MKT501- Marketing Management

Transcription

1 MKT501- Marketing Management Question No: 1 ( Marks: 1 ) - Please choose one A market leader firm can expand the total market through: Decreasing distribution of the product Introducing the new usage of the product(page # 20) Eliminating some features of product Increasing cost Question No: 2 ( Marks: 1 ) - Please choose one Highest percentage of ideas for new products originates with/from which of the following sources? Top management Customers(page#28) Competitors Employees Question No: 3 ( Marks: 1 ) - Please choose one How many stages are there in the new product development process? Six Seven(page#28) Nine Eight Question No: 4 ( Marks: 1 ) - Please choose one All of the following are the sources of idea for new product development EXCEPT: Government agencies(page # 28) Competitors Suppliers Customers

2 Question No: 5 ( Marks: 1 ) - Please choose one Which of the following isessential requirement for medicines and drugs? Secondary packaging Primary labeling Decorative packaging Mandatory labeling page no 35 Question No: 6 ( Marks: 1 ) - Please choose one When a company s name is used as a product brand name, this is referred to which of the following? Economy brand Fighting brand Corporate brand page no 36 Premium brand Question No: 7 ( Marks: 1 ) - Please choose one Often a very strong brand name or company name used for a range of products is known as: Brand development Multi branding Individual branding Family branding page no 37 Question No: 8 ( Marks: 1 ) - Please choose one All of the following are true about price EXCEPT: Price is independent of the other elements of the marketing mix Price is the monetary value of a product Price is most flexible tool in the marketing mix Price is marketing mix element which produces revenue Question No: 9 ( Marks: 1 ) - Please choose one A company wants prompt payment from the customers. What type of discount will be suitable for the company? Seasonal discount Trade discount

3 Quantity discount Cash discount page no 43 Question No: 10 ( Marks: 1 ) - Please choose one Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer s complaint? Customer complaints database Web and telephone information hotlines page no 6 Exit interviews Business analysis Question No: 11 ( Marks: 1 ) - Please choose one All are the expression of marketing concept EXPECT: Meeting needs profitably Find wants and fill them Sell what is produced page # 8 Love the customer, not the product Question No: 12 ( Marks: 1 ) - Please choose one Order processing decisions are related to which of the following? Product Price page no 38 Distribution Promotion Question No: 13 ( Marks: 1 ) - Please choose one dentify the major components of the microenvironment. Company, suppliers,, customer markets, political forces, competitors and intermediaries Company, suppliers, intermediaries,technological forces, competitors and customer markets Company, suppliers, intermediaries, customer markets, competitors, and social forces Company, suppliers, intermediaries, customer markets, competitors, and publics Question No: 14 ( Marks: 1 ) - Please choose one

4 An advertising company s ownership of radio, television and newspapers is an example of: Backward vertical integration Forward vertical integration page no 18 Horizontal integration Vertical integration Question No: 15 ( Marks: 1 ) - Please choose one Which of the following are the value maximizers for the organization? Customers Sellers Marketers Manufacturers Question No: 16 ( Marks: 1 ) - Please choose one Marketing management is a broader term and it covers which of the following? Marketing mix management Demand management Marketing process management All of the given options Question No: 17 ( Marks: 1 ) - Please choose one In a television advertisement a group of teenagers is searching for some cold drinks to quench their thrust. In their searching they find a shop and they purchase the soft drinks. The selection of cold drink appeals to consumers for liquid and attempts to shape consumers for the advertised product. Needs, preferences Wants, needs Needs, wants Want, preference Question No: 18 ( Marks: 1 ) - Please choose one Which of the following is the unique combination of benefits received by targeted buyers that includes quality, price, convenience, on time delivery, and both before sale and after sale service. The marketing concept(page # 7)

5 Customer value The price-quality trade off Customer relationship management Question No: 19 ( Marks: 1 ) - Please choose one Marketing programs are most closely related to: Customer relationship management The marketing mix The four utilities Customer value Question No: 20 ( Marks: 1 ) - Please choose one Which of the following is the part of implementation section of marketing plan? Critical path analysis page no 28 Physical distribution Competitor indexing Brand equity Question No: 21 ( Marks: 1 ) - Please choose one Which of the following is NOT an aggressiveness strategy with regards of marketing strategies? Harvesting Building Intensification page no 18 Holding Question No: 22 ( Marks: 1 ) - Please choose one Which of the following goods are purchased by customers after comparisons of competing goods available in stores on the basis of price, quality, style and colors? Specialty goods page no 25 Shopping goods Impulse goods

6 Convenience goods Question No: 23 ( Marks: 1 ) - Please choose one Diversification is best described as which of the following? Existing products in new markets Existing products in existing markets New products for new markets New products Question No: 24 ( Marks: 1 ) - Please choose one One of the benefits of test marketing is, It saves on segmentation efforts to individual consumer It saves on total competitive advertising and promotional expenditures It can save the company from greater potential loss and embarrassment page no 27 It is long run rather than short run planning Question No: 25 ( Marks: 1 ) - Please choose one Which of the following are the opinion leaders in their community and adopt new products early but carefully? Early adopters Early majority page no 34 Late majority Innovators Question No: 26 ( Marks: 1 ) - Please choose one ABC Company sells the right to use their brand name by other companies for non-competing products, the company is following: Brand licensing page no 38 Co-branding Family branding Individual branding Question No: 27 ( Marks: 1 ) - Please choose one

7 As a marketing manager, you decide to use psychological pricing as a straegy in pricing your firm s products. He pricing procedure you decide upon is: Odd pricing Competitive pricing Unit pricing Trade in pricing Question No: 28 ( Marks: 1 ) - Please choose one A trade discount is also known as: Cash discount Seasonal discount Quantity discount Functional discount page no 44 Question No: 1 ( Marks: 1 ) - Please choose one Which of the following attacks the vulnerable part of a competitor? Market leader Market challenger Market nicher Market follower Question No: 2 ( Marks: 1 ) - Please choose one A market leader firm can expand the total market through: Decreasing distribution of the product Introducing the new usage of the product Eliminating some features of product Increasing cost Question No: 3 ( Marks: 1 ) - Please choose one Process engineering skills are required for the successful implementation of which of the following strategy? Market segmentation strategy Market dominance strategy

8 Differentiation strategy Cost leadership strategy Question No: 4 ( Marks: 1 ) - Please choose one Which of the following are the products bought by individuals and organizations for further processing or for use in conducting a business? Specialty Industrial Shopping Consumer Question No: 5 ( Marks: 1 ) - Please choose one Any tangible thing that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called: Service Product Demand Idea Question No: 6 ( Marks: 1 ) - Please choose one Aggressive pricing is associated with which of the following stage of product life cycle? Introduction Growth Maturity Decline Question No: 7 ( Marks: 1 ) - Please choose one Which of the following is the spread of idea from the source of invention to the ultimate user or consumers? Innovation adoption process Innovation diffusion process Adoption process New product recognition

9 Question No: 8 ( Marks: 1 ) - Please choose one When two or more well known brands are combined in an offer it is called: Private brand Multibrands Co-brand New brand Question No: 9 ( Marks: 1 ) - Please choose one Geographic pricing is also known as: Skimming pricing Zone pricing Psychological pricing Penetration pricing Question No: 10 ( Marks: 1 ) - Please choose one Which of the following price will be used for the heart pacemaker? Skimming price Penetration price Psychological price Premium price Question No: 11 ( Marks: 1 ) - Please choose one Which of the following pricing is used to maximize the company's market share? Cost-orientated pricing Psychological pricing Market penetration Market skimming Question No: 12 ( Marks: 1 ) - Please choose one Which of the following elements of marketing mix directly affects the value of sales?

10 Price Place Promotion Product Question No: 13 ( Marks: 1 ) - Please choose one Which of the following is NOT an example of unsought goods? Insurance policy Course book Encyclopedia Funeral plots Question No: 14 ( Marks: 1 ) - Please choose one Which one of the following strategies emphasizes on brand image? Cost leadership strategy Market dominance strategy Differentiation strategy Market segmentation strategy Question No: 15 ( Marks: 1 ) - Please choose one Which of the following is NOT included in the financial summary of a marketing plan? Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions Financial Summary Assumptions, pro-forma monthly income statement, contribution margin analysis, breakeven analysis. This information must be very formally done at this stage Question No: 16 ( Marks: 1 ) - Please choose one

11 An advertising company s ownership of radio, television and newspapers is an example of: Backward vertical integration Forward vertical integration Horizontal integration Vertical integration Question No: 17 ( Marks: 1 ) - Please choose one The future isn t ahead of us, it has already happened. This sentence is closely related to which of the following concept of marketing? Marketing Mix Marketing for the millennium New advancement in marketing Marketing research and innovation Question No: 18 ( Marks: 1 ) - Please choose one The want satisfying power of a product or service is known as a/an: Desire Need Utility Motive Question No: 19 ( Marks: 1 ) - Please choose one A good definition of marketing should include: Production output Only for profit organization Distribution of goods and consumer segments Accounting and financial management Question No: 20 ( Marks: 1 ) - Please choose one According to the societal marketing concept, who is most involved in deciding what needs and wants are good for consumers in the long run? The organization itself

12 The individual consumers Competitive forces Marketing researchers Question No: 21 ( Marks: 1 ) - Please choose one Which of the following is the set of controllable variables that constitute the marketing mix classified according to four major decision areas? Product, place, person, and promotion Product, price, promotion, and place Promotion, policy, price and person Place, person, promotion, and policy Question No: 22 ( Marks: 1 ) - Please choose one These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited. Niche Hold Harvest Diversification Question No: 23 ( Marks: 1 ) - Please choose one The promotional burden falls primarily on the manufacturer of: Convenience goods Shopping goods Specialty goods Health supportive goods Question No: 24 ( Marks: 1 ) - Please choose one A modification of the product offering is referred to as: A product improvement strategy

13 A product segmentation strategy A market improvement strategy A new product development Question No: 25 ( Marks: 1 ) - Please choose one One of the benefits of test marketing is, It saves on segmentation efforts to individual consumer It saves on total competitive advertising and promotional expenditures It can save the company from greater potential loss and embarrassment It is long run rather than short run planning Question No: 26 ( Marks: 1 ) - Please choose one Which of the following is the pricing objective mentioned most frequently by four out of every five firms? Meeting competitors prices Target return on sales Sales maximization Revenue maximization Question No: 27 ( Marks: 1 ) - Please choose one Of the following, which statement would qualify as a definition of a cash discount? A 3 percent discount for buying the truckload A discount for performing some promotional activities Receiving a rebate for cash payment A discount for prompt return of invoice with payment Question No: 28 ( Marks: 1 ) - Please choose one The most commonly used method of setting prices today is: Marginal analysis pricing Cost plus pricing Full cost pricing Break even pricing

14 Question No: 1 ( Marks: 1 ) - Please choose one The marketing plan is one of the most important outputs of: Business plan Marketing process Production process Selling plan Question No: 2 ( Marks: 1 ) - Please choose one A market leader firm can expand the total market through: Decreasing distribution of the product Introducing the new usage of the product Eliminating some features of product Increasing cost Question No: 3 ( Marks: 1 ) - Please choose one Which of the following are the products bought by individuals and organizations for further processing or for use in conducting a business? Specialty Industrial Shopping Consumer Question No: 4 ( Marks: 1 ) - Please choose one The high cost, low sales volume and losses are likely to occur at the: Decline stage Introduction stage Maturity stage Growth stage Question No: 5 ( Marks: 1 ) - Please choose one Aggressive pricing is associated with which of the following stage of product life cycle? Introduction Growth Maturity Decline

15 Question No: 6 ( Marks: 1 ) - Please choose one Which of the following is the leak-proof packaging that provides additional protection for the primary container? Primary packaging Secondary packaging Transport packaging Decorative packaging Question No: 7 ( Marks: 1 ) - Please choose one Packaging used for the ice creams is an example of which of the following? Decorative packaging Transport packaging Secondary packaging Primary packaging Question No: 8 ( Marks: 1 ) - Please choose one Which of the following marketing mix element generates revenue? Promotion Price Place Product Question No: 9 ( Marks: 1 ) - Please choose one The buyer at ABC Furniture Store is informed that if he/she will increase his/her recent order of fifteen mattress sets to twenty, she will receive a 14 percent price reduction. This offer is due to a recent overstock condition at the factory and will not be available in the future. What is the type of discount offered by ABC Furniture store? Trade Seasonal Non-cumulative Promotional Question No: 10 ( Marks: 1 ) - Please choose one BATA offered 10% discount on the sale of shoes at the end of winter season. What can be the purpose of giving such discount? Reward the customers

16 Move- out- of- date stock Encourage the salespeople To increase short term sales Question No: 11 ( Marks: 1 ) - Please choose one Which of the following is also known as accumulation discounts? Trade discount Non-cumulative quantity discount Cumulative quantity discount Quantity discount Question No: 12 ( Marks: 1 ) - Please choose one Many companies try to set a price that will maximize current profit. This strategy assumes that company has knowledge of its: Cost and production function Revenue and cost function Demand and market function Demand and cost function Question No: 13 ( Marks: 1 ) - Please choose one Companies that are involved in selling mass consumer goods and services are found in which of the following markets? Business markets Consumer markets Global markets Government markets Question No: 14 ( Marks: 1 ) - Please choose one Which of the following 4Ps of marketing mix involves in decisions regarding channels coverage, assortments, locations, inventories or transports? Product Price Place Promotion Question No: 15 ( Marks: 1 ) - Please choose one While considering the place for a product which of the following is important for customer? Communication

17 Convenience Customer cost Customer solution Question No: 16 ( Marks: 1 ) - Please choose one Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer s complaint? Customer complaints database Web and telephone information hotlines Exit interviews Business analysis Question No: 17 ( Marks: 1 ) - Please choose one A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Real need Stated need Unstated need Delighted need Question No: 18 ( Marks: 1 ) - Please choose one Marketing starts with which of the following 4Ps? Product Price Place Promotion Question No: 19 ( Marks: 1 ) - Please choose one In which section of the marketing plan you would find the detailed information about the marketing environment, market trends, customers and competitors? Situation analysis Product/market background Marketing strategies Market analysis Question No: 20 ( Marks: 1 ) - Please choose one Which of the following is NOT an option available for market leaders? Reduce the product quality

18 Improve customer service Protect the existing market share Expand the total market Question No: 21 ( Marks: 1 ) - Please choose one Especially for which type of products the marketers should view packaging as a major strategic tool? Convenience products Consumer shopping products Industrial products Specialty products Question No: 22 ( Marks: 1 ) - Please choose one When a firm or store offers a price reduction to customers who buy during off-peak periods throughout the year, we say the firm is giving a(n) discount. Functional Seasonal Annual Allowance Question No: 23 ( Marks: 1 ) - Please choose one The want satisfying power of a product or service is known as a/an: Desire Need Utility Motive Question No: 24 ( Marks: 1 ) - Please choose one In a television advertisement a group of teenagers is searching for some cold drinks to quench their thrust. In their searching they find a shop and they purchase the soft drinks. The selection of cold drink appeals to consumers for liquid and attempts to shape consumers for the advertised product. Needs, preferences Wants, needs Needs, wants Want, preference Question No: 25 ( Marks: 1 ) - Please choose one Which of the following is the part of implementation section of marketing plan? Critical path analysis

19 Physical distribution Competitor indexing Brand equity Question No: 26 ( Marks: 1 ) - Please choose one These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited. Niche Hold Harvest Diversification Question No: 27 ( Marks: 1 ) - Please choose one Suppose Nestle wants to expand its food products line. The managers conducted surveys from customers to determine which food items would appeal to customers. Nestle is currently in which of the following phase of new product development? Idea generation Idea screening Test marketing Business analysis Question No: 28 ( Marks: 1 ) - Please choose one As a marketer you want to use lower than normal prices as an ingredient in your firm s marketing strategy. The technique you would use is: Price lining Zone pricing Relative pricing Promotional pricing Question No: 1 ( Marks: 1 ) - Please choose one The skimming, penetration, bargaining and discounts are included in which of the following marketing mix strategy? Product decisions Price decisions Place decisions Promotion decisions

20 Question No: 2 ( Marks: 1 ) - Please choose one The building, holding, and harvesting are the types of: Innovation strategy Aggressiveness strategy Diversification strategy Market dominance strategy Question No: 3 ( Marks: 1 ) - Please choose one Which of the following attacks the vulnerable part of a competitor? Market leader Market challenger Market nicher Market follower Question No: 4 ( Marks: 1 ) - Please choose one The strategy which involves creating a product that is perceived as unique and should provide superior value for the customer is called: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy Question No: 5 ( Marks: 1 ) - Please choose one Presenting the product concept to appropriate target consumers and getting their reactions, describes which of the following options? Concept development Concept testing Commercialization Concept trial Question No: 6 ( Marks: 1 ) - Please choose one Which of the following is the packaging objective, in which small products are grouped together in one package for the reasons of efficiency? Information transmission Agglomeration

21 Physical protection Theft reducing Question No: 7 ( Marks: 1 ) - Please choose one Which of the following marketing mix element generates revenue? Promotion Price Place Product Question No: 8 ( Marks: 1 ) - Please choose one Which of the following is considered as dead end of distribution? Promotion Warehousing Wholesaling Retailing Question No: 9 ( Marks: 1 ) - Please choose one While considering the place for a product which of the following is important for customer? Communication Convenience Customer cost Customer solution Question No: 10 ( Marks: 1 ) - Please choose one The loyalty marketing focuses on establishing long term relationship between: Company and retailer Retailer and customer Retailer and consumer Company and customer

22 Question No: 11 ( Marks: 1 ) - Please choose one Which of the following is NOT an ancillary service? Warranty Installation Delivery Labeling Question No: 12 ( Marks: 1 ) - Please choose one Which of the following best describes the definition of marketing mix? The way product is priced The way product are arranged in the stores The way business elements are combined to meet the needs of customers The way business distribute the products in the market Question No: 13 ( Marks: 1 ) - Please choose one Which of the following strategies requires premium pricing? Target market strategy Market segmentation strategy Differentiation strategy Cost leadership strategy Question No: 14 ( Marks: 1 ) - Please choose one Price is the only element in the marketing mix that produces. Revenue Variable costs Expenses Stability Question No: 15 ( Marks: 1 ) - Please choose one Which of the following is involved in decisions such as: what country to enter in, how to enter, how to adopt their product and services and how to price?

23 Consumer markets Business markets Global markets Non profit markets Question No: 16 ( Marks: 1 ) - Please choose one If an NGO purchases furniture for its office, it is purchasing a(an): Consumer good Consumer service Industrial good Industrial service Question No: 17 ( Marks: 1 ) - Please choose one The want satisfying power of a product or service is known as a/an: Desire Need Utility Motive Question No: 18 ( Marks: 1 ) - Please choose one Factors of broad environment directly affect the: Economic environment Task environment Cultural environment Technological environment Question No: 19 ( Marks: 1 ) - Please choose one While writing the marketing plan, the analysis of company s own resources comes under which of the following section of marketing plan? Macro environment Market analysis Consumer analysis

24 Internal environment analysis Question No: 20 ( Marks: 1 ) - Please choose one The firm objective in the introductory stage of the product life cycle is to: Extend the cycle as long as possible Improve warranty terms and service availability Emphasize market segmentation Stimulate demand for the product Question No: 21 ( Marks: 1 ) - Please choose one The majority of firms enter in a particular market during the: Introduction Growth Maturity Decline Question No: 22 ( Marks: 1 ) - Please choose one Which of the following come(s) under the category of new product? New product lines Product improvements Cost reductions All of the given options Question No: 23 ( Marks: 1 ) - Please choose one Suppose Nestle wants to expand its food products line. The managers conducted surveys from customers to determine which food items would appeal to customers. Nestle is currently in which of the following phase of new product development? Idea generation Idea screening Test marketing Business analysis

25 Question No: 24 ( Marks: 1 ) - Please choose one The stage in the adoption process that has been reached when an individual becomes sufficiently involved with a new product to begin to seek information about it is called: Awareness Evaluation Interest Trial Question No: 25 ( Marks: 1 ) - Please choose one Based on pricing objectives, a general guideline that is intended for use in specific pricing decision is called: A product line A pricing policy A strategic pricing An objective pricing Question No: 26 ( Marks: 1 ) - Please choose one The consumer s perception of prices such as Rs and Rs is that these prices are: Regular retail prices Wholesale prices Competitive prices Discount prices Question No: 27 ( Marks: 1 ) - Please choose one Which of the following is the traditional pricing objective? Increase market share Maximize profits Meet competitors prices Increase market growth Question No: 28 ( Marks: 1 ) - Please choose one A supermarket advertises sugar and coffee at very low prices with the objective of attracting customers who will buy other high profit items. This is called:

26 Product line pricing Multiple unit pricings Odd pricing Loss leader Question No: 1 ( Marks: 1 ) - Please choose one The marketing plan is one of the most important outputs of: Business plan Marketing process Production process Selling plan Question No: 2 ( Marks: 1 ) - Please choose one A market leader firm can expand the total market through: Decreasing distribution of the product Introducing the new usage of the product Eliminating some features of product Increasing cost Question No: 3 ( Marks: 1 ) - Please choose one Which of the following are the products bought by individuals and organizations for further processing or for use in conducting a business? Specialty Industrial Shopping Consumer Question No: 4 ( Marks: 1 ) - Please choose one The high cost, low sales volume and losses are likely to occur at the: Decline stage Introduction stage

27 Maturity stage Growth stage Question No: 5 ( Marks: 1 ) - Please choose one Aggressive pricing is associated with which of the following stage of product life cycle? Introduction Growth Maturity Decline Question No: 6 ( Marks: 1 ) - Please choose one Which of the following is the leak-proof packaging that provides additional protection for the primary container? Primary packaging Secondary packaging Transport packaging Decorative packaging Question No: 7 ( Marks: 1 ) - Please choose one Packaging used for the ice creams is an example of which of the following? Decorative packaging Transport packaging Secondary packaging Primary packaging Question No: 8 ( Marks: 1 ) - Please choose one Which of the following marketing mix element generates revenue? Promotion Price Place Product

28 Question No: 9 ( Marks: 1 ) - Please choose one The buyer at ABC Furniture Store is informed that if he/she will increase his/her recent order of fifteen mattress sets to twenty, she will receive a 14 percent price reduction. This offer is due to a recent overstock condition at the factory and will not be available in the future. What is the type of discount offered by ABC Furniture store? Trade Seasonal Non-cumulative Promotional Question No: 10 ( Marks: 1 ) - Please choose one BATA offered 10% discount on the sale of shoes at the end of winter season. What can be the purpose of giving such discount? Reward the customers Move- out- of- date stock Encourage the salespeople To increase short term sales Question No: 11 ( Marks: 1 ) - Please choose one Which of the following is also known as accumulation discounts? Trade discount Non-cumulative quantity discount Cumulative quantity discount Quantity discount Question No: 12 ( Marks: 1 ) - Please choose one Many companies try to set a price that will maximize current profit. This strategy assumes that company has knowledge of its: Cost and production function Revenue and cost function Demand and market function Demand and cost function

29 Question No: 13 ( Marks: 1 ) - Please choose one Companies that are involved in selling mass consumer goods and services are found in which of the following markets? Business markets Consumer markets Global markets Government markets Question No: 14 ( Marks: 1 ) - Please choose one Which of the following 4Ps of marketing mix involves in decisions regarding channels coverage, assortments, locations, inventories or transports? Product Price Place Promotion Question No: 15 ( Marks: 1 ) - Please choose one While considering the place for a product which of the following is important for customer? Communication Convenience Customer cost Customer solution Question No: 16 ( Marks: 1 ) - Please choose one Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer s complaint? Customer complaints database Web and telephone information hotlines Exit interviews Business analysis Question No: 17 ( Marks: 1 ) - Please choose one

30 A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Real need Stated need Unstated need Delighted need Question No: 18 ( Marks: 1 ) - Please choose one Marketing starts with which of the following 4Ps? Product Price Place Promotion Question No: 19 ( Marks: 1 ) - Please choose one In which section of the marketing plan you would find the detailed information about the marketing environment, market trends, customers and competitors? Situation analysis Product/market background Marketing strategies Market analysis Question No: 20 ( Marks: 1 ) - Please choose one Which of the following is NOT an option available for market leaders? Reduce the product quality Improve customer service Protect the existing market share Expand the total market Question No: 21 ( Marks: 1 ) - Please choose one Especially for which type of products the marketers should view packaging as a major strategic tool? Convenience products Consumer shopping products

31 Industrial products Specialty products Question No: 22 ( Marks: 1 ) - Please choose one When a firm or store offers a price reduction to customers who buy during off-peak periods throughout the year, we say the firm is giving a(n) discount. Functional Seasonal Annual Allowance Question No: 23 ( Marks: 1 ) - Please choose one The want satisfying power of a product or service is known as a/an: Desire Need Utility Motive Question No: 24 ( Marks: 1 ) - Please choose one In a television advertisement a group of teenagers is searching for some cold drinks to quench their thrust. In their searching they find a shop and they purchase the soft drinks. The selection of cold drink appeals to consumers for liquid and attempts to shape consumers for the advertised product. Needs, preferences Wants, needs Needs, wants Want, preference Question No: 25 ( Marks: 1 ) - Please choose one Which of the following is the part of implementation section of marketing plan? Critical path analysis Physical distribution

32 Competitor indexing Brand equity Question No: 26 ( Marks: 1 ) - Please choose one These objectives are often the most suitable when firms operate in a market dominated by a major competitor and where their financial resources are limited. Niche Hold Harvest Diversification Question No: 27 ( Marks: 1 ) - Please choose one Suppose Nestle wants to expand its food products line. The managers conducted surveys from customers to determine which food items would appeal to customers. Nestle is currently in which of the following phase of new product development? Idea generation Idea screening Test marketing Business analysis Question No: 28 ( Marks: 1 ) - Please choose one As a marketer you want to use lower than normal prices as an ingredient in your firm s marketing strategy. The technique you would use is: Price lining Zone pricing Relative pricing Promotional pricing