2015 PHARMACEUTICAL MARKET ACCESS IN CHINA SUMMIT

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1 2015 PHARMACEUTICAL MARKET ACCESS IN CHINA SUMMIT September 24 th, 2015 Beijing, China Hear Critical Regulatory Update from Previous & Priority Inviting Keynote Speakers China Food & Drug Administration National Center for Drug Re-evaluation National Development & Reform Commission Ministry of Human Resource and Social Security State Intellectual Property Office Dominika Sarecka-Tuncer SVP, Global Market Access Sanofi Philippe Mourouga Senior Director - International Market Access, Asia/China/Latam/Brazil/Russia AstraZeneca Sean Shan Regional President, Greater China Pfizer Oncology Jens Grueger VP, Head of Global Pricing & Market Access Roche Pharmaceuticals Libo Tao Head of Market Access and Health Economics GE Healthcare Frank Sze Head, Market Access China Bayer HealthCare And more Your Best Learning and Networking Opportunity in Pharma Market Access in China Join China s most premier and informative event on drug pricing, reimbursement, registration and market access Network with over 150 policy makers & industry leaders from top pharma and device companies around the world Obtain first hand information on the latest regulatory changes, best practices and collaboration opportunities Discuss and find the best solutions to drive continuous improvement on market access and commercialization in today s challenging business and regulatory environment Conference Roundtable Summit Visit us at

2 2015 Pharmaceutical Market Access In China Summit BACKGROUND Obtain Latest Regulatory Development & Industry Best Practice for Successful Market Access in China With about 20% of the world s population living in China, the Chinese healthcare market is incredibly interesting for the pharma and medical device industry. The market is growing by almost 15% annually and is expected to reach about $100 billion dollars in On the other hand, accessing China can be extremely difficult due to a large and highly fragmented market, complicated regulations, combined with lack of knowledge of local languages and customs. Therefore, this is your best opportunity of the year to meet all the senior officials as well industry leaders from the world s top pharma and device companies to discuss critical issues, exchange new ideas and explore cooperation opportunities in successfully accessing the China market. Do not miss it!! Why Participate & Sponsor in the 2015 Pharma Market Access in China Summit (Access2015)? Unique Meeting Place: Access 2015 is the only and biggest get-together for high profile pharma & device companies in China and the Asia Pacific region Increasing Your Profits: In response to regulatory & operational challenges, Access 2015 helps you find out best access practice and use cutting-edge strategies to drive competitive advantage in your role for your business Connecting Industry Peers: Access 2015 connects you with the top domestic and international market access leaders and policy makers among our speakers and delegates to create and revitalise your network of personal contacts Maximising Marketing Exposure: Access 2015 is the most powerful and effective marketing platform targeting key decision makers from your desired target market across the region. Who Should Attend From the following Industry Sectors CEOs, VPs, GMs, Directors, Managers & Heads with Responsibilities in: Pharmaceuticals Biopharm/Biotechnology Medical Device Medical Consumables CROs Government & Regulatory Authorities China Operations Market Access Pricing & Reimbursement Health Outcomes Research Government/Regulatory Affairs Hospital Tendering Marketing, Sales & Commercialization Strategy & Business Development Medical/Clinical Affairs Post-Marketing Surveillance Pharmaco/Epidemiology Participant Industry Breakdown Participant Geographical Breakdown Others 5% Solutions Providers 5% CROs 10% Health Outcomes/ Economics/ Observation Research 20% Pharmaceuticals & Medical Device 40% US & Europe 15% Asia Pacific 20% Other Regions 5% Greater China (Mainland China, Hong Kong, Macau & Taiwan) 60% Biopharma & Biotech 20%

3 2015 Pharmaceutical Market Access in China Summit AGENDA THURSDAY SEPTEMBER 24 th, Registration & Morning Tea 1245 Luncheon Break 0850 Opening Remarks from Conference Chairman REGULATORY UPDATE 0900 China Healthcare Reform and Latest Development of Medical Insurance/ Payment System Landscape Ministry of Human Resource and Social Security REGULATORY UPDATE 1330 China Drug Registration Development and Regulatory Changes China Food & Drug Administration KEYNOTE ADDRESS 1400 How to Make Innovative Drugs More Affordable in China Local Market: New Initiatives and Models 0930 On-going Changes on Drug Pricing Supervision and Hospital Tendering Policies: What the Future Holds National Development & Reform Commission KEYNOTE ADDRESS 1000 Anticipating How Prescribing Patterns will Change and Managing the Increasing Complexity in Today s Pricing & Reimbursement Environment 1030 Morning Refreshment & Networking Break 1045 Addressing Patient Coverage and Market Access Challenges in China 1115 How to Generate, Apply and Leverage Real-World Data to Enhance Your Access Strategies 1145 Private Insurance Development and Its Role in Market Access/Patient Coverage 1215 Latest Changes of Intellectual Property Application, Approval and Administration, and How It will Affect Your Future Market Access Strategies in China State Intellectual Property Office 1430 Developing Innovative Contracts to Maximise Patient Access 1500 Afternoon Refreshment & Networking Break FOCUS SESSIONS 1515 Personalized Medicine and Biomarker Targeting: Managing Major Challenges around Cost and Reimbursement for Oncology Treatments 1545 Market Access Strategy amongst Generic Competition 1615 Designing and Implementing Access Strategies for Specialty Pharmaceuticals 1645 Communication and Dissemination of HEOR Data to Global, Regional, and Local Medical Teams PANEL DSICUSSION 1715 How Can Government, Hospital and Industry Work Together to Ensure that Innovative and Valuable Drugs Make it Quicker to the Patients who Need Them? 1745 Closing Remarks from the Chairman and End of Summit

4 2015 Pharmaceutical Market Access In China Summit BENEFITS Custom-tailored Marketing Solutions Return on Investment Trade shows are out. Mass marketing is out. Traditional advertising is out. There's a huge shift toward targeted, segmented marketing and THAT is exactly what Access 2015 provides. If you want access to the top professionals and key policy makers in the pharmaceutical sector, invest in Access 2015, we can create custom packages for budgets of any size. We promise to deliver results you can measure. As a business to business professional, you recognize how challenging it is to navigate through to the actual decision-makers. Our delicately-designed events attract attendance by top level professionals across industries and functions. Access 2015 prides itself on delivering content of the highest quality, focusing on regulatory changes, business strategies and latest solutions. Strategic exposure and branding driven events with access to hundreds of qualified decision makers Effective platform to position products to key decision makers from a target audience in a short period of time Opportunity for face-to-face contact with key buyers at a competitive cost per contact and timely manner Ability to access numerous contacts in an environment conducive to conduct business We guarantee: Custom designed packages to match your budget and marketing objectives Face-to-face interaction and networking with top decision makers from your target market in a low pressure environment Opportunities to demonstrate your expertise through non-commercial presentations Extensive brand exposure through promotion of your company within an extensive integrated marketing campaign Access 2015 offers solution providers a variety of ways to meet their sales, marketing and business development objectives and to achieve their corporate targets. By concentrating an exhibition, conference and product demonstrations in one place, buyers from the entire region will use this opportunity to improve their awareness of the latest products, services, techniques and trends in their industry. Access 2015 will assist all attendees in meeting the current and future challenges in pricing, reimbursement, registration, market access and commercialization in the China local market. Positioning above your competition Strategically designed exhibit areas for optimum traffic Access to post-conference feedback Our attendees seek your products and services. Together we can provide them with a one-stop-shop for all their business needs. About GIC Global Intelligence Communications (GIC) is an international business information consultancy dedicated to the provision of global business intelligence and market information to assist in effective strategic decision-making. GIC creates major sector focused events including world-beating business conferences, strategic summits, industry forums, government roundtables, professional trainings and in-company executive courses for learning and networking opportunities in developed and emerging markets, and across a variety of industries and professions. The very nature of our business puts us at the forefront of strategic market and commercial change in the world. With nearly two decades' experience working with numerous Fortune 500/ Global 2000 companies, GIC is able to meet every strategic information requirement for a company through the delivery of thought provoking, unbiased and critical business intelligence and information relating to global markets. Reserve Your Seats Today Tel: Fax: davidl@gicsummits.com

5 2015 Pharmaceutical Market Access In China Summit 2015 REGISTRATION ORGANISER: Global Intelligence Communications Please return this form to David Liu: Fax No: address: DATE: September 24 th, VENUE: Beijing, China REGISTRATION FORM Name/: Position/: /: Name/: Position/: /: Name/: Position/: /: Organisation/: Address/: Postcode/: Tel/: Fax/: Authorisation Name/: Position/: Date/: Signature/: (This booking is invalid without a signature ) Registration & Level of Participation Sponsorship: Participate as a sponsor to enjoy tailored marketing exposure & business development opportunities from the event. Delegate: US$ 1,495/RMB 8,800/ Person (Fee is inclusive of a set of conference documentation, refreshments, lunch & access to all event activities). 1,495 / 8,800 ( ) Membership: US$3,595/RMB 22,000/Person for attending this event free of charge plus one year admission to all GIC consumer industry events VIP 3,595 / 22,000 GIC Documentation: If you are unable to attend the conference but wish to receive the conference documentation (US$ 600/RMB 4,000/ Set including postage and packing) ( 600 / 4,000 ) Payment Method Confirmation of Registration Confirmation Letter/ All paid registration will be confirmed in writing upon clearance of payment. Please contact us if you did not receive our confirmation one week from your fax out. Formal invoice/ After receiving the payment, a formal receipt will be issued to the client. Cancellations By returning this completed form, the client hereby agrees that GIC will not be able to mitigate its losses for any less than 50% of the total contract value. Cancellation must be received 4 weeks before the event. Delegate substitutions are welcome at any time. GIC 4 50% Indemnity: Should for any reason outside the control of GIC, the venue or speakers change, or the event be cancelled due to an act of terrorism, extreme weather conditions or industrial action, GIC shall endeavour to reschedule, but the client hereby indemnifies and holds GIC harmless from and against any and all costs, damages and expenses, including attorneys fees, which are incurred by the client. I m paying by T/T transfer/ bank transfer/ Pay to: The Industry and Commercial Bank of Shanghai, China Beneficiary: Global Intelligence Communications China Co., Ltd Account No.: SWIFT Code: ICBKCNBJSHI Please debit my credit card (non-domestic)/ ()* * American Express/ Visa/ Mastercard/ Card Holder s Name/ : Card Number/: Signature/: _ Expiry Date/: / * Additional information required to complete the payment via credit card

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