MARKETING MANAGEMENT 12 th edition. 14 Developing Pricing Strategies and Programs
|
|
- Spencer Morgan
- 6 years ago
- Views:
Transcription
1 MARKETING MANAGEMENT 12 th edition 14 Developing Pricing Strategies and Programs Kotler Keller
2 Chapter Questions How do consumers process and evaluate prices? How should a company set prices initially for products or services? How should a company adapt prices to meet varying circumstances and opportunities? When should a company initiate a price change? How should a company respond to a competitor s price challenge? 14-2
3 Whirlpool s Duet combo is nearly four times the price of comparable models 14-3
4 Synonyms for Price Rent Tuition Fee Fare Rate Toll Premium Honorarium Special assessment Bribe Dues Salary Commission Wage Tax 14-4
5 Common Pricing Mistakes Determine costs and take traditional industry margins Failure to revise price to capitalize on market changes Setting price independently of the rest of the marketing mix Failure to vary price by product item, market segment, distribution channels, and purchase occasion 14-5
6 Consumer Psychology and Pricing Reference Prices Price-quality inferences Price endings Price cues 14-6
7 Table 14.1 Possible Consumer Reference Prices Fair price Typical price Last price paid Upper-bound price Lower-bound price Competitor prices Expected future price Usual discounted price 14-7
8 Table 14.2 Consumer Perceptions vs. Reality for Cars Overvalued Brands Land Rover Kia Volkswagen Volvo Mercedes Undervalued Brands Mercury Infiniti Buick Lincoln Chrysler 14-8
9 Price Cues Left to right pricing ($299 versus $300) Odd number discount perceptions Even number value perceptions Ending prices with 0 or 5 Sale written next to price 14-9
10 When to Use Price Cues Customers purchase item infrequently Customers are new Product designs vary over time Prices vary seasonally Quality or sizes vary across stores 14-10
11 Steps in Setting Price Select the price objective Determine demand Estimate costs Analyze competitor price mix Select pricing method Select final price 14-11
12 Step 1: Selecting the Pricing Objective Survival Maximum current profit Maximum market share Maximum market skimming Product-quality leadership 14-12
13 Figure 14.1 Price Tiers in the Ice Cream Market 14-13
14 Step 2: Determining Demand Price Sensitivity Estimating Demand Curves Price Elasticity of Demand 14-14
15 Figure 14.2 Inelastic and Elastic Demand 14-15
16 Step 3: Estimating Costs Types of Costs Accumulated Production Activity-Based Cost Accounting Target Costing 14-16
17 Cost Terms and Production Fixed costs Variable costs Total costs Average cost Cost at different levels of production 14-17
18 Figure 14.4 Cost per Unit as a Function of Accumulated Production 14-18
19 9 Lives Uses Target Costing 14-19
20 Step 5: Selecting a Pricing Method Markup pricing Target-return pricing Perceived-value pricing Value pricing Going-rate pricing Auction-type pricing 14-20
21 Figure 14.6 Break-Even Chart 14-21
22 Auction-Type Pricing English auctions Dutch auctions Sealed-bid auctions 14-22
23 Step 6: Selecting the Final Price Impact of other marketing activities Company pricing policies Gain-and-risk sharing pricing Impact of price on other parties 14-23
24 Price-Adaptation Strategies Geographical Pricing Discounts/Allowances Promotional Pricing Differentiated Pricing 14-24
25 Price-Adaptation Strategies Countertrade Barter Compensation deal Buyback arrangement Offset Discounts/ Allowances Cash discount Quantity discount Functional discount Seasonal discount Allowance 14-25
26 Promotional Pricing Tactics Loss-leader pricing Special-event pricing Cash rebates Low-interest financing Longer payment terms Warranties and service contracts Psychological discounting 14-26
27 Differentiated Pricing and Price Discrimination Customer-segment pricing Product-form pricing Image pricing Channel pricing Location pricing Time pricing Yield pricing 14-27
28 Table 14.5 Profits Before and After a Price Increase 14-28
29 Increasing Prices Delayed quotation pricing Escalator clauses Unbundling Reduction of discounts 14-29
30 Figure 14.7 Price-Reaction Program for Meeting Competitor s Price Cut 14-30
31 Brand Leader Responses to Competitive Price Cuts Maintain price Maintain price and add value Reduce price Increase price and improve quality Launch a low-price fighter line 14-31
32 Marketing Debate Is the right price a fair price? Take a position: 1. Prices should reflect the value that consumers are willing to pay. 2. Prices should primarily just reflect the cost involved in making a product
33 Marketing Discussion As a consumer, which pricing method do you personally prefer to deal with? Why? 14-33
15/02/ Developing Pricing Strategies and Programs. Chapter Questions. Synonyms for Price
1 14 Developing Pricing Strategies and Programs Chapter Questions How do consumers process and evaluate prices? How should a company set prices initially for products or services? How should a company
More informationManage Pricing Decisions
10 Manage Pricing Decisions Chapter Questions How do consumers process and evaluate prices? How should a company set prices initially for products or services? How should a company adapt prices to meet
More informationChapter 16. Learning Objectives. Developing Pricing Strategies and Programs. 20-Nov How do consumers process and evaluate prices?
Chapter 16 Developing Pricing Strategies and Programs Copyright 2016 Pearson Education Ltd. 16-1 Learning Objectives 1. How do consumers process and evaluate prices? 2. How should a company set prices
More informationChapter 16. Developing Pricing Strategies and Programs. Copyright 2016 Pearson Education Ltd. 16-1
Chapter 16 Developing Pricing Strategies and Programs Copyright 2016 Pearson Education Ltd. 16-1 Understanding Pricing Pricing in a digital world Get instant vendor price comparisons Check prices at the
More informationDefinition. Case Study Priceline.com. Price. Chapter 10 Pricing Products: Pricing Considerations and Approaches
Chapter 10 Pricing Products: Pricing Considerations and Case Study Priceline.com Buyer-driven commerce concept offers lower prices to consumers and the ability to sell excess inventory to sellers 13.5
More informationChapter 10 PRICING: UNDERSTANDING AND CAPTURING CUSTOMER VALUE. Md. Afnan Hossain Lecturer, School of Business & Economics
Chapter 10 PRICING: UNDERSTANDING AND CAPTURING CUSTOMER VALUE Md. Afnan Hossain Lecturer, School of Business & Economics Pricing Narrowly, Price is the amount of money charged for a product or service.
More informationPricing. Principles of Marketing Global Edition Kotler and Armstrong. Chapter 10: Understanding and Capturing Customer Value
Principles of Marketing Global Edition Kotler and Armstrong Chapter 10: Pricing Understanding and Capturing Customer Value Copyright 2016 Pearson Education, Inc. 10-1 Pricing Copyright 2016 Pearson Education,
More informationPrinciples of Marketing Seventeenth Edition
Principles of Marketing Seventeenth Edition Chapter 10 Pricing: Understanding and Capturing Customer Value Learning Objectives 10-1 Answer the question What is a price? and discuss the importance of pricing
More informationThere are two fools in every market. One charges too little; the other charges too much Russian proverb
There are two fools in every market. One charges too little; the other charges too much Russian proverb WHAT IS PRICE? Price is the amount of money charged for product or service, or the sum of all the
More informationChapter Ten. Pricing: Understanding and Capturing Customer Value. i t s good and good for you 10-1
i t s good and good for you Chapter Ten Pricing: Understanding and Capturing Customer Value 10-1 Pricing: Understanding and Capturing Customer Value Topic Outline What Is a Price? Major Pricing Strategies
More informationPricing Concepts. Essentials of 6 Marketing Lamb, Hair, McDaniel CHAPTER 19. Designed by Eric Brengle B-books, Ltd.
Pricing Concepts CHAPTER 19 Designed by Eric Brengle B-books, Ltd. Essentials of 6 Marketing Lamb, Hair, McDaniel Prepared by Deborah Baker Texas Christian University THE IMPORTANCE OF PRICE Discuss the
More informationGlobal Pricing for International Markets
Chapter 18 Global Pricing for International Markets McGraw-Hill/Irwin International Marketing, 13/e Modular: Afjal Hossain Lecturer, Department of Marketing PSTU 2-3 Chapter Learning Objectives Components
More informationPricing with Perfect Competition. Advanced Pricing Strategies. Markup Pricing. Pricing with Market Power
Pricing with Perfect Competition Advanced Pricing Strategies Herbert Stocker herbert.stocker@uibk.ac.at Institute of International Studies University of Ramkhamhaeng & Department of Economics University
More informationPricing Concepts. Essentials of 6 Marketing Lamb, Hair, McDaniel CHAPTER 19. Designed by Eric Brengle B-books, Ltd.
Pricing Concepts CHAPTER 19 Designed by Eric Brengle B-books, Ltd. Essentials of 6 Marketing Lamb, Hair, McDaniel Prepared by Deborah Baker Texas Christian University THE IMPORTANCE OF PRICE Discuss the
More informationChapter 8. Price Analytics
Chapter 8. Analytics Disclaimer: All images such as logos, photos, etc. used in this presentation are the property of their respective copyright owners and are used here for educational purposes only Some
More informationPrice Planning. Marketing 2
Price Planning Marketing 2 Enduring Understanding: Pricing decisions can make or break a company. Essential Questions: How does supply and demand affect price? What factors affect pricing decisions? How
More informationnam I 8 I A U n IVE RS ITV OF SCIEnCE AnD TECHnOLOGY
nam I 8 I A U n IVE RS ITV OF SCIEnCE AnD TECHnOLOGY FACULTY OF MANAGEMENT SCIENCES DEPARTMENT OF MARKETING & LOGISTICS QUALIFICATION: BACHELOR OF MARKETING QUALIFICATION CODE: 07BMAR LEVEL: 7 COURSE CODE:
More informationChapter Ten. Pricing: Understanding and Capturing Customer Value. Chapter 10- slide 1
Chapter Ten Pricing: Understanding and Capturing Customer Value Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall Chapter 10- slide 1 Pricing: Understanding and Capturing Customer Value
More informationMarketing I: Strand 4 PRICING
Marketing I: Strand 4 PRICING Price The value of money placed on a good or service. Key to pricing is product value! Value (anticipated satisfaction) directly affects how much a customer is willing to
More informationChapter 7. Defining Competitiveness
Chapter 7 Defining Competitiveness Learning Objectives Compensation strategy: External competitiveness What shapes external competitiveness? Labor market factors Modifications to the demand side Modifications
More informationInternational MBA. Marketing and commercialization in international environments. Lesson 6. Marketing Mix Professor s name: Vera Butkouskaya
International MBA Marketing and commercialization in international environments. Lesson 6. Marketing Mix Professor s name: Vera Butkouskaya Content Content 1. Product and Brand Planning 2. Price 3. Promotion
More informationPricing strategy Chapter 11
Pricing strategy Chapter 11 Group 8 Julia Kosch, Katharina Sitter, Shi Yue, Lukas Weghofer 1 Overview 1. Introduction 2. The economist s approach to price determination 3. Full cost and direct cost pricing
More informationPrinciples of Marketing Seventeenth Edition. Chapter 11. Learning Objectives. Pricing Strategies: Additional Considerations.
Principles of Marketing Seventeenth Edition Chapter 11 Pricing Strategies: Additional Considerations Learning Objectives 11-1 Describe the major strategies for pricing new products. 11-2 Explain how companies
More informationSegmenting & Targeting Customers (Topic 7)
Segmenting & Targeting Customers (Topic 7) Topic 7: Segmenting & Targeting Core issue: what types of customers are there in the market, which type will we concentrate on, and how can we do so distinctively?
More informationSection 3.4 Product Pricing. Dawn Thilmany and Wendy Umberger Department of Agricultural & Resource Economics Colorado State University
Section 3.4 Product Pricing Dawn Thilmany and Wendy Umberger Department of Agricultural & Resource Economics Colorado State University Section Summary Define price and its importance in the marketing mix
More informationChapter 10 & 11. Pricing. Course: Mkt 202 Lecturer: Emran Mohammad
Chapter 10 & 11 Pricing Course: Mkt 202 Lecturer: Emran Mohammad Pricing Ch 10-2 The amount of money charged for a product or service; the sum of the values that customers exchange for the benefits of
More informationPrice means different things to different people: Buyers Price is the opportunity cost. Price represents revenue, and so affects profits
Price Price means different things to different people: Buyers Price is the opportunity cost Sellers Price represents revenue, and so affects profits Government Changes in price affect inflation Therefore,
More informationMaster in Marketing and Communication. Module 10. Pricing: Understanding and Capturing Customer Value. Module 10 - slide 1
Master in Marketing and Communication Module 10 Pricing: Understanding and Capturing Customer Value Module 10 - slide 1 What Is a Price? Pricing: Understanding and Capturing Customer Value Customer Perceptions
More informationMARKETING Licenciatura GESTÃO DE INFORMAÇÃO. Instituto Superior de Estatística e Gestão de Informação Universidade Nova de Lisboa
MARKETING 2016 Licenciatura GESTÃO DE INFORMAÇÃO Instituto Superior de Estatística e Gestão de Informação Universidade Nova de Lisboa Part 7: Marketing Mix 7.1. Product and the Product Mix 7.2 Price and
More informationTHE PRODUCT LIFE CYCLE.
THE PRODUCT LIFE CYCLE BCG MATRIX High Market growth rate Star (Matches growth on PLC) Cash cow Matches Maturity on PLC) Question Mark (or Problem child) Matches introduction on PLC) Dog Matches Decline
More informationI. Decision Making Units
LECTURE NOTE 02 DEMAND, SUPPLY AND MARKET EQUILIBRIUM Outline of today s lecture: I. Decision Making Units... 1 II. Circular Flow... 2 III. Demand in Output Markets... 4 IV. Supply in Output Markets...
More informationPRICING AND ITS MODELS
PRICING AND ITS MODELS Dr. K. Saravana Kailas Head, Department of Commerce, Govt. Arts and Science College, Kadaladi 623 703 Introduction Pricing is the most vital and highly demanded component within
More informationPrice for Profit R - VQ - F = Z PQ - VQ - F = Z Z = PQ - VQ - F. Price For Maximizing Profit. Revenue - total Variable Cost - Fixed Cost = Profit
Price For Maximizing Profit by Ted Mitchell 1 Demand or Customer Based Pricing Two Major Topics 1) Maximize profit by choosing the optimal price based on the direct customer response (demand curve). 2)
More informationCMA Part 2 Financial Decision Making. Study Unit 9 - Decision Analysis and Risk Management Ronald Schmidt, CMA, CFM
CMA Part 2 Financial Decision Making Study Unit 9 - Decision Analysis and Risk Management Ronald Schmidt, CMA, CFM Objectives of the Class Use Marginal Analysis for Decision Making Calculate effect on
More informationCUSTOMER ANALYSIS. Course: Marketing Management.
CUSTOMER ANALYSIS Course: Marketing Management Traditional vs Modern Customer-Oriented Company Organization Who is customer? Initiator User/consumer Purchase, use and consumption Influencer Purchaser Decider
More informationMIDTERM EXAMINATION Spring 2010 MKT501- Marketing Management
MIDTERM EXAMINATION Spring 2010 MKT501- Marketing Management http://www.vustudents.net Question No: 1 ( Marks: 1 ) - Please choose one The skimming, penetration, bargaining and discounts are included in
More informationContemporary theory, practice and cases By Ilan Alon, Eugene Jaffe, Christiane Prange & Donata Vianelli
Global Marketing Contemporary theory, practice and cases By Ilan Alon, Eugene Jaffe, Christiane Prange & Donata Vianelli Chapter 11 Setting Global Prices Learning objectives After reading this chapter
More informationGLOBAL MARKETING STRATEGY
GLOBAL MARKETING STRATEGY INTERNATIONAL MARKETING WONKWANG UNIVERSITY Professor In Woo Jun / Bcom, MBA, Ph.D. 2015 1 CONTENTS I. 1. The Process of Global Marketing Strategy 2. Global Market Research Process
More informationPrice Discrimination. It is important to stress that charging different prices for similar goods is not pure price discrimination.
What is price discrimination? Price discrimination or yield management occurs when a firm charges a different price to different groups of consumers for an identical good or service, for reasons not associated
More informationSetting the price for your product is a strange concept for agricultural producers. They are used to producing
Setting Your Price March 2010 www.extension.iastate.edu/agdm Setting the price for your product is a strange concept for agricultural producers. They are used to producing commodities where the price is
More informationYOUR MOST IMPORTANT DECISION!
YOUR MOST IMPORTANT DECISION! Let me ask you a question. Do you think increasing your sales would be a good thing? If I told you that your price was too low, would you still think increasing sales would
More informationChapter 16. Pricing Objectives and Policies
Chapter 16 Pricing Objectives and Policies Copyright 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 16-2 At
More informationUnit 8 Pricing. Chapter 25 Price Planning Chapter 26 Pricing Strategies Chapter 27 Pricing Math
Unit 8 Pricing Chapter 25 Price Planning Chapter 26 Pricing Strategies Chapter 27 Pricing Math Chapter 25 Price Planning Section 25.1 Price Planning Considerations Section 25.2 Factors Involved In Price
More informationPrinciples of Banking Module D
Principles of Banking Module D V. Rajendran Venkrajen.in venkrajen@yahoo.com Concept of Market A situation where buyers and sellers of a commodity interact Coming together of same or similar commodities
More informationFOR MORE PAPERS LOGON TO
MKT501 - Marketing Management Question No: 1 ( Marks: 1 ) - Please choose one Which of the following is NOT a purpose of a marketing plan? It assists in management control It assigns responsibilities,
More informationMGT301 Solved 3 rd Quiz solved By Cuter Killer and Masood Khan June 2011
Test marketing Evaluation of competitors Question # 5 of 15 ( Start time: 09:09:50 PM ) Total Marks: 1 Gathering of primary data by asking questions from concern people about their knowledge, attitudes,
More informationValue Based Pricing- New Concept
37 Review Article Value Based Pricing- New Concept Shwetlata Singh Department of Pharmaceutical Management, Delhi Institute of Pharmaceutical Sciences & Research, Delhi, India shweta.kul99@yahoo.com ABSTRACT
More informationChapter 10: Pricing and Credit Strategies
Pricing and Credit Strategies HCC - SAIGONTECH Small Business Management - Fall 2010 Instructor: Son Pham 1 Factors Affecting Product or service costs Customers characteristics Market forces Competitors
More informationMKT501 Solved Mid Term Papers 2010 By
MKT501 Solved Mid Term Papers 2010 By http://www.vustudents.net Q1 The skimming, penetration, bargaining and discounts are included in which of the following marketing mix strategy? (a) Product decisions
More informationhttp://vustudents.ning.com MIDTERM EXAMINATION Fall 2009 MKT501- Marketing Management (Session - 3) Time: 60 min Marks: 50 Question No: 1 ( Marks: 1 ) - Please choose one Critical path analysis is a part
More informationYOUR MOST IMPORTANT DECISION!
YOUR MOST IMPORTANT DECISION! Let me ask you a question. Do you think increasing your sales would be a good thing? If I told you that your price was too low, would you still think increasing sales would
More information! Week 9: Pricing Dr Christopher Pokarier EB202 Introduction to Business
Week 9: Pricing! Dr Christopher Pokarier EB202 Introduction to Business Prices + Value! Something is worth (price-wise) only what somebody else is prepared to pay for it.! Prices are determined by supply
More information2. If there is a minimum wage that is set below the equilibrium wage in the labor market, there will be:
Economics 101 Problem Set 3 Due: September 20, 2018 by 5 PM To receive credit for this problem set, you must submit your answers on-line at the class webpage. Neither hard copies nor e-mails will be accepted.
More informationChallenges of Tuition fee s decision: Private Universities case in Kosovo
87 Challenges of Tuition fee s decision: Private Universities case in Kosovo Besa Shahini 1 Yllka Azemi 2 This study assesses Challenges that Private Universities in Kosovo face when employing tuition
More informationA Field Guide
Maximising Your Revenue A Field Guide Maximising Your Revenue A Field Guide CONTENTS 01 What is pricing strategy? 03 02 How pricing strategy can improve your revenue 09 03 Common pricing strategies 15
More informationSPRING Perceived. Study. Mainstream & Luxury Models
SPRING 2012 Perceived Q ual i t y Study Mainstream & Luxury Models ALG Perceived Quality Study (PQS) Perception is a powerful force in consumer buying behavior. Consumers often base their beliefs about
More informationPricing strategies
Pricing strategies 2017-18 PRICING STRATEGIES Pricing strategies: pricing policies used by a business when deciding what to charge for its products pricing strategies for new products (e.g., market skimming,
More informationVIII 1 TOPIC VIII: MONOPOLY AND OTHER INDUSTRY STRUCTURES. I. Monopoly - Single Firm With No Threat of Close Competition. Other Industry Structures
TOPIC VIII: MONOPOLY AND OTHER INDUSTRY STRUCTURES I. Monopoly - Single Firm With No Threat of Close Competition II. Other Industry Structures CONCEPTS AND PRINCIPLES MONOPOLY We now consider the opposite
More information7.1 Prices are economic stop lights. They direct buying and selling. When prices become sticky: The market is less efficient in allocating resources.
7.1 Prices are economic stop lights. They direct buying and selling. When prices become sticky: The market is less efficient in allocating resources. When demand increases faster than supply increases:
More informationMKT501- Marketing Management
MKT501- Marketing Management Question No: 1 ( Marks: 1 ) - Please choose one A market leader firm can expand the total market through: Decreasing distribution of the product Introducing the new usage of
More informationJ.D. Power and Associates Reports: Customer Satisfaction with Dealer Service Facilities Outpaces Satisfaction With Independent Service Centers
J.D. Power and Associates Reports: Customer Satisfaction with Dealer Service Facilities Outpaces Satisfaction With Independent Service Centers Lexus Receives an Award in Customer Satisfaction with Dealer
More informationBuick Ranks Highest among Mass Market Brands; Porsche Ranks Highest among Luxury Brands
Product Specialists Help New-Vehicle Owners Understand Technology, Enhance Ownership Experience, Increase Future Demand, J.D. Power Finds Buick Ranks Highest among Mass Market Brands; Porsche Ranks Highest
More information8/23/2011. Chapter 10 Retail Pricing. Learning Objectives. Pricing Objectives and Policies
Chapter 10 Retail Pricing Learning Objectives Discuss the factors a retailer should consider when establishing pricing objectives and policies. Describe the differences between the various pricing strategies
More informationAIPMM CPM/CPMM Certification Examination GLOSSARY OF TERMS
Learn. Apply. Lead AIPMM CPM/CPMM Certification Examination Developed by the Association for International Product Marketing and Management (www.aipmm.com), the Certified Product Manager and Certified
More informationThis module covers the following topics:
Module 4 Developing the (International) Marketing Mix Introduction This module covers the following topics: The product and the branding decision o International product concept o Product adaptation versus
More informationLecture 3 Mankiw chapters 4 and 5
In-Class Exam 1 1) Efficiency is not the same than equity. Why? Give an example in which an efficient allocation has been achieved but it creates significant inequalities. 2) Explain each of the following
More informationIdaho PTE Business Education Course with Essential Learning Outcomes and Learning Indicators
A course designed to provide students an understanding of economic theory and principles. Theories of the economic free enterprise system, with a focus on decision making and its relationship to how people
More informationCreating Brand Equity
Chapter 8 Creating Brand Equity 8-1 Chapter Questions What is a brand, and how does branding work? What is brand equity, and how is it built, measured, and managed? What are the important decisions i in
More informationSERVICE PRICING & REVENUE MANAGEMENT
SERVICE MARKETING SERVICE PRICING & REVENUE MANAGEMENT TRACY - MARY - NANCY LEARNING OBJECTIVES: LO1 - Recognize that effective pricing is central to the financial success of service firms. LO2 - Outline
More informationRetail Pricing Strategies and Tactics. Dr. Chenguang Li University College Dublin, Ireland
Retail Pricing Strategies and Tactics Dr. Chenguang Li University College Dublin, Ireland Price is simple, but pricing is challenging Price is the amount of money charged for a product or service. Pricing
More informationChapter 14 Developing Pricing Strategies and Programs 431. Understanding Pricing 432
Managing Service Brands 421 Differentiating Services 422 Developing Brand Strategies for Services 423 Managing Product Support Services 424 Identifying and Satisfying Customer Needs 425 Postsale Service
More informationPricing and Credit Decisions
Pricing and Credit Decisions PART 4 Focusing on the Customer: Marketing Growth Strategies PowerPoint Presentation by Charlie Cook, The University of West Alabama 2010 Cengage Learning. All Rights Reserved.
More informationChapter 6 Setting Prices and Implementing Revenue Management
Chapter 6 Setting Prices and Implementing Revenue Management GENERAL CONTENT Multiple Choice Questions 1. The only function that brings operating revenues into the organization is. a. marketing b. management
More informationTo produce more beach balls, you must give up ever increasing quantities of ice cream cones.
Unit 01: Basic Concepts (Macro/Micro) Scarcity The Economic Problem: Unlimited wants, limited economic resources Factors of Production: -Land -Labor -Capital -Entrepreneurship Big 3 Questions: -What to
More informationClass Presentation for March 29 & 31, Chapter #25
ECO 2220, Principles of Microeconomics - Section 1C Class Presentation for March 29 & 31, 2016 Chapter #25 Copyright 2014 Pearson Education, Inc. All rights reserved. 25-1 Courage doesn't always roar,
More informationChapter 5: Marketing Considerations
Chapter 5: Marketing Considerations This chapter discusses marketing related issues, such as selecting target customer segment, deciding how amber jewelry has to be positioned and choosing correspondent
More informationIntroduction to Pricing Issues. Pricing Decisions. Global Pricing Objectives and Strategies. Basic Pricing Concepts
Introduction to Pricing Issues Pricing Decisions Global Marketing Chapter 11 Law of one price Price floors, ceilings Optimum prices Target costing Price escalation Environmental issues Gray market goods
More informationTarget Costing. Reason for this lecture 2/24/00
Target Costing 2/24/00 Reason for this lecture Understanding cost/price issues in your product is critical to the overall success How to do Target Costing for a re-design How to do Target Costing for a
More informationChapter 12: Pricing Management
Chapter 12: Pricing Management Pride/Ferrell Foundations of Marketing Fourth Edition Prepared by Milton Pressley University of New Orleans Objectives 1. Understand the six major stages of the process used
More informationMICROECONOMICS SECTION I. Time - 70 minutes 60 Questions
MICROECONOMICS SECTION I Time - 70 minutes 60 Questions Directions: Each of the questions or incomplete statements below is followed by five suggested answers or completions. Select the one that is best
More informationIndividual-Level Targeting
Individual-Level Targeting Individual-level targeting. Review choice modeling framework. Using choice models for individual-level targeting (predictive modeling). Demonstration of software for BBBC case.
More informationMarketing Analytics II
Stephan Sorger 2015: www.stephansorger.com; Marketing Analytics: Sales: 1 Marketing Analytics II Chapter 11: Sales Analytics Stephan Sorger www.stephansorger.com Disclaimer: All images such as logos, photos,
More informationThe science that studies the choices of people trying to satisfy their wants in a world of scarcity. Tangible Intangible
economics Chapter 1 The science that studies the choices of people trying to satisfy their wants in a world of scarcity. economic system The way in which a society decides what goods to produce, how to
More informationMOD International Marketing. Lecture 11 Pricing for international markets
MOD001194 International Marketing 1 Lecture 10: Pricing for international Skimming v penetration strategies Factors influencing international pricing Factors influencing price escalation Stages of pricing
More informationTotal Cost in Determining Price
Exhibit 16.1 Total Cost in Determining Price Total Sales Revenue = Reflection of sales volume and price Make a little on a lot OR Make a lot on a little How Customer Demand Affects Pricing Elasticity of
More informationVolvo Construction Equipment
Significant growth opportunites Good starting point Broad and competitive product portfolio Committed and aligned distribution Dual brands to penetrate both high-end and low-end Scale in both premium and
More informationProducing Goods & Services
Producing Goods & Services Supply is the quantities of a product or service that a firm is willing and able to make available for sale at all possible prices. The Law of Supply states that the quantity
More informationObjective: What is the law of supply? What are supply schedules and supply curves? What is elasticity of supply?
Understanding Supply Objective: What is the law of supply? What are supply schedules and supply curves? What is elasticity of supply? *Be sure to leave a couple blank lines under each question and answer
More informationSection 1 Understanding Supply
Chapter 5 - Supply Section 1 Understanding Supply Supply the amount of goods available Law of Supply Tendency for suppliers to offer more of a good at a higher price. Law of Supply Price As price increases
More informationChapter 14 Marketing. Chapter 14 Marketing
Chapter 14 Marketing Chapter 14 Marketing Learning outcomes Contextualise the marketing process Explain the target market Discuss marketing strategy Describe the elements of the marketing mix Differentiate
More informationLearning Objectives. Learning Objectives 17/03/2016. Chapter 16 Sales Promotion
Chapter 16 Sales Promotion Copyright 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. Learning Objectives To
More informationChoose the one alternative that BEST completes the statement or answers the question.
CHAPTER 3 The Demand for Labor In addition to the multiple choice and quantitative problems listed here, you should answer review questions 1, 3, 5, and 7 and problems 1-4 at the end of chapter 3. Multiple-Choice
More informationChapter 5: Supply Section 1
Chapter 5: Supply Section 1 Key Terms supply: the amount of goods available law of supply: producers offer more of a good as its price increases and less as its price falls quantity supplied: the amount
More informationMechanism through which buyers (demanders) and sellers (suppliers) communicate to trade goods and services.
By the end of this learning plan, you will be able to: Use marginal (Cost-Benefit) analysis in decision-making Apply supply and demand analysis to price determination Assess the role price plays in a market
More informationEcon 200, Summer 2011, Dr. Alan and Prof. Crossley. Problem Set 2. (Reference: Mankiw and Taylor, Chapters 6, 7, 8, 13)
Multiple Choice Econ 200, Summer 2011, Dr. Alan and Prof. Crossley Problem Set 2 (Reference: Mankiw and Taylor, Chapters 6, 7, 8, 13) 1 Refer to the Figure below. Consider the impact of a tax on sellers,
More informationUsing Elasticity to Predict Cost Incidence. A Definition & A Question. Who pays when payroll tax added to wage rate?
Using Elasticity to Predict Cost Incidence A Definition & A Question Definition of Incidence: the fact of falling upon; in this case, where costs fall A Question for you what does a statement like this
More informationMANAGERIAL ECONOMICS THEORY, APPLICATIONS, AND CASES EIGHTH EDITION. W.Bruce Allen The Wharton School University of Pennsylvania
MANAGERIAL ECONOMICS THEORY, APPLICATIONS, AND CASES EIGHTH EDITION W.Bruce Allen The Wharton School University of Pennsylvania Neil A. Doherty The Wharton School University of Pennsylvania Keith Weigelt
More informationComposed & Solved Hafiz Salman Majeed Vu Askari Team MKT501 Online Quiz#2 Solved By Hafiz Salman Majeed
MKT501 Online Quiz#2 Solved By Question # 1 of 15 ( Start time: 01:44:57 AM ) Total Marks: 1 Which of the following is the period when sales fall off and profits drop? Introduction Growth Maturity Decline
More informationChapter Thirteen. Learning Objectives
Chapter Thirteen Creating and Pricing Products that Satisfy Customers Learning Objectives 1. Explain what a product is and how products are classified. 2. Discuss the product life cycle and how it leads
More informationHS Marketing Concepts Business and Technology
Course Marketing Concepts is an instructional program designed for students who are interested in a career in the field of marketing and management. This course includes instructional areas designed to
More information