ADP Branding Guide 05/2016 BRANDING GUIDE
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1 ADP Branding Guide 05/2016 BRANDING GUIDE
2 ALLIANCE DOOR PRODUCTS BRANDING GUIDE The ALLIANCE DOOR PRODUCTS Promise ADP is dedicated to the complete satisfaction of our customers with our products, materials, integrity and customer service. All of our resources, personnel, warehousing, trucking, etc. are dedicated to this endeavor. ALLIANCE DOOR PRODUCTS Who we are One of Alliance Door s key ingredients has been to take a core group of local door professionals and use their knowledge and experience to grow each branch to best serve the needs of the regional door and millwork trade. This characteristic, plus the strength each branch draws from the larger company (including Canadian branches in BC, Alberta (2) and Manitoba) makes for logical inter-connectedness and healthy cross-currents of product knowledge, customers and markets. ALLIANCE DOOR PRODUCTS TM offer the broadest and widest range of beautiful exterior and interior door systems to suit any architectural style, climate and budget in the Pacific Northwest and Canadian Regions. Our unmatched service, custom order capabilities, and flexibility to respond to customer needs make Alliance Door Products the ideal Partner for any building and remodeling project. We are competent, responsive door experts, offering the most complete door product line with exceptional, value-added products and services that make us stand out from our competition. BRANDING GUIDELINES These guidelines were created to help establish a consistent and recognizable brand for Alliance Door Products in a variety of applications, i.e. wearables, web, print, POP. Developing brand awareness and brand recognition take considerable time and consistent usage of our branding assets. We are hoping that the following information will help to make good branding decisions and therefore strengthen the Alliance Door Products brand. Please contact Marketing@alliancedoorproducts.com if you have questions or concerns. 2 ALLIANCE DOOR PRODUCTS Branding Guide 2016
3 The ALLIANCE DOOR PRODUCTS Brand Color Usage The ADP brand logo is a trademark that prints in 100% Black ink or is reversed out white of a solid background. Size and Placement Guidelines Both, the primary and reversed, versions of the logo can be used on solid colors as well as 4 color images, provided that the logo is clearly legible. The logo should not be used smaller than 1" or 72 pixels total width. 1" or 72 pixels ALLIANCE DOOR PRODUCTS Branding Guide
4 Be careful not to stretch or modify the logo in any way. Please avoid incorrect usage as illustrated below. Stretched horizontally Stretched vertically Partially modified Color partially modified Color modified Not readable 4 ALLIANCE DOOR PRODUCTS Branding Guide 2016
5 The ALLIANCE DOOR PRODUCTS Tag The ADP brand tag "Opening Opportunities" should only be used in conjunction with the Alliance Door Products brand on the same page or spread. It should never by used by itself. Color Usage The ADP tag is a trademark that prints in 100% Black ink or is reversed out white of a solid background. Size and Placement Guidelines Both, the primary and reversed, versions of the tag can be used on solid colors as well as 4 color images, provided that the logo is clearly legible. The logo should not be used smaller than 1.5" or 108 pixels total width. 1" or 72 pixels 1.5" or 108 pixels ALLIANCE DOOR PRODUCTS Branding Guide
6 Be careful not to stretch or modify the tag in any way. Please avoid incorrect usage as illustrated below. Stretched horizontally Stretched vertically Color modified Not readable 6 ALLIANCE DOOR PRODUCTS Branding Guide 2016
7 Lock-ups The length of the "Opening Opportunities" tag shall be equal or less than 1.5 times the length of the Alliance Door Products logo. When used as a lock-up, the distance between the "Alliance Door Products " logo and "Opening Opportunities " tag shall always be the same as the height of the stacked "Alliance Door Products" logo type face. Please see below illustration for clarification. 100% Height = Distance 100% x 1.5 Height = Distance x 1.5 = In some instances the distance between the logo and the tag may need to be greater than the height of the logo type. In that case use a divider line to create a visual tie between the two entities. Please see sample below. 100% Height = Distance on each side of divider 100% x 1.5 Height = Distance x 1.5 = Both of these lock-ups are available as vector art files for print and PC based image files. ALLIANCE DOOR PRODUCTS Branding Guide
8 Supporting Color Choices ALLIANCE DOOR PRODUCTS collateral and communications uses PMS 375 and PMS 376 as accent colors. PMS 376 is slightly darker than PMS 375 and is used for type faces on a white background. PMS 375 PMS 376 C47/M0/Y100/K0 C56/M0/Y100/K0 If additional colors are desired, we recommend using the primary colors of our sister company Lynden Doors, PMS 464 and PMS 466. PMS 464 PMS 466 C13/M51/Y0/K59 C5/M17/Y42/K14 The primary colors of other ADP key product brands are also optional colors. Therma-Tru Simpson JELD-WEN PMS 485 PMS 186 PMS 302 M100/Y100 C11/M83/Y58 C100/M36/K59 8 ALLIANCE DOOR PRODUCTS Branding Guide 2016
9 Typography The "Open Sans" type family, including condensed and extended versions, are the primary type faces used in marketing materials. A secondary typeface to help communicate a look, feeling or message is optional. Trademarking The trademark symbol (TM) is used as superscript as part of the logo on all promotional items. Within text, the TM should appear at 40% of the size and at 45% height of the type face one or more times on a single page or a page spread. Alliance Door Products TM If the (TM) trademark symbol is too small for production, i.e. embroidery, they can be omitted. Please make sure that the trademark symbol is used whenever possible. Stationary The following templates for signatures, letterhead, envelopes and business cards are available in the "ADP Marketing Tools" folder on the Alliance Door Products Share Drive Main St. P.O. Box 528 Lynden, WA ALLIANCEDOORPRODUCTS.com ALLIANCE DOOR PRODUCTS Wilsonville p. (503) f. (503) tf. (866) SW 95 th Avenue, Ste. 600 Wilsonville, OR portland.orders@alliancedoorproducts.com ALLIANCE DOOR PRODUCTS Branding Guide
10 HEADQUARTERS PORTLAND SEATTLE SPOKANE 2077 Main St. P.O. Box 528 Lynden, WA SW 95 Ave., Ste. 600 Wilsonville, OR Ave. South Kent, WA N. Sullivan Road, Bld. 26 Spokane, WA p f tf p f tf p f tf p f tf th nd
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