LOREM IPSUM DOLOR 1. GLOBAL BRAND GUIDELINES Updated November 2014
|
|
- Clyde Porter
- 6 years ago
- Views:
Transcription
1 LOREM IPSUM DOLOR 1 GLOBAL BRAND GUIDELINES Updated November 2014
2 CONTENTS Contents Introduction... 2 Brand Architecture Brand Elements... 3 Logos... 4 Color Versions... 4 Background Color... 5 Minimum Size... 5 Minimum Space... 5 Placement... 6 Incorrect Usage... 6 Co-branding... 7 Design Icons... 8 Corporate Color Palette... 9 Typography Brand Voice and Style Overview Voice and Brand Personality Copy Tone Specific Usage Proof Points Photography and Imagery Digital Design... 18
3 INTRODUCTION 2 A Style in Service to Our Customers The brands that stand the test of time make a promise to their customers. It s a promise not about the products a company sells but what it stands for and the way it does business with its customers and partners. The Elavon brand promise is built around a dedication to our customers. A great customer experience is the path to loyalty. The guidelines that follow reflect that belief. When we create materials from print collateral to imedia, from websites to sales presentations we keep customer needs top of mind. That requires clear and concise communications that are always helpful and easy to understand. Use these guidelines when you create materials for the marketplace. They define the basic elements that make up the Elavon brand, and will help us go to market in a consistent and effective manner. Just as a brand is a living, breathing entity, so too are these guidelines. As we continue to evolve our brand, we will evolve the guidelines as well.
4 BRAND ARCHITECTURE 3 Brand Elements To ensure that Elavon marketing efforts are consistent across all business lines, we adhere to a brand system approach. We will consistently deliver a focused, intentional message that creates a positive connection with our customers, our partners, and our employees.
5 BRAND ARCHITECTURE 4 Logos The Elavon logo is our signature and the first visual contact a customer usually has with Elavon. The Elavon logo distinguishes us from other companies, and is the single most valuable symbol of the company. Logo The Elavon logo is composed of two elements: the Elavon double arch mark and the Elavon logotype. The Elavon logo stands alone. DO NOT use a tagline with the logo, except in the case outlined below. Color Versions There are three Elavon logo color versions: full-color, one-color black, one-color reverse (white). Full Color Logo Should be used whenever possible for all applications. The Elavon typeface is 100% black. The double arch is PMS 542 U and PMS 2748 U. PMS 542 U PMS 2748 U U.S. Bancorp Corporate Logo When being presented as a division of U.S. Bank or U.S. Bancorp the Elavon logo will be shown with A U.S. Bancorp Company tag line. A U.S. Bancorp Company One Color Black Logo Should be used when printing is limited to two colors. Reverse Logo Should be used on black or dark backgrounds.
6 BRAND ARCHITECTURE 5 Background Color Correct use of background colors enhance the impact of the Elavon logo. When placing the logo within an application, optimal legibility should always be your first priority. Minimum Size Never reproduce Elavon logos at sizes less than the following Minimum size. The smallest approved logo is 3/4 wide Full Color Logo Should be used on a white or light-color background (white is preferred). 3/4 (19.05mm) NOTE: Always make sure there is enough contrast between the background color and the logo. NOTE: DO NOT place logos on backgrounds or use colors that detract from or DO NOT give enough emphasis to the logo. Minimum Space The clear space that surrounds the logo ensures that it has optimal visibility and visual impact. As Illustrated, the height of the lower case v is the standard unit of measurement for calculating the logo clear space. Reverse Logo Should be used on a black or dark-color background (black is preferred).
7 BRAND ARCHITECTURE 6 Placement The preferred placement of the Elavon logo is the lower right or upper left corner. However, if creative needs demand a different placement, a designer can use his or her discretion, as long as thoughtful rational drives the decision. Incorrect Usage DO NOT alter the Elavon logo in any manner. DO NOT place full color logo on any background or photo. DO NOT use a tagline with the logo. Do Not Use Tagline with Logo
8 BRAND ARCHITECTURE 7 Co-Branding (Preferred) Elavon is aligned with financial institutions, banks, and other channel partners. As a result, the An Elavon Payments Partner tag line will appear with the logos of other entities on a variety of marketing materials. Co-Branding Guidelines If you manage a partner relationship, be thoughtful in contractual negotiations regarding how we handle co-branding and consult with Corporate Communications (portalsupport@.com) to ensure that we can support your request. Partner Name An Elavon Payments Partner For Joint Ventures If you are working on a joint venture partnership, please work with Corporate Communications from the beginning in order to establish a strong brand foundation for the future of the JV. Co-Branding (Alternative) If both brand marks need to be represented, they should be aligned side by side and separated by a black line. Partner Name It s not always necessary to use multiple brand marks; in some cases, it s acceptable to simply use both company s names, separated by the vertical slash. Partner Name Elavon FPO Co-Brand Partnerships Partners wishing to cobrand with Elavon may do so in these environments: 1. Via web partner pages on partner websites 2. Via collateral that leverages our solution 3. Via business cards We are happy to share our content and templates for co-brand as well, but images must be changed by the partner who is distributing the content. Our image rights are specific to Elavon-use only. White Label For our partners who wish to white label, we can share general content for repurposing in partner communications.
9 BRAND ARCHITECTURE 8 Design Icons Product Icons Design elements help to both enliven the collateral in which they re included and provide visual identification support. They should never distract from or overwhelm the overall design. When used carefully and with purpose, they can help guide a customer through content, while at the same time reinforcing and differentiating the Elavon brand. Product/Vertical Market Icons Payments Cash Advance ECS EMV EGC EBT Mobile Online These icons are used as a visual support on product and vertical market collateral pieces. New icons can be requested for consideration from Corporate Marketing. Bill Pay Mobile Top Up Cashback MO/TO Vertical Market Icons Loyalty Currency Conversion Security Reporting Retail Travel Restaurant Healthcare Hospitality Public Sector Services QSR Social Media Tokenization Terminal Web-Hosted Payments Converge formerlyvirtualmerchant Simplify Gateway Customer Service Taxi Airline Education NFC MOTO
10 BRAND ARCHITECTURE 9 Corporate Color Palette Primary PMS /91/13/2 38/61/ d88 PMS /24/2/0 86/162/212 56a1d4 PMS Cool Gray 11 57/49/46/14 113/112/ PMS /100/100/0 227/31/38 e31f26 PMS 542 (60%) 39/14/1/0 151/192/227 97c0e3 Secondary PMS /0/98/0 140/198/66 8cc642 PMS /100/15/4 107/42/124 6b2a7c PMS 173 5/70/100/0 232/110/37 e86e25 PMS /28/37/2 0/141/ d9a PMS /5/19/0 3/180/203 03b4cb PMS /99/1/0 76/49/144 4c3190 PMS /99/1/0 170/37/141 aa258d NOTE: DO NOT use tints, including gradients, of any color(s) in the corporate palette. Keep all colors at 100% opacity, except as shown above. Collateral templates are available that demonstrate the proper use of the color palette.
11 BRAND ARCHITECTURE 10 Typography The use of common type fonts in communications materials further enhances Elavon s brand identity. The company has selected the following approved typefaces, which should be used in all professionally typeset company material: Whitney Semibold and Whitney Medium are the primary typefaces for headlines and subheads. The secondary typefaces to be used for body copy are Whitney Book and Whitney Light. (Calibri is the approved typeface for all communication materials in Poland.) For both primary and secondary typefaces, italics may be used when appropriate. NOTE: For desktop application using Word or PowerPoint to create documents such as proposals, RFPs, specifications, PowerPoint presentations, etc., use the Calibri font family. Primary Typeface Use for headlines and subheads. Whitney Semibold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Whitney Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Secondary Typeface Use for body copy. Whitney Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Whitney Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Desktop Application Typeface Use for desktop applications. Calibri ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Calibri Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
12 BRAND VOICE AND STYLE 11 Warm. Welcome. Honest. The Elavon look and feel is warm, welcoming, and honest. Copy is easy to read and easy to understand. We strive for a friendly clarity in all materials we produce. We re confident in our abilities to offer the proactive advice and solutions our customers need to succeed, and our materials reflect that feeling. Imagery is representative of our audience and their customers. The photo guidelines beginning on page 16 provide greater detail but, in general, we prefer full-bleed images and shots of actual Elavon customers, either posed or involved in everyday activities, such as engaging with customers or assisting with purchases. Our imagery should reflect the diversity of our global mix of customers and the vertical markets they represent.
13 BRAND VOICE AND STYLE 12 Voice and Brand Personality In talking about voice, it s helpful to first understand the brand personality. Elavon strives to be strong, sincere, trustworthy, witty, smart, helpful, creative, and proactive. For additional insight into how these words coalesce into a personality and point of view, we ve created The Business Advisor. This persona helps give our personality dimension, and can serve as a useful guide when crafting content that is helpful, friendly, and direct. Ideally, copy and content should carry the spirit inherent in the persona. Elavon s Persona The Business Advisor A business advisor combines the wisdom and experience of a well-seasoned and friendly advocate with the passion and enthusiasm of an engaged business partner. Often a highly trusted individual, he or she has been exposed to a wide variety of industries and has the expertise to navigate the ups and downs of running a business. A business advisor is energized by technology and innovation and always eager to share new discoveries. This is the person business owners trust to grow their business. This is Elavon. Voice The brand personality influences voice across all collateral. Copy must be helpful and presented in a friendly, actionable way. Copy should also be authoritative so that it instills confidence in our customers and prospects, without appearing to be condescending or all knowing.
14 BRAND VOICE AND STYLE 13 Copy Tone Considerations How we speak must reflect our concern and care for our customers businesses. It must be written in a way to ensure that customers know they re our #1 priority. Make sure every piece is simple to understand, straightforward, friendly, and helpful. Copy should be jargon-free and use vocabulary that is both meaningful to customers and demonstrates our company s value. Use customer stories and examples where appropriate to both humanize the Elavon brand and to provide customers and prospects true and meaningful ways to understand the value of our products and solutions. Putting the customer first requires that we speak their language. Our content is changing to reflect this: When referring to a business that works with us we will refer to them as customers (not merchants) We understand that there are a handful of business cases where we must continue to use Merchant, i.e. legal documentation and representation of Elavon Merchant Services in Europe, for example. The rule is when speaking to or about a customer in print or conversation, always refer to them as a customer. When discussing the services we offer use payment services (not merchant services) Our communications need to be easy to understand, clarify benefits and be jargon-free. For example, when talking with a small business owner: Instead of MID, you might use Account Number Instead of Acquirer use credit card processor
15 BRAND VOICE AND STYLE 14 Copy Tone Guidelines Although different vertical markets and mediums have distinct requirements, in general, copy for Elavon is: POSITIVE. We help customers reach goals and dreams. When we share information, be upbeat and affirming. BRIEF. Respect that customers are busy people. Don t mistake increased word count for increased value. WITTY. Deliver fresh takes on the industry, our products, and our services. SMART. Everything we tell our customers, prospects, partners, and each other must play a role in helping to activate business. That means it must be actionable, insightful, and presented in a useful way. TRANSPARENT. When we talk to our audience there s no room for doublespeak or duplicity. Communicate openly and honestly. Do s & Don ts POSITIVE BRIEF WITTY SMART TRANSPARENT OPERATIONAL COMMUNICATIONS Welcome Letters Pricing Communications Security/PCI Communications User Guides Collections Letters Incident Reports/Service Interruptions Customer/Partner Facing Sales Tools Digital assets (.com site, etc.)
16 BRAND VOICE AND STYLE 15 Specific Usage Appropriate: Elavon has been a leader in global payments for over twenty years More than a million business customers in over 30 countries trust Elavon to manage payments safely and securely Helping you do business in more than 100 currencies Elavon helped my business identify over $X in cost savings last year Inappropriate Verbiage (jargon): Extending powerful payment solutions acquiring, end-to-end, processing environments, acceptance, authorization Examples: Proof Points To provide our customers with confidence in Elavon, it s important to remind them of our overarching capabilities. Use the proof points below sparingly remember, we want to create a beneficial, friendly relationship with our customers, not an overly authoritative one, or one in which we may seem to be too big to care. Stability (years in business) Size and scale (global company, number of countries in which we operate, number of customers and partners, number of transactions processed) Competency (service levels) Solutions oriented (our genuine interest in helping them solve problems and grow) FROM DCC converts international card purchases into the cardholder s home currency at the point-of-sale. Elavon can convert up to 48 currencies depending on your country and pointof-sale environment. Elavon s proprietary international processing platform supports authorization in over 85 currencies to help you realize financial efficiencies and improve your bottom line. TO Elavon s currency conversion solution allows cardholders to choose to pay with their home currency at the point-of-sale, and supports up to 48 international currencies. Elavon s platform allows you to accept payments internationally in over 85 currencies, gaining you efficiencies and saving you expense.
17 BRAND VOICE AND STYLE 16 Photography and Imagery The visuals we choose for our collateral are extremely important. Each photograph must reflect positively on our brand and provide meaning to its intended audience. Images must also be dynamic and engaging, and show our brand personality and commitment to customers. Custom photography is preferred over stock, but in all cases, the following guidelines must be applied. Corporate and Regional Marketing teams maintain photo libraries. If you require images, please contact Corporate Marketing or your Regional Marketing leader. Elavon sourced images may be shared with partners. Imagery sourced via third-parties may not be shared with partners due to licensing agreement.
18 BRAND APPLICATIONS 17 Primary Imagery Candid-style photography should feature business owners/employees and their customers interacting in authentic ways. If photos show only one face, strive to balance the piece by showing both an owner and customer in separate images. Smiling and laughing subjects reinforce Elavon s customerfocused equity. Tighter crops help images to feel more personal, indicating the close relationship between owner/employee and their customers. Full bleed photography is also preferred as it helps to create pieces that are more eyecatching and engaging. Both primary and secondary imagery can reflect any specific vertical it s representing. Secondary Imagery Additional photography needs include transaction imagery, such as card swipes and other forms of transactions, and imagery that portrays the shopping experience. When possible, these images should feature a human interaction. Instead of simply showing a terminal, for example, show a hand interacting with that terminal.
19 BRAND APPLICATIONS 18 Digital Design The design and copy guidelines in this document refer to digital usages as well as print. The complexities that digital creative can present, however, require some specific guidelines. As we continue to define Elavon s digital properties, detailed usage guidelines will be included within this style guide.
Payfirma Brand Guidelines. Communicating the Payfirma Brand
Payfirma Brand Guidelines Communicating the Payfirma Brand 2013 Welcome! 1 This is a guide to the basic elements that make up the Payfirma brand. Have a read, it will help you get to know us a little better.
More informationBrand, Messaging & Styles Guide
Brand, Messaging & Styles Guide 2 Table of Contents Who We Are... Respecting the Brand The Power of Consistency Your Ambassadorship Engineering the Brand... The Brand Mark The Rationale The Tag line Logo
More informationAbout AHIMA s IG Initiative. About IGHealthRate IGHEALTHRATE :
STYLE GUIDE About AHIMA s IG Initiative Since 2012, AHIMA has committed to advancing information governance (IG) in the healthcare industry. Safe, high-quality, and cost-effective care for individuals
More informationBrand Style Guide. How to use the Lifeway brand to maintain a cohesive identity in all mediums of visual communication
How to use the Lifeway brand to maintain a cohesive identity in all mediums of visual communication 1 BRAND STYLE GUIDE Our brand is our most valuable asset in visual communications. It embodies the boldness,
More informationFlorida Coastal School of Law. Brand Standards Guide 2012
Florida Coastal School of Law Brand Standards Guide 2012 01 Contents 2 Introduction 3 Brand Architecture 4 Naming Conventions 5 Master Brand Logo 6 Promotional Brand Logo 7 Core Academic Identities 8 School
More informationBRAND BIBLE JULY 2017
BRAND BIBLE JULY 2017 CONTENTS Introduction I. BRAND MESSAGING Brand Story Tone and Buzzwords Key Takeaways Taglines Headlines 5 6 7 8 9/10 II. OUR BRAND Brand Mark (Logo) Color Application Secondary and
More informationBrand Standards Guide
Brand Standards Guide April 15, 2016 - Version 1.4 Nevada Health Link: Brand Standards Guide 1 Contents Brand Overview...3 Logos... 4 Primary Logo... 6-7 Secondary Logo... 8-9 Logo Clear Space...10-11
More informationbrand guide may 2016
brand guide may 2016 Contents Our Purpose...4 Our Position...6 Our Identity...10 Logo...11 Format...12 Format with Tagline...14 Clear Space...16 Sizing...18 Scaling...19 Background...20 Color...22 Primary
More informationBrand Guidelines. January Acumatica Brand Identity Guide - Jan
Brand Guidelines January 2014 Acumatica Brand Identity Guide - Jan 2014 1 Contents Intro Our Mission... Brand Promise... Brand Values... Guide Importance... 4 5 6 7 Graphic Elements Graphics... Iconography...
More informationPMS 356 BRANDMARK PMS 357 LOGO PMS 356 LOGOTYPE TRADEMARK BRAND GUIDELINES
BRANDMARK LOGO PMS 357 LOGOTYPE TRADEMARK BRAND GUIDELINES 07.18.14 BRAND OUR NAME The name Veritiv reflects the core strength of our organization, which is the commitment to deliver with excellence. With
More informationdiscovering the sovrn brand
discovering the sovrn brand Information is the new currency A BRAND IS A PROMISE: This everything we do. And it is everything that our customers and partners depend on us for. Brands are BELIEF SYSTEMS
More informationDigital Corporate Identity. Online 1.0
Digital Corporate Identity Online 1.0 FNB Digital Corporate Identity > Online > Colour palettes > Primary and secondary 1. Primary Colour Palette 2. Secondary Colour Palette * When a flat/solid amber is
More informationThe InsideView Brand Book
The InsideView Brand Book InsideView Technologies. All rights reserved. THE INSIDEVIEW BRAND 1 INTRODUCTION InsideView powers the world s business conversations, helping more than 20,000 companies redefine
More informationBRAND
BRAND 1 BRAND Great companies are built on strong brands that influence customer choice and build loyalty. A strong brand is a competitive asset one that can improve market position and contribute to company
More informationB r a n d I d e n t i t y G u i d e l i n e s f o r t h e V i k u i t i I n g r e d i e n t B r a n d
B r a n d I d e n t i t y G u i d e l i n e s f o r t h e V i k u i t i I n g r e d i e n t B r a n d 3Innovation Table of Contents page 1............................... Introduction page 2...............................
More informationintroduction WHY BRAND GUIDELINES? TABLE OF CONTENTS introduction 2 overview 3 about us mission vision impact areas tagline brand attributes
brand guidelines introduction WHY BRAND GUIDELINES? Brand guidelines influence consistency in communication and help build positive brand recognition. They ensure that the strength of our brand is protected
More information2018 ARDS AND BRAND ST
BRAND STANDARDS 2018 TABLE OF CONTENTS INTRODUCTION... 3 SCTCC BRAND... 4 TAGLINE.... 5 ATHLETICS.... 6 MINNESOTA STATE.... 7 LOGO & NAME... 8 LOGO USE.... 9 TYPOGRAPHY.... 13 COLORS.... 15 IMAGE USE....
More informationbrand guide march 2016
brand guide march 2016 Contents Our Purpose...4 Our Position...6 Our Identity...10 Logo...11 Format...12 Format with Tagline...14 Clear Space...16 Sizing...18 Scaling...19 Background...20 Color...22 Primary
More informationVisual and Voice Guidelines. Integrity
Visual and Voice Guidelines Integrity 1.1 Building a Culture of Trust Every day, whether in sales, accounting or the lab, we at Lilly work hard to make the world a better place, giving hope to patients
More informationSeattle Colleges Verbal Identity
Brand Guide Seattle Colleges Verbal Identity WHAT IS VERBAL IDENTITY? Our verbal identity is the way we express our brand, connect with audiences, and inspire action through our tone of voice, our stories,
More informationCONTENTS ABOUT 02 BRAND PURPOSE 04 LOGO GUIDELINES PREFERRED LOGO 06 VERTICAL LOGO 07 ONE COLOR LOGO 08 KICKBACK AS TEXT 09 LOGO CLEARANCE 10
STYLE GUIDE CONTENTS 01 02 03 04 05 06 07 08 09 ABOUT 02 BRAND PURPOSE 04 LOGO GUIDELINES PREFERRED LOGO 06 VERTICAL LOGO 07 ONE COLOR LOGO 08 KICKBACK AS TEXT 09 LOGO CLEARANCE 10 ICON GUIDELINES ICON
More informationA NOTE ON BRAND GUIDELINES
BRAND GUIDELINES A NOTE ON BRAND GUIDELINES This brand book should serve as a guide for how to properly use the VIVO logo and voice in your internal collateral and public campaigns. They cover all elements
More informationDEG s Brand. Logo. The logo must be reproduced from reproduction-quality art or from high-resolution digital files.
BRAND STYLE GUIDE DEG s Brand A brand, at its most elemental level, is a statement of a company s character and purpose. At DEG, our brand is both the expression of the creative spirit that has existed
More informationWorld Financial Group BRAND MANUAL
World Financial Group BRAND MANUAL 1 A brand is a standard. 2 SIGNATURE 1.1 Logo Variants A Brand is a strong, purposely crafted identity through which all great companies become known. And, through which
More informationAt ISG, we have come a long way. For 27 years, we have been providing exceptional construction services to companies around the world, and in turn,
Brand book A bold new world A bold new ISG At ISG, we have come a long way. For 27 years, we have been providing exceptional construction services to companies around the world, and in turn, we ve been
More informationBRAND PLATFORM. 10/11/2014 Servantus Brand Platform
BRAND PLATFORM * Core Concept 2 MISSION-DRIVEN CUSTOMER ENGAGEMENT This is our secret sauce -- the one word or concept we want to be known for in the marketplace. This core and underlying message is always
More informationBRAND GUIDELINES. Management of the UC Health Brand DRAFT
BRAND GUIDELINES Management of the UC Health Brand 091509 DRAFT STATEMENT OF PURPOSE The purpose of the document is to ensure that the UC Health brand is consistently portrayed in all of our various touchpoints,
More informationBack to TOC Channel Relationships
Channel Relationships Version 1.5: June 2017 3M 2017. All Rights Reserved. 1 Version 1.5: June 2017 Contents Channel Relationships... 3 Third-Party Communications Leveraging 3M... 4 3M Communications Mentioning
More informationDeveloping Brand Assets: A strategic process of discovery that reflects an organization s values.
Design With Results in Mind Developing Brand Assets: A strategic process of discovery that reflects an organization s values. Valerie Lee Schutte The Design Depot June 2004 www.thedesigndepot.com The Design
More informationBrand & Trademark Guidelines
Brand & Trademark Guidelines BloomReach brand & trademark guidelines SHOWCASED IN THE FOLLOWING PAGES ARE GUIDELINES FOR OUR IDENTITY SYSTEM. THIS RESOURCE IS DESIGNED TO HELP YOU UNDERSTAND HOW BEST TO
More informationIntroduction. Energy Forward. At Downing, we ARE energy. Together, we are moving our industry forward creating, innovating, engineering and solving.
Brand Standards Introduction Energy Forward. At Downing, we ARE energy. Together, we are moving our industry forward creating, innovating, engineering and solving. The brand we re building is designed
More informationa guide to the worktown brand
a guide to the worktown brand who we are worktown is the industry s friendliest, hardest-working, and most customerfocused office supplies company. We pride ourselves on being the best we can be: experts
More informationBranding Style Guide 1.1 February, AmericanGraduate.org
Branding Style Guide 1.1 February, 2012 AmericanGraduate.org American Graduate is a public media initiative funded by the Corporation for Public Broadcasting to help local communities across America find
More informationWEX INC. BRAND GUIDELINES. v5.0
WEX INC. BRAND GUIDELINES v5.0 TABLE OF CONTENTS 1. A WORD ABOUT BRANDING 1a. The importance of brand guidelines 2 2. WHO WE ARE, WHAT WE STAND FOR 2a. Our positioning and brand promise 4 2b. Our values
More informationStyle Guidelines Branding Community Action Tips, Ideas, Suggestions
Style Guidelines Branding Community Action Tips, Ideas, Suggestions Community Action Partnership has undergone a major rebranding initiative in the past five years. We are convinced that unifying under
More informationBRAND EXPRESSION GUIDELINES. American Heart Association
BRAND EXPRESSION GUIDELINES American Heart Association Foundations Foundations Positioning Values & Impact Character Approach Make our position your own, by telling people your personal story, and why
More informationSweet Briar College BRAND GUIDE
Sweet Briar College BRAND GUIDE What is a BRAND GUIDE? A brand guide is a tool that helps all ambassadors marketers, administrators, admissions counselors and community representatives (e.g., alumnae)
More informationTSG BRAND GUIDELINES REVENUE MANAGEMENT SOLUTIONS
TSG BRAND GUIDELINES REVENUE MANAGEMENT SOLUTIONS RUNNING YOUR GYM SHOULDN T BE A WORKOUT BRAND STORY Almost a quarter century ago, we began forming partnerships with health and fitness club owners to
More informationBlessings in a Backpack Brand Design Guide
Blessings in a Backpack Brand Design Guide What you will find in this document Brand Foundation Brand Policy Primary Colors Typography Logo General Application Guidelines Unexceptable Mark Usage Color
More information2014 Enterprise Edition
How to Develop & Enforce Brand Guidelines 2014 Enterprise Edition Brand Management Guide for Fortune 500 & SMBs In order to stay competitive in the digital world, your organization must have a successful
More informationDNN / Brand Identity Guidelines
DNN / Brand Identity Guidelines OVERVIEW It s an exciting time for DNN. A streamlined, yet familiar, official moniker. A bold new brand identity system inspired by our values. The possibilities are endless.
More informationNorthwestern Mutual AND Northwestern Mutual Financial Network
LOGO GUIDELINES Northwestern Mutual AND Northwestern Mutual Financial Network For nearly 150 years, the column capital has been a key piece of Northwestern Mutual architecture, and it has come to represent
More informationThe GlobalTranz Brand
The GlobalTranz Brand The brand is not a logo or tagline. The brand is a promise, one that is made or broken daily. In the absence of a brand story, people will create their own. Introduction: What is
More informationCorporate Guidelines. Freescale Brand Identity. Logo usage. freescale.com. v1.1 /
Corporate Guidelines Freescale Brand Identity Logo usage v1.1 / 6.8.11 Introduction Introduction How to Use These Guidelines Our voice must be unified in advertising, on the Web, in collateral, on the
More informationBRAND STYLE GUIDE v
BRAND STYLE GUIDE v.1.0 07.25.2016 OVERVIEW A critical piece of grant-making excellence is consistent written, verbal, and visual communication for the grant-making brand. Contained within this document
More information2 South Central College Brand Identity Guidelines
Brand Style Guide 2 South Central College Brand Identity Guidelines Table of Contents OVERVIEW...4 Brand Promise Brand Pillars Brand Identity VOICE & TONE GUIDELINES...5 VISUAL STANDARDS...6 Color Fonts
More informationB R A N D G U I D E L I N E S
BRAND GUIDELINES Index Why this guide is important 4 How to use this guide 5 Why we have the Stratalam brand 6 Who is responsible for protecting the brand 6 Legal considerations 7 Our Logo 7 Logo clear
More informationPredix as a Partner Ingredient
Predix as a Partner Ingredient Predix as a Partner Ingredient Relationship of Logos for Predix as a Partner Ingredient Predix Brand Visual Identity Guidelines Predix as a Partner Ingredient Predix as a
More informationCorporate Identity Standards Version 2.0
Corporate Identity Standards 2019 Version 2.0 Why Branding Matters Branding provides an emotional link between our company and our customers. The brand engages customers, builds loyalty, and makes it easy
More informationBRAND GUIDELINES. This document provides intitial guidance on the usage of the National Restaurant Association Educational Foundation logo.
1 BRAND GUIDELINES This document provides intitial guidance on the usage of the National Restaurant Association Educational Foundation logo. Please contact Gordon Lambourne with any questions at Glambourne@nraef.org
More informationA guide to our brand. Evangelical Alliance brand guidelines
A guide to our brand Evangelical Alliance brand guidelines These guidelines reaffirm the Evangelical Alliance brand and give some examples of how it can be implemented. It is important that these guidelines
More informationBRAND IDENTITY CONTENTS LACOMBE REGIONAL TOURISM FIND YOUR WAY TO NEW MEMORIES...
LACOMBE REGIONAL TOURISM BRAND IDENTITY Lacombe Regional Tourism expresses cultural exploration in a welcoming, warm and fun environment. Most people come to the region for natural experiences that they
More informationWD Brand Guidelines & Graphic Standards Manual 02/2015
WD Brand Guidelines & Graphic Standards Manual 02/2015 Contents Overview 02 / WD as a registered trademark 03 / Overview 04 / Who we are / Our brand role 05 / Brand tone of voice 06 / Glossary of important
More informationBRAND GUIDELINES. September 2017
BRAND GUIDELINES September 2017 1 TABLE OF CONTENTS 3. Manifesto 4. Using The Brand Identity Guidelines 5. Brand Vision 6. Typography 7. Font Style Guide 8. Color Palette 9. Logo Usage 10. 360 Logo Hierarchy
More informationBRAND GUIDELINES. This document provides intitial guidance on the usage of the ProStart logo.
1 BRAND GUIDELINES This document provides intitial guidance on the usage of the ProStart logo. Please contact Megan Meyer with any questions at mmeyer@nraef.org or 312-715-6741. 10/22/12 About the Brand
More informationB R A N D I N G G U I D E L I N E
BRANDING GUIDELINE Brand guideline 2018 01 Brand overview UnionSPACE, aspires to build the best workplace for today s entrepreneurs and professionals. Work is a life long journey that we should all enjoy.
More informationThe following are answers to questions received regarding Brand USA s Content Creation RFP.
Answers to Questions Received for Brand USA s Content Creation RFP The following are answers to questions received regarding Brand USA s Content Creation RFP. Please note: We have condensed and edited
More information2018 International WELL Building Institute, PBC. All rights reserved.
The marketing team at the International WELL Building Institute TM (IWBI TM ) created this guide to communicate our trademark and brand guidelines to the community of WELL users, WELL APs, partners and
More informationBRANDING STANDARDS MANUAL
BRANDING STANDARDS MANUAL BRANDING MANUAL The goal of unified branding is to present College of the Redwoods identity through an easily remembered public image. A consistent, unified brand significantly
More informationRISE CITY CHURCH BRAND GUIDELINES
RISE CITY CHURCH BRAND GUIDELINES 5.3 Updated: RISE CITY February CHURCH 2017 BRANDING GUIDELINES // 2017 TABLE OF CONTENTS 1 Branding Principles 1.1 Why Branding 1.2 Target Audience 1.3 Mission + Vision
More informationTeleverde Brand Book. Our Story. And We re Sticking To It
Televerde Brand Book Our Story And We re Sticking To It To Our Valued Family of Employees & Stakeholders Two decades as a best-in-class Demand Generation and Teleservices provider you d think we d be
More informationBRAND STRATEGY SAMPLE
BRAND STRATEGY CONTENTS Part 1 Brand Tenets... 3 Purpose Organizational Beliefs Design Values Personality Keywords Part 2 Brand Marks...7 Horizontal Lockups Horizontal Stacked Lockups Vertical Lockups
More informationBrand Standard Guidelines
Brand Standard Guidelines Table of Contents Primary Mark 3 Secondary Mark 14 Pennant 23 Super Graphic 32 1.1 Primary Mark: Introduction 2.1 Secondary Mark: Introduction 3.1 Pennant: Introduction 4.1 Super
More information2018 BRAND GUIDELINES
2018 BRAND GUIDELINES PDXWIT BRAND GUIDELINES TABLE OF CONTENTS ABOUT PDXWIT : THE LOGO : Our Origin Story................... 3 Purpose.................... 3 Why a Brand Guide.................. 4 Our Name....................
More informationSTYLE GUIDE VISUAL + BRAND
STYLE GUIDE VISUAL + BRAND BRAND STORY OUR CORE VALUES Respect We honor the diverse needs of those we serve. Service We value the opportunity to be of service. Collaboration We foster strong relationships
More informationTABLE OF CONTENTS. Keep it simple, make it significant 3. Our brand 4. Our values 5. Vision and brand promise 6. Tone of voice 7.
TABLE OF CONTENTS Keep it simple, make it significant 3 Our brand 4 Our values 5 Vision and brand promise 6 Tone of voice 7 Boilerplate 8 Logotype 9 Corporate colours 10 Typography 13 Corporate pictures
More informationDIGITA GLOBAL. marketing ENHANCING YOUR DIGITAL IDENTITY
DIGITA GLOBAL marketing ENHANCING YOUR DIGITAL IDENTITY All aboard...let's take a journey together. CONTENTS 1 Who We Are 2 Our Vision 3 What We Do 4 Visual Identity Design 5 Social Media Marketing 6 App
More informationDIRECT MAIL: MASTERING THE LOGISTICS OF A SUCCESSFUL MAILING
DIRECT MAIL: MASTERING THE LOGISTICS OF A SUCCESSFUL MAILING INCREASE YOUR RESPONSE RATES AND PROFITABILITY WHITE PAPER - 2 - Before you develop the content for your next mailing, there are logistical
More informationGraphics Standards and Brand Guidelines. Conquer every challenge with the brand that s Always on Duty.
Graphics Standards and Brand Guidelines Conquer every challenge with the brand that s Always on Duty. 1 Brand Contents Overview 2 Brand Overview 3 4 Using the Guardian Logo 5 Incorrect Uses of the Logo
More informationCRAFTING YOUR PERSONAL BRAND WORKBOOK
CRAFTING YOUR PERSONAL BRAND WORKBOOK CONTENTS DISCOVERING YOUR PERSONAL BRAND... 2 WHY BRAND YOURSELF... 3 WHERE AND HOW TO COMMUNICATE YOUR BRAND... 3 HOW TO START BUILDING YOUR BRAND... 5 DISCOVERING
More informationGlobal DMC Partners PARTNER BRANDING GUIDE Issued January 2014
Global DMC Partners PARTNER BRANDING GUIDE Issued January 2014 TABLE OF CONTENTS Table of Contents INTRODUCTION 1 Building a Consistent Brand Image 1.1 LOGO & TAGLINE USAGE 2 Logo Clearspace Requirements
More informationthe brand table of contents the brand the essentials logo 6-17 color palette imagery typography 22 global positioning/design
BRAND GUIDELINES Allied Global Brand Standards Version 1.0 January 2006 the brand table of contents the brand using this style guide 3 standards 4 the essentials logo 6-17 color palette 18-19 imagery 20-21
More informationExhibitor Graphic Design Guidelines for SAP Partners
Exhibitor Graphic Design Guidelines for SAP Partners March 2018 1 / 23 Table of Contents 3 Introduction Overview 4 Exhibitor Objectives Brand. Message. Promotion. 5 Brand Elements Policies 8 Brand Elements
More informationSAP Partner Exhibit Guidelines. April 2016 Version 1.2
April 2016 Version 1.2 Table of Contents Page 2 Introduction Overview 3 Exhibitor Objectives Brand. Message. Promotion. 4 Brand Elements Policies 5 SAP Partner Logo 7 Exhibit Design Representing SAP in
More informationBrand Guidelines Introduction
Brand Guidelines DogWatch Inc. Section 1: Logo 1 Brand Guidelines Introduction Welcome to the DogWatch Inc. Brand Guidelines document. This document provides a simple, yet robust set of Brand Guidelines
More informationWHAT IS A BRAND? A BRAND
WHAT IS A BRAND? A BRAND IS NOT A LOGO A BRAND IS NOT AN IDENTITY AND A BRAND IS NOT A PRODUCT A BRAND A BRAND IS A PERSON S EMOTIONAL RESPONSE TO A COMPANY, SERVICE, PRODUCT OR PLACE. PAGE 2 BRANDING
More informationLOGO GUIDELINES V 1.0 SEPTEMBER 2015
LOGO GUIDELINES V 1. 0 THE REFRESH THE CHALLENGE: Inland Imaging owns and operates a number of different companies under the Inland Imaging name. Some of these companies are involved with services directly
More informationFOUNDATION AND VISUAL IDENTITY GUIDE. RRC WORKS CAMPAIGN - Visual identity guide
FOUNDATION AND VISUAL IDENTITY GUIDE 1 FOUNDATION RRC WORKS CAMPAIGN - Foundation 2 CAMPAIGN CHARACTER Through research and consultation, these three words were selected to define our campaign s character
More informationXero partner brand guidelines
Xero partner brand guidelines 1 XERO PARTNER BADGE GUIDELINES November 2018 Contents Introduction... 3 Xero partner badge guidelines... 4 Xero partner badges... 5 Xero partner badge placement... 6 Xero
More informationBRAND GUIDELINES: Materials That Match the Message
TABLE OF CONTENTS Brand Platform 2 Brand Positioning 2 Brand Logo and Tagline 3 Additional Logos, Registration Marks and Trademarks 4-6 Illegal Brand Logo Uses 6 Color Palette 7 Branding with Images 8
More informationVisual Identity User Guidelines INSTITUTE
Visual Identity User Guidelines INSTITUTE Introduction What is a brand and why does it matter? A brand is both a tangible and an intangible expression of the inspiration, vision, and values of the entity
More informationSTYLE GUIDE Updated: May 2018
STYLE GUIDE Updated: May 2018 President s Letter Dear Colleagues, Since 1837, Muskingum has been a significant presence in our region, helping generations of students develop and realize their true potential.
More informationSAP Events Training Workshop
SAP Events Training Workshop 2012 We are an event-driven company At SAP, we have an opportunity to interact with our customers face to face, at events around the world. 2012 SAP AG. All rights reserved.
More informationvisual identity guidelines v1. 13 August 2013
visual identity guidelines v1. 13 August 2013 welcome Click the title to go straight to the relevant section Quick guide to our identity > About NHS Property Services > Core principles our NHS logotype
More information5 MARKETING MUST-HAVES
5 MARKETING MUST-HAVES for every business TO BRAND AND MARKET YOUR BUSINESS, YOU LL NEED: 1. A brand identity 2. An elevator pitch 3. Promotional tools 4. A social network 5. An experienced mentor YOU
More information5 Marketing Must-Haves
5 Marketing Must-Haves for every business To brand and market your business, you ll need: 1. A brand identity 2. An elevator pitch 3. Promotional tools 4. A social network 5. An experienced mentor You
More informationBrand Guidelines. March 2015
Brand Guidelines March 2015 WHO WE ARE Word of Life Brand Guidelines 2 is a multi-disciplinary non-profi t organization that has a goal to present a cohesive, and effective visual brand to its audience.
More informationBrand Guidelines. March 2015
Brand Guidelines March 2015 WHO WE ARE Word of Life Brand Guidelines 2 is a multi-disciplinary non-profi t organization that has a goal to present a cohesive, and effective visual brand to its audience.
More informationContents. 870 children and 1090 familes every year. Our logo 5. Our celebratory logo 9. Fonts 10. Colours 11. Our brand 17. Our retail brand 23
Brand Guidelines Contents Our logo 5 Our celebratory logo 9 Fonts 10 Colours 11 Our brand 17 Our retail brand 23 Branding checklist 30 Acorns supports over 870 children and 1090 familes every year 2 Our
More informationKELTEK Incorporated BRAND STANDARDS. brand strategy & company design guidelines.
KELTEK Incorporated BRAND STANDARDS brand strategy & company design guidelines. 2 BRAND STRATEGY & COMPANY DESIGN GUIDELINES Brand Is not just our products. Brand is not just our logo. Brand is not just
More informationPEOPLE OF ACTION CAMPAIGN GUIDELINES EN (817)
PEOPLE OF ACTION CAMPAIGN GUIDELINES EN (817) Contents 1 1 2 2 INTRODUCTION Promote the public image of Rotary What is the People of Action campaign? Campaign materials overview 3 4 5 7 GET STARTED Tell
More informationTHE LAMAR BRAND is more than just a logo, color palette or website.
THE LAMAR BRAND is more than just a logo, color palette or website. It is a living, breathing identity that represents our core business values. The branding of Lamar is intended for long term use. In
More informationHello, we help empower possibilities. p e n. This guide is intended to provide an overview of the power, personality and expression of the SUSE brand.
Discover Our Brand Hello, we help empower possibilities. p e n This guide is intended to provide an overview of the power, personality and expression of the SUSE brand. 1 We adapt, you succeed. As a pioneer
More informationGlobal Marketing Communication Visual Identity Guideline. December 2010
Global Marketing Communication Visual Identity Guideline December 2010 Table of Contents 1. Introduction 2 2. Fundamentals 3 1. Overview of what is new 4 2. Scope of BTL Items 7 3. The spirit of IKI 8
More informationBrand Guidelines UPDATED: JUNE 2013
Brand Guidelines UPDATED: JUNE 23 CONTENTS 2 SPO COMMUNICATIONS MEET THE SPO BRAND. THE BRAND ESSENCE.2 THE OBJECTIVES OF OUR BRAND IMAGE.3 THE LOGO.4 THE LOGO FROM ALL ANGLES: LOGO DESIGN AND COMPONENT
More informationTRUSTED BECAUSE IT S TESTED
BRAND AND STYLE GUIDE 2018 ANSI SEAL TRUSTED BECAUSE IT S TESTED THE KCMA BRAND THE KITCHEN CABINET MANUFACTURERS ASSOCIATION IS A PROUD AND VITAL BRAND, PROTECTING AND HELPING TO GROW ONE OF AMERICA S
More informationBrand Strategy & Identity Guidelines Version Serving the Transition to a More Beautiful World
Brand Strategy & Identity Guidelines Version 1 01.01.2017 Serving the Transition to a More Beautiful World 2 The Conscious Lawyer, Brand Guidelines 2016 Contents 3 BRAND STRATEGY: 00 CONTENTS 01 PURPOSE
More information