A VISUAL GUIDE TO CREATING THE PERFECT COMPANY PAGE
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1 A VISUAL GUIDE TO CREATING THE PERFECT COMPANY PAGE
2 TABLE OF CONTENTS 1) Company Overvew 2) Logo And Banner Image 3) Careers Page 4) Showcase Pages Page 1 Page 2 Page 5 Page 6 5) Featured Groups Page 8 6) Company Updates Page 9 7) Page Analytcs Page 10
3 INTRODUCTION Your LnkedIn Company Page s an onlne beacon for both prospectve customers and prospectve employees. As such, t s a truly unque space on the web, one that blurs the lnes between knowledge-sharng platform and relatonshp-buldng tool. To help you make the most of your LnkedIn Company Page, we ve put together ths vsual gude, whch features several Pro Tps that LnkedIn has contrbuted, along wth some vsual examples we ve gathered from top-performng Company Pages. So, flp on through and fnd some nspraton. And f you d lke a text-only verson of LnkedIn s tps, refer to the checklst that came wth your download. Thanks!
4 1 Company Overvew PRO TIP Make t easy for the rght people to fnd your Company Page by addng SEO terms n the descrpton and Specaltes sectons. - LnkedIn Company overvew from LnkedIn s Company Page. 1
5 2 Logo & Banner Logo & Banner PRO TIP Keep your Company Page fresh wth rch cover mages that reflect your company s accomplshments, events, and offerngs. - LnkedIn Kellogg s Company Page cover mage, whch hghlghts recent accomplshments. 2
6 2Banner Logo & The Wensten Company s cover mage, whch hghlghts an upcomng flm release. 3
7 2 Logo & Banner Apple s Company Page cover mage, whch hghlghts a product feature. 4
8 3 Careers Page PRO TIP Studes show that a strong employer brand can cut cost per hre by over 50%. Use rch meda (lke vdeo) on your Careers Page to showcase yours. - LnkedIn NPR s Careers Page on LnkedIn, whch features an employee vdeo. 5
9 PRO TIP For busness lnes or ntatves wth unque messagng and audence segments, consder creatng a dedcated LnkedIn Showcase Page. - LnkedIn 4 Showcase Pages Cover mages from Adobe s two Showcase Pages, whch hghlght dfferent busness lnes: Adobe Creatve Cloud and Adobe Marketng Cloud. 6
10 4 Showcase Pages Examples of Adobe usng unque messagng for each of ts Showcase Pages. 7
11 5 Featured Groups PRO TIP Te all of your LnkedIn communtes together by usng Featured Groups to show Groups you manage or partcpate n on your Company Page. - LnkedIn Clck Me! Sdebar menu showng HubSpot s Featured Groups. 8
12 6 Company Updates PRO TIP Every lke, comment, and share ncreases your reach. Prompt your followers to take acton on your updates by askng thoughtful questons. - LnkedIn Clck Me! Examples of Commonwealth Bank usng Company Page updates to ask questons and engage wth ts audence. 9
13 7 Page Analytcs PRO TIP Get nsght nto what s workng and what s not by usng Company Page Analytcs to test frequency, topcs, and formats. - LnkedIn Example Company Page Analytcs (note: some data has been hdden) 10
14 ABOUT US WSI s a dgtal marketng company wth a strong nternatonal presence. Our Dgtal Marketng Consultants use ther knowledge and expertse to make a dfference for busnesses all around the world. Headquartered n Toronto, Canada, we also have offces n over 80 countres. We re a powerful network of marketers who strve to dscover, analyze, buld and mplement dgtal solutons that wn dgtal marketng awards and help busnesses succeed onlne. Over the last 20 years, WSI has won multple dgtal marketng awards for our solutons by adaptng to the constantly shftng landscape of the Internet. We take prde n helpng busnesses make the most of the dollars they spend on dgtal marketng. Ready to move ahead and dscuss a project wth a local Dgtal Marketng Consultant? Get n touch wth one of our experts now by vstng
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