What Does Corporate America Know That I Don t Know?
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1 What Does Corporate America Know That I Don t Know? Georgia Holmes Doran, M.Ed.
2 When I say..you say. Nike Morton Salt Coca-Cola Jiff Peanut Butter Chevrolet McDonald s All State Insurance Notre Dame Football
3 When I say.you say (one word) Anthony Weiner Princess Kate Tiger Woods Snooki Oprah Bill Clinton Edward Snowden
4 Corporate Image Challenges Tylenol Carnival Cruises BP Oil Live Strong Lehman Brothers Aurthur Anderson Enron
5 What does Corporate America know already? People do business with people they know, like and trust!
6 What does Corporate America know already? A product is consumed and a Brand is sought after
7 What does Corporate America know already? Brands are trusted because of their consistency and predictability
8 What does Corporate America know already? Brands stand out because of their uniqueness
9 What does Corporate America know already? Products have a limited shelf life while Brands remain strong and relevant
10 What does Corporate America know already? Brand positioning requires consistent communication and adaptation to changing marketplace
11 To establish oneself in the world, one does all one can to seem established already -- Francois de La Rochefoucauld
12 What is a Personal Brand and how can I improve mine?
13 What is a Brand? - A trademark or distinctive name identifying a product or manufacturer -The make of a product thus marked a popular brand of soap - A mark indicating identity or ownership
14 What Can I Control? - Everything I do - Everything I say - How I feel - How I react to things
15
16 How Will My Personal Brand Be Assessed?
17 Visually what another person sees Verbally what another person hears Behaviorally what another person observes Once a perception is formed, it becomes part of your Personal and Professional Reputation
18 Visual Cues -What you are wearing, posture, hairstyle, smile and level of eye contact - Your overall business presence - How well you are groomed, your first impression and ALL details 93% of 1 st impression is nonverbal
19 Verbal Cues and Habits (includes ) - Tone, speed and accent - Language and clichés - How articulate you are - How diplomatic and tactful you are - Topics of conversation chosen - How you motivate others verbally
20 Behavioral Cues - Actions and treatment of others - Professional reliability and timeliness - How comfortable you make others feel - Your unique blend of social skills - Your work ethic and job habits - How dependable and professionally accountable you are - No disconnect between words and actions
21 Think stress behaviors through in this way.. What are your thoughts or cognitive filters as you go into stress? What are your physical reactions? What are your behaviors or action tendencies? What do you say and how do you say it?
22 Perception = Reality
23 How can I best improve my Personal Brand?
24 How Can I Add Value To My Personal Brand? Convey a Consistent Message Develop Professional/Personal Relationships Listen, Listen and Listen Act after Investigation, Preparation & Reflection Deliver on all Promises/Exceed Expectations Discover how you are viewed by others Set Personal Priorities & be More Than
25 What about the details related to my Personal Brand? Can t be left to chance Must be predictable Seen through the eyes of those you Lead Must be honest and non-emotional Audit your Brand regularly (SWOT Analysis) Know your Target Audience/Stakeholders well
26 What about my Personal Brand related to change? You can do 3 things. Ignore it React to it Make other SMART changes
27 Develop a Personal Branding Message (Elevator speech) Package the Brand (Everything you do and wear) Broadcast your Brand (Everything that you say, write or is written about you) Be your own PR Representative (Update everyone in a timely manner)
28 You have control.. Have the opportunity to determine how you d like to be seen by others Have the opportunity to determine how your Target Market message Have the opportunity to create your own Brand Insistence
29 In Conclusion People are like diamonds, they have a basic market value, but it is only after they have been polished, that the world will pay their real value. ----William Thourlby
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