MEDIA KIT 2018 MEDIA KIT 2018 POSITIVE CHANGE. ONE SIMPLE STEP AT A TIME.

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1 MEDIA KIT 2018 POSITIVE CHANGE. ONE SIMPLE STEP AT A TIME.

2 Nature & Health Established in 1979, Nature & Health is Australia s original natural health magazine, and has defined the segment ever since. We re the authoritative voice on living a natural, sustainable and soulful life, priding ourselves on our ability to deliver inspiring, quality and trustworthy expert information that empowers readers to be the best version of themselves, covering natural health, wellbeing, wellness, diet and nutrition, mind-body-spirit wellness, fitness, advances in complementary medicine, alternative therapies, sexual health, herbs, supplements, natural beauty, and topical green living issues.

3 Our audience, your customer Our audience are among the most proactive, discerning, informed, responsive, and conscientious in the market. They are conscious consumers astute, active, and aware people who are prepared to invest in living a healthy lifestyle, and who are frequent purchasers of health-related good and services. They make their purchasing decisions based on their commitment to achieving a naturally healthy and environmentally sustainable lifestyle. 60% have purchased a product based on editorial content 69% use nutritional supplements daily for health 70% use body products daily 68% read the mag primarily for nutritional info and recipes 83% use facial products daily 71% shop online regularly 94% of readers are female 63% of readers are aged 40+ exclusive readership 82% don t read Australian Natural Health, 81% don t read Prevention, 68% don t read Good Health, 61% don t read Wellbeing SOURCE: PRIMARY READER RESEARCH MARCH 2015

Nature & Health platforms 1 MAGAZINE Published bi-monthly, Nature & Health provides authoritative and inspiring news, information, and advice on natural

Distribution:24,000 (PUBLISHER S STATEMENT JUL 2017) Readership: 91,000 (PUBLISHER S STATEMENT JUL 2017) 2 WEBSITE natureandhealth.com.

4 Nature & Health platforms 1 MAGAZINE Published bi-monthly, Nature & Health provides authoritative and inspiring news, information, and advice on natural health, wellbeing, diet and nutrition, natural beauty, mind-bodyspirit wellness, complementary medicine and alternative therapies. Distribution:24,000 (PUBLISHER S STATEMENT JUL 2017) Readership: 91,000 (PUBLISHER S STATEMENT JUL 2017) 2 WEBSITE natureandhealth.com.au is targeted at natural health and lifestyle enthusiasts who want the latest news and information on natural health and wellbeing treatment options, research, products, and therapies. Monthly Unique Users: 10,689 (GOOGLE ANALYTICS OCT 2017) 3 ENEWS Sent out weekly to natural health enthusiasts, health education schools, and suppliers. Subscribers: 5,499 (GOOGLE ANALYTICS OCT 2017) 4 SOCIAL A highly engaged and interactive community. Facebook: 11,315 Instagram: 2,525 Twitter: 579 (AS AT OCT 2017)

Events and programs AWARDS 2018 NATURAL baby AWARDS 2018 Celebrating brands that are natural, eco-friendly and effective. Deserving brands are judged by a panel of experts. Now in its 11th year!

5 Events and programs AWARDS 2018 NATURAL baby AWARDS 2018 Celebrating brands that are natural, eco-friendly and effective. Deserving brands are judged by a panel of experts. Now in its 11th year! Rewarding and recognising Practitioners, Clinics and Students who have made a significant contribution to the Australian wellness community, natural medicine profession, and healthcare industry. Now in its 4th year! The best natural baby products available to the Australian market. Winners selected by a panel of experts, and published in Nature & Health magazine and online. Now in its inaugural year!

6 Marketing solutions In conjunction with the Yaffa Custom Content department, Nature & Health can develop and deliver a tailored marketing package to help your brand achieve its specific strategic objectives, featuring elements including: Advertising (off- and online) Event partnership Direct marketing Native advertising Social Inserts and covers Video Custom events White papers and educational tools Profiles (organisations and people) Reviews Opinion pieces CONTACT YOUR SALES MANAGER FOR CUSTOMISED PACKAGES

7 Rate card and material specifications 2018 Magazine Rates Size Casual x DPS $8300 $7470 $6200 $5350 Full page $4620 $4160 $3490 $2980 ² ³ page $3490 $3300 $2600 $2210 ½ page $2790 $2500 $2070 $1780 ¹ ³ page $2070 $1890 $1570 $1340 ¼ page $1660 $1500 $1260 $1060 RATES EXCLUDE 10% GST PREFERRED POSITION LOADING: OBC +30%, IFC +20% Material Specifications Size Width Height DPS (trimmed) FP (trimmed) ½ page vertical ½ page horizontal ¹ ³ page vertical ¹ ³ page horizontal ¼ page horizontal ¼ page square ALL SPECS ARE IN MM PLEASE INCLUDE 5MM BLEED ON FP AND DPS ADS Deadlines Issue Booking Material Publication Feb/Mar 7 Dec 14 Dec 29 Jan Apr/May 14 Feb 21 Feb 26 Mar Jun/Jul 12 Apr 19 Apr 21 May Aug/Sep 14 Jun 21 Jun 23 Jul Oct/Nov 13 Aug 20 Aug 21 Sep Dec/Jan 15 Oct 22 Oct 23 Nov Website Rates Section Size Monthly Exclusive positioning Run of site Rails (x2)* $1500 Billboard* $1350 Extended Leaderboard $1100 Leaderboard $948 MREC $756 SREC $315 Background Skin* $1800 Pop-up Video POA POA Leaderboard $790 MREC $550 SREC $260 * DOES NOT DISPLAY ON MOBILE SITE RATES EXCLUDE 10% GST PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS Material Specifications Size Width Height Background Skin Rails (x2) Pop-up (desktop) Pop-up (mobile) Billboard Extended Leaderboard Leaderboard MREC SREC Video ALL SPECS ARE IN PIXELS 16:9 aspect ratio enewsletter Rates edm Size Monthly $2200 (per broadcast) Banner $700 Medium Banner $600 MREC $552 RATES EXCLUDE 10% GST PLEASE CONTACT THE SALES MANAGER FOR FURTHER DIGITAL OPTIONS Material Specifications Size Width Height edm Banner Medium Banner MREC ALL SPECS ARE IN PIXELS Deadlines Website and enewsletter online material deadline is five days prior to publishing. edm broadcast material deadline is 10 days prior to publishing. Lynda Prince National Sales Manager P: E: lyndaprince@yaffa.com.au Content Marketing Custom content/advertorial options are available for all print and digital platforms. Card rates apply with a 30% production fee loading if Yaffa creates the content. ½ PAGE VERTICAL ¹ ³ PAGE VERTICAL ¹ 4 PAGE VERTICAL ¹ 4 PAGE SQUARE RAILS EXT. LEADERBOARD LEADERBOARD BILLBOARD MREC RAILS BANNER MEDIUM BANNER SREC MREC ½ PAGE HORIZONTAL ¹ ³ PAGE HORIZONTAL ¹ 4 PAGE HORIZONTAL UPDATED: 7 FEB 18

8 Contact Lynda Prince National Advertising Manager T: E: Pamela Allardice Editor T: E: Helen Davies Publisher T: E: Published by Yaffa Media Pty Ltd Bellevue Street, Surry Hills NSW 2010 P: F:

M E D I A K I T 2018 M E D I A K I T 2018 D E L I V E R I N G A N AU D I E N C E O F E N GAG E D A N D AC T I V E M O U N TA I N B I K E R S.

M E D I A K I T 2018 M E D I A K I T 2018 D E L I V E R I N G A N AU D I E N C E O F E N GAG E D A N D AC T I V E M O U N TA I N B I K E R S. MEDIA KIT 2018 M E D I A K I T 2018 D E L I V E R I N G A N AU D I E N C E O F E N G AG E D A N D AC T I V E M O U N TA I N B I K E R S. Mountain Biking Australia We re more than just a media brand. Mountain