Advisor Prospecting Social Security Income Planning. RIIA VLC June 5, David Macchia, RMA, MBA Founder & CEO, Wealth2k, Inc.
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1 RIIA VLC June 5, 2013 Advisor Prospecting Social Security Income Planning David Macchia, RMA, MBA Founder & CEO, Wealth2k, Inc. Jason Ray, ChFC, CLU, CRPC, FLMI Managing Director Wealth2k, inc.
2 Imagine you are a RIIA VLC June 5, 2013 Financial Advisor
3 Entire contents Copyright 2013 Wealth2k, Inc. All rights reserved. Social Security Wise is a trademark of Wealth2k, Inc. Revolutionary Prospecting System for Income Planning
4 Agenda Question for you What is Social Security Wise? Why was it developed? Advisor s marketing objective? What you receive? Prospecting strategies What does it cost? Live demo
5 Question: What is a strategic investment? An investment that drives a primary business.
6 Why was Social Security Wise developed? Social Security is a universal concern 161,000,000 covered workers Focus is on strategy analyzer software Advisors need a Prospecting System
7 161,000,000 Prospects Advisors
8 Advisors 1. Poor prospects 2. Prospects for income planning 3. Prospects for income planning + life insurance
9 The Objective of Social Security Wise
10 What s included? Advisor s Social Security Learning Center Secure account Marketing materials library Social Security multimedia presentation Exclusive booklet Postcards for mass mailing campaigns Milestones campaign Internet marketing guide Strategies for creating leads
11 What s not included? Strategy analyzer
12 How do advisors capture leads? How do you prospect?
13 How do advisors capture leads? Radio Show/ Commercials Current Clients Social Media Seminars Improvement Direct Mail Advisor Newsletter Marketing Telemarketing Associations & Groups
14 Is Social Security Wise exotic or complicated? Very easy to implement. You can get very creative! Easy approach you say to existing client: I have a new Social Security Learning Center. Please take a look. Feel free to pass it on to any of your friends or family members who would like to learn how to increase their Social Security income.
15 Write a letter to your clients announcing your new Social Security Learning Center
16 Send an to your clients announcing your new Social Security Learning Center
17 Bob Smith Tom Wilson Dear Tom, Send an to your clients announcing Bob your new Social Security website Learning about Social Security Retirement Benefits I have a new Social Security learning center. Please check it out. Watch the movie and download the brochure. I know you ll find it very informative. I d like to talk with you further about maximizing Social Security benefits. Visit Sincerely, Bob p.s. Pass along the link to your friends!
18 Screenshots of Advisor s Personal Social Security Learning Center
19
20
21 Info Graphics
22 Case Studies
23 Exclusive Brochure
24 Wow!
25 Advisor s Marketing Strategy Move consumers to your Social Security Wise Learning Center Keep your identity in front of consumer Deliver a motivating experience View the multimedia presentation Urge consumer to download the exclusive brochure Capture a new lead
26 Today s Prospects Revolutionary Prospecting System for Social Security Income Planning
27
28 ipad iphone Android Kindle Surface Notebook Desktop
29 Are you meeting prospects where they wish to be met?
30 Content is the key
31 Content is king
32 Content makes your business shine over Internet. High quality, original content will help you to reach out to those people who want to gain knowledge. Source:
33 Bottom line, content is everything. If you do not have good content, you are boring. And if you are boring, who will share your content on social networks? Who will search for you? I Source: bluewheelmedia.com
34 Compliance is Urgent
35 FINRA-Reviewed
36 Key Content Messages Social Security is only one part of an overall plan for retirement income Clients need the help of an advisor who specializes in retirement income planning
37 Investors are looking to work with advisors who can craft an understandable, needs-based retirement income plan. Cerulli & Associates, 2012
38 Driving consumers to you
39 Four strategies for attracting new prospects
40 1. Social Networking Strategy
41 Social Security Wise integrates with popular social networking sites
42 One click to your Twitter account
43 Twitter example Tweet is automatically written. Personal website URL is included. Takes people directly to you.
44 2. Brochure Download Strategy
45 Prospect enters name and address. Advisor is notified in real-time.
46 sent to prospect from advisor
47
48
49
50
51 Seek the advice of an advisor that specializes in retirement income planning.
52 3. Postcard Strategy
53
54
55
56 4. Google AdWords Strategy
57 1. Google s main advertising product and main source of income 2. $42.5 Billion in Short text ads 4. Let s search Google for retirement income
58 AdWords
59 Top spending industries (2012) Revolutionary Prospecting System for Social Security Income Planning
60 1. Finance & Insurance $4.0 Billion 2. Retail & General Merchandise $2.8 Billion 3. Travel & Tourism $2.4 Billion 4. Jobs & Education $2.2 Billion 5. Home & Garden $2.1 Billion 6. Computer & Consumer Electronics $2.0 Billion 7. Vehicles $2.0 Billion 8. Internet & Telecommunications $1.7 Billion 9. Business & Industrial $1.76Billion 10. Occasions & Gifts $1.2 Billion
61 1. Finance & Insurance $4.0 Billion 2. Retail & General Merchandise $2.8 Billion 3. Travel & Tourism $2.4 Billion 4. Jobs & Education $2.2 Billion 5. Home & Garden $2.1 Billion 6. Computer & Consumer Electronics $2.0 Billion 7. Vehicles $2.0 Billion 8. Internet & Telecommunications $1.7 Billion 9. Business & Industrial $1.7 Billion 10. Occasions & Gifts $1.2 Billion
62 1. Finance & Insurance $4.0 Billion 2. Retail & General Merchandise $2.8 Billion 3. Travel & Tourism $2.4 Billion 4. Jobs & Education $2.2 Billion 5. Home & Garden $2.1 Billion 6. Computer & Consumer Electronics $2.0 Billion 7. Vehicles $2.0 Billion 8. Internet & Telecommunications $1.7 Billion 9. Business & Industrial $1.76Billion 10. Occasions & Gifts $1.2 Billion
63 1. Finance & Insurance $4.0 Billion 2. Retail & General Merchandise $2.8 Billion 3. Travel & Tourism $2.4 Billion 4. Jobs & Education $2.2 Billion 5. Home & Garden $2.1 Billion 6. Computer & Consumer Electronics $2.0 Billion 7. Vehicles $2.0 Billion 8. Internet & Telecommunications $1.7 Billion 9. Business & Industrial $1.6 Billion 10. Occasions & Gifts $1.2 Billion
64 1. Finance & Insurance $4.0 Billion 2. Retail & General Merchandise $2.8 Billion 3. Travel & Tourism $2.4 Billion 4. Jobs & Education $2.2 Billion 5. Home & Garden $2.1 Billion 6. Computer & Consumer Electronics $2.0 Billion 7. Vehicles $2.0 Billion 8. Internet & Telecommunications $1.7 Billion 9. Business & Industrial $1.76Billion 10. Occasions & Gifts $1.2 Billion
65 1. Finance & Insurance $4.0 Billion 2. Retail & General Merchandise $2.8 Billion 3. Travel & Tourism $2.4 Billion 4. Jobs & Education $2.2 Billion 5. Home & Garden $2.1 Billion 6. Computer & Consumer Electronics $2.0 Billion 7. Vehicles $2.0 Billion 8. Internet & Telecommunications $1.7 Billion 9. Business & Industrial $1.76Billion 10. Occasions & Gifts $1.2 Billion
66 1. Finance & Insurance $4.0 Billion 2. Retail & General Merchandise $2.8 Billion 3. Travel & Tourism $2.4 Billion 4. Jobs & Education $2.2 Billion 5. Home & Garden $2.1 Billion 6. Computer & Consumer Electronics $2.0 Billion 7. Vehicles $2.0 Billion 8. Internet & Telecommunications $1.7 Billion 9. Business & Industrial $1.76Billion 10. Occasions & Gifts $1.2 Billion
67 1. Finance & Insurance $4.0 Billion 2. Retail & General Merchandise $2.8 Billion 3. Travel & Tourism $2.4 Billion 4. Jobs & Education $2.2 Billion 5. Home & Garden $2.1 Billion 6. Computer & Consumer Electronics $2.0 Billion 7. Vehicles $2.0 Billion 8. Internet & Telecommunications $1.7 Billion 9. Business & Industrial $1.76Billion 10. Occasions & Gifts $1.2 Billion
68 1. Finance & Insurance $4.0 Billion 2. Retail & General Merchandise $2.8 Billion 3. Travel & Tourism $2.4 Billion 4. Jobs & Education $2.2 Billion 5. Home & Garden $2.1 Billion 6. Computer & Consumer Electronics $2.0 Billion 7. Vehicles $2.0 Billion 8. Internet & Telecommunications $1.7 Billion 9. Business & Industrial $1.76Billion 10. Occasions & Gifts $1.2 Billion
69 1. Insurance & Finance $4.0 Billion 2. Retail & General Merchandise $2.8 Billion 3. Travel & Tourism $2.4 Billion 4. Jobs & Education $2.2 Billion 5. Home & Garden $2.1 Billion 6. Computer & Consumer Electronics $2.0 Billion 7. Vehicles $2.0 Billion 8. Internet & Telecommunications $1.7 Billion 9. Business & Industrial $1.76Billion 10. Occasions & Gifts $1.2 Billion Source: April 18, 2013
70 Tracking Visitors to Your Website
71 1. Social Security Wise integrates with Google Analytics 2. Track and report on activity at your website 3. Free from Google 4. Get a tracking code 5. Easy setup
72 Tracking visitors Revolutionary Prospecting System for Social Security Income Planning
73 What does it cost? $45/mo. No term commitment You may cancel after one month Option to pay annually (15% saving) Signup at
74 How does Wealth2k keep the price so low? only support Address all questions to Learning materials available including FAQ
75
76 In Closing, 10 Reasons to Sign up 1. Amazing value (under $50 risk) 2. Benefits consumers 3. Addresses a red hot topic 4. Prospecting-focused 5. Facilitates product and planning discussions 6. Compliant (FINRA-reviewed) 7. Enhances your online image 8. Integrates with social networking sites 9. Works on all devices 10. Bolts-on to any prospecting strategy
77 In Closing, 8 Questions for You 1. Is Social Security income planning important to you? 2. Do you need to improve your prospecting? 3. Are you satisfied with the image you project on the Internet? 4. Do you have an online marketing strategy? 5. Would you like to differentiate yourself? 6. Do you want to increase referrals? 7. Do you want to have more planning discussions? 8. Will more discussions increase business? Social Security wise isn t an investment. It s a strategic investment.
78 Copyright 2013 Wealth2k, Inc. All rights reserved. Social Security Wise is a trademark of Wealth2k, Inc. Revolutionary Prospecting System for Social Security Income Planning
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