CHAPTER 5:2: Costs of Production:

Transcription

1 CHAPTER 5:2: Costs of Production:

2 Objectives We will analyze how firms decide how much labor to hire in order to produce a certain level of output. We will analyze the production costs of a firm and explain how a firm chooses to set output. We will identify the factors that a firm must consider before shutting down an unprofitable business.

3 Luk_10:7 And in the same house remain, eating and drinking such things as they give: for the labourer is worthy of his hire. Go not from house to house.

4

5 One basic question that any business owner has to answer is how many workers to hire? Owners have to consider the number of workers to hire. The relationship between labor, measured by the number of workers in the factory and the number of goods being produced.

6 Marginal Product of Labor is the change in output or production of a good when more workers are hired to produce a certain good. This is called the marginal product of labor because it measures the change in output at the margin, where the last worker has been hired and fired.

7 Increasing Marginal returns: o Specializing increases output per worker, the second worker adds more to the output than the first one hired, the firm enjoys increasing marginal returns. o There are benefits from specialization and the firm enjoys a rising marginal product of labor.

8 Increasing Marginal Returns: For example: If a company produces bean bags and one person is responsible for making a beanbag, there will be less output. But if you have three workers, one specializing in cutting the cloth, the other stuffing the bag, and another stitching or sewing, you will have more output of beanbags and thus increasing marginal returns.

9

10

11 Diminishing Marginal Returns: A firm with diminishing marginal returns of labor will produce less and less output from each additional unit of labor. The firm suffers from diminishing marginal returns from labor because its workers have a limited amount of capital. Capital or any human made resource used to produce other goods.

12 Production Costs: Paying workers and producing capital are all costs of producing goods. Economists divide a producer s costs into two main categories: Fixed costs and variable costs.

13 Fixed Costs: Is a cost that does not change, no matter how much of a good is produced. Most fixed costs involves the production facilities, the cost of building and equipping a factory office store or restaurant. Examples include rent, machinery repairs, property taxes, and the salaries of workers who run the business.

14 Variable Costs: Are costs that rise or fall depending on the quantity produced. They include the cost of raw materials and some labor. The cost of labor is a variable cost because it changes with the number of workers which changes with the quantity produced. Electricity and heating bills are also variable costs, because the company only uses heat and electricity during business hours.

15 Variable Costs: Total Costs is when fixed costs and variable costs are added together. Marginal Costs: If we know the total costs of production at several levels of output, we can determine the marginal cost of production at each level. Marginal cost is the additional cost of producing one more unit.

16 Setting Output: Behind all the hiring decisions is the firm s basic goal: to maximize profits. Profit is defined as total revenue minus total cost. A firm s total revenue is the money the firm s get by selling its product. Total revenue is equal to the price of each good multiplied by the number of goods sold.

17 Variable Costs: Even if the firm is not producing a single beanbag, it still must pay $36.00 per hour for fixed costs. If the firm decides to produce just one beanbag per hour, its total costs raise by $8.00 from $36.00 to $44.00 per hour. The marginal cost of the first beanbag is $8.00.

18 Variable Costs: For example: Total Revenue when the price of a beanbag is $ To find the level of output with the highest profit, we look for the biggest gap between total revenue and total cost. The gap is greatest and profit is highest when the firm makes 9 or 10 beanbags per hour. At this rate, the firm can expect to make a profit of $98.00 per hour.

19 Marginal Revenue and Marginal Cost: Another way to find the best level of output is to find the output level where marginal revenue is equal to marginal cost. Marginal revenue is the additional income from selling one more unit of a good. If the firm has no control over the market place, marginal revenue equals the market price.

20 Marginal Revenue and Marginal Cost: Consider the problems faced by a factory that is losing money. The factory is producing at the most profitable level at output, where marginal revenue is equal to marginal cost. However the market price is so low that the factory s total revenue is still less than its total cost, and the firm is losing money.

21 Marginal Revenue and Marginal Cost: Should the factory continue to produce goods and lose money, or should its owners shut the factory down? In fact there are times when keeping a money-losing factory open is the best choice. The firm should keep the factory open if the total revenue from the goods the factory produces is greater than the cost of keeping it open. The owner must also consider the operating cost, the cost of operating the facility which include variable costs the owner must pay to keep the factory running. If the firm shuts down the factory would still have to pay all of its fixed costs and it would make sense to keep it open and make some money then to close it down and lose more money paying the fixed costs.

22

23 Discussion Activity Is it worth to build the following items based on the cost associated with it? Give reasons for your answer. Also rank the importance of the choices below of the most to the least importance. Aircraft Carrier: $12.8 Billion Building a Public High School: $36 million. Staples Center: $375 million Disneyland Expansion: $ 1 billion Boeing 787: $224.6 million per plane