Tools from Magento to Jumpstart Your Growth

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2 Tools from Magento to Jumpstart Your Growth

3 Craig Peasley Senior Director Product Chris Hedge Senior Director Product

4 2018 Shaping Up to the Be a Record Year Global E-commerce in 2017 $2.8T Retail E-Commerce Sales 23% E-Commerce Growth 50% M-Commerce Share

5 2018 Brings New Possibilities Ecommerce Continues Fast-Paced Growth Conversion Rate Optimization Top Priority Mobile Shopping Will Pick Up Pace Multichannel Shopping Less Friction

6 An Intelligent Customer Experience Key to Engagement Move beyond the basics and invest in AI & Personalization Individualized Cross-Channel Multi-form Automation / Bots Prescriptive / Predictive Real-time 73% of consumers prefer to do business with brands that personalize the experience 85% Customer interactions managed without a human by 2020

7 Omnichannel Experience Key to Differentiation Single view of product inventory Ship-to-store Pick-up-in-store Across any device 89% Digital professionals said to invest in omnichannel experience 13% Customers that find digital and physical channels are well aligned IDC Futurescape, 2017.

8 Accelerating Your Growth

9 Planning Your Growth Strategy Do you know your site s performance? Quantitative/ qualitative analysis Do you have a roadmap for where you want to go? Start with real problems Analyze > Hypothesize > Design > Test Discipline and focus

10 Finding Opportunity in the Growth Funnel Ensure each layer of your store is doing it s specific job optimally AWARENESS Are consumers finding you CONSIDERATION Are they finding the right product CONVERSION Is purchasing simple and easy LIFETIME VALUE Are customers returning to buy

11 Growth Opportunity: Awareness

12 Awareness: Why this is important New customer acquisition drives longterm sales growth AWARENESS Finding new customers is difficult Competing in a global market Price no longer a differentiator Be there when and where a consumer is looking to find what you sell

13 Top Tactics Not just the domain of marketing SEO tuning Targeted landing pages Why can t your ecommerce team play off-site? Social channels Sales channels (aka marketplaces ) Remember: Time (and Mobile) is Money Active Users: Amazon: 300m ebay: 167m Tmall (Alibaba): 400m Rakuten: 105m

14 Amazon Sales Channel In Action

15 Top Tactics Not just the domain of marketing SEO tuning Targeted landing pages Why can t your ecommerce team play off-site? Social channels Sales channels (aka marketplaces ) Remember: Time (and Mobile) is Money Average conversion rates Native apps 6% Desktop 4.2% Mobile web 2.3%

16 Progressive Web Apps (PWA) in Action

17 Performance Results You Could Expect 2X increase in conversion 4X increase in engagement

18 Mobile Experiences & Captivating Content Fashion designer label at the forefront of women s fashion The flexibility integration with existing systems, adaptability and intuitive CMS made Magento Commerce the perfect fit. -ELOISE NISBETT, E-commerce Manager Business Challenge: Mobile and site experience not aligned to brand Commerce and content experience needed to match their loyalists expectations across channels Performance and reliability to withstand key promotional periods and expected traffic Results: Mobile conversion rate improved by 85 percent 10x increase in handing of traffic with an even faster server response time 180% increase in time spent on site 59% increase in revenues

19 Growth Opportunity: Consideration

20 Consideration: Why this is important This is where the sale will be won or lost CONSIDERATION Make it easy for a customer to find precisely the products they are looking for Are you providing content tools to make discovery easy Customer experience matters

21 Top Tactics Optimize wayfinding for easy ROI Content + Commerce = Your unique narrative Targeted Content (No, not Hello, Chris ) This is your opportunity to innovate! How important is site wayfinding? Users with correct first clicks complete their task 87% of the time Users with incorrect first clicks complete their task 46% of the time

22 PageBuilder In Action

23 Top Tactics Optimize wayfinding for easy ROI Content + Commerce = Your unique narrative Targeted Content (No, not Hello, Chris ) This is your opportunity to innovate!

24 Empowering Customer Experience A first mover in running an online beauty store Since starting on Magento we ve grown tenfold. -Kate Morris, CEO Business Challenge: Results: Deliver the highest level of personalized shopping 3X sales revenues in 2 years Present tens of thousands of beauty options in a 9% percent increase in conversions overall way that was simple yet comprehensive 2X increase in mobile conversion Test innovative approaches to drive business metrics

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26 Saving Time and Increasing Higher Value Outcomes Benefit in using Magento s fully integrated content and publishing platform Merchandising Tasks Frequency Reduced Time Hours Saved Content Page One per quarter 20 hours 80 hours Promotion Six per year 20 hours 120 hours Site Updates One per week 2 hours 104 hours 304 hours Time saved can be used to drive new sales activity

27 Growth Opportunity: Conversion

28 Conversion: Why this is important Conversion rate is the #1 metric to track to optimize your business for more sales CONVERSION A good conversion rate to strive for is better than the one you have right now Customization creates ownership Free shipping is #1 criteria for making a purchase

29 Top Tactics Streamline Fewer checkout fields (less than 23.5 please) Fewer checkout steps Or skip checkout altogether! But don t remove flexibility Delivery choices Payment options And don t give up on abandoned carts! 60% of shoppers have used BOPUS 55% of shoppers have abandoned due to shipping fees

30 Instant Purchase In Action

31 Top Tactics Streamline Fewer checkout fields (less than 23.5 please) Fewer checkout steps Or skip checkout altogether! But don t remove flexibility Delivery choices Payment options And don t give up on abandoned carts! 60% of shoppers have used BOPUS 55% of shoppers have abandoned due to shipping fees

32 Performance Results You Could Expect +10% increase in conversion 20% decline in cart abandonment

33 Growth Opportunity: Loyalty & Customer Value

34 Loyalty and Customer Value: Why this is important The most profitable customers are your current ones LOYALTY Customer acquisition is expensive When retailers find the right balance between retention and acquisition, they can maximize customer engagement and improve ROI

35 Top Tactics Average order value You want fries with that? Solve problems, don t sell products Retention & Advocacy The sale doesn t end at conversion Give them good reasons to come back

36 Top Tactics Average order value You want fries with that? Solve problems, don t sell products Retention & Advocacy The sale doesn t end at conversion Give them good reasons to come back

37 Key Takeaways

38 Key Takeaways 1. Look to Social and Marketplaces 2. Invest in compelling content 3. Shipping & Payments can differentiate 4. Customer experiences does not end with Purchase

39 Thank you!