MGT301 Solved 3 rd Quiz solved By Cuter Killer and Masood Khan June 2011
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1 Test marketing Evaluation of competitors Question # 5 of 15 ( Start time: 09:09:50 PM ) Total Marks: 1 Gathering of primary data by asking questions from concern people about their knowledge, attitudes, preferences and buying behavior refers to which of the following research? Causal research Observational research Experimental research Survey research Question # 6 of 15 ( Start time: 09:10:27 PM ) Total Marks: 1 Relationship marketing is an integral part of which type of marketing philosophy? Customer and marketing philosophy Product philosophy Production philosophy Selling philosophy Question # 7 of 15 ( Start time: 09:11:00 PM ) Total Marks: 1 Which one of the following concepts reflects the term Order processing? Is the receipt and transmission of sales order information Is the second stage in a physical distribution system Is the same as order handling Is characterized by electronic processing Question # 8 of 15 ( Start time: 09:12:23 PM ) Total Marks: 1 All of the following are major steps in developing new products EXCEPT:
2 Learning Role selection Perception Business analysis Idea generation Question # 9 of 15 ( Start time: 09:13:31 PM ) Total Marks: 1 Which one of the following statement is not include in marketing process Analyzing marketing opportunities Selecting target market Company s mission statement Developing marketing mix Question # 10 of 15 ( Start time: 09:14:10 PM ) Total Marks: 1 Which of the following advertising is used heavily for creating a primary demand when introducing a new product in the market? Persuasive advertising Informative advertising Comparative advertising Institutional advertising Question # 11 of 15 ( Start time: 09:14:44 PM ) Total Marks: 1 Which of the following is a physical, concrete product that you can touch? A service A good An idea A philosophy Question # 12 of 15 ( Start time: 09:15:03 PM ) Total Marks: 1 A change in an individual's behavior prompted by information and experience refers to which one of the following concept?
3 Motivation Question # 14 of 15 ( Start time: 09:17:22 PM ) Total Marks: 1 Which method of research can be used to obtain information if people are unwilling or unable to provide? Observation Focus groups Personal interviews Questionnaires Question # 15 of 15 ( Start time: 09:17:53 PM ) Total Marks: 1 Lawyers, accountants, and other professionals typically price by adding a standard markup for profit that reflects which one of the following concepts? Cost-plus pricing Value-based pricing Break-even price Penetration pricing Question # 1 of 15 ( Start time: 09:19:52 PM ) Total Marks: 1 Which of the following is NOT an alternative to increase in the price of a commodity? Reducing product size Using less expensive materials Unbundling the product None of the above Question # 2 of 15 ( Start time: 09:21:17 PM ) Total Marks: 1 Which of the following phase of marketing research process is considered MOST expensive and subject to error? Exploratory research Hypothesis Data collection Data validation
4 Question # 7 of 15 ( Start time: 09:25:22 PM ) Total Marks: 1 Which one of the following is a first step of the marketing process? Selecting target markets Analyzing marketing opportunities Managing the marketing effort Developing the marketing mix Question # 3 of 15 ( Start time: 09:22:06 PM ) Total Marks: 1 Which of the following method is simple to use and helps management think about the relationships among promotion spending, selling price, and profit per unit? Percentage-of-sales Affordable Competitive-parity Objective-and-task Question # 4 of 15 ( Start time: 09:22:55 PM ) Total Marks: 1 Which of the following characteristics should not be included in mission statement Be realistic Be broad Be specific Be motivating Question # 5 of 15 ( Start time: 09:23:47 PM ) Total Marks: 1 Which of the following is a physical, concrete product that you can touch? A service A good An idea A philosophy Question # 6 of 15 ( Start time: 09:24:07 PM ) Total Marks: 1 Following are the elements of the marketing mix EXCEPT: Distribution Product Target market Pricing
5 Question # 12 of 15 ( Start time: 09:29:19 PM ) Total Marks: 1 Which one of the following is a marketer s major positioning tool that has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction? Question # 8 of 15 ( Start time: 09:26:02 PM ) Total Marks: 1 Which of the following number refers to the Universal marketing functions? Seven Eight Nine Ten Question # 9 of 15 ( Start time: 09:26:48 PM ) Total Marks: 1 Systematic and scientific approach of getting information refers to which of the following approaches? Marketing survey Marketing intelligence Marketing research Marketing study Question # 10 of 15 ( Start time: 09:27:28 PM ) Total Marks: 1 What is the stage of the buyer decision process in which the consumer uses information to evaluate brands in the choice set? The alternative evaluation stage The situational stage The experimental stage The informative stage Question # 11 of 15 ( Start time: 09:28:41 PM ) Total Marks: 1 Ratio of new entrants in the industry refers to which one of the following option? Threat of new entrants Bargaining power of buyers Bargaining power of suppliers Rivalry among competing firms
6 Product quality Product style Product design Product features Question # 13 of 15 ( Start time: 09:29:55 PM ) Total Marks: 1 Order processing, inventory management, materials handling, warehousing, and transportation fall under which of the following activities? Wholesaling Retailing Physical distribution Channel management Question # 14 of 15 ( Start time: 09:30:52 PM ) Total Marks: 1 For a day care center, disposable diapers, juice boxes, cleaning supplies and electricity are examples of which one of the following costs? Fixed costs Variable costs Derived costs Total costs Question # 15 of 15 ( Start time: 09:31:33 PM ) Total Marks: 1 Which one of the following affects both demographic and psychological factors? Quantity discounts Price elasticity Quality discounts Mark-up pricing Question # 15 of 15 ( Start time: 09:31:33 PM ) Total Marks: 1 Which one of the following affects both demographic and psychological factors? Quantity discounts Price elasticity
7 Spending power Buying power Density Natural resources Quality discounts Mark-up pricing Question # 8 of 15 ( Start time: 11:02:39 PM ) Total Marks: 1 Order processing, inventory management, materials handling, warehousing, and transportation fall under which of the following activities? Wholesaling Retailing Physical distribution Channel management Question # 9 of 15 ( Start time: 11:03:58 PM ) Total Marks: 1 Companies manage their supply chains through which of the following? Skilled operators Information Internet Competitors Question # 10 of 15 ( Start time: 11:04:49 PM ) Total Marks: 1 What is the initial stage in the development of an advertising campaign? Setting the budget for advertising Identifying and analyzing the target audience Defining the advertising objectives Creating the advertising platform Question # 11 of 15 ( Start time: 11:05:58 PM ) Total Marks: 1 Demography is the study of human population in term of
8 Question # 13 of 15 ( Start time: 11:08:06 PM ) Total Marks: 1 Which one of the following scheme is TRUE regarding marketing research? Gathering data, analysis, interpretation Analysis, gathering data, interpretation Interpretation, gathering data, analysis Interpretation, reporting, analysis Question # 14 of 15 ( Start time: 11:08:50 PM ) Total Marks: 1 Society and culture shape the basic form of human needs refers to which one of the following option? Needs Wants Values An exchange Question # 15 of 15 ( Start time: 11:10:14 PM ) Total Marks: 1 Which one of the following steps comes after identifying and defining problem in marketing research? Interpretation Implementation Developing the research plan Observation Question # 1 of 15 ( Start time: 11:15:56 PM) Mobilink divides buyers into groups based on their knowledge, attitudes, uses or responses to a product. It is obviously using which type of segmentation? Behavioral Psychographic
9 Question # 5 of 15 ( Start time: 11:19:51 PM) Sampling requires the answer to three questions. Which of the following is an inappropriate one? Demographic Geographic Question # 2 of 15 ( Start time: 11:16:38 PM) In relation to a product launch strategy, a company engaged in high levels of promotion at the same time as selling at a high price is following which one of the strategy? Slow penetration strategy Rapid penetration strategy Rapid skimming strategy Slow skimming strategy Question # 3 of 15 ( Start time: 11:18:10 PM) Products that are used directly in the production of a final product but are not easily identifiable are categorized as which one of the following? Component parts Consumable supplies Assembly components Process materials Question # 4 of 15 ( Start time: 11:19:03 PM) Marketing environment is made up of which of the following environment? Micro and micro environment Demographic Environment Economic Environment Natural Environment
10 Question # 9 of 15 ( Start time: 11:23:26 PM) The fact that organizational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs. This situation shows which of the following demands? Who is to be sampled (what sampling unit)? How many people should be surveyed (what sample size)? Why should they be sampled (justification)? How should the people be chosen (what sampling method)? Question # 6 of 15 ( Start time: 11:20:34 PM) In which strategy, producer promotes the product to wholesalers, the wholesalers promote to retailers and the retailers promote to consumers. Pull Strategy Positioning Strategy Push Strategy Segmentation Strategy Question # 7 of 15 ( Start time: 11:21:24 PM) If a retailer form Islamabad orders a quantity of merchandise to be delivered to his store in Lahore and is quoted a price that does not include transport costs, the retailer is paying a price called: F.O.B. destination FOB price Geographic price Base-point price Question # 8 of 15 ( Start time: 11:22:14 PM) Collection of raw facts refers to which of the following options? Information Data Results Reports
11 A company decides on its promotion budget by using four common methods to set the total budget for advertising. What is NOT one of these methods? Joint Derived Inelastic Question # 10 of 15 ( Start time: 11:24:44 PM) Which one of the following is NOT a part of marketing channel firms (intermediaries)? Physical distribution firm Marketing service agency Financial intermediary Stock exchange Question # 11 of 15 ( Start time: 11:25:53 PM) Which of the following is an intensive growth strategy of increasing sales in present markets with present products? Market development Market penetration Product development Market saturation Question # 12 of 15 ( Start time: 11:26:27 PM) Low consumer involvement in purchase and little significant brand difference comes in which type of buying behavior. Complex buying behavior Dissonance-reducing buying behavior Habitual buying behavior Variety-seeking buying behavior
12 Question # 1 of 15 ( Start time: 11:30:39 PM ) Total Marks: 1 Which of the following advertising is used heavily for creating a primary demand when introducing a new product in the market? The affordable method The percentage-of-sales method The competitive-parity method Question # 14 of 15 ( Start time: 11:28:28 PM) The marketer s job does not end when the product is bought. After purchasing the product, the consumer will be satisfied or dissatisfied and will engage in which of the following behavior? Dissonance-Reducing Buying Behavior Habitual buying behavior Post purchase behavior Variety-seeking buying behavior Question # 15 of 15 ( Start time: 11:29:12 PM) Mr. ABC works for an organization in which his purchases must be accountable to the public. His buying procedures are extremely complex. Based on this description, he works for an organization in which market type? Reseller Producer Supplier Government Question # 5 of 15 ( Start time: 11:30:42 PM ) Total Marks: 1 A retailer in an organization that purchases products for the purpose of reselling them to: Other retail organizations The government Ultimate consumers Wholesalers
13 Persuasive advertising Informative advertising Comparative advertising Institutional advertising Question # 2 of 15 ( Start time: 11:31:28 PM ) Total Marks: 1 Open-ended questions are especially useful in which of the following research when the researcher is trying to find out what people think but not measuring how many people think in a certain way? Causal research Observational research Experimental research Exploratory research Question # 6 of 15 ( Start time: 11:31:54 PM ) Total Marks: 1 Suppose marketers at Lever Brothers are trying to determine whether the use of coupons for detergent was the reason for a sales increase in a particular store. What would be this type of study conducted to answer this question? Exploratory Descriptive Casual Qualitative Question # 3 of 15 ( Start time: 11:32:49 PM ) Total Marks: 1 Which one of the following scheme is TRUE regarding marketing research? Gathering data, analysis, interpretation Analysis, gathering data, interpretation Interpretation, gathering data, analysis Interpretation, reporting, analysis Question # 7 of 15 ( Start time: 11:33:09 PM ) Total Marks: 1 A marketing manager of a large consumer foods company is studying distribution, promotion, and price of the company's product. Marketing manager is studying which one of the following concepts?
14 Marketing strategy Marketing mix Market offering Marketing plan Question # 4 of 15 ( Start time: 11:33:43 PM ) Total Marks: 1 Shortage of raw material is specific area of concern of which environmental factor? Political Environment Cultural Environment Natural Environmental Technological Environment Question # 9 of 15 ( Start time: 11:34:40 PM ) Total Marks: 1 One risk of is that sales may come at the expense of other items. Line extension Packaging Social marketing Internet marketing Question # 5 of 15 ( Start time: 11:35:13 PM ) Total Marks: 1 ABC Company developed its successful new line of ketchup by observing and listening to its which of the following groups? Employees Sales force Customers Suppliers Question # 10 of 15 ( Start time: 11:35:52 PM ) Total Marks: 1 Companies set prices by selecting a general pricing approach that includes one or more of three sets of factors. One of these is the buyer-based approach, which means: Value-based pricing Sealed-bid pricing
15 Cost-plus pricing Low-price image Question # 6 of 15 ( Start time: 11:36:16 PM ) Total Marks: 1 An arrangement in which a supplier grants a dealer the right to sell products in exchange for some type of consideration is: Wholesaling Retailing Franchising Warehousing Question # 11 of 15 ( Start time: 11:36:54 PM ) Total Marks: 1 Which of the following concept best describes the situation when the product s cost is too high and marketer looks for ways to bring it down? Selling concept Product concept Production concept Marketing concept Question # 7 of 15 ( Start time: 11:37:18 PM ) Total Marks: 1 Which type of cost-oriented pricing is most closely related to markup pricing? Cost-plus pricing Odd pricing Price fixing Value pricing Question # 12 of 15 ( Start time: 11:38:11 PM ) Total Marks: 1 All of the following are the logistics functions EXCEPT? Order processing Warehousing Inventory management Retailing
16 Question # 8 of 15 ( Start time: 11:38:38 PM ) Total Marks: 1 A firm decides to target several market segments or niches and designs separate offers for each Which one of the following strategies BEST describes it? Undifferentiated marketing strategy Differentiated marketing strategy Concentrated marketing strategy Custom marketing strategy Question # 13 of 15 ( Start time: 11:39:36 PM ) Total Marks: 1 Which method of research can be used to obtain information if people are unwilling or unable to provide? Observation Focus groups Personal interviews Questionnaires Question # 9 of 15 ( Start time: 11:39:51 PM ) Total Marks: 1 Products that are used directly in the production of a final product but are not easily identifiable are categorized as which one of the following? Component parts Consumable supplies Assembly components Process materials
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