2017 SHOPPER PROFILES
|
|
- Dina Scott
- 6 years ago
- Views:
Transcription
1 2017 SHOPPER PROFILES
2 Discount Dependent Luxury Loyalists Impulse Led Couch Converters
3 LOOKING BEYOND DEMOGRAPHICS: FOUR MODERN SHOPPER PROFILES The modern shopper is becoming increasingly complex and hard to define. There are many different types of shoppers bargain hunters, tech savvy millennials, wealthy professionals and brand addicts, to name a few. But how can we spot these different segments online and how do their behaviors change when social media, digital advertising and coupon sites are added to the buying journey? Certainly, it s time to move beyond the traditional, demographic categories of age, gender and job. As the online retail world becomes more competitive, marketers must adopt a more informed, data-led approach in defining their core audiences and how to reach them. To help, Rakuten Marketing s deep dive into the fashion, luxury, beauty and travel sectors in the UK, US and Australia defines four key shopper profiles for 2017 as: Discount Dependent Luxury Loyalists Impulse Led Couch Converters Shoppers who value Typically identified by These shoppers routinely Characterized by a need cash back, coupon and basic demographics, browse various brand to convert quickly, these discount sites, and use they increase spend on websites and affiliate sites, convenience-based desktop devices more each purchase, and place before moving through to shoppers are less likely to often. Black Friday saw a a value on the in-store purchase. They usually invest time in the research 120% rise in conversions experience as well as have no brand loyalty but if process before they globally compared to the online. they are loyal, brands see purchase a product. prior month. huge returns.
4 TRAITS OF DISCOUNT DEPENDENT SHOPPERS November peak month Purchase at all times of the day Value cash back, coupon and discount sites THEIR BEHAVIOR Discount Dependent Conventionally, brands have marketed to Discount Dependent shoppers at key sales peaks. Deals are then promoted through social channels to shoppers using different devices and in-store where consumers can weigh up their options before moving towards a considered purchase. Unsurprisingly, the biggest peak in activity for Discount Dependent shoppers is November, as they scour the web for bargains and coupons in the run up to the holiday season. Contrary to the headlines touting the rise of consumer apathy for the annual event, this Black Friday saw a 120% rise in conversions globally compared to the prior month. By January, the appetite for sales diminishes to the extent that the month is the second lowest for conversions globally. However, while more transactions are taking place, the sales don t necessarily make customers spend more. In the UK, these Discount Dependents only reduce their average spend by a maximum of 8% on the ninth order a decisive moment for luxury shoppers where spend often drops indicating that their budget actually remains the same even when there are promotional offers and discounts.
5 The times in which set budget shoppers purchase are also very consistent. There is less than a 2% increase in the number of orders from 7pm (1.8%) a time that is typically a peak for post-work online shopping. This suggests Discount Dependents are looking out for sales all the time, keeping an eye on , social media and display ads to notify them if a product has come down in price. Ultimately, their spending won t peak and dip depending on the time of day. As for the devices they use, these more considered shoppers are most visible on desktop devices showing a preference for a more thorough purchase process. From the moment a desktop user clicks through to a product page, to the point they place an order, takes 61 hours on average. Therefore, marketers must think about how they can lead the consumer through to purchase on this device. Ultimately, the conventional approach to driving through Discount Dependent purchases needs tweaking. Sales peaks must flatten out into a more continuous, targeted environment for shoppers to discover and consider products. One of the most effective means of creating this environment is by partnering with the huge variety of discount, coupon and cash back sites to gain visibility for your brand s promotions.
6 Luxury Loyalists Luxury Loyalist shoppers are easily categorized by demographic insights and previous brand purchases. With a higher disposable income, their buying habits are not related to the November sales peak that captures discount dependent shopper attention. However, while the initial purchase by a luxury shopper carries a higher value than other shopper profiles, retailer marketers should be focused on the lifetime value of this type, nurturing the luxury shopper through to a return purchase. We found that US luxury shoppers will increase their spend per visit by
7 16% on average over the course of the first five purchases. Similarly, in the UK, luxury shoppers will increase their spend per item by 11% over the first five orders. Crucially, this US spend consistently rises with every purchase, representing an increase of 21% by the tenth order. Luxury shoppers in the US also tend to demonstrate greater loyalty than their UK counterparts, 91% of whom only buy from a luxury brand once. Moreover, order value in the UK tends to fall after the eighth purchase, highlighting a natural limit on order value that brands must take notice of. At this point, the brand must show understanding of the customer and the kinds of products that will complement their previous investments. Digital marketing to luxury shoppers must also focus on being assistive to the research process. Unlike other types of shoppers, less than 1% of luxury shoppers will actually complete their purchase digitally. The opportunity to touch and feel products in-store still holds sway among this profile when it comes to making the final purchase, but retailers must make sure they deliver a consistent, rich online experience that encourages them towards the physical point of sale. TRAITS OF LUXURY LOYALIST SHOPPERS Increase spend on each purchase 8th purchase often marks the natural limit on order value and the point markers must focus on the need to complement previous purchases Value in-store experience as well as online
8 TRAITS OF IMPULSE LED SHOPPERS Particular categories are stronger than others for impulsive shoppers; beauty being one of them Typically, have no brand loyalty but if they are loyal, brands see huge returns Loyalty programs encourage repeat orders, offering value against competitors Impulse Led These impulsive shoppers routinely browse various brand websites and affiliate sites, before moving through to purchase. In this sense, Impulse Shoppers represent a huge opportunity, but this is limited to certain sectors. If we take consumer electronics, just 1% of customers will purchase more than a couple of times a year based on the cost and longevity of products. If instead, we take clothing or cosmetics, the chance of consumers returning to stock up on winter clothing or replenish their shampoo is very high. However, these shoppers typically demonstrate little to no brand loyalty. Just 4% of cosmetics customers returned to buy three or more products from brands in 2016, and this drops to 3% for clothing. Additionally, clothing brands must keep shoppers engaged with relevant ads and messaging over an average 53-hour period from the moment they click through to a product to the purchase. That said, if brands make building loyalty a priority they will reap the rewards. For those impulsive shoppers that do continue to make repeat purchases, the average value of orders begins to rise incrementally. In the US, consumers will carry on spending more per order, ultimately increasing the average value per order by 33%
9 over the course of the first eight purchases. Similarly, in the UK, Impulse Shoppers increase spend by a staggering 83% in the same period, highlighting behavior conducive to brand loyalty. At the ninth purchase, average spend dips by 14% and then again by 3% for the tenth, suggesting an appetite for a change. Interestingly, the drop from ninth to tenth purchase is much smaller, indicating the potential for loyalty to be won back after an unsuccessful change to a rival brand. Loyalty programs and coupons are an important consideration for marketers at this point, offering greater value over other, similar retailers.
10 Couch Converters Characterized by a need to convert quickly, convenience-based, Couch Converters are less likely to invest time in the research process before they purchase a product. These consumers want clear direction from brands on what to buy and where to buy it, meaning that programmatic advertising and affiliate marketing is highly effective for this audience. It would be easy to assume that these shoppers convert on the device that is most convenient, likely mobile, and quickly. However, in the UK, mobile conversion from the highest purchase type interaction (i.e. a click rather than an impression) still takes an average of 27 hours.
11 As a result, brands need a strong multichannel approach. For instance, when looking at page views pre-purchase, people spend 44% less time researching a purchase on their tablet than they do on their mobile. This profile is particularly relevant to the travel sector. While desktop shoppers invest an average of 34 hours in research pre-purchase, shoppers on mobile and tablet are the quickest to purchase at just 13 hours. This is indicative of the fact shoppers in this vertical tend to go about organizing a vacation in a group, often exchanging direct purchase links on Facebook Messenger for example. The knowledge that flights and hotels could sell out or go up in price unless they buy immediately adds real time sensitivity, which pushes them through to purchase. This suggests the best environment to target Couch Converters is when they re at home as they will start and finish the journey notably quicker. Certainly, in the UK this is when most transactions occur. Across key retail verticals including apparel, beauty and travel, 8pm marks the highest point in the day for transactions. For international campaigns, this also represents the best time locally to target Couch Converters who are likely to go through to purchase at home on their tablet. TRAITS OF COUCH CONVERTER SHOPPERS Opportunity to provide clear direction towards a purchase, particularly in verticals like travel Multichannel approach is crucial 8pm is key time of day for conversions
12 SUMMARY These four data-led shopper profiles offer a useful starting point for understanding shopper behavior in Thinking of shoppers in terms of their age, gender and occupation is no longer enough. Instead, marketers must look beyond demographics and use data to understand the behaviors and motivations of their most valuable customers. Understanding these behaviors presents the opportunity to test and optimize different marketing tactics across channels and devices, online and offline. This will encourage shoppers to not only make that initial purchase, but also to return again and again.
13 ABOUT RAKUTEN MARKETING Rakuten Marketing s industry leading solutions empower marketers to thrive in their evolved role and achieve the full potential of digital marketing, efficiently and effectively, with data-informed insights that create consistent, engaging and influential experiences across screens. Offering an integrated solution, along with unique insights and consultative partnerships, Rakuten Marketing delivers the tools that marketers need to increase efficiency, productivity and performance. Rakuten Marketing is a division of Rakuten Inc. (4755: TOKYO), one of the world s leading Internet service companies. The company is headquartered in San Mateo, California, with offices in Australia, Brazil, Japan, the United Kingdom, and throughout the United States. CONTACT US Please do get in touch to learn more ls-sales@linkshare.com
Holiday Purchasing Habits: A Digital Advantage for Local Businesses
Holiday Purchasing Habits: A Digital Advantage for Local Businesses Consumer Preferences for Search, Social, Mobile and Email This Holiday Season Page 2 Holiday shopping season means big profits for local
More informationIn the Eye of the Beholder: Digital Behaviors of Beauty Shoppers
October 2013 In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers thinkinsights WHAT WE WANTED TO KNOW How do beauty consumers use digital in their shopping process? 2 WHAT WE FOUND Many beauty
More informationMARKETING POST-BREXIT ADAPTING ENGAGEMENT STRATEGIES TO CHANGING CONSUMER BEHAVIOUR
MARKETING POST-BREXIT ADAPTING ENGAGEMENT STRATEGIES TO CHANGING CONSUMER BEHAVIOUR A Rakuten Marketing report produced in partnership with the Centre for Retail Research 1 CONTENTS 1.... Introduction
More informationemma retail trends and insights
emma retail trends and insights May 2015 Having it all The in-store experience is still key to young Australian women s shopping habits, creating opportunities for retailers. ...they shop at both online
More informationPREDICTIVE ANALYTICS IN RETAIL:
TOTAL BUSINESS VISIBILITY PREDICTIVE ANALYTICS IN RETAIL: The next stage of the retail analytics journey The next step in this journey is predictive analytics. INTRODUCTION Analytics is already a common
More informationWHY YOU SHOULDN T IGNORE COUPON SITES
WHY YOU SHOULDN T IGNORE COUPON SITES A white paper exploring how coupon sites impact the consumer purchase journey CJ Insights 2013 CJ Affiliate by Conversant Table Of Contents Overview 2 Key Findings
More informationMYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction.
RE MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. Data brought to you by: In recent years, social media
More informationBACK-TO-SCHOOL REPORT
2016 B A C K- T O - S C H O O L D I G I TA L I N S I G H T S CONTENTS METHODOLOGY... 3 SURVEY RESPONDENT HIGHLIGHTS.... 4 1) Back-to-School Shopping Timeline and the August Peak... 5 2) Consumer Spending
More informationBrowsing & Buying Behaviour 2016.
Browsing & Buying Behaviour 2016. Study: online consumer shopping behaviour revealed 1 United Kingdom: Q3 2016 Preface With UK ecommerce sales growing at an annual rate of 15%, according to the Centre
More informationWith Great Convenience Comes Great Responsibility. Decoding the fulfilment needs of today s retail customer
With Great Convenience Comes Great Responsibility Decoding the fulfilment needs of today s retail customer understanding convenience In an always on world, consumers value convenience above everything
More informationFive Essential Components of Hospitality Marketing
Five Essential Components of Hospitality Marketing You manage a hotel or resort and want people to stay there. Seems like a reasonable request. The question is, how do you make it happen? The world of
More informationSELLING YOURSELF & CREATING A GREAT CUSTOMER EXPERIENCE
SELLING YOURSELF & CREATING A GREAT CUSTOMER EXPERIENCE Director of Business Development & Dealer Program Manager for ARI - Marine 9+ years of industry experience in Marine, RV, Powersports and Outdoor
More informationAre you Capitalizing on the New Automotive Shopper Journey?
Are you Capitalizing on the New Automotive Shopper Journey? 1 Executive Summary In 2015, the U.S. auto market set a sales record of just under 17.5 million vehicles, according to PwC. While the size of
More informationPerformance Marketing Asia
Performance Marketing Asia Methodology In H1 2016 WBR Digital surveyed 400+ senior marketing professionals across Asia on behalf of Criteo. Respondents included 102 retailers from Australia and New Zealand,
More informationThe Shopper Story 2017 UK A global study of the changing nature of retail from the viewpoint of over 10,000 shoppers. 1 Copyright 2017 Criteo
The Shopper Story 2017 UK A global study of the changing nature of retail from the viewpoint of over 10,000 shoppers 1 What is The Shopper Story? Criteo surveyed nearly 10,000 omnichannel shoppers (who
More informationThe new consumer journey demands greater flexibility MaxPoint Interactive, Inc.
4 The new consumer journey demands greater flexibility 35 4 The new consumer journey demands greater flexibility The new consumer mobility has dramatically changed the consumer journey to purchase. The
More informationCombine attribution with data onboarding to bridge the digital marketing divide
Combine attribution with data onboarding to bridge the digital marketing divide Understand how online marketing impacts offline sales Google Inc. 360suite-info@google.com g.co/360suite 1 Digital marketing
More informationNetworks Help Drive Affiliate Marketing Into The Mainstream Advertisers And Publishers Evolve As The Industry Shifts
A Forrester Consulting Thought Leadership Paper Commissioned By Rakuten Affiliate Network February 2016 Networks Help Drive Affiliate Marketing Into The Mainstream Advertisers And Publishers Evolve As
More informationTHE SCIENCE OF PROGRAMMATIC MEDIA TRADING AND PERFORMANCE MARS.MEDIA
THE SCIENCE OF PROGRAMMATIC MEDIA TRADING AND PERFORMANCE COMPANY OVERVIEW MORE EFFICIENT. MORE EFFECTIVE. MORE POWERFUL DATA-DRIVEN MARKETING SOLUTIONS. Over the years, MMG expanded its activities and
More informationE-Commerce: Influence Beyond the Transaction Shopper survey results show the impact of e-commerce throughout the purchase cycle
Market Track Perspective TM E-Commerce: Influence Beyond the Transaction Shopper survey results show the impact of e-commerce throughout the purchase cycle I n only two short decades, the internet has
More information2016 UPS How to Click with High-Tech Online Shoppers
2016 UPS How to Click with High-Tech Online Shoppers INTRODUCTION High-tech online purchasers are plugged in across all stages of the shopping experience from research and purchase to delivery and returns.
More informationWhy Search + Social = Success For Brands The Role Of Search And Social In The Customer Life Cycle
A Forrester Consulting April 2016 Thought Leadership Paper Commissioned By Catalyst, Part of GroupM Connect Why Search + Social = Success For Brands The Role Of Search And Social In The Customer Life Cycle
More informationDIGITAL ADVERTISING S TRUE IMPACT ON IN-STORE SALES
DIGITAL ADVERTISING S TRUE IMPACT ON IN-STORE SALES 2017 4INFO CPG Sales Lift Benchmarks Reveal How Top Performers Compare CONTENTS Welcome to the Year of Measurement Measuring Success: Methodology ROAS:
More informationMarketing to Shoppers. How Shoppers Use Technology And The Implications For Cosmetic Brand Marketing
Marketing to Shoppers How Shoppers Use Technology And The Implications For Cosmetic Brand Marketing www.engageconsultants.com facebook.com/engagetheexperts twitter.com/shopperexperts We have worked with
More informationThe search for offline sales. How paid search drives in-store purchases during the Holidays and beyond.
The search for offline sales How paid search drives in-store purchases during the Holidays and beyond. Value of search Search has value across the consumer decision journey. It can help shoppers learn
More informationThe Affluent Shopper Insights on this key, fast growing consumer segment
The Affluent Shopper Insights on this key, fast growing consumer segment September 2016 THE AFFLUENT HOUSEHOLD: A SEGMENT ON THE RISE The U.S. segment defined as Mass Affluent has grown in size and discretionary
More informationCatch and Keep Digital Shoppers How To Deliver Retail Their Way (Mexico Survey Findings)
Catch and Keep Digital Shoppers How To Deliver Retail Their Way (Mexico Survey Findings) Summary With the second-largest Internet and mobile populations in Latin America, Mexico presents a great opportunity
More informationTHE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS
THE 2016 BUDGET SEASON GUIDE FOR HOTELS & RESORTS A MULTI-CHANNEL PATH TO REVENUE With all of the familiar and emerging new channels to choose from, figuring out where to allocate your marketing dollars
More informationCONTENT STRATEGY FOR THE VISUAL CONSUMER: IT S TIME FOR BRANDS AND RETAILERS TO PUT SOCIAL PHOTOS AND VIDEOS TO WORK IN THE ONLINE SHOPPING JOURNEY
CONTENT STRATEGY FOR THE VISUAL CONSUMER: IT S TIME FOR BRANDS AND RETAILERS TO PUT SOCIAL PHOTOS AND VIDEOS TO WORK IN THE ONLINE SHOPPING JOURNEY A new study from Bazaarvoice CONTENTS The rise of online
More informationSocial Media Is More Than a Popularity Contest
Capturing Attention, Building Relationships, and Making Sales in a Digital World Social media doesn t sell cars is still a common perception in the automotive industry. The truth? It doesn t, directly
More informationZING YOUR LOYALTY & REFERRAL PROGRAMS TOP 10 BENEFITS FROM LOYALTY REWARDS PROGRAM
ZING YOUR LOYALTY & REFERRAL PROGRAMS TOP 10 BENEFITS FROM LOYALTY REWARDS PROGRAM 102 Persian Drive Suite #101, Sunnyvale, CA 94089 +1 650-701-7759 www.zinrelo.com CONTENTS 1. DRIVE REPEAT SALES...3 1.1
More informationMobile Audience Insights Report. Q Spotlight on Retail
Mobile Audience Insights Report Q2 2014 Research Overview Mobile Path to Purchase Trends...2-5 Mobile Ad Influences on Consumer Behavior...6-7 Mobile Ad Effectiveness: LCI Analysis...8 Retail Consumer
More informationMarketing Mobile with Mobile: Lessons in Strategy
RESEARCH Marketing Mobile with Mobile: Lessons in Strategy A consumer who is viewing or using mobile advertising channels is more advanced in their usage of mobile services than a member of the general
More informationBUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 84% of U.S. adults use the Internet in 2015 Intensity and scope of use both increasing Some demographic groups have much higher percentages
More informationLeveraging RFM in Marketing
WHITE PAPER Leveraging RFM in Email Marketing Email marketers should be leveraging the use of recency, frequency, monetary (RFM) analysis to uncover optimal segments and untapped opportunities within their
More informationGermany 2015 mobile retail trends
Germany 2015 mobile retail trends Foreword foreword With more than 51 million (94% of internet users aged 14+) digital consumers in 2014, Germany undoubtedly is in the premier league of worlds most sophisticated
More informationA SMARTOSC WHITE PAPER. E-commerce Guideline to the Holiday Season
A SMARTOSC WHITE PAPER E-commerce Guideline to the Holiday Season INTRODUCTION 1 With the holiday season approaching, customers will be flocking into stores and online to find gifts for their friends,
More informationWhitePaper What shoppers really want: Latest Omnichannel strategies
WhitePaper What shoppers really want: Latest Omnichannel strategies Authors: Diana Livadic and Philipp Kunze Ipsos Connect, Germany Over the past 20 years the shopping experience of consumers has changed
More informationPaid Search Trends 2017 Q1. By Charlotte Morris, Michael Kelley, Jessica Freistat and Michael Engels
i PROSPECT QUARTERLY REPORT: Paid Search Trends 2017 By Charlotte Morris, Michael Kelley, Jessica Freistat and Michael Engels i PROSPECT QUARTERLY REPORT PAID SEARCH TRENDS 2017 Introduction iprospect
More informationConnecting with the next generation of consumers Centennial Shopper Study 1
Centennial Shopper Study Connecting with the next generation of consumers PowerReviews. All Rights Reserved 2015 Centennial Shopper Study 1 Contents 4 Meet the Centennials Learn about the next generation
More informationPredictive analytics in retail:
Predictive analytics in retail: The next stage of the retail analytics journey Summary: Advances in technology mean that customers provide digital footprints and create valuable data which retailers can
More informationCatch and Keep Digital Shoppers How To Deliver Retail Their Way (Brazil Survey Findings)
Catch and Keep Digital Shoppers How To Deliver Retail Their Way (Brazil Survey Findings) Summary Digital influence has captured the mass shopper market, with 72 percent of all consumers using digital sources
More informationnext 2018 Supplier Marketing Programs what s discover get your message out to the right people at the right time
2018 Supplier Marketing Programs get your message out to the right people at the right time discover what s next 2018 Supplier Marketing Programs Page 1 CY '18 Edition - 6/2017 Build a Program that Works
More informationAgenda Overview for Emerging Marketing Technology and Trends, 2015
G00270688 Agenda Overview for Emerging Marketing Technology and Trends, 2015 Published: 18 December 2014 Analyst(s): Andrew Frank The best digital marketers exploit emerging trends and technologies to
More informationACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT
ACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT Access to Media is an advertising and media buying agency offering clients creative marketing solutions to see real results
More informationUNDERSTANDING E-BUSINESS AND E- COMMERCE I
UNDERSTANDING E-BUSINESS AND E- COMMERCE I INTRODUCTION The rapid development of internet and e-commerce has dramatically changed the role of information technologies in business. Evolving into e-business
More informationThe Global Out-of-Stock Crisis
The Global Out-of-Stock Crisis Table of Contents Executive Summary 3 Global Key Findings 4 World View Highlights 5 Regional Analysis 6 Conclusion 11 Survey Demographic 11 2 Executive Summary The single
More information1. Digital media in public venues reach more customers than videos on the Internet or Facebook.
As a savvy businessperson, you know that digital signage is a huge, well-established market. You see them everywhere: promoting a new product in the store, advertising deals outside pharmacies perhaps
More informationMulti-Touchpoint Marketing
Multi-Touchpoint Marketing Hey Ezra here from Smart Marketer, and I have an ecommerce brand that Facebook just did a case study on. They put us on their Facebook for Business page, because we're on pace
More informationOracle s Data Management Platform + Cross-Channel Marketing Solution
Oracle s Data Management Platform + Cross-Channel Marketing Solution Improve Customer Acquisition, Retention and Lifetime Value Copyright 2014 Oracle and/or its affiliates. All rights reserved. The Digital
More informationWhere. your. consumers? are. 9 out of 10. Of the consumers are online at least once a day.
Where are your consumers? 9 out of 10 Of the consumers are online at least once a day. Online Retailing in NZ 40% of online retailing in NZ is conducted via overseas sites GST savings are driving customers
More informationMexico Spring 2014 Advertising Awareness Wave. August 2014
Mexico Spring 2014 Advertising Awareness Wave August 2014 Insights Visit California (VCA) implemented its first consumer direct marketing campaign in the Mexican market this spring. This effort was part
More informationThe Advertiser s Global Readership Trends Report The Guide to 2016 Trends in Readership by Platform for Marketers
The Advertiser s Global Readership Trends Report The Guide to Trends in Readership by Platform for Marketers Overview Every day, people spend more time on the internet. As digital marketing technology
More informationIntroduction to digital marketing
Introduction to digital marketing with emphasis on social media DAVID FERNANDO TERRA FERMA MEDIA LTD www.terrafermamedia.com Marketing communications agency: website design & build social media marketing
More informationThe New Secrets to ebay Success
The New Secrets to ebay Success YOUR GUIDE TO MORE VISIBILITY (AND MORE SALES) 1 2 Like it or not, the modern shopper is spoiled. They have access to millions of product options at their fingertips. They
More informationNETSUITE FOR RETAIL Designed to Satisfy Your Omnichannel Shoppers
NETSUITE FOR RETAIL Designed to Satisfy Your Omnichannel Shoppers Why Run Your Retail Business on NetSuite? Today s consumers are more demanding than ever. They want to shop whenever and however they please
More informationAdvancing Trade Marketing in the Digital World
Advancing Trade Marketing in the Digital World Connecting Digital and Trade Marketing New technology has always been a central agent for retail industry change. The spread of car ownership in the 1920s
More informationAs Shopping Behaviors Evolve, The Retail Experience Must Follow
Retail Services September 2017 SPOTLIGHT REPORT In collaboration with As Shopping Behaviors Evolve, The Retail Experience Must Follow Best practices for shifting to an experience-per-square-foot business
More informationHow Affluent Shoppers Buy Luxury Goods
Ipsos MediaCT The Media, Content and Technology Research Specialists How Affluent Shoppers Buy Luxury Goods A Global View What we wanted to know How do shoppers use digital to research and buy luxury products?
More informationBridging the Gap Between Commerce & Marketing
Bridging the Gap Between Commerce & Marketing Boost Sales, Engage Customers and Transform the Customer Experience Commerce & Marketing have always had a relationship of co-existence. Both work towards
More informationTHE SUSTAINABILITY IMPERATIVE
THE SUSTAINABILITY IMPERATIVE NEW INSIGHTS ON CONSUMER EXPECTATIONS SEPTEMBER 2015 Copyright 2015 The Nielsen Company 1 CONSUMER BRANDS THAT DEMONSTRATE COMMITMENT TO SUSTAINABILITY OUTPERFORM THOSE THAT
More informationLOYALTY MARKETING The Loyalty Pyramid Creating Brand Ambassadors Loyalty Program Development
LOYALTY MARKETING The Loyalty Pyramid Creating Brand Ambassadors Loyalty Program Development 200 Entin Road, Clifton, NJ 07014 973.470.8100 www.sandyinc.com LOYALTY MARKETING Marketing effectiveness and
More information2016 M O B I L E I N T H E P A T H T O P U R C H A S E : CLOTHES & FOOTWEAR
2016 M O B I L E I N T H E P A T H T O P U R C H A S E : Method & background PURPOSE SHOW HOW SMARTPHONES ARE USED FOR PRODUCT RESEARCH IN GENERAL AND IN MOMENTS THAT MATTER UNIVERSE ONLINE POP 16+ WHO
More informationMeasuring online impact on offline conversations
Measuring online impact on offline conversations Strategies to bridge the online-to-offline data gap Accurately evaluating marketing performance in multi-channel organizations requires the ability to link
More informationThe Retail Customer Experience Which elements of the shopping experience matter most?
The Retail Customer Experience Which elements of the shopping experience matter most? September 2015 When it comes to shopping behavior, price is always a key motivator. However, to sustain a customer
More informationFALL 2017 CONSUMER VIEW
FALL 2017 CONSUMER VIEW In this quarter s Consumer View, NRF examines the consumer attitudes and experiences shaping today s retail environment, including shoppers experiences with technology, what brings
More informationCONNECTING THE DOTS FOR LAW FIRM MARKETING
CONNECTING THE DOTS FOR LAW FIRM MARKETING SUCCESS BY ALAN WEISS The biggest challenge facing law firms today, is the fact that the needs of today s consumer and the ways in which they access information
More informationAgenda. Next & Now. Bing Ads Product Update. Advertising Excellence. Insights to Impress. Yahoo Bing Search Alliance Microsoft
Agenda Next & Now Yahoo Bing Search Alliance Bing @ Microsoft Bing Ads Product Update Strategy & Roadmap Blockbuster Features Advertising Excellence Insights to Impress Insights to Impress 1 2 3 Bing Ads
More informationTravel Flash Report. Winter 2018
Travel Flash Report Winter 2018 Summary Key Takeaways Mobile Trends in Travel Cross-device and Last-minute Behavior Focus on Apps Seasonality Appendix 2 Key Takeaways Criteo s deep dive into travel data
More informationAN INTRODUCTION TO HYPERLOCAL MOBILE DISPLAY ADVERTISING. How to Maximize the Chances of a Click on Mobile Display Ads. September 2013 Mediative.
AN INTRODUCTION TO HYPERLOCAL MOBILE DISPLAY ADVERTISING How to Maximize the Chances of a Click on Mobile Display Ads September 2013 Mediative.com 1 About Mediative Mediative is a digital marketing company
More informationThe Customer Journey Capturing and Analyzing Events That Drive Viewership. October 18, 2016
The Customer Journey Capturing and Analyzing Events That Drive Viewership October 18, 2016 At Teradata, we know Analytics and data unleash the potential of great M&E companies 2 Finding Meaning in Analytics
More informationA NEW REALITY FOR RETAIL
VYNAMIC RETAIL SOFTWARE SUITE A NEW REALITY FOR RETAIL Open, Flexible Software Solutions to Drive Connected Commerce PAGE 2 VYNAMIC RETAIL SOFTWARE SUITE THE FUTURE OF RETAIL IS CONNECTED COMMERCE The
More informationWebtrends for Banking. Give your customers cross-channel experiences that are relevant, personal and valuable. Solution Overview
Webtrends for Banking Give your customers cross-channel experiences that are relevant, personal and valuable. Solution Overview Webtrends 2014 Webtrends, Inc. All Rights Reserved Solution Overview Webtrends
More informationQ SOCIAL TRENDS REPORT
Q4 2015 SOCIAL TRENDS REPORT WWW.KINETICSOCIAL.COM Q4 Topline Summary Q4 is an exciting time of year in the advertising space. The speed of work picks up significantly as brands clamor for share of wallet
More informationBest Practices: Category Management
Ad Dynamics Best Practice Series Best Practices: Category Management Strategic approaches to top business issues for retailers and manufacturers W hether you are a Merchant at a retailer or a Category
More informationEngaging Your Customers Through Dynamic Web Content Management
Engaging Your Customers Through Dynamic Web Content Management How web experience management can help you reach and keep your customers 1 2 3 Experience Is Everything Why customers leave your website and
More informationGetting Past 3rd Base: The Small Business Branding Challenge
Getting Past 3rd Base: The Small Business Branding Challenge When you think about the brands that you purchase, what is it that makes you prefer one brand to another brand on the shelf? Ask this question
More informationTHE PROFIT-DRIVEN MARKETER:
THE PROFIT-DRIVEN MARKETER: WRITTEN BY Matt Lawson PUBLISHED May 2014 Setting a New Standard for Performance THE RUNDOWN There s a new trend driving successful digital advertising campaigns: profit-driven
More informationTHE. Seven Habits. Highly Effective Websites
THE Seven Habits OF Highly Effective Websites Get the Maximum Value from Your Site Whether it s a book or a new car, software or a plumbing service, the majority of purchases start online today. It s a
More informationFor Mobile Success. Defining Benchmarks MOBILE AD MEASUREMENT. Global Headquarters 401 Park Ave S New York, NY 10016
MOBILE AD MEASUREMENT Defining Benchmarks For Mobile Success Global Headquarters 401 Park Ave S New York, NY 10016 1 MOBILE AD MEASUREMENT Despite tremendous growth in mobile advertising, it s still a
More informationCustomer Profiling: Using Your Customer Data to Improve Your Marketing ROI. White Paper
Customer Profiling: Using Your Customer Data to Improve Your Marketing ROI White Paper Customer Profiling: Using Your Customer Data to Improve Your Marketing ROI Summary Today s business-to-business marketing
More informationBack to School E-Commerce
The Retailer s Guide to Back-to-School E-Commerce....................................................... 2 The Retailer s Guide to Back to School E-Commerce Students are still soaking in the summer sunshine,
More informationACCENTURE RESEARCH. TRAVEL FLASH RESEARCH CHINA INSIGHTS February, 2018
ACCENTURE RESEARCH TRAVEL FLASH RESEARCH CHINA INSIGHTS February, 2018 SCOPE OF INSIGHTS The insights in this deck are based on Chinese travelers participating in three Research studies conducted in FY17
More informationTarget Media Network products
products reach millions of the right guests, through the right channels, at the right time. Through personalized targeting methods & robust segmenting capabilities, the Target Media Network team builds
More informationAffiliates: The Newest Ally in The Quest for Omnichannel Presence
Affiliates: The Newest Ally in The Quest for Omnichannel Presence Michael Jones Head of ebay Enterprise Affiliate Network Agenda About ebay Enterprise Affiliate Network Busting Affiliate Misconceptions
More informationThe State of The Industry: Mobile Marketing in MENA 2017
The State of The Industry: Mobile Marketing in MENA 2017 Chapter 1 Demographics Respondent company types 71% 22% of respondents are brand-side marketers, working in-house. 37% came from agencies, and the
More informationCanadian Retail, Evolved
Canadian Retail, Evolved How Canadian Retailers are Leveraging New Digital Marketing Capabilities A WBR Industry Benchmark White Paper Presented in Conjunction with Bronto Software, Inc. June 2014 Table
More informationSelling Through Retail in the Age of the Digital Consumer
Selling Through Retail in the Age of the Digital Consumer Keith Henry VP, Global Industry for Manufacturing keith.henry@teradata.com Discussion Topics for this Presentation The CPG World Today > Massive
More informationBridging the E-Commerce and Social Media Gap: What s Now, What s Next and What You Need to Do
Bridging the E-Commerce and Social Media Gap.................................................................................. 2 Bridging the E-Commerce and Social Media Gap: What s Now, What s Next and
More informationRight Customers. Nurturing the COVER STORY. By measuring and improving Customer Lifetime Value, you ll be able to grow your most profitable customers.
By measuring and improving Customer Lifetime Value, you ll be able to grow your most profitable customers. Nurturing the Right Customers By V. Kumar and Bharath Rajan Companies often measure their success
More informationAbout Cegid. What does the Cegid Group deliver for its customers?
About Cegid Cegid, leading enterprise and vertical software solutions provider was founded in 1983 by Jean-Michel Aulas and has been traded as Cegid Group (CGD:EN Paris) since 1986. Over the last 2 decades,
More informationAccenture Digital Customer Solutions: Design to Delivery
Accenture Digital Customer Solutions: Design to Delivery Your digital customers are here to stay: They can make or break your future Digital customers are always connected at home, at work and at play.
More information2018 TRAVEL TRENDS, ATTITUDES AND USAGE WEX
2018 TRAVEL TRENDS, ATTITUDES AND USAGE WEX Key Research Insights January 2018 1 Background & Objectives WEX has engaged Mastercard to conduct primary consumer research that addresses how travelers view
More informationDo You Need to Grow Your. Social Media Audience?
Do You Need to Grow Your Social Media Audience? Do You Need to Grow Your Social Media Audience? Audience growth has become a controversial topic in the social media space. While many marketers are still
More informationThe art of customer profiling
White Paper Why understanding audience is important and how to do it Contents 1. The importance of understanding your audience 3 1.1 Why is it important to understand your audience? 3 1.2 Diversity within
More informationLuxury shopping in the digital age
26 Toko Ohmori Luxury shopping in the digital age The right digital strategy differs for every luxury brand, but the essential elements are the same: a strong mobile presence, a selective approach to social
More informationCURALATE CONSUMER SURVEY: Social Content is the New Storefront
CURALATE CONSUMER SURVEY: Social Content is the New Storefront 1 Curalate Consumer Survey: Social Content is the New Storefront November 2017 Executive Summary Brands go where consumer attention goes.
More information2017 GUIDE TO DISPLAY ADVERTISING
THE 2017 GUIDE TO DISPLAY ADVERTISING FOR AUTO DEALERS, DIGITAL ADS ARE HERE TO STAY. Digital advertising investment in the auto industry increased 22 percent in 2016, and is expected to jump another 17
More informationWhy Social Should Be A Part of Your Advertising Strategy. Bruce Kearns, VP Operations
Why Social Should Be A Part of Your Advertising Strategy Bruce Kearns, VP Operations About Community Elf Formed in late 2010 in Pittsburgh Content Marketing - before content marketing was chic Service
More informationEngineering organizational change. RS Components brings digital data to the forefront of its B2B business with Adobe Experience Cloud.
Engineering organizational change. RS Components brings digital data to the forefront of its B2B business with Adobe Experience Cloud. Thanks to the powerful suite of Adobe solutions, there has been a
More information