Let s say hy. New paths to digital success

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1 Let s say hy New paths to digital success

2 The platform for pioneers With KPMG and hy, you become part of the digital ecosystem With KPMG, the management of established companies has access to the hy digital ecosystem and also to the innovations which will drive forward their digital transformation processes. Frank Wiethoff Regional Head East, KPMG in Germany What does biotechnology have to do with 3D printing? What connects e-mobility with blockchain? Will digital platforms soon push my business model out of the market? Digital transformation poses many questions. It s time for answers: One of the pioneer companies of the digital transformation is now making its advantage systematically accessible to other companies. With Axel Springer hy. hy is a network of thought leaders, founders and networkers, IT experts and the global start-up community. A platform for pioneers who seek out technology and innovation. The people working at hy help customers to directly achieve their goals. Alongside Egon Zehnder, KPMG is a strategic partner of hy and permits you access to this digital ecosystem and thus to individual, holistic solutions that you can use to successfully manage the digital transition. Connecting knowledge from corporates and start-ups means creating new paths to growth.

3 Disruption is our word for opportunities KPMG and hy are ensuring tomorrow s business today Companies are often too cumbersome in their response to new market conditions. Start-ups are different: They don t respect the status quo and they are dynamic; they think the unthinkable and look at existing areas of business with fresh eyes. This is the chance to recognise new potential. Our collaboration with hy makes this possible: New dynamics: Traditional companies benefit from the innovative power of disruptive start-ups. New potential: Creative founders from around the world give fresh impetus. New strengths: Traditional companies learn to adapt their business models to the digital age and also to invent new models. New motivation: Employees become fit for the future world of work. Analysing the impact of disruptive trends and technologies, questioning and transforming the current business model and making new ideas successful. With KPMG and hy, companies can achieve all of this. Claudia Alsdorf Director, KPMG in Germany New business models are best recognised with a fresh view from the outside.

4 Your success is our challenge Practical, exciting and simply different that s what your work is like with KPMG and hy Where are we headed? Take a look at what KPMG and hy can do for you (extract from the service offering): Technology Landscaping gives a detailed insight into future technologies as well as their impact, and shows what opportunities are offered by new digital business areas. Disruption Sprints are short term projects to achieve quick implementation strategies and results. Digital Learning Journey brings together start-ups and top executives to jointly develop ideas and sharpen their understanding of disruptive business models. Hub as a Service provides companies with the full strategy and infrastructure of a separate organisational unit (hub) in order to achieve specific results with build, partner or invest approaches. Challenge: Question the business model and analyse the impact of trends and disruptive technologies Strategy: Implement: Define the strategy, overarching guiding principal and operating model Sustainable implementation of the new way of working

5 A special network for you KPMG and hy will catapult you into the digital age Our constantly growing network of partners and the permanent employee base of hy ensures that you will have direct access to digitalization expertise and Axel Springer s wealth of experience. You gain contact with key decision-makers and pioneers of digitalization. Thanks to KPMG, you will have access to this ecosystem and the best of both worlds. As strategic partners, KPMG and hy combine the mindset of the start-up scene with the management expertise of traditional companies. This results in an entirely new offering: We examine existing business models for their future viability. We develop strategies. We develop a new mindset among your employees. We support you in implementing your digital projects. Many sectors are at a disadvantage in that they have little time for the digital transformation but they also have the advantage that they can learn from one another, with hy and KPMG. Christoph Keese CEO of hy, author of Silicon Germany Anyone who wants to achieve something greater needs a good springboard.

6 Say hello to the future KPMG AG Wirtschaftsprüfungsgesellschaft Axel Springer hy GmbH Claudia Alsdorf Director T calsdorf@kpmg.com Christoph Keese CEO T christoph.keese@hy.co Lars Zimmermann CEO T lars.zimmermann@hy.co The information contained herein is of a general nature and is not intended to address the circumstances of any particular individual or entity. Although we endeavour to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. No one should act on such information without appropriate professional advice after a thorough examination of the particular situation KPMG AG Wirtschaftsprüfungsgesellschaft, a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity. All rights reserved. The name KPMG and the logo are registered trademarks of KPMG International.