Introduction to Business Research Method. Week 01 W. Rofianto, ST, MSi

Size: px

Start display at page:

Download "Introduction to Business Research Method. Week 01 W. Rofianto, ST, MSi"

Melvin Greene
6 years ago
Views:

1 Introduction to Business Research Method Week 01 W. Rofianto, ST, MSi

2 Business Research Defined 1-2 A process of determining, acquiring, analyzing, synthesizing, and disseminating relevant business data, information, and insights to decision makers in ways that mobilize the organization to take appropriate business actions that, in turn, maximize business performance

3 Why Study Business Research? 1-3 Enterprises have long recognized the need to better sense and respond to business change. What s different today is that ubiquitous access to information and real-time communications have fostered an always on business culture where decision making has become a just-in-time process. Business research provides information to guide business decisions Business Performance Management Forum The primary purpose of research is to reduce the level of risk of a business decision.

4 Computing Power and Speed Integration of Data Lower-cost Data Collection Factors Better Visualization Tools Real-time Access Powerful Computation

5 Business Decisions and Research 1-5 Häagen-Dazs Tactics Super premium Dozens of flavors Small packages Signature colors on packaging Available in franchise and Available in franchise and grocery stores

6 Information Sources Decision Support Systems Numerous elements of data organized for retrieval and use in business decision making Stored and retrieved via Intranets Extranets Business Intelligence Systems Ongoing information collection Focused on events, trends in micro and macro-environments

7 Research May Not Be Necessary 1-7 Can It Pass These Tests? Can information be applied to a critical decision? Will the information improve managerial decision making? Are sufficient resources available?

8 The Business Research Process 1-8

9 Characteristics of Good Research 1-9 Clearly defined purpose Detailed research process Thoroughly planned design High ethical standards Limitations addressed Adequate analysis Unambiguous presentation Conclusions justified Credentials

10 Two Categories of Research Applied Basic (Pure)

11 Who Conducts Business Research?

12 Research and Intuition 3-12 If we ignore supernatural inspiration, intuition is based on two things: experience and intelligence. The more experience I have with you, the more likely I am to encounter repetition of activities and situations that help me learn about you. The smarter I am, the more I can abstract from those experiences to find connections and patterns among them. Jeffrey Bradshow, creator of the software that searches databases

13 Language of Research Concepts Constructs Conceptual schemes Models Theory Terms used in research Operational definitions Variables Propositions/ Hypotheses

14 Models An analytical model is a set of variables and their interrelationships designed to represent, in whole or in part, some real system or process. In verbal models, the variables and their relationships are stated in prose form. Such models may be mere restatements of the main tenets of a theory. improvement in service quality can enhance customer loyalty

15 Graphical Models Graphical models are visual. They are used to isolate variables and to suggest directions of relationships but are not designed to provide numerical results. Customer Satisfaction SERVPERF Brand Loyalty

16 Mathematical models Mathematical models explicitly specify the relationships among variables, usually in equation form. y = a 0 + n i = 1 ai xi Where y a 0, a i = degree of preference = model parameters to be estimated statistically

17 Independent and Dependent Variable Synonyms Independent Variable (IV) Predictor Presumed cause Stimulus Predicted from Antecedent Manipulated Dependent Variable (DV) Criterion Presumed effect Response Predicted to. Consequence Measured outcome

18 Relationships Among Variable Types 3-18

19 Relationships Among Variable Types 3-19

20 Relationships Among Variable Types 3-20

21 Relational Hypotheses Correlational Young women (under 35) purchase fewer units of our product than women who are older than 35. Causal An increase in family income leads to an increase in the percentage of income saved. Loyalty to a grocery store increases the probability of purchasing that store s private brand products.

22 The Role of Reasoning 3-22

23 Researchers 3-23 Encounter problems State problems Propose hypotheses Deduce outcomes Formulate rival hypotheses Devise and conduct empirical tests Draw conclusions

24 Outline Penulisan Ilmiah BAB I PENDAHULUAN 1.1 Latar belakang masalah 1.2 Masalah dan Batasan Penelitian 1.3 Tujuan Penelitian 1.4 Manfaat Penelitian 1.5 Sistematika Penulisan BAB II LANDASAN TEORI 2.1 Tinjauan Pustaka 2.2 Rerangka Pemikiran 2.3 Hipotesis BAB IV ANALISIS DAN PEMBAHASAN 4.1 Gambaran Umum Objek Penelitian 4.2 Pembahasan Hasil Penelitian 4.3 Implikasi Manajerial BAB V PENUTUP 5.1 Kesimpulan 5.2 Saran BAB III METODE PENELITIAN 3.1 Tipe dan Objek Penelitian 3.2 Metode Pengumpulan Data 3.3 Operasionalisasi Variabel 3.4 Metode Analisis Data

DAFTAR ISI. KATA PENGANTAR... Error! Bookmark not defined. UCAPAN TERIMA KASIH... Error! Bookmark not defined. ABSTRAK... Error! Bookmark not defined.

DAFTAR ISI. KATA PENGANTAR... Error! Bookmark not defined. UCAPAN TERIMA KASIH... Error! Bookmark not defined. ABSTRAK... Error! Bookmark not defined. DAFTAR ISI KATA PENGANTAR... Error! UCAPAN TERIMA KASIH... Error! ABSTRAK... Error! ABSTRACT... Error! DAFTAR ISI...vi DAFTAR TABEL... viii DAFTAR GAMBAR...ix BAB I PENDAHULUAN... Error! 1.1. Latar Belakang...