Preferred Store Program

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1 Preferred Store Program

2 Preferred Store Program Let s work together to grow your small animal sales. At Oxbow, we appreciate your dedication to small animals and proper, premium nutrition and we want to be a resource for you as you help small animal owners feed and care for their pets. That s why we created the Oxbow Preferred Store Program. As an Oxbow Preferred Store, you will: Increase your store sales Build customer loyalty Receive special designation on our online store locator Have access to free educational and marketing materials Have access to special and exclusive promotions In this folder you will find: Benefits of Being Preferred How to Enroll Rewarding Loyalty In-Store Feeding Program Application, ISO Forms, Supporting Materials

3 Benefits of Being Preferred As an Oxbow Preferred Store, you will enjoy a host of programs and savings that will benefit your staff and your sales. Special designation in our online store locator Nearly 30,000 small animal caregivers visit oxbowanimalhealth.com every month. We recommend Preferred Stores first! Educational resources for your customers Our Haywire Newsletter will keep you and your customers up-to-date on all things Oxbow. Point-of-sale materials We ll send shelf talkers, product information, pet care guides and other support pieces to your store for free. Check the back pocket of this folder for a current list of available pieces. Frequent buyer program for pellets and hay Your customers receive free products and you receive product credit from your distributor. In-store feeding program Start pets off on the right paw! If your store sells animals, we ll provide premium Oxbow foods and hays to feed them in store. New pet owner coupons All new pets deserve a present! With our coupons, new pets receive a free 15 oz bag of hay. You will receive product credit from your distributor. Company support Oxbow s customer care team, sales team, staff veterinarian, quality assurance team, and marketing team are here to help. Just shout and we ll be happy to provide guidance and support! Want to learn more about our Preferred Store Program? Visit us anytime at You ll find the Preferred Store application, ISO forms, POP order forms, and much more content exclusive to our Preferred Stores! Have more questions about joining the Preferred Store Program? Call us at (800)

4 How to Enroll So, you think you d like to become an Oxbow Preferred Store? Great! Here are the requirements and simple steps to complete your application. Store Criteria 1. Carry Oxbow s Preferred Store required set of SKUs Stocking these products enables us to refer customers to you with the confidence they ll find the Oxbow products they need. This set includes the essential components of a healthy small animal diet, including: A variety of high-quality, farm-fresh hays Species-specific and life-staged fortified foods A selection of healthy treats and supplements. The Preferred Store required product SKUs and ISOs are located in the back pocket of this booklet. Additional products are also available. 2. Maintain required Oxbow product sales volume Sales volume requirements are determined by your Oxbow representative, and are evaluated annually. 3. Purchase through your local distributor This enables you to maintain proper inventory and take advantage of maximum margin. 4. Special order products not in the Preferred Store product set if needed for your customers This ensures great customer service and store loyalty. Ready to Apply? Simply complete the application in the back pocket and return it to us. You can also find the application online at Once we ve received your application, we will contact you to confirm the details and answer any remaining questions. If you have any questions about the Preferred Store Program, please call our sales support team at (800)

5 Rewarding Loyalty The Frequent Buyer Program and Have a Hay Day coupons deliver big benefits to your customers and to you. These valuable vouchers and coupons: Save your customers money Reward and develop customer loyalty Are easy to redeem - you receive product credit directly from your distributor Store & Redemption Requirements Have a Hay Day coupon Collect coupons, customer information and proof of purchase/receipts. Note: Customer information, and proof of purchase receipts are required for redemption and credit Submit coupons, customer information and proof of purchase/receipts to your distributor for product credit What s a Have a Hay Day Coupon? Give this coupon to any pet parent that purchases or adopts an animal from your store! Redeemable for a FREE 15 oz. bag of Oxbow hay! (Botanical, Oat, or Orchard) Have a Hay Day on Us! Redeemable for one FREE 15 oz. bag of Oxbow hay (Orchard Grass, Botanical Hay, or Oat Hay) Frequent Buyer Program Use the provided Frequent Buyer envelopes to collect customer information and UPC/receipts for customers. Note: Customer information and UPC/receipts are required for redemption and credit. Submit Frequent Buyer envelopes with customer information and UPC/receipts to your distributor for product credit. Call us to request more Frequent Buyer envelopes! Help Your Customers Earn Free Food & Hay! Foods Buy 6, get 1 free of any bag of pellets Must be the same size/variety/species 1 lb 10 lb of Essentials, Bene Terra, or Natural Science Hays Buy 6, get 1 free of any hay Must be the same size, mix and match variety 15 oz., 40 oz., or 90oz., any variety

6 In-Store Feeding Program Do you have animals in your store? New pet owners rely on you for guidance on how to start these animals off right. They want to know what they should feed their pet, and what they re eating at the time of purchase. The Oxbow In-Store Feeding Program provides you free food and hay, so that you can feed and recommend premium Oxbow products to your new owners. Talk about a win-win! To enroll, just fill out the application. Program eligibility and free product quantities are based upon your store volume and animal numbers. For further details, speak with your Oxbow representative. Benefits of Feeding Oxbow Products In Your Store Ensures an easier transition for pets as they get settled in their new home. Increases your sales of fortified food and farm-fresh hay. Builds your reputation as an expert in premium small animal nutrition. Voucher Details Vouchers are issued every 6 months directly from Oxbow. Redeem vouchers through your distributor for product credit. Pellet vouchers can be redeemed for all bulk sizes (15-25lb) in any species and life stage. Hay vouchers are redeemable only for 50lb Western Timothy. Did you know? 75% of a small animal s diet should be hay?

7 Know Your Nutrition Do you know your hay and food facts? At Oxbow, we believe information and training are essential to selling premium, quality small animal nutrition. You and your staff can always learn more at oxbowanimalhealth.com. What does my small pet need? A variety of high quality grass hays, available at all times. 75% of a pet s diet should be grass hay. A uniform, fortified food appropriate to the pet s life stage. All natural, healthy treats for bonding and enrichment. A place to hide and feel safe. A Timothy CLUB Bungalow or Tunnel is ideal! Why is it important to feed a variety of grass hay? Think of hay varieties like apples. Granny Smith, Fuji, and Gala all have different flavors and textures, but they are equally nutritious. It s the same with hay! Why should I feed my pet Oxbow? We offer the highest quality and greatest variety of hand-selected, hand-sorted hays. Our fortified foods are nutritionallycorrect, species and life-stage specific. Oxbow products are recommended by top small animal veterinarians worldwide. Why is hay so important? Grass hay, a source of long-strand fiber, is absolutely vital to the digestive health of small herbivore pets. Hay prevents many health-related problems, including obesity, dental disease, boredom and diarrhea.

8 29012 Mill Road Murdock, NE USA Oxbow Enterprises, Inc. or its affiliates. All rights reserved. Oxbow Animal Health is a registered trademark of Oxbow Enterprises, Inc. Other products referenced in this material may be trademarks or registered trademarks of their respective companies. March 2015

9 Oxbow Animal Health is family-owned and operated and we re passionately committed to helping small animals lead longer, healthier lives. From the start, small mammal nutrition and care has been our specialty not a sideline. Our timothy hay-based formulas and lifestaged diets have defined the way small animals are fed today and are recommended by leading veterinarians worldwide. Looking forward, we ll continue to lead the way with innovative, wholesome nutrition and care products to meet the needs of pets and their caregivers. Because our work is never complete, we rely on all of our partners to help us be our best. Please contact us anytime with feedback or questions. We d love to hear from you! Facebook.com/OxbowPet Twitter.com/OxbowAH info@oxbowanimalhealth.com Follow Oxbow owner, John Miller, as he offers his thoughts on the pet industry, farming, and life at JohnMillersField.com

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