food and grocery items Noodles Home makers 27% Fig 4. Monthly Income in Rs. >40,001 12% < 10,000 8% 30,001-40,000 18% 10,001-20,000 24% 20,001-30,000 38% Fig 5. Family Size of the Respondents More than 8 9% 5 to 7 39% Less than 4 52% > RJSSM: Volume: 01, Number: 10, Feb-2012 Page 51

5 Table 1. Motives for Purchasing Noodles (n = 120) S.No Motives Mean score Rank 1. Tasty food I 2. Easy to cook II 3. Preference of children/family members III 4. Just for a change IV Table 2. Consumer buying behaviour of Noodles S.No Particulars No. of respondents Percent Usage Pattern of Noodles 1. Evening food Breakfast Whenever needed Holiday food Dinner Special occasion food Quantity of Purchase of Noodles (Quantity in grams/ month) > Preferred Pack Size (grams)of the Respondents Table 3. Purchase Frequency Vs. Consumption Frequency A. Consumption frequency S.No Purchase frequency Twice a week Weekly once Monthly twice Monthly once Occasi onally Total 1. Weekly once Monthly twice Monthly once Occasio nally Total (χ 2 = , Table value = df = 12 Significant at 5 % level) S.No Quantity (grams/ month) Table 4. Quantity Vs. Income level Income (Rs.) < 10,000 10,001-20,000 20,001-30,000 30,001-40,000 >40, > Total (χ 2 = , Table value = df = 16 Significant at 5% level) Total Table 6. Average Monthly Food Expenditure of the Respondents > RJSSM: Volume: 01, Number: 10, Feb-2012 Page 52

6 S.No Income (Rs.) Average monthly food expenditure to total Average monthly noodles expenditure to food expenditure income (per cent) (per cent) 1. < 10, ,001-20, ,001-30, ,001-40, >40, Table 7. Decision Makers in Purchase of Noodles S.No Decision maker No. of respondents Percentage to total 1. Wife Husband Wife and Husband Children All Table 8. Reasons for Preferring Organized retail outlet for Regular Purchase (n =86) S.No B. Reasons Mean score Rank 1. Availability of wide range of products I 2. Availability of quality products II 3. Discounts and offers III 4. Shopping convenience IV 5. Store image V 6. Post purchase satisfaction VI Table 9. Brand Purchased Presently by the Respondents (n =120) S.No Brand No. of respondents Percentage to total 1. Brand X Brand Y Brand Z Other national brands Local brands Not specific about brands Table 10. Reasons for Preferring Particular Brand S.No Reasons Buyers of different brands Mean score Rank 1. Taste I 2. Quality II 3. Range of flavours III 4. Brand name IV 5. Pack size V 6. Availability in required time VI 7. Attractive package VII 8. Shelf life VIII 9. Price IX 10. Promotions and Offers X Table 11. Brand Switching Behaviour of the Respondents (n =118) Change during the period No. of consumers Brand No. of consumers during period I S.No Gain Loss during period II 1. Brand X Brand Y Brand Z Local brands Other national brands Total Table 12. Retention Probabilities (n =118) > RJSSM: Volume: 01, Number: 10, Feb-2012 Page 53

7 S.No Brand No. of consumers during period No. of consumers No. of consumers Probabilities of I lost retrieved retention 1. Brand X Brand Y Brand Z Local brands Other national brands Table 13. State Transition Matrix (n =118) S.No Period II Other national Brand X Brand Y Brand Z Local brands brands Period I 1. Brand X Brand Y Brand Z Local brands Other national brands Table 14. State Transition Probability Matrix (n =118) S.No Brand Brand X Brand Y Brand Z Local brands Other national brands 1. Brand X Brand Y Brand Z Local brands Other national brands Table 15. Factors Influencing the Respondents to Change the Brand (n =120) S.No Reasons Mean score Rank 1. Non availability of the brand of purchase I 2. Taste of other brand was good or better II 3. New offers given to other brand III 4. Price of other brand was lower IV 5. Trial pack of new brand in the market V 6. Advertisement VI 7. Peer group suggestion VII *** > RJSSM: Volume: 01, Number: 10, Feb-2012 Page 54

8 Bibliography [1] Binu Mathew (2006), A Study on Consumer Preference for RTE and RTC Products in Eranakulam district, Unpublished MBA thesis, submitted to Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore. [2 ]Bonke, J. (1996), Economic Influence on food choice: Non-convenience versus Convenience food Consumption, Research Paper Series, Social Forskings Institute, Denmark, p.28. [3 ]Gayathri, G. (2004), Consumer Preference and Consumption of Branded Masala Products in Coimbatore city, Unpublished MBA thesis, submitted to Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore. [4] Gomez, McLaughlin, W and Wittink, R. (2004). Customer satisfaction and retail sales performance: an empirical investigation, Journal of Retailing, 80(4): [5] Jha Mithileshwar (2007) Rural Marketing in India in Kotler Philip, Keller Kelvin Lane, Koshy Abraham & Jha Mithileshwar Marketing Management (12 ed pp A1 A6 Delhi India: Darling Kidersley India Pvt Ltd. [6] Murugananthi, D. (2005), Buying Behaviour of Consumers towards Instant Food Products in Coimbatore city, Unpublished MBA thesis, submitted to Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore. [7] Padmavathy, P. (2005), A Study on Consumer Segments/ Perception on Store Brand and Merchandising of Food World Products in Chennai city, Unpublished MBA thesis, submitted to Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore. [8] Reeti Agarwal (2007), A study of spousal influences in family purchase decisions, [9] The Icfai Journal of Consumer Behaviour, 11(3): [10] Srinivasan, N. Elangovan,S. Chinnaiyan, P. (2000). Consumers Perception towards processed fruits and vegetables products, Indian Journal of Marketing, 30(12): [11 ]Srivastav, Vinod Kumar (2005), Study on Consumer Behaviour in relation to Nestle Maggi noodles in Warangal, Nalgonda and Khammam districts of Andhra Pradesh, Unpublished MBA thesis, submitted to Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore. > RJSSM: Volume: 01, Number: 10, Feb-2012 Page 55

A Study on Consumer Behaviour of Instant Food Products with Special Reference to Tiruchirappalli City

A Study on Consumer Behaviour of Instant Food Products with Special Reference to Tiruchirappalli City A Study on Consumer Behaviour of Instant Food Products with Special Reference to Tiruchirappalli City 1 Dr. V. Selvarani, M.Com, M.Phil, B.Ed, MBA, PhD, 2 Prof. A. Zeenath Amman, M.Com, M.Phil, MBA, 1

More information

A Study on Consumer Behaviour of Instant Food Products with Special Reference to Tiruchirappalli City

A Study on Consumer Behaviour of Instant Food Products with Special Reference to Tiruchirappalli City A Study on Consumer Behaviour of Instant Food Products with Special Reference to Tiruchirappalli City 1 Dr. V. Selvarani, M.Com, M.Phil, B.Ed, MBA, PhD, 2 Prof. A. Zeenath Amman, M.Com, M.Phil, MBA, 1

More information

Relationship between Socio-Economic Status and Post-Purchase Behaviour of Maruti car customers

Relationship between Socio-Economic Status and Post-Purchase Behaviour of Maruti car customers Relationship between Socio-Economic Status and Post-Purchase Behaviour of Maruti car customers R.Sivakumar Asst. Professor Management Wing, Directorate of Distance Education Annamalai University, Annamalainagar

More information

A study on consumer buying behaviour towards Amul products with special reference to Coimbatore city

A study on consumer buying behaviour towards Amul products with special reference to Coimbatore city 2018; 4(7): 353-357 ISSN Print: 2394-7500 ISSN Online: 2394-5869 Impact Factor: 5.2 IJAR 2018; 4(7): 353-357 www.allresearchjournal.com Received: 04-05-2018 Accepted: 06-06-2018 N Ramya Assistant Professor,

More information

BRAND PREFERENCE OF BRANDED COCONUT OIL CONSUMER IN COIMBATORE CITY AN ANALYTICAL STUDY

BRAND PREFERENCE OF BRANDED COCONUT OIL CONSUMER IN COIMBATORE CITY AN ANALYTICAL STUDY Available online at http://www.ijasrd.org/in International Journal of Advanced Scientific Research & Development Vol. 04, Spl. Iss. 02, Ver. I, Feb 2017, pp. 40 48 e-issn: 2395-6089 p-issn: 2394-8906 BRAND

More information

Ahila. D M.Phil Scholar, Department of Commerce, Sree Saraswathi Thyagaraja College, Pollachi, Tamil Nadu, India.

Ahila. D M.Phil Scholar, Department of Commerce, Sree Saraswathi Thyagaraja College, Pollachi, Tamil Nadu, India. Consumer Behaviour on Aavin Milk and Dairy Products in Pollachi Taluk of Tamil Nadu Ahila. D M.Phil Scholar, Department of Commerce, Sree Saraswathi Thyagaraja College, Pollachi, Tamil Nadu, India. ahila.logu@gmail.com

More information

International Journal of Innovative Research in Management Studies (IJIRMS) ISSN (Online): Volume 1 Issue 2 March 2016

International Journal of Innovative Research in Management Studies (IJIRMS) ISSN (Online): Volume 1 Issue 2 March 2016 A STUDY ON BRAND AWARENESS OF SUNFEAST YIPPEE NOODLES WITH SPECIAL REFERENCE TO ITC LTD IN SALEM DISTRICT D.Krishna Kumar* Dr.K.Karthikeyan** *PhD Research Scholar, Periyar University, Salem **Associate

More information

A STUDY ON CONSUMER BEHAVIOR TOWARDS FAST FOOD PRODUCTS WITH SPECIAL REFERENCE TO DOMINO S PIZZA

A STUDY ON CONSUMER BEHAVIOR TOWARDS FAST FOOD PRODUCTS WITH SPECIAL REFERENCE TO DOMINO S PIZZA A STUDY ON CONSUMER BEHAVIOR TOWARDS FAST FOOD PRODUCTS WITH SPECIAL REFERENCE TO DOMINO S PIZZA Anmol Ratna Business Manager, IFB Industries Ltd., New Delhi, (India) ABSTRACT In today's world, Fast food

More information

Brand awareness of generation y customers towards doughnut retail outlets in India

Brand awareness of generation y customers towards doughnut retail outlets in India Brand awareness of generation y customers towards doughnut retail outlets in India M.Vasudevan Institute of Management Christ University, Bangalore, India Research & Development Centre Bharathiar University,

More information

Study on Factors Influencing Purchase Behaviour at Big Bazaar

Study on Factors Influencing Purchase Behaviour at Big Bazaar 10 Study on Factors Influencing Purchase Behaviour at Big Bazaar Pooja Sehgal Tabeck Amity Business School Amity University, Noida pstabeck@amity.edu Abstract: In today s world of growing competition where

More information

CHAPTER - I INTRODUCTION AND DESIGN OF THE STUDY

CHAPTER - I INTRODUCTION AND DESIGN OF THE STUDY CHAPTER - I INTRODUCTION AND DESIGN OF THE STUDY 1.1 INTRODUCTION All of us are participants as active player in the world of consumer behaviour. The second industrial revolution and the modern changes

More information

Marketing Strategies of MTR Foods Private Limited with Special Reference to Ramanagara District, Karnataka

Marketing Strategies of MTR Foods Private Limited with Special Reference to Ramanagara District, Karnataka Marketing Strategies of MTR Foods Private Limited with Special Reference to Ramanagara District, Karnataka 1 PRAMOD UDUPA.B, 2 DR. B. HIRIYAPPA 1 Research scholar Bharathiar University Coimbatore & Lecturer

More information

A STUDY ON COSUMERS BUYING BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS IN COIMBATORE

A STUDY ON COSUMERS BUYING BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS IN COIMBATORE A STUDY ON COSUMERS BUYING BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS IN COIMBATORE Mr. A. KARUPPUSAMY Research Scholar, Department of Management Studies SNR and Sons College, Peelamedu, Coimbatore E-Mail:

More information

FACTORS INFLUENCING CUSTOMERS SATISFACTION TOWARDS SERVICE RENDERED BY ORGANISED FOOD & GROCERY OUTLETS

FACTORS INFLUENCING CUSTOMERS SATISFACTION TOWARDS SERVICE RENDERED BY ORGANISED FOOD & GROCERY OUTLETS FACTORS INFLUENCING CUSTOMERS SATISFACTION TOWARDS SERVICE RENDERED BY ORGANISED FOOD & GROCERY OUTLETS Dr.D.Padma Head Department of B.Com (ABA) Sree Saraswathi Thyagaraja College, Pollachi (TK) Coimbatore

More information

A STUDY ON CUSTOMER SATISFACTION TOWARDS ORGANIZED RETAIL MARKETS IN POLLACHI TALUK

A STUDY ON CUSTOMER SATISFACTION TOWARDS ORGANIZED RETAIL MARKETS IN POLLACHI TALUK Available online at : http://euroasiapub.org, pp. 12~18 ISSN(o): 2231-5985,,Impact Factor: 5.861 Thomson Reuters ID: L-5236-2015 A STUDY ON CUSTOMER SATISFACTION TOWARDS ORGANIZED RETAIL MARKETS IN POLLACHI

More information

A STUDY ON CONSUMER BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS IN TAMILNADU

A STUDY ON CONSUMER BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS IN TAMILNADU A STUDY ON CONSUMER BEHAVIOUR TOWARDS INSTANT FOOD PRODUCTS IN TAMILNADU Unika D Research Scholar, Bharathiar University, Coimbatore. Dr. A Mohamed Jaffar Professor and Head, School of Social Sciences,

More information

A STUDY ON THE KIDS ENTERTAINMENT OUTLETS IN BROOKEFIELDS COIMBATORE

A STUDY ON THE KIDS ENTERTAINMENT OUTLETS IN BROOKEFIELDS COIMBATORE A STUDY ON THE KIDS ENTERTAINMENT OUTLETS IN BROOKEFIELDS COIMBATORE G.VIGNESH 1 V. MOHAN 2 1 Research Guide & Head- PG Department of International Business, NGM College, Pollachi. 2 Research Student,

More information

An Economic Study of Consumer Behaviour toward Organised Food Retail in National Capital Region of India

An Economic Study of Consumer Behaviour toward Organised Food Retail in National Capital Region of India Economic Affairs DOI : 10.5958/0976-4666.2015.00092.3 An Economic Study of Consumer Behaviour toward Organised Food Retail in National Capital Region of India Punit Kumar, Amit Kar and Virendra Chand Mathur

More information

CHAPTER 11: PROSPECTS OF THE SMALL SCALE AGRO-PROCESSING INDUSTRY IN THE AHMEDNAGAR DISTRICT

CHAPTER 11: PROSPECTS OF THE SMALL SCALE AGRO-PROCESSING INDUSTRY IN THE AHMEDNAGAR DISTRICT CHAPTER 11: PROSPECTS OF THE SMALL SCALE AGRO-PROCESSING INDUSTRY IN THE AHMEDNAGAR DISTRICT 11. PROSPECTS OF THE SMALL SCALE AGRO-PROCESSING INDUSTRY IN THE AHMEDNAGAR DISTRICT 11.1. Growth Drivers for

More information

FINDINGS, SUGGESTIONS AND CONCLUSION

FINDINGS, SUGGESTIONS AND CONCLUSION CHAPTER VI FINDINGS, SUGGESTIONS AND CONCLUSION FINDINGS Descriptive analysis More than three fifth of the total respondents were male. Majority (42.2 %) of the respondents belonged to the age group of

More information

Consumer Preference Utilizing Mobile Communication Service Providers in Coimbatore District

Consumer Preference Utilizing Mobile Communication Service Providers in Coimbatore District International Journal of Business and Management Invention ISSN (Online): 2319 8028, ISSN (Print): 2319 801X Volume 2 Issue 9ǁ September. 2013ǁ PP.01-05 Consumer Preference Utilizing Mobile Communication

More information

International Journal of Current Research and Modern Education (IJCRME) Impact Factor: 6.725, ISSN (Online): (

International Journal of Current Research and Modern Education (IJCRME) Impact Factor: 6.725, ISSN (Online): ( A STUDY ON CONSUMER AWARENESS TOWARDS ECO FRIENDLY PRODUCTS AT COIMBATORE D. Suganya* & Dr. S. Kavitha** * Research Scholar, GRD Institute of Management, Coimbatore, Tamilnadu ** Associate Professor, GRD

More information

APPENDIX I QUESTIONNAIRE IMPACT OF FOREIGN DIRECT INVESTMENT (FDI) IN INDIAN RETAILING WITH SPECIAL REFERENCE TO VELLORE DISTRICT, TAMIL NADU

APPENDIX I QUESTIONNAIRE IMPACT OF FOREIGN DIRECT INVESTMENT (FDI) IN INDIAN RETAILING WITH SPECIAL REFERENCE TO VELLORE DISTRICT, TAMIL NADU APPENDIX I QUESTIONNAIRE IMPACT OF FOREIGN DIRECT INVESTMENT (FDI) IN INDIAN RETAILING WITH SPECIAL REFERENCE TO VELLORE DISTRICT, TAMIL NADU FOR CUSTOMERS I. SOCIO-ECONOMIC FACTORS 1.1 Gender : a) Male

More information

Age Wise Consumer Preferences towards Private Label Apparel Brands in Indian Retail Using Conjoint Analysis

Age Wise Consumer Preferences towards Private Label Apparel Brands in Indian Retail Using Conjoint Analysis Age Wise Consumer Preferences towards Private Label Apparel Brands in Indian Retail Using Conjoint Analysis C.V. Krishna* Abstract Indian retail industry is one of the fastest growing industries in India,

More information

Factors Affecting the Customer Satisfaction in Retail Market in India (With Special Reference to Delhi and NCR Customers) Dhiresh Kulshrestha

Factors Affecting the Customer Satisfaction in Retail Market in India (With Special Reference to Delhi and NCR Customers) Dhiresh Kulshrestha Vol.3 No. 1, 12-16 (2014) Received: Feb.2014; Accepted: May 2014 Factors Affecting the Customer Satisfaction in Retail Market in India (With Special Reference to Delhi and NCR Customers) Dhiresh Kulshrestha

More information

A study on consumer s perception and buying pattern towards health drinks with special reference to rural areas of Coimbatore district

A study on consumer s perception and buying pattern towards health drinks with special reference to rural areas of Coimbatore district 2016; 2(4): 187-191 ISSN Print: 2394-7500 ISSN Online: 2394-5869 Impact Factor: 5.2 IJAR 2016; 2(4): 187-191 www.allresearchjournal.com Received: 21-02-2016 Accepted: 22-03-2016 Dr. P Sekar Dr. P.SEKAR,

More information

A Study on Consumer s satisfaction towards Cold Pressed Edible

A Study on Consumer s satisfaction towards Cold Pressed Edible A Study on Consumer s satisfaction towards Cold Pressed Edible ABSTRACT oil with Special Reference to Coimbatore City Dr. B. Kirubashini Associate Professor& Head Department of Commerce PSG College of

More information

International Journal of Multidisciplinary Research and Development. N.Elangovan, M.Gomatheeswaran

International Journal of Multidisciplinary Research and Development. N.Elangovan, M.Gomatheeswaran Volume :2, Issue :4, 595-601 April 2015 www.allsubjectjournal.com e-issn: 2349-4182 p-issn: 2349-5979 Impact Factor: 3.762 N.Elangovan Research Scholar School of Commerce CMS College of Science and Commerce

More information

A study on the effect of Business Practices adopted by Supermarkets on Buying Behaviour of Consumers

A study on the effect of Business Practices adopted by Supermarkets on Buying Behaviour of Consumers A study on the effect of Business Practices adopted by Supermarkets on Buying Behaviour of Consumers Appendix - 1 1. Name : 2. Mobile No. : 3. Gender : Male Female 4. Qualification : SSC HSC Graduation

More information

A Study On Customer Perception Towards Organised Retailing In Coimbatore City

A Study On Customer Perception Towards Organised Retailing In Coimbatore City International Journal of Scientific and Research Publications, Volume 6, Issue 7, July 2016 373 A Study On Customer Perception Towards Organised Retailing In Coimbatore City K.Ramya Department of Management

More information

A Study on Retailer Perception towards Kotta s Ganesh Masala-A Case Study of Sri Ganesh Industries Kadapa

A Study on Retailer Perception towards Kotta s Ganesh Masala-A Case Study of Sri Ganesh Industries Kadapa A Study on Retailer Perception towards Kotta s Ganesh Masala-A Case Study of Sri Ganesh Industries Kadapa G. Ramanjaneyulu g.ramanjaneyulu.mba@gmail.com Y. Subbarayudu ysrayudu2002@gmail.com Yogi Vemana

More information

A Study on Impact of Advertisement in Rural Marketing With Reference To Fast Moving Consumer Goods (FMCGs)

A Study on Impact of Advertisement in Rural Marketing With Reference To Fast Moving Consumer Goods (FMCGs) A Study on Impact of Advertisement in Rural Marketing With Reference To Fast Moving Consumer Goods (FMCGs) Dr.M.Ravichandran 1, V.Gopalakrishnan 2 1* Assistant Professor Management Studies, University

More information

A STUDY ON CUSTOMER AWARENESS TOWARDS HOME APPLIANCE WITH SPECIAL REFERENCE TO COIMBATORE CITY

A STUDY ON CUSTOMER AWARENESS TOWARDS HOME APPLIANCE WITH SPECIAL REFERENCE TO COIMBATORE CITY A STUDY ON CUSTOMER AWARENESS TOWARDS HOME APPLIANCE WITH SPECIAL REFERENCE TO COIMBATORE CITY 1. AUTHOR: THARANI.C (BCOM.CA, M.COM) 2. CO-AUTHOR: UMA DEVI.J 3. CO-AUTHOR: AISHWARYA.R 1. ASSISTANT PROFESSOR,

More information

Customer Perception and Satisfaction towards Basmati Rice in Jammu Region of J&K State

Customer Perception and Satisfaction towards Basmati Rice in Jammu Region of J&K State Bhatter College Journal of Multidisciplinary Studies Approved by the UGC (Serial No. 629, Subjects: Education, Broad category: Social Sciences) ISSN 2249-3301, Vol. VII, Number 1, 2017 Article url: www.bcjms.bhattercollege.ac.in/v7/n1/mc-en-v7-01-03.pdf

More information

A Study on Buying Decision of Consumers towards White Goods in Trichy City

A Study on Buying Decision of Consumers towards White Goods in Trichy City A Study on Buying Decision of Consumers towards White Goods in Trichy City 1 Dr. K. Alex, M.Com, M.Phil, PhD *, 2 Mrs. A. Maria Selvi M.Com, M.Phil, MBA 2 Research Scholar, Department of Commerce, St.

More information

Saudi Journal of Business and Management Studies. DOI: /sjbms ISSN (Print)

Saudi Journal of Business and Management Studies. DOI: /sjbms ISSN (Print) DOI: 10.21276/sjbms.2016.1.3.11 Saudi Journal of Business and Management Studies Scholars Middle East Publishers Dubai, United Arab Emirates Website: http://scholarsmepub.com/ ISSN 2415-6663 (Print) ISSN

More information

A Study on Consumer Behavior Towards Organized Apparel Retail Industry With Reference To Gujarat

A Study on Consumer Behavior Towards Organized Apparel Retail Industry With Reference To Gujarat A Synopsis of PhD Thesis on A Study on Consumer Behavior Towards Organized Apparel Retail Industry With Reference To Gujarat Submitted to GUJARAT TECHNOLOGICAL UNIVERSITY Ahmedabad Prepared by POOJA KUNWAR

More information

International Journal of Interdisciplinary Research in Arts and Humanities (IJIRAH) Impact Factor: 5.225, ISSN (Online):

International Journal of Interdisciplinary Research in Arts and Humanities (IJIRAH) Impact Factor: 5.225, ISSN (Online): CONSUMER BEHAVIOUR AND SATISFACTION TOWARDS ONLINE SHOPPING A STUDY WITH REFERENCE TO TIRUPPUR DISTRICT Dr. A. Lakshmanan* & Dr. V. Karthik** * Assistant Professor in Commerce with CA, Maharani Arts &

More information

A STUDY ON WOMEN S PERCEPTION TOWARDS BABY CARE PRODUCTS

A STUDY ON WOMEN S PERCEPTION TOWARDS BABY CARE PRODUCTS International Journal of Research in Social Sciences Vol. 8 Issue 8, August 2018, ISSN: 2249-2496 Impact Factor: 7.081 Journal Homepage: Double-Blind Peer Reviewed Refereed Open Access International Journal

More information

International Journal of Multidisciplinary Research and Modern Education (IJMRME) Impact Factor: 6.725, ISSN (Online):

International Journal of Multidisciplinary Research and Modern Education (IJMRME) Impact Factor: 6.725, ISSN (Online): Impact Factor: 6.725, ISSN (Online): 2454 6119 FACTORS INFLUENCING BUYING BEHAVIOUR OF RURAL AND URBAN CONSUMERS OF SELECT PERSONAL HYGIENE PRODUCTS IN COIMBATORE REGION, TAMILNADU Dr. K. Ramamurthi* &

More information

Analysis of consumer s preferences in purchasing fruits and vegetables across selected marketing organizations in Bangalore rural and urban districts

Analysis of consumer s preferences in purchasing fruits and vegetables across selected marketing organizations in Bangalore rural and urban districts AU Research Article Agriculture Update Volume 9 Issue 1 February, 2014 12-16 Analysis of consumer s preferences in purchasing fruits and vegetables across selected marketing organizations in Bangalore

More information

A study on consumer behaviour with emphasis on perception with reference to organised and conventional retail stores- A comparative study

A study on consumer behaviour with emphasis on perception with reference to organised and conventional retail stores- A comparative study 2016 ; 2(1): 406-410 ISSN Print: 2394-7500 ISSN Online: 2394-5869 Impact Factor: 5.2 IJAR 2016; 2(1): 406-410 www.allresearchjournal.com Received: 01-11-2015 Accepted: 03-12-2015 U Ravi Kumar Asst. Professor,

More information

Segmentation, Targeting, and Positioning Figure 7.1. Case Study Procter & Gamble

Segmentation, Targeting, and Positioning Figure 7.1. Case Study Procter & Gamble Chapter 7 Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers Case Study Procter & Gamble Sells multiple brands within the same product category for a variety

More information

PROBLEMS AND PROSPECTUS OF ONLINE SHOPPING

PROBLEMS AND PROSPECTUS OF ONLINE SHOPPING International Journal of Management, IT & Engineering Vol. 8 Issue 7, July 2018, ISSN: 2249-0558 Impact Factor: 7.119 Journal Homepage: Double-Blind Peer Reviewed Refereed Open Access International Journal

More information

DOMINANCE OF UNORGANIZED RETAIL IN INDIA

DOMINANCE OF UNORGANIZED RETAIL IN INDIA DOMINANCE OF UNORGANIZED RETAIL IN INDIA Sunil Kakkar Assistant Professor, Poddar International College, Jaipur.(India) ABSTRACT This paper discusses about the existence of unorganized retailing in INDIA.

More information

Impact Factor: Volume 6, Issue 2, February 2018 International Journal of Advance Research in Computer Science and Management Studies

Impact Factor: Volume 6, Issue 2, February 2018 International Journal of Advance Research in Computer Science and Management Studies e-isjn: A4372-3114 p-isjn: A4372-3115 ISSN: 2321-7782 (Online) ISSN: 2347-1778 (Print) Impact Factor: 7.327 Volume 6, Issue 2, February 2018 International Journal of Advance Research in Computer Science

More information

The Changing Landscape in demand of RTC food products in Mumbai

The Changing Landscape in demand of RTC food products in Mumbai IOSR Journal of Business and Management (IOSR-JBM) e-iss: 2278-487X, p-iss: 2319-7668 PP 36-45 www.iosrjournals.org The Changing Landscape in demand of RTC food products in Mumbai Mrs. Sayali Yadav, Dr.

More information

CHAPTER-I INTRODUCTION

CHAPTER-I INTRODUCTION CHAPTER-I INTRODUCTION Marketers develop and sell products. However, in the marketing world a "product" can be almost any commodity that can be marketed, publicly represented or advertised. A product can

More information

COMPETITIVE PRESSURE AND CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO INDIAN RETAIL BUSINESS

COMPETITIVE PRESSURE AND CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO INDIAN RETAIL BUSINESS COMPETITIVE PRESSURE AND CUSTOMER SATISFACTION WITH SPECIAL REFERENCE TO INDIAN RETAIL BUSINESS Abstract Dr. S.B.Akash* Retailing industry plays an active role in developing and developed country in overall

More information

In recent decades, worldwide environmental issues were

In recent decades, worldwide environmental issues were IJCBM Volume 7 Issue 1 April, 2014 16-20 International Journal of Commerce and Business Management RESEA RCH PAPER Organic food supply chain and acceptability of organic foods in Coimbatore district V.

More information

Consumer Behavior Towards Organized Retail - A Study in Hyderabad

Consumer Behavior Towards Organized Retail - A Study in Hyderabad Consumer Behavior Towards Organized Retail - A Study in Hyderabad Kathula Srinivas Assistant professor, Chaithanya P.G. College, Hanamkonda, Warangal, Telangana. Abstract: Organized retail is mounting

More information

AN EMPIRICAL ANALYSIS ON CONSUMER SATISFACTION AND STORE LOYALTY IN ORGANIZED FOOD AND GROCERY RETAILING WITH SPECIAL REFERENCE TO COIMBATORE CITY.

AN EMPIRICAL ANALYSIS ON CONSUMER SATISFACTION AND STORE LOYALTY IN ORGANIZED FOOD AND GROCERY RETAILING WITH SPECIAL REFERENCE TO COIMBATORE CITY. AN EMPIRICAL ANALYSIS ON CONSUMER SATISFACTION AND STORE LOYALTY IN ORGANIZED FOOD AND GROCERY RETAILING WITH SPECIAL REFERENCE TO COIMBATORE CITY. ABSTRACT Mr. L. GOPALAKRISHNAN Assistant Professor, Department

More information

Attracting Consumers With Locally Grown Products

Attracting Consumers With Locally Grown Products Attracting Consumers With Locally Grown Products PREPARED FOR: THE NORTH CENTRAL INITIATIVE FOR SMALL FARM PROFITABILITY A USDA FUNDED PROJECT PREPARED BY: FOOD PROCESSING CENTER INSTITUTE OF AGRICULTURE

More information

CONSUMER PREFERENCES AND SATISFACTION LEVELS TOWARDS LUXURY CARS A STUDY OF RAYALASEEMA REGION IN A. P.

CONSUMER PREFERENCES AND SATISFACTION LEVELS TOWARDS LUXURY CARS A STUDY OF RAYALASEEMA REGION IN A. P. CONSUMER PREFERENCES AND SATISFACTION LEVELS TOWARDS LUXURY CARS A STUDY OF RAYALASEEMA REGION IN A. P. * DR. Godha Rama Krishna, Asst. Professor, Dept. of Management, Rayalaseema University, Kurnool,

More information

Consumers Online Shopping Behaviour with Special Reference to Erode District

Consumers Online Shopping Behaviour with Special Reference to Erode District 77 Consumers Behaviour with Special Reference to Erode District Dr. G. Thamizhchelvan, Assistant Professor, PG & Research Dept of Commerce (CA), Periyar Govt. Arts College, Cuddallore Dr. M. Lalitha, Assistant

More information

International Journal of Research in Finance & Marketing id:

International Journal of Research in Finance & Marketing  id: BRAND LOYALITY AND ITS IMPACT OF SUNFLOWER OIL IN ERODE DISTRICT OF TAMILNADU Dr.A.Amudha Assistant Professor of Commerce (CA) Vellalar College for Women (Autonomous) Thindal, Erode 638 012, Tamil Nadu.

More information

Ahead- International Journal of Recent Research Review, Vol.1, Issue August Page 1

Ahead- International Journal of Recent Research Review, Vol.1, Issue August Page 1 A STUDY ON IMPACT OF TRUST DEFICIT OF CUSTOMERS USING PRIVATE LABEL FOOD PRODUCTS OF RELIANCE FRESH, MORE AND METRO Dr. Rizwana* Arul Jyothi** *Associate Professor, Department of Management, Ramaiah Institute

More information

KEY DRIVERS & FACTORS INFLUENCING ORGANIZED RETAIL SECTOR IN KERALA

KEY DRIVERS & FACTORS INFLUENCING ORGANIZED RETAIL SECTOR IN KERALA International Journal of Mechanical Engineering and Technology (IJMET) Volume 9, Issue 6, June 2018, pp. 680 684, Article ID: IJMET_09_06_077 Available online at http://www.iaeme.com/ijmet/issues.asp?jtype=ijmet&vtype=9&itype=6

More information

A Study about Impact of Customer Characteristics on Online Purchase Behavior in Indian Context

A Study about Impact of Customer Characteristics on Online Purchase Behavior in Indian Context American Journal of Economics and Business Administration Original Research Paper A Study about Impact of Customer Characteristics on Online Purchase Behavior in Indian Context Upasana Kanchan and Naveen

More information

Assessing Customer Satisfaction and Brand Awareness of Branded Bread

Assessing Customer Satisfaction and Brand Awareness of Branded Bread IOSR Journal of Business and Management (IOSR-JBM) e-issn: 2278-487X, p-issn: 2319-7668. Volume 12, Issue 2 (Jul. - Aug. 2013), PP 13-18 Assessing Customer Satisfaction and Brand Awareness of Branded Bread

More information

CONSUMER PREFERENCE TOWARDS FAST MOVING CONSUMER GOODS IN TIRUPUR DISTRICTS

CONSUMER PREFERENCE TOWARDS FAST MOVING CONSUMER GOODS IN TIRUPUR DISTRICTS CONSUMER PREFERENCE TOWARDS FAST MOVING CONSUMER GOODS IN TIRUPUR DISTRICTS V.SARANYA 1 AND Dr.S.KADIRVELU 2 1 Ph.D (Full Time) Research Scholar, Department Of Commerce, Government Arts College, Udumalpet.

More information

A STUDY ON CUSTOMER SATISFACTION OF BSNL LANDLINE WITH SPECIAL REFERENCE TO COIMBATORE CITY

A STUDY ON CUSTOMER SATISFACTION OF BSNL LANDLINE WITH SPECIAL REFERENCE TO COIMBATORE CITY A STUDY ON CUSTOMER SATISFACTION OF BSNL LANDLINE WITH SPECIAL REFERENCE TO COIMBATORE CITY Susan Saji Kavumkal M.phil Research Scholar [COMMERCE] MS University. Received: May 18, 2018 Accepted: June 27,

More information

Who is the Today Grocery Buyer? Insights into just who the Today Network main grocery buyer is and their shopping habits.

Who is the Today Grocery Buyer? Insights into just who the Today Network main grocery buyer is and their shopping habits. Who is the Today Grocery Buyer? Insights into just who the Today Network main grocery buyer is and their shopping habits. Let the Today Network help you build awareness with grocery buyers. Today listeners

More information

Review of Literature:

Review of Literature: CUSTOMERS SATISFACTION TOWARDS ONLINE SHOPPING IN POLLACHI TALUK K. Jayaprakash*, Dr. B. Mythili** & K. Ganeshkumar*** * Assistant Professor, Department of Commerce (CA), Sree Saraswathi Thyagaraja College,

More information

RURAL CONSUMERS ATTITUDE TOWARDS KHADI PRODUCTS. Department of commerce, Bharathiar University, Coimbatore.

RURAL CONSUMERS ATTITUDE TOWARDS KHADI PRODUCTS. Department of commerce, Bharathiar University, Coimbatore. Page 14 of 10 RURAL CONSUMERS ATTITUDE TOWARDS KHADI PRODUCTS Mrs.Padmasani 1, S. Muruganandan 2 and M. Yazhini 3 1 Assistant Professor & 2/3 Research Scholar Department of commerce, Bharathiar University,

More information

A Study of Consumer Behavior of Online Shoppers towards e-stores with Especial Reference to Pune. * Dr. S.G. Walke

A Study of Consumer Behavior of Online Shoppers towards e-stores with Especial Reference to Pune. * Dr. S.G. Walke A Study of Consumer Behavior of Online Shoppers towards e-stores with Especial Reference to Pune Abstract: * Dr. S.G. Walke * S.N.G. Institute of Management and Research, Pune Everybody is now accustomed

More information

A Study on Customers Satisfaction towards Amway Products in Coimbatore City

A Study on Customers Satisfaction towards Amway Products in Coimbatore City A Study on Customers Satisfaction towards Amway Products in Coimbatore City M. Banurekha* and P. Arulmoorthy^ *Assistant Professor, Department of Commerce, Dr NGP Arts and Science College ^M.Com Student,

More information

A STUDY ON CONSUMER SATISFACTION OF AACHI MASALA PRODUCTS IN DHARMAPURI DISTRICT

A STUDY ON CONSUMER SATISFACTION OF AACHI MASALA PRODUCTS IN DHARMAPURI DISTRICT International Journal of Innovative Research in Management Studies (IJIRMS) Volume 2, Issue 1, February 2017. pp.4-11. A STUDY ON CONSUMER SATISFACTION OF AACHI MASALA PRODUCTS IN DHARMAPURI DISTRICT V.Palanivel

More information

Prospects of Convenience Food Market in Punjab Perception of Consumers

Prospects of Convenience Food Market in Punjab Perception of Consumers Prospects of Food Market in Punjab Perception of Consumers Shivani Verma 1, Ramandeep Singh 2 1 PhD Research Scholar, School of Business Studies, P.A.U, Ludhiana 2 Professor, School of Business Studies,

More information

A STUDY ON CONSUMER BEHAVIOUR TOWARDS FMCG GOODS AN EMPIRICAL STUDY WITH SPECIAL REFERENCE TO SPSR NELLORE DISTRICT OF ANDHRA PRADESH.

A STUDY ON CONSUMER BEHAVIOUR TOWARDS FMCG GOODS AN EMPIRICAL STUDY WITH SPECIAL REFERENCE TO SPSR NELLORE DISTRICT OF ANDHRA PRADESH. A STUDY ON CONSUMER BEHAVIOUR TOWARDS FMCG GOODS AN EMPIRICAL STUDY WITH SPECIAL REFERENCE TO SPSR NELLORE DISTRICT OF ANDHRA PRADESH. A.M.Mahaboob Basha Business Management Vikrama Simhapuri University

More information

A STUDY ON CONSUMER BUYING BEHAVIOUR OF CONFECTIONERY PRODUCTS IN VISAKHAPATNAM

A STUDY ON CONSUMER BUYING BEHAVIOUR OF CONFECTIONERY PRODUCTS IN VISAKHAPATNAM International Journal of Sales & Marketing Management Research and Development (IJSMMRD) ISSN(P): 2249-6939; ISSN(E): 2249-8044 Vol. 5, Issue 4, Aug 2015, 13-24 TJPRC Pvt. Ltd. A STUDY ON CONSUMER BUYING

More information

Impact of Demographics on Consumers Willingness to Pay Premium: A study of Organic food products

Impact of Demographics on Consumers Willingness to Pay Premium: A study of Organic food products Impact of Demographics on Consumers Willingness to Pay Premium: A study of Organic food products 1 Shashikiran.L, 2 C. Madhavaiah 1 Research Scholar, Pondicherry University, Karaikal Campus, Karaikal.

More information

Customer re-engagement in GETIT Info services Pvt. Ltd Hubli

Customer re-engagement in GETIT Info services Pvt. Ltd Hubli Customer re-engagement in GETIT Info services Pvt. Ltd Hubli Dr. Bhargav Revankar Associate Professor, Global Business School, Twin city Campus: NH-4, Near New Bellad Hyundai Showroom, Bhairidevarkoppa,

More information

Research on Sales and Marketing of Kellogg accordingly to Consumer Behavior in Chennai

Research on Sales and Marketing of Kellogg accordingly to Consumer Behavior in Chennai Research on Sales and Marketing of Kellogg accordingly to Consumer Behavior in Chennai B VIMAL 1, Dr. S.N.SOUNDARARAJAN 2 Dr. CH. BALA NAGESWARA RAO3 1 Student Dept. of Saveetha School of Management, India.

More information

Problems Faced by Handloom Industry - A Study with Handloom Weavers Co-operative Societies in Erode District

Problems Faced by Handloom Industry - A Study with Handloom Weavers Co-operative Societies in Erode District Problems Faced by Handloom Industry - A Study with Handloom Weavers Co-operative Societies in Erode District A. Kumudha Associate Professor, Department of Business Management PSGR Krishnammal College for

More information

A STUDY RELATING TO THE DECISION-MAKING PROCESS OF PURCHASING TWO-WHEELER S IN RURAL AREA OF ANDHRA PRADESH

A STUDY RELATING TO THE DECISION-MAKING PROCESS OF PURCHASING TWO-WHEELER S IN RURAL AREA OF ANDHRA PRADESH A STUDY RELATING TO THE DECISION-MAKING PROCESS OF PURCHASING TWO-WHEELER S IN RURAL AREA OF ANDHRA PRADESH Dr. Sardar Gugloth 1 & Margani Soma Sekhara 2 1 Associate professor & 2 Research scholar Department

More information

A STUDY OF CONSUMER BEHAVIOUR IN SHOPPING MALLS WITH A SPECIAL REFERENCE TO MUMBAI REGION

A STUDY OF CONSUMER BEHAVIOUR IN SHOPPING MALLS WITH A SPECIAL REFERENCE TO MUMBAI REGION A STUDY OF CONSUMER BEHAVIOUR IN SHOPPING MALLS WITH A SPECIAL REFERENCE TO MUMBAI REGION 1. INTRODUCTION: India is one of the emerging markets in the global economy. Since liberalization, the country

More information

CONSTRAINTS OF FARMERS IN MARKETING OF COCOA PRODUCTS WITH SPECIAL REFERENCE TO POLLACHI TALUK. COIMBATORE DIST, TAMILNADU, INDIA

CONSTRAINTS OF FARMERS IN MARKETING OF COCOA PRODUCTS WITH SPECIAL REFERENCE TO POLLACHI TALUK. COIMBATORE DIST, TAMILNADU, INDIA CONSTRAINTS OF FARMERS IN MARKETING OF COCOA PRODUCTS WITH SPECIAL REFERENCE TO POLLACHI TALUK. COIMBATORE DIST, TAMILNADU, INDIA Dr.R.UMAMAHESWARI 1 B.VIGNESH 2 1 Associate Professor, PG and Research

More information

A STUDY ON THE CUSTOMER SATISFACTION IN THE ORGANIZED RETAIL OUTLETS. Sameera.P 1 ABSTRACT

A STUDY ON THE CUSTOMER SATISFACTION IN THE ORGANIZED RETAIL OUTLETS. Sameera.P 1 ABSTRACT www. epratrust.com Impact Factor : 0.998 January 2015 Vol - 3 Issue- 1 p- ISSN : 2349-0187 e-issn : 2347-9671 A STUDY ON THE CUSTOMER SATISFACTION IN THE ORGANIZED RETAIL OUTLETS Sameera.P 1 1 Research

More information

A STUDY ON RETAILER S PERCEPTION TOWARDS DEALING WITH BRANDED MILK IN VELLORE

A STUDY ON RETAILER S PERCEPTION TOWARDS DEALING WITH BRANDED MILK IN VELLORE Journal of Sales and Marketing Management (JSMM) ISSN(P): 2250-2432; ISSN(E): Applied Vol. 5, Issue 1, Jun 2015, 1-6 TJPRC Pvt. Ltd. A STUDY ON RETAILER S PERCEPTION TOWARDS DEALING WITH BRANDED MILK IN

More information

Study of consumer oriented sales promotion in FMCG sector

Study of consumer oriented sales promotion in FMCG sector Study of consumer oriented sales promotion in FMCG sector Author : Ravi Sharma,Regional Debt Manager ICICI BANK LTD,New Delhi Co-Author : Rachna Arya, HOD Management Dept. BITS, Mohana,Sonepat,Haryana

More information

A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT

A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT A STUDY ON BRAND AWARENESS AND BRAND PREFERENCE OF INSTANT FOOD PRODUCTS AMONG WOMEN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT Dr. P. GISHA Assistant Professor of Commerce Sree Narayana Guru College

More information

CONSUMER SATISFACTION TOWARDS SELECTED HEALTH DRINKS IN TIRUCHIRAPPALLI TOWN

CONSUMER SATISFACTION TOWARDS SELECTED HEALTH DRINKS IN TIRUCHIRAPPALLI TOWN INTERNATIONAL JOURNAL OF MANAGEMENT (IJM) International Journal of Management (IJM), ISSN 0976 6502(Print), ISSN 0976-6510(Online), ISSN 0976-6502 (Print) ISSN 0976-6510 (Online) Volume 6, Issue 1, January

More information

Original Article. Customer perception of curry powder brands with special reference to Mohanlal s taste buds brand. Vishnu S. Kurup*, Daly Poulose

Original Article. Customer perception of curry powder brands with special reference to Mohanlal s taste buds brand. Vishnu S. Kurup*, Daly Poulose Original Article Recent Research in Science and Technology 2015, 7: 22-28 http://scienceflora.org/journals/index.php/rrst/ doi: 10.19071/rrst.2015.v7.3175 Customer perception of curry powder brands with

More information

Effects of Demographic Factors on Satisfaction Level of Car Users in Nepal

Effects of Demographic Factors on Satisfaction Level of Car Users in Nepal IOSR Journal of Business and Management (IOSR-JBM) e-issn: 2278-487X, p-issn: 2319-7668. Volume 18, Issue 11. Ver. VI (November. 2016), PP 71-75 www.iosrjournals.org Effects of Demographic Factors on Satisfaction

More information

A Study on Buyer Behaviour and Brand Loyalty of Toilet Soaps in Perambalur Town (Tamil Nadu)

A Study on Buyer Behaviour and Brand Loyalty of Toilet Soaps in Perambalur Town (Tamil Nadu) A Study on Buyer Behaviour and Brand Loyalty of Toilet Soaps in Perambalur Town (Tamil Nadu) Dr. R.Varadharajan, Assistant Professor, Department of Mathematics, SRM University, Kattankulathur 603203, Tamilnadu,

More information

Volume 6, Issue 12, December 2018 International Journal of Advance Research in Computer Science and Management Studies

Volume 6, Issue 12, December 2018 International Journal of Advance Research in Computer Science and Management Studies ISSN: 2321-7782 (Online) e-isjn: A4372-3114 Impact Factor: 7.327 Volume 6, Issue 12, December 2018 International Journal of Advance Research in Computer Science and Management Studies Research Article

More information

CONSUMER PREFRENCE OF COOL DRINKS WITH SPECIAL REFRENCE TO MUSCAT, SULTANATE OF OMAN

CONSUMER PREFRENCE OF COOL DRINKS WITH SPECIAL REFRENCE TO MUSCAT, SULTANATE OF OMAN CONSUMER PREFRENCE OF COOL DRINKS WITH SPECIAL REFRENCE TO MUSCAT, SULTANATE OF OMAN Dr. Anitha Ravi kumar, Lecturer in Accounting, Business Department, Higher College of Technology, Muscat, Sultanate

More information

A Descriptive Analysis of Consumer Perception on Online Grocery Shopping

A Descriptive Analysis of Consumer Perception on Online Grocery Shopping A Descriptive Analysis of Consumer Perception on Online Grocery Shopping Sabari Shankar R*, Nareshkkumar S** *Academic Associate, Marketing Management Area, Indian Institute of Management Kozhikode, Kerala,

More information

Volume-3, Issue-11, Month April 2017 ISSN No:

Volume-3, Issue-11, Month April 2017 ISSN No: IMPACT OF ADVERTISEMENT ON BUYING DECISION OF CARS WITH REFERENCE TO CHENNAI CITY Dr. R.Satish, Associate professor-mba Jeppiaar Engineering College Chennai-119 dr.satishsrr@gmail.com Mr.K.Kaliyaperumal,

More information

III.REVIEW OF LITERATURE:

III.REVIEW OF LITERATURE: A Study on the various Employee related factors leading to attrition in BPO Industry and establishing the degree of association between these factors and attrition rate Mr. Deepak Kumar, Faculty, Department

More information

ISSN: Volume 2, Issue 9, February 2016 CUSTOMER SATISFACTION ON HIMALAYA PERSONAL CARE PRODUCTS WITH SPECIAL REFERENCE TO SALEM CITY

ISSN: Volume 2, Issue 9, February 2016 CUSTOMER SATISFACTION ON HIMALAYA PERSONAL CARE PRODUCTS WITH SPECIAL REFERENCE TO SALEM CITY CUSTOMER SATISFACTION ON HIMALAYA PERSONAL CARE PRODUCTS WITH SPECIAL REFERENCE TO SALEM CITY *A.JOHN WILLIAM, **A.CHELLADURAI, ***T.RAJESH *Assistant Professor, Department of MBA, Karpagam College of

More information

A Study of the Kitchen Storage Container Market in Mumbai for SRC Kitchen Ltd. Sagar Chimurkar PGDM Number: 11106

A Study of the Kitchen Storage Container Market in Mumbai for SRC Kitchen Ltd. Sagar Chimurkar PGDM Number: 11106 A Study of the Kitchen Storage Container Market in Mumbai for SRC Kitchen Ltd. Sagar Chimurkar PGDM Number: 11106 Neetu Ganapathy Assistant Professor-Systems & Communication 225 Comments by the Faculty

More information

enhancing competitiveness in the organized retail sector in Raipur city (India) with special reference to Fbb, Max and Pantaloons

enhancing competitiveness in the organized retail sector in Raipur city (India) with special reference to Fbb, Max and Pantaloons Research Journal of Management Sciences ISSN 2319 1171 Vol. 6(5), -34, May (17) A comparative study on customer relationship management as a tool for enhancing competitiveness in the organized retail sector

More information

SUMMARY, FINDINGS, CONCLUSION AND SUGGESTIONS

SUMMARY, FINDINGS, CONCLUSION AND SUGGESTIONS 251 CHAPTER 6 SUMMARY, FINDINGS, CONCLUSION AND SUGGESTIONS 6.1 Research Summary This chapter describes the research summary, findings and conclusion drawn based on statistical analysis. Based on the results,

More information

International Journal of Advance Engineering and Research Development

International Journal of Advance Engineering and Research Development Scientific Journal of Impact Factor (SJIF): 5.71 International Journal of Advance Engineering and Research Development Volume 5, Issue 03, March -2018 e-issn (O): 2348-4470 p-issn (P): 2348-6406 An Exploratory

More information

CONSUMERS BRAND PREFERENCES AND BRAND LOYALTY - AN EMPIRICAL STUDY WITH SPECIAL REFERENCE TO PACKAGED MILK

CONSUMERS BRAND PREFERENCES AND BRAND LOYALTY - AN EMPIRICAL STUDY WITH SPECIAL REFERENCE TO PACKAGED MILK CONSUMERS BRAND PREFERENCES AND BRAND LOYALTY - AN EMPIRICAL STUDY WITH SPECIAL REFERENCE TO PACKAGED MILK V.Vijay Anand Research Scholar Manonamaniyam Sundaranar University Tirunelveli, Tamiln Nadu South

More information

CONSUMER SATISFACTION IN PROCESSED SPICES PRODUCTS. University, Tiruchirappalli , Tamil Nadu.

CONSUMER SATISFACTION IN PROCESSED SPICES PRODUCTS. University, Tiruchirappalli , Tamil Nadu. Page 66 of 14 CONSUMER SATISFACTION IN PROCESSED SPICES PRODUCTS Dr.S.Ganesan 1 and R.Rajanbabu 2 1 Assistant Professor and 2 Research Scholar, Department of Economics, Bharathidasan University, Tiruchirappalli-620

More information

Consumer Preferences and usage behaviour Towards Himalaya GEL based Tooth-paste

Consumer Preferences and usage behaviour Towards Himalaya GEL based Tooth-paste Consumer Preferences and usage behaviour Towards Himalaya GEL based Tooth-paste Milan Parmar Abstract Customer is king the report brings profound truth in it. Today the success of any firm depends upon

More information

44 Indian Res. J. Ext. Edu. 7 (2&3), May & September Management Efficiency of Dairy Entrepreneurs. C. Manivannanan 1 and Hema Tripathi 2

44 Indian Res. J. Ext. Edu. 7 (2&3), May & September Management Efficiency of Dairy Entrepreneurs. C. Manivannanan 1 and Hema Tripathi 2 44 Indian Res. J. Ext. Edu. 7 (2&3, May & September 2007 Management Efficiency of Dairy Entrepreneurs C. Manivannanan 1 and Hema Tripathi 2 1. Assistant Professor, TANUVAS, Chennai 2. Senior Scientist

More information