ST.JOSEPH S COLLEGE OF COMMERCE (AUTONOMOUS) DEPARTMENT OF COMMERCE
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1 ST.JOSEPH S COLLEGE OF COMMERCE (AUTONOMOUS) DEPARTMENT OF COMMERCE TEACHING LESSON PLAN FOR MARKETING MANAGEMENT B.Com Prof 5th Semester (June 07 to September 08) Subject Objective: To help to understand various concepts in marketing, to make students to apply conceptual skills in Marketing Decision and to expose students to the latest trends in Marketing Description of learning goals / objectives:. Time/hours required 60 hrs. Process lecture method, case references, role playing, visual aid.. 3. Output better understanding of the conceptual framework of the subject 4. Assessment (CIA) Live projects, presentations, interviews, video shoots related to marketing concepts. Lesson Plan Framework (Module Wise) Module/ Module Title / hours Module : Introduction to Marketing Module : Market Segmentation, Targeting &Positioning Module 3: Consumer Topics for student Preparation Definition Hrs Nature Scope Importance Concepts Functions Micro and Macro environment Meaning and difference Marketing Management Meaning & functions. Marketing Mix (elements) Basis Perquisites for sound segmentation Target marketing strategies Product positioning, meaning and steps involved Meaning of consumer behavior Procedure Learning outcome Assessment Understanding Market Environment and functions Exploring P s of Marketing mix and segments Understanding Consumer and
2 Behavior Factors influencing Consumer behavior Buying decision process and its stages their behavior Module 4: Product & Pricing Product mix Product life cycle New product development Branding & Packing Meaning Types Advantages and disadvantages Objective of pricing Factors influencing pricing decisions Methods of pricing and pricing strategies. Understanding methods and aspects related to Product, Packaging and pricing Module 5: Channel Of Distribution & Promotion Factors affecting choice of channel Channel design decision Channel Management. Promotion Meaning Promotion mix Selection of media Advertisement copy Evaluation of advertising Personal selling Sales Promotion. Team project Determining the right channels, best promotion practices and basic technicalities involved with Advertising Module 6: Ethical Aspects Of Marketing and Recent Trends 0 Hrs Marketing Ethics and Consumer Rights Socially responsible Advertising Ethics and regulation in Product Pricing Packaging and Labelling. E-Business Tele-Marketing Team project Ethics in marketing
3 M-Business Relationship marketing Retailing concept marketing and virtual marketing (concepts only). LESSON PLAN FRAMEWORK (HOUR-WISE): Subject Name: Marketing Management Hours: 60Hrs
4 Sl. No Title / Topics No. Of Hours Methodology/ Instructional Techniques Evaluation/ Learning Confirmation Module Introduction to Marketing. Definition Nature Scope Functions. Importance & Concepts in Marketing 3. Micro and Macro environment Illustrations 4. Marketing Management 5. Functions Importance 6. Difference between Micro and Macro environment 7. Revision/repetition of chapter/ s/ s/viva Module Market Segmentation, Targeting & Positioning. Marketing Mix (elements) Basis. Perquisites for sound segmentation 3. Target marketing strategies 4. Product positioning, meaning and steps involved. 5. STP for companies 6. Revision/repetition of chapter/ s/ s/viva
5 Module 3 Consumer Behavior. Meaning of consumer behavior. Factors influencing Consumer behavior 3. Buying decision process and its stages 4. Videos and real statistics about change in consumer behavior towards products 5. Revision/repetition of chapter/ s/ s/viva Module 4 Product & Pricing. Product mix. Product life cycle 3. New product development 4. Branding & Packing Meaning 5. Types 6. Advantages and disadvantages of Branding and Packaging 7. Pricing - Objective of pricing 8 Factors influencing pricing decisions
6 9 Methods of pricing 0 Pricing strategies. Revision/repetition of chapter/ s/ s/viva Module 5 Channel of Distribution & Promotion. Factors affecting choice of channel & Channel Management Channel design decision 3. Promotion Meaning - Features - Importance 4. Promotion mix 5. Selection of media 6. Advertisement copy Evaluation of advertising 7. Personal selling Sales Promotion 8. Revision/repetition of chapter/ s/ s/viva Module 6 Ethical Aspects Of Marketing and Recent Trends 0 Marketing Ethics Consumer Rights
7 3 Socially responsible Advertising 4 Ethics and regulation in Product Pricing Packaging and Labeling 5 Revision/repetition of chapter/ s/ s/viva 6 E-Business Tele-Marketing (concepts only) 7 M-Business Relationship marketing (concepts only) 8 Retailing concept marketing - virtual marketing (concepts only) 9 Revision/repetition of chapter/ s/ s/viva Total Hours for the Subject 60hrs Books for Reference:. Armstrong & Kotler: Marketing - An Introduction.. C. S. V. Murthy: Business Ethics. 3. J. C. Gandhi: Marketing Management. 4. Philip Kotler: Principles of Marketing. 5. R..S.Davar: Marketing Management. 6. Sherlaker S. A.: Marketing Management. 7. William Stanton: Marketing Management. 8. William Stanton, Michael Etzel, Bruce Walker: Fundamentals of Management.
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