33 YEARS. Central and South American. serving the Mexican, plastics industry.
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1 33 YEARS serving the Mexican, Central and South American plastics industry. A Marketing Ecosystem that promotes business between you and your next customer. We maximize your Marketing Investment allowing you to concentrate on your sales. subscribers and digital audience, 100% audited by BPA Spanish SEO/SEM Support for your advertising and editorial content Sales leads in real-time On-Demand results and ROI reports In association with: W W W. P L A S T I C O. C O M Tecnología del tecnologíaplastico
2 Demonstrating progress in... THE LEADERSHIP OF OUR VALUE PROPOSITION PRINT MEDIA A LOYAL, CAPTIVE AND ENGAGED AUDIENCE THAT TRANSLATES IN MORE SALES OPPORTUNITIES FOR YOU! Our well balanced mix of technical and business content has resulted in a loyal following of Latin American qualified subscribers, as demonstrated by the 100% Direct Request reported by BPA Worldwide PAN-REGIONAL MEXICO Covers the 6 major economies* that represent over 90% of the value of the machinery and equipment imported by the Spanish-speaking Latin American countries. * Mexico, Argentina, Colombia, Chile, Peru y Ecuador. EVENTS 19,000 12, % 63% 100% Direct request, audited by BPA 22% Colombia 4% Caribbean and Central America 7% Argentina 4% Chile TOTAL AUDIENCE 113,239* DECISION MAKERS AND INFLUENCER BUYERS 6% Peru 3% Ecuador % Other South America Responsive Design 11% Other countries DIGITAL MEDIA* A GROWING DIGITAL COMMUNITY TRANSLATES IN GREATER SALES OPPORTUNITIES FOR YOU! PAN-REGIONAL TRAFFIC MEXICO TRAFFIC ORGANIC TRAFFIC GROWTH: Our reputation in search engines grows day by day. % ave/mo We are the gateway to expand your presence on internet, leverage your brand through our reputation in search engines Monthly average PAGE VIEWS VISITS UNIQUE VISITORS 169,994,991 74,342 41,410 20% ave/mo 21,733 16,417 GENERATION OF LEADS THROUGH ORGANIC TRAFFIC AND SEO / SEM SUPPORT Growth Industrial events focused on the autoparts manufacturing and the chain of plastic packaging respectively, with a unique educational platform and dedicated spaces to interact, discuss, network and learn about the latest technological trends and markets of these important sectors. Technical Conferences Commercial Exhibition B2B Matchmakings/Networking * Total Audience: Represents the summation of the qualified subscribers of the print and digital magazine and e-newsletters, without duplications, plus the Website Unique Visitors. The Website Unique visitors could present potential duplications due to the impossibility to identify unlogged visitors. 40% México 100% and digital audience audited by BPA Wolrdwide OUR E-NEWSLETTERS: A MAGNET TO CAPTURE TRAFFIC AND LEADS! General: Mexico: * 17,9 13% Mails delivered 4,347 14% Mails delivered Data reported by Omniture Jan-Jul 17. Monthly average, BPA audited Click Average Click Average Remember that I am your B2B marketing expert Contact me to help you
3 EDITORIAL CALENDAR 201 PRINT MAGAZINE P E R M A N E N T PRINT AND DIGITAL C O N T E N T F E E D Month/ Issue Closing Date Technical Focus Market approach Applied Technology Examples Zoom Special Reports & Directories Show Coverage and/or special distribution INDUSTRY NEWS FACTS AND PROTAGONISTS OF THE PLASTICS TRANSFORMATION INDUSTRY: ANALYSIS AND PERSPECTIVES Feb/Mar Vol Jan Film & Sheet Extrusion Additives, Processing aids and Compounding Packaging: Blow Molding Drying Buyers' purchase survey: Demand trends on equipment and machinery in Latin America NPE 201 Preview Innovations, technologies and materials TRANSFORMATION PROCESSES MATERIALS INJECTION MOLDING EXTRUSION BLOW MOLDING THERMOFORMING ROTOMOLDING COMPOUNDING RESINS, ADDITIVES AND OTHER MATERIALS FOR PRODUCTION Apr/May Vol Jun/Jul Vol Mar 7 May Injection Molding: Energy efficiency Elastomers, TPS and LSR Injection molding Process integration, manufacturing cells Pipe & Profile Extrusion PET Processing: Medical Industry: Screws, barrels and tooling Thermoforming Part inspection, quality control, testing and measuring Decoration and surface treatment technologies Latin American Sheet & Film Processors: Industry Performance & Business Outlook Latin American Rigid Plastic Packaging Manufacturers: Industry Performance & Business Outlook * Packaging Innovation Summit Mexico City, Mexico April 1-19, 201 * NPE 201 Orlando, FL May 7-11, 201 *Technical Seminar in Spanish Orlando, FL, USA May 201 * Expopack Mexico 201 Mexico City, Mexico June -, 201 TRENDS AUXILIARY EQUIPMENT VERTICAL MARKETS ADDITIVE MANUFACTURING RECYCLING AND SUSTAINABILITY INDUSTRY 4.0 MATERIAL HANDLING EQUIPMENT MATERIAL DRYERS AUTOMATION WELDING & SEALING EQUIPMENT FINISHING, DECORATING & PRINT EQUIPMENT PACKAGING AUTOMOTIVE MEDICAL AND PHARMACEUTICAL Aug/Sep Vol Oct/Nov Vol 32-0 Dec 1/ Jan 19 Vol Jul Sep Nov FORMAT Recycling Biopolymers WPC Materials & Processing Technologies Technical Polymers 201 Editor's pick on innovative technologies: * Injection molding * Extrusion * Blow Molding * Recycling ONLINE MEDIA Automotive Industry: Plastics in agriculture: 201 Top 10 of innovation in plastic applications * Packaging * Medical Industry * Automotive industry CAD/CAM software and simulation technologies Injection Molding Opportunities to increase productivity Molds and accesories, tempering systems, hotrunners, toolings Purging Rotomolding 201 Top 10 products consulted in plastico.com * Injection molding * Extrusion * Blow Molding * Recycling * Auxiliary equipment DESCRIPTION Industrial Report: Manufacturing of plastic autoparts in Mexico Latin American Consumer Products Injection Molders: Industry Performance & Business Outlook Buyers' purchase survey: Investment trends in plastic machinery for 2019 * Colombiaplast Expoempaque Bogotá, Colombia September 24-2, 201 * Fakuma 201 Friedrichshafen, Germany October 16-20, 201 * Expoplásticos Guadalajara Guadalajara, Mexico November 7-9, 201 Trends: Perspective from industrial leaders for 2019 FREQUENCY SPECIAL COVERAGE OF INDUSTRIAL EVENTS * NPE 201 * TECHNICAL SEMINAR IN SPANISH * PACKAGING INNOVATION SUMMIT * AUTOPARTS MANUFACTURING SYMPOSIUM AND EXHIBITION * EXPOPLÁSTICOS GUADALAJARA Web Portal General E-Newsletter Mexican E-Newsletter Industry news, technical articles, industry trends, product news, product catalogs (showrooms), case studies, special reports, events, associations, and archives of digital editions and e-newsletters The print issue in digital format for expanded coverage and service of more web-savvy readers In-depth information on trends for plastics industry focused on specific content areas, such as: Materials, Industry, Recycling and Sustainability (one per month). Injection, Packaging Market and Extrusion (one per month) Focus Mexico: News and market features about the plastics industry in Mexico Daily updates Every other month (6X/year) 24X per year - two per month 12X per year - once a month For more information, contact our EDITORIAL DEPARTMENT: EDITOR IN CHIEF: Dr.-Ing. Laura Flórez laura.florez@carvajal.com EDITORIAL COORDINATOR: Sara Marcela Castro Táutiva marcela.castro@carvajal.com ASSISTANT EDITOR: Diana Tirado diana.tirado@carvajal.com
4 SHOWROOMS Benefits: Design your own product showcase within plastico.com and get in touch with a 100% qualified and segmented audience. Take advantage of our website internet reputation and impact a wider audience. Take advantage of your showroom SEO intervention for greater visibility on internet. Generate user interaction with your products through videos and photos. Easily update your information on internet. Effectively measure the results of your investment and request on-demand reports. Company Information Headline banner Contact the supplier button Videos Product catalog of up to 30 references Latam Sales Network DIRECT MARKETING* Through our certified domain tool, target a specific audience using the power of personalization to increase the response rate and ROI of your direct marketing campaign ADVERTISING (E-blast) ONE-TO-ONE MARKETING (PRINT) Personalized Info-letters Personalized Covers Wrap-around tagged to your print advertisement page * Demographic breakdown through BPA Worldwide audit reports.
5 WEBINARS Virtual one-to-one conferences with a captive and qualified audience, attracted by multiple call to actions including targeted Eblasts to the Tecnologia del Plastico database. All of these ensure a higher rate of conversion and sales of your brands. Adobe Connect Platform DIGITAL TIP 100 AVERAGE ATTENDEES per webinar* *Average for 2017 MORE THAN 20 QUALIFIED LEADS for your company* To boost your business opportunities, you must increase the frequency of communication with your target audience Select your DIGITAL COMBO and maximize your investment Choose the content area of your interest: Materials Industry Recycling & Sustainability Injection Packaging Market Extrusion Combo 1 Combo 2 PREMIUM SPONSORSHIP Premium banner AT website 12 months + Premium banner AT e-newsletter 12 months + 4 Supplier news module 1/Quarter CO-SPONSORSHIP Prominent banner AT website 12 months + Prominent banner AT e-newsletter 12 months + 2 Supplier news module 1/semester DEMOS E-NEWSLETTERS CONTENT AREA Exclusive Premium Sponsor INDUSTRIA Head line Banner Exclusive Premium Sponsor Co-sponsor 4 clients Co-sponsor 4 clients Supplier news module 4 clients PLASTICO.COM 17,9 Subscribers
6 PAN-REGIONAL TECNOLOGIA DEL PLASTICO magazine reaches 19,000 industrial plastics processing professionals in the top 6 importing countries in Latin America. The magazine places PRINT CIRCULATION* especial emphasis in Mexico through its expanded 12,000 circulation in this key and growing market. Tecnología del Plástico is the only Latin American magazine which circulation is audited by BPA Worldwide, certifying the quality and reach of its audience. TECNOLOGÁ DEL PLÁSTICO also provides our advertisers with an additional BPA Worldwide audited circulation of 74,342 Unique Visitors per Month via plastico.com PAN-REGIONAL AUDIENCE BUSINESS AND INDUSTRY BREAKDOWN Injection Transformation Extrusion Transformation Blow Molding Transformation Plastic Recycling Thermoforming Transformation Manufacturers of Raw Material Mold Manufacturers Suppliers of Raw Material for plastic Industry Rotational Molding Other Types of Plastic Transformation Suppliers of Machinery for plastic Industry Manufacturers of Machinery Educational Centers Association Library Others related whit the sector % and 34.3% 26.6% 9.0% 6.2%.2% 4.1% 3.1% 2.% 2.2% 2.2% 1.% 1.% 1.0% 6,646,14 1,74 1,1 1, E-newsletters/,634 4,13 1,343 1, TOTAL QUALIFIED CIRCULATION 100% 19,000 2,30 17,9 TITLE BREAKDOWN % and E-newsletters/ Operations Management Corporate Management Operations Personnel Purchasing/Commercial /Administrative Management Other Titled/ Government/ Library Copies.7% 2.0% 11.7% 7.% 0.2% 11,263 4,734 2, ,614 3,906 2,29 2, TOTAL QUALIFIED CIRCULATION 100% 19,000 2,30 17,9 COUNTRY BREAKDOWN % and Total Qualified Total Qualified E-newsletters/ Total Qualified Website** Total Qualified North America Mexico Total North America Caribbean Cuba Puerto Rico Dominican Republic Total Caribbean Central America Costa Rica El Salvador Guatemala Honduras Nicaragua Panama Total Central America South America Argentina Bolivia Brazil Chile Colombia Ecuador Paraguay Peru Uruguay Venezuela Total South America Other Countries 9.% 9.% 0.2% 0.% 10.4% 0.2% 6.4% 12.0% 3.% 6.3% 0.2% 0.% 39.9% 12,000 12,000 TOTAL QUALIFIED CIRCULATION 100% 19,000 2,30 17,9 74, ,997 1,26 1,0 60 1,17 7, ,49,133, , , , ,901 26, ,610 3, ,090 17,372 1, , ,90 33,073 11,03 * Data projected based on the total audience audited by BPA June 2017 ** Country calculation done by the Circulation Department
7 MEXICAN PRINT CIRCULATION* TECNOLOGIA DEL PLASTICO magazine reaches 12,000 industrial plastic professionals across Mexico. Its audience is audited by BPA Worldwide, enabling advertisers to evaluate in detail the demographic composition of the audience, while guaranteeing real and exact readership and distribution numbers. MEXICAN AUDIENCE TRUST YOUR ADVERTISING INVESTMENT TO A BPA WORLDWIDE AUDITED PUBLICATION!* BUSINESS AND INDUSTRY BREAKDOWN Injection Transformation Extrusion Transformation Blow Molding Transformation Plastic Recycling Thermoforming Transformation Manufacturers of Raw Material Rotational Molding Suppliers of Raw Material for plastic Industry Mold Manufacturers Manufacturers of Machinery Other Types of Plastic Transformation Suppliers of Machinery for plastic Industry Educational Centers Association Library Others related whit the sector % and 34.9% 26.4% 9.0% 6.2%.0% 4.1% 3.0% 2.7% 2.4% 2.3% 1.% 1.4% 0.9% 4,230 3,216 1, E-newsletters 1, TOTAL QUALIFIED CIRCULATION 100% 12, ,347 2,77 2, ,133 TITLE BREAKDOWN % and E-newsletters Operations Management Corporative Management Operative Personnel Adminsitrative Management Other titles/goverment/libraries 60.2% 21.6% 11.% 6.3% 7,49 2,604 1, TOTAL QUALIFIED CIRCULATION 100% 12, , ,347 4, 1,03 1, ,133 CITY BREAKDOWN % and E-newsletters Estado de México Distrito Federal Estado de Jalisco Estado de Nuevo León Estado de Guanajuato Estado de Querétaro Estado de Puebla Estado de B.C.N. Estado de Coahuila de Zaragoza Estado de San Luis Potosí Estado de Chihuahua Estado de Yucatán Estado de Tamaulipas Estado de Morelos Estado de Sonora Others 20.4% 19.0% 12.4% 10.7%.3%.3% 3.3% 3.2% 2.7% 2.3% 2.0% 1.7% 1.6% 1.3% 1.1% 7.7% 2,423 2,26 1,02 1, ,66 1, TOTAL QUALIFIED CIRCULATION 100% 12, ,347,133 * Data projected based on the total audited by BPA June 2017
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