Partner Sponsorship Prospectus

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1 SuccessConnect Las Vegas, August 29-31, 2017 Cosmopolitan Hotel Partner Sponsorship Prospectus

2 Table of Contents 3 SuccessConnect Sponsorship and Exhibitor Eligibility 4 Diamond Sponsorship Package 5 Platinum Sponsorship Package 6 Gold Sponsorship Package 7 Silver Sponsorship Package 8 Bronze Sponsorship Package 9 SuccessConnect Ancillary Brand Opportunities As the Leader in Cloud Solutions for Human Resources, SAP SuccessFactors continues to renew and transform the industry. We are excited to bring the SuccessConnect conference series to a region near you and provide you with the opportunity to join HCM industry experts and business leaders while engaging with key customers and prospects. Join SAP SuccessFactors by participating at one of the below sponsorship levels for SuccessConnect 2017, a must-attend event. We are offering new unique opportunities this year for increased participation and recognition with expanded areas to showcase your products, solutions, and services. To our legacy sponsors, we look forward to having you back! And to those who are new to SuccessConnect, welcome to the best HR conference out there! This year s event series promises to exceed all expectations! The SAP SuccessFactors Team 2 / 10

3 Partner Sponsorship Prospectus SuccessConnect Sponsorship and Exhibitor Eligibility As the Leader in Cloud Solutions for Human Resources, SAP is limited to companies that have a current SAP PartnerEdge agreement in good standing and have no outstanding credit issues or past due amounts with SAP or SAP Event exhibition third-party services. SAP reserves the right to reject or cancel any agreement to sponsor or exhibit. SUCCESSCONNECT PACKAGES AT-A-GLANCE Diamond $75,000 Platinum $40,000 Gold $30,000 Silver $18,500 Bronze $15,000 Number of Opportunities Full Conference Passes Exhibitor Floor Only Passes VIP Access to the After Hours Party x 20 Premium 10 x x x 10 Pod Priority Placement Priority Placement Priority Placement Details Exhibit Booth Space Logo Recognition at Opening General Session Live on-stage recognition by SAP SuccessFactors executive at Opening General Session Conference Website Logo Recognition (with link to company website) Conference Area Signage 45-min Breakout Session Presentation (preferred with customer) Logo and Sponsor Information on mobile app Access to Pre-event list of Attendee Company Names Access to Marketing Kit Reserved Private Meeting Room Free Lead Retrieval Systems Recognition of sponsorship in SAP SuccessFactors event-issued press release Logo inclusion and 250 word description in pre-conference blasts to attendees Logo inclusion and 250 word description in post-conference blast to attendees Logo inclusion and 100 word description in the event mobile app 20% Discount for Customers and Prospects, and Additional Employees Welcome Reception Sponsor Final Reception Sponsorship 3 / 10

4 Diamond Sponsorship Package $75,000 USD (2 available) As one of two Diamond sponsorships, you will receive high visibility at the event. This year s Diamond package includes a premium 20x20 exhibit space, two guaranteed 45-minute breakout session presentations with a customer case study testimonial, and full conference passes. Diamond Sponsorship Benefits Include Diamond Sponsors are the Welcome Reception Sponsor on Tuesday, August 29, 2017 in the Solutions Expo. Sixteen (16) full-conference passes. Additional full conference passes for Customers, Prospects and additional employees can be purchased or sent by invitation at 20% off the current registration fee at the time of registration.* Four (4) Exhibit Floor only passes Twenty-five (25) VIP entrance passes for the SuccessConnect After-Hours Party on Wednesday, August 30, 2017 Premium 20 x 20 exhibit space, Wi-Fi Internet access, waste basket, and electricity Live on-stage recognition by SAP SuccessFactors executive during opening General Session Logo recognition of sponsorship level on large video screens during opening General Session Two (2) 45-minute breakout session presentations (topic and content subject to SAP SuccessFactors Solution Management approval; it is preferred, but not required, that content include a co-presentation based on customer testimonial. No sales pitches will be accepted. Also, please note: ALL speaker passes must come out of your conference pass allotment. Reserved private meeting room during key conference hours to host prospect/customer meetings Recognition of sponsorship in SAP SuccessFactors event-issued press release Logo and 250 word company description in pre-conference blast to all registered attendees Logo and 250 word company description in post-event blast to all registered attendees Sponsorship level on signage throughout key areas of event Priority placement recognizing sponsorship level on conference website Logo and Sponsor information on Mobile App (URL to company website, booth location and ability to upload two (2) pieces of collateral) Pre-event list of attendees by company name only Two (2) Lead Retrieval Systems for generating leads and gathering contact information Access to marketing kit (includes event invite template, graphics, and sponsor-issued press release template) Included Exhibit Floor only passes to be used for booth support staff only (set-up/break down) and includes meals, however excludes keynote, breakout sessions, and After Hours Party admission. Additional Exhibit Floor only passes cannot be purchased, nor can the Exhibit Floor only pass be converted to a full conference pass. All online and print communications, collateral, promotional items and presentation content are subject to SAP s review and approval for this event. All sponsorship benefits are subject to deadlines. Only two (2) Diamond-level sponsorships will be offered in 2017 and are subject to availability. *Please note: To qualify for Early Bird rate, payment MUST be received by the deadline: Jan 11:59pm. After this point, registrant will automatically be charged 20% off regular registration rate. 4 / 10

5 Platinum Sponsorship Package $40,000 USD (6 available) As one of six Platinum sponsorships, you will receive high visibility at the event. This year s Platinum package includes a premium 10x20 exhibit space, a guaranteed 45-minute breakout session presentation with a customer case study testimonial, and full conference passes. Platinum Sponsorship Benefits Include Ten (10) full-conference passes. Additional full conference passes for Customers, Prospects and additional employees can be purchased or sent by invitation at 20% off the current registration fee at the time of registration.* Four (4) Exhibit Floor only passes Twenty (20) VIP entrance passes for the SuccessConnect After-Hours Party on Thursday, August 31, 2017 Premium 10 x 20 exhibit space, including two 6 draped tables, Wi-Fi Internet access, waste basket, and electricity Live on-stage recognition by SAP SuccessFactors executive during opening General Session Logo recognition of sponsorship level on large video screens during the opening General Session One (1) 45-minute breakout session presentation (topic and content subject to SAP SuccessFactors Solution Management approval; it is preferred, but not required, that content include a co-presentation based on customer testimonial. No sales pitches will be accepted. Also, please note: ALL speaker passes must come out of your conference pass allotment. Reserved private meeting room during key conference hours to host prospect/customer meetings All platinum level sponsors will share in sponsorship of the final night reception on Thursday, August 31, Recognition of sponsorship in SAP SuccessFactors event-issued press release Logo and 250 word company description in pre-conference blast to all registered attendees Logo and 250 word company description in post-event blast to all registered attendees Sponsorship level on signage throughout key areas of event Priority placement recognizing sponsorship level on conference website Logo and Sponsor information on Mobile App (URL to company website, booth location and ability to upload two (2) pieces of collateral) Pre-event list of attendees by company name only One (1) Lead Retrieval System for generating leads and gathering contact information Access to marketing kit (includes event invite template, graphics, and sponsor-issued press release template) Included Exhibit Floor only passes to be used for booth support staff only (set-up/break down) and includes meals, however excludes keynote, breakout sessions, and After Hours Party admission. Additional Exhibit Floor only passes cannot be purchased, nor can the Exhibit Floor only pass be converted to a full conference pass. All online and print communications, collateral, promotional items and presentation content are subject to SAP s review and approval for this event. All sponsorship benefits are subject to deadlines. Only six (6) Platinum-level sponsorships will be offered in 2017 and are subject to availability. *Please note: To qualify for Early Bird rate, payment MUST be received by the deadline: Jan 11:59pm. After this point, registrant will automatically be charged 20% off regular registration rate. 5 / 10

6 Gold Sponsorship Package $30,000 USD (15 available) As one of fifteen Gold sponsorships, you will receive strong visibility at the event. This year s Gold package includes a 10x20 exhibit space, a guaranteed 45-minute breakout session presentation with a customer case study testimonial and a variety of other benefits. The number of available sponsorships is limited and will be granted on a first-come, first-served basis so don t delay in securing your sponsorship today. Gold Sponsorship Benefits Include Eight (8) full-conference passes. Additional full conference passes for Customers, Prospects and additional employees can be purchased or sent by invitation at 20% off the current registration fee at the time of registration.* Three (3) Exhibit Floor only passes Fifteen (15) VIP entrance passes for the SuccessConnect After-Hours Party on Wednesday, August 30, x 20 exhibit space, including two 6 draped tables, Wi-Fi Internet access, waste basket, and electricity Logo recognition of sponsorship level on large video screens during opening General Session One (1) 45-minute breakout session presentation (topic and content subject to SAP SuccessFactors Solution Management approval; it is preferred, but not required, that content include a co-presentation based on customer testimonial. No sales pitches will be accepted. Also, please note: ALL speaker passes must come out of your conference pass allotment. Reserved private meeting room during key conference hours to host prospect/customer meetings Recognition of sponsorship in SAP SuccessFactors event-issued press release Sponsorship level on signage in key areas of event Logo and Sponsor information on Mobile App (URL to company website, booth location and ability to upload two (2) pieces of collateral) Pre-event list ofattendees by company name only Priority placement recognizing sponsorship level on conference website One (1) Lead Retrieval System for generating leads and gathering contact information Access to marketing kit (includes event invite template, graphics, and sponsor-issued press release template) Included Exhibit Floor only passes to be used for booth support staff only (set-up/break down) and includes meals, however excludes keynote, breakout sessions, and After Hours Party admission. Additional Exhibit Floor only passes cannot be purchased, nor can the Exhibit Floor only pass be converted to a full conference pass. All online and print communications, collateral, promotional items and presentation content are subject to SAP s review and approval for this event. All sponsorship benefits are subject to deadlines. Only fifteen (15) Gold-level sponsorships will be offered in 2017 and are subject to availability. *Please note: To qualify for Early Bird rate, payment MUST be received by the deadline: Jan 11:59pm. After this point, registrant will automatically be charged 20% off regular registration rate. 6 / 10

7 Silver Sponsorship Package $18,500 USD (16 available) Select our Silver sponsorship package that will include a 10x10 exhibit space, full conference passes, and a variety of other benefits. The number of available sponsorships is limited and will be granted on a first-come, first-served basis so don t delay in securing your sponsorship today. Silver Sponsorship Benefits Include Six (6) full-conference passes. Additional full conference passes for Customers, Prospects and additional employees can be purchased or sent by invitation at 20% off the current registration fee at the time of registration.* Eight (8) VIP entrance passes for the SuccessConnect After-Hours Party on Wednesday, August 30, x 10 exhibit space, including one 6 draped table, Wi-Fi Internet access, waste basket, and electricity Logo recognition of sponsorship level on large video screens during opening General Session Sponsorship level on signage in key areas of event Logo and Sponsor information on Mobile App (URL to company website, booth location and ability to upload two (2) pieces of collateral) Pre-event list of attendeeds by company name only Recognition of sponsorship level on conference website Access to marketing kit (includes event invite template, graphics, and sponsor-issued press release template) All online and print communications, collateral, promotional items and presentation content are subject to SAP s review and approval for this event. All sponsorship benefits are subject to deadlines. Only sixteen (16) Silver-level sponsorships will be offered in 2017 and are subject to availability. *Please note: To qualify for Early Bird rate, payment MUST be received by the deadline: Jan 11:59pm. After this point, registrant will automatically be charged 20% off regular registration rate. 7 / 10

8 Bronze Sponsorship Package $15,000 USD (12 available) Bronze Sponsorship package is a minimal investment package that will include a pod/kiosk, full conference passes, and a variety of other benefits. The number of available exhibitor packages is limited and will be granted on a first-come, first-served basis so don t delay in securing your exhibitor package today. Bronze Sponsorship Benefits Include Four (4) full-conference passes. Additional full conference passes for Customers, Prospects and additional employees can be purchased or sent by invitation at 20% off the current registration fee at the time of registration.* Six (6) VIP entrance passes for the SuccessConnect After-Hours Party on Wednesday, August 30, 2017 Stand alone pod that includes a printed sign of your logo, one chair, literature rack, and monitor for demo/ presentations Logo recognition of sponsorship level on large video screens during opening General Session Sponsorship level on signage in key areas of event Logo and Sponsor information on Mobile App (URL to company website, booth location and ability to upload two (2) pieces of collateral) Pre-event list of attendeeds by company name only Recognition of sponsorship level on conference website Access to marketing kit (includes event invite template, graphics, and sponsor-issued press release template) All online and print communications, collateral, promotional items and presentation content are subject to SAP s review and approval for this event. All exhibitor benefits are subject to deadlines. Only twelve (12) Bronze Sponsorship packages will be offered in 2017 and are subject to availability. *Please note: To qualify for Early Bird rate, payment MUST be received by the deadline: Jan 11:59pm. After this point, registrant will automatically be charged 20% off regular registration rate. 8 / 10

9 SuccessConnect Ancillary Brand Opportunities Want more exposure at SuccessConnect in Las Vegas? We are pleased to offer an array of additional branding elements to help boost your visibility among leading HCM industry experts, business leaders, key customers, and prospects. You do not need to be signed up for a sponsorship package to take advantage of these opportunities. However, they are limited and available on a first come, first served basis so make sure to sign up early! Giveaways Conference Bag $50,000 USD (1 Available) Notebook $20,000 USD (1 available) Water Bottle $20,000 USD (1 available) Conference Pen $10,000 USD (1 available) This sponsorship provides you with the opportunity to furnish attendees with a highly visible and frequently used items. These giveaways are a great start to your exposure throughout the conference and beyond. All designs and messaging must be approved by SAP SuccessFactors. All items will be co-branded with SAP and SuccessConnect logo. Sponsor s responsibility: Select your choice of notebook / water bottle / conference pen / conference bag from your own trusted vendor (Please select a few options for each item to be co-reviewed with Sponsorship Manager prior to final choice) All fees associated with the purchase, production, and shipping of items to venue Provide artwork proofs to SAP SuccessFactors: - For Notebook: front/back cover messaging, binding, and any internal messaging. The design of the notebook must be in accordance with the following guidelines: - It must be bound and should have at least 50 pages. - Dimensions should be in the range of 5 to 7 inches wide by 7 to 10 inches high. - The front and back covers must be fairly rigid. - For pen: final design - For water bottle: final design - For Conference Bag: Provide bag options and final design SAP SuccessFactors responsibility: Review selection of giveaway item prior to final choice Provide approvals of final designs and all messaging On-site material handling Distribution of all giveaways to conference attendees Hotel Key Card: $25,000 USD (1 available) Consider the number of times your hotel key card will be used in a day what a great way to position your brand with potential customers! Reach thousands of attendees with your message or logo. This could be the key to driving booth traffic! Sponsor to work directly with the hotel(s) of your choosing and key production vendor(s). Design and messaging of any items must be approved by SAP SuccessFactors. All fees associated with the purchase, production, and shipping of branded items are sponsor s responsibility. Hotel room delivery costs and key production information is available upon request. 9 / 10

10 Hotel Room Drop: $20,000 USD per drop (2 available - 1 Mon / 1 Tues - first right of refusal) This sponsorship provides the opportunity to have a collateral piece or giveaway item delivered to attendees staying at the conference hotel(s) of your choosing. The hotel staff will deliver your item in accordance with the hotel s room drop policies. The opportunity fee is for one night. Select your preferred date based on the order in which you purchase the sponsorship. Sponsor will work directly with the hotels to coordinate the drop. The per room delivery fee varies based on the hotel but generally ranges from $1 to $5. Design and messaging of any items must be approved by SAP Success- Factors. All fees (including hotel room delivery charges) associated with the purchase, production, and shipping of collateral and/or giveaways are sponsor s responsibility. Hotel room delivery costs and key production information are available upon request. Hot Beverage Sleeve: $10,000 USD (2 available) There are few better ways to get your brand into someone s hands (literally) than with a hot beverage sleeve wrapped around a cup of coffee or tea. We are offering two such marketing opportunities. All you need to provide is an artwork file which we will have printed on the sleeve. ipad Directional Branding: $15,000 USD (3 available) New this year: Life-size interactive directional ipads will be on display at key high-traffic areas. Take this opportunity to have exclusive visibility on the ipad face, as well as a floor decal directly in front. There will be one ipad located on each floor level at SuccessConnect - first right of refusal upon signing up for this package. Keynote Theater Ad: $15,000 USD (3 available) Receive premium recognition at the SuccessConnect with a banner ad in our keynote theater. This ad will run outside of Chelsea ballroom, and will be visible before during and after the keynote on a running loop. Recharge Zone: $20,000 USD (3 available) Select this sponsorship to have your company logo, as well as other branding identification inside the Recharge Zone. This 20 X 20 space will be an area for attendees to relax and recharge during the event. Water Station Sponsor: $12,500 USD (1 available) Select this sponsorship to have your company logo on all water stations throughout the conference floor space. Women In Leadership Luncheon: $25,000 (1 available) Our Women in Leadership Luncheon is back next year and is a uniquely valuable gathering at SuccessConnect. We are offering exclusive Official Sponsorship for this event, with expected attendance at 400+ for This package includes: 2-minute Intro / Introduction of Speaker Logo listed as Official Luncheon Sponsor on website, mobile app and actual event Ability to add a gift (at sponsor s cost) 10 / 10

11 No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE s or its affiliated companies strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

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