EVOLVE DIGITAL BEYOND THE FRONT OFFICE

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1 22-24 May, Madrid

2 EVOLVE DIGITAL BEYOND THE FRONT OFFICE A growing market that you should take advantage of business and this has implications in your whole organization: evolve digital beyond the front office. It is not about Marketing, nor Operations; it doesn t mind if your organization defines an outside-in or an inside-out approach; the important thing is to take decisions and to act now. A GROWING MARKET THAT YOU SHOULD TAKE ADVANTAGE OF According to Forrester Research, 55% of CEOs think that digital transformation drives double-digit growth and that they must prioritize evolving their business model. It is not about breaking the rules, but about re-inventing the game to grow. Embrace the right mindset and technologies to transform how you win. Fuel profitable growth by unlocking your potential focusing on top priorities: Evolve your business model Improve current operating models. Align talent with your digital business strategy. Business digital improvements generate tectonic shift. Leverage on innovation accelerators to master hyper centricity and operations. Being in the competitive edge demands to work as teams, breaking cross-functional boundaries and to embrace openness to be as fast as your customers expect, and as your competitors are forcing you to be. Deliver unique experiences that are cost effective and emotional Innovate boldly to deliver new value Turning ideas into business means facing digital dilemmas and taking the right decisions when they arise. Join DES2018 Digital Business World Congress to find your digital readiness; we will inspire you with insights, success stories and powerful keynotes not just on thought leadership, but on realities. 120B$ in 2018 The rapid growth of Cloud Computing 11,2B$ IoT Devices installed with 7,6B$ ROI Artificial Intelligence drives a $33 trillion economic impact 73% of CIOs expect to experience a major security breach within a year The annual growth rate in machine learning market is 19.7% 85% of companies are trying to be data-driven, only 37% of that number say they ve been successful $8-12 billion is a reported potential annual savings for banks utilizing Blockchain technology 6,58B$ revenue on Marketing Automation expected in 2018 DES PROVIDES YOU OVERCOMING TOP OF MIND DIGITAL DILEMMAS SHORT- TERMISM STRATEGIC VISION CUSTOMER EXPERIENCE PROFITABILITY SECURITY PRIVACY INBREEDING ATTRACTION LEGACY INNOVATION CONTROL SPEED ATTENDEES ENTERPRISES & PUBLIC SECTOR LOOKING FOR THEIR TECH PARTNER INNOVATIONS PRESENTED Let s face together this Digital Avalanche and learn how to take advantage of it because if everything seems under control, you are not going fast enough. *SOURCE: Eurostat; OCDE; Análisis McKinsey Global Institute, DES2017 DATA

3 MEET AND DO BUSINESS WITH TOP MANAGEMENT JOB FUNCTION 67% C-LEVEL 4% President 47% Senior Management 16% Directors 17% Middle management 14% Technicians 2% Academic/Analyst COMPANY AREAS REPRESENTED % GENERAL MANAGEMENT 19% IT 20% MARKETING/ADVERTISING 17% SALES/BUSINESS DEVELOPMENT 8% OPERATIONS 4% HUMAN RESOURCES 3% FINANCE 5% OTHERS SMEs 2100 LARGE CORPORATIONS 380 PUBLIC SECTOR SECTORS REPRESENTED 13% 8% 9% 6% 7% 8% 6% Telecom Consultancy Retail Cities/Public sector Manufacturing Banking/Insurance Media/Comm 8% 6% 9% 4% 3% 13% Consumer goods Pharma/Health Tourism/Hospitality Transport/Logistics Energy/Utilities Others

4 WORLD S LEADING EVENT ON DIGITAL BUSINESS TECH SOLUTIONS EXPERIENCE & INSPIRATION VERTICAL FORUMS MOBILE ARTIFICIAL INTELLIGENCE LEADERSHIP SUMMIT CIO SUMMIT GOVERNMENT SUMMIT WELCOME PARTY INDUSTRY 4.0 IOT CDO SUMMIT HR SUMMIT EUROPEAN DIGITAL MINDSET AWARDS MASTERMINDS CONGRESS AUTOMOTIVE BIG DATA CMO SUMMIT BROADCAST MEDIA CLOUD TELECOMMUNICATIONS BLOCKCHAIN CYBERSECURITY ENERGY & UTILITIES QUANTUM COMPUTING MARKETING AUTOMATION EXHIBITION + CONGRESS CITIES & PUBLIC SECTOR ROBOTICS BUSINESS INTELLIGENCE BANKING & INSURANCE ERP/CRM DIGITAL MARKETING CONNECTIVITY INFRASTRUCTURE DIGITAL MARKETING PLANET AI SERIES CYBERSECURITY SERIES IOT SERIES CLOUD SERIES C-LEVEL AGENDAS LEAD GENERATION BUSINESS MEETINGS INDIA BUSINESS BRIDGE INTERNATIONAL PAVILIONS HEALTH & PHARMA MEDIA & ENTERTAINMENT GIS DIGITAL DEMOS OPEN INNOVATION MARKETPLACE RETAIL & E-COMMERCE WORKPLACE TOOLS DRONES BUSINESS ACCELERATION TOURISM & HOSPITALITY

5 DIGITAL BUSINESS WORLD CONGRESS SCENARIOS 10 9 SUMMITS TECH SERIES SUCCESS SPEAKERS WORLD S TOP VERTICAL STORIES INFLUENCERS FÓRUMS 3 SUPERSESSIONS

6 MADRID, THE WORLD S CAPITAL OF DIGITAL TRANSFORMATION BECOME THE DIGITAL PARTNER FOR OUR VISITORS IN MAY 2018 MADRID WILL BECOME, ONCE AGAIN, THE WORLD CAPITAL OF DIGITAL TRANSFORMATION Madrid is the world s 3rd best destination for conferences. The city hosts the headquarters of 90% of all large companies operating in Spain and it is the third European city in terms of multinational presence, making the capital a large global showcase to present products and a perfect setting for making proposals. EUROPEAN DIGITAL MINDSET AWARDS 2018 The Awards recognise the most innovative proposals that offer a disruptive slant to Customer Experience and Management of ICTs, and that represent new digital business models. We take into consideration such values like innovation, leadership, disruption and strategy in the era of the Digital Revolution. AFTERWORK ACTIVITIES After an intense day filled with business meetings, hundreds of conferences and innovative presentations, it is time to relax! Join our unique afterwork parties in the beautiful city of Madrid. Enjoy a more casual conversation and have fun networking as a local. REASONS TO EXHIBIT GROW SALES DEMONSTRATE THOUGHT LEADERSHIP SHOWCASE YOUR SOLUTIONS TO AN EXECUTIVE AUDIENCE TAKE PART IN HIGH QUALITY NETWORKING ACTIVITIES DRIVE THE DISCUSSION INCREASE BRAND AWARENESS BUILD VALUABLE RELATIONSHIPS AND BECOME A PROVIDER OF CHOICE PARTNER EXHIBITOR NEWCOMER CONSUMER PURCHASE JOURNEY COMPANIES NEEDS RESEARCH & EXPLORE COMPARE & EVALUATE PURCHASE & ENGAGE EXPERIENCE

7 BUSINESS OPPORTUNITIES KNOWLEDGE NETWORK BARCELONA BOLOGNA BRUSSELS DELHI FRANKFURT MADRID MEXICO CITY MOSCOW SAO PAULO SHANGHAI SILICON VALLEY TEL AVIV TORONTO WARSAW #DES DES IS AN EVENT OF: