Form no. (11A) Knowledge and skills matrix for a course
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1 Arab Academy for Science and Technology & Maritime Transport College of Computing and Information Technology University/Academy: Arab Academy for Science and Technology & Maritime Transport Faculty/Institute: College of Computing and Information Technology Course title E-Business Fundamentals Program: B.Sc. in Information Systems Course code IS371 Form no. (11A) Knowledge and skills matrix for a course Course content The Revolution Is Just Beginning Define e-commerce. Difference between e- commerce and e-business. Analyze the impact of e- marketplaces on organizations and industries. analyzes, present and Identify features of e- commerce technology. 1 Describe the major types of e-commerce. Understand the visions and forces behind the E- commerce I. Understand the successes and failures of E-commerce I. National Authority for Quality Assurance and Accreditation of Education Page 1 of 9
2 Identify several factors that will define the E- commerce II era. Identify the major themes underlying the of e- commerce. Identify the major academic disciplines contributing to e-commerce research. E-commerce Business Models and Concepts 2 Identify the key components of e-commerce business models. Describe the major B2C business models. Describe the major B2B business models. Analyze the impact of e- marketplaces on organizations and industries. Gain a good connection between E-commerce technology, E-commerce strategy, and marketing. analyzes, present and Recognize business models in other emerging areas of e-commerce. Understand key business National Authority for Quality Assurance and Accreditation of Education Page 2 of 9
3 concepts and strategies applicable to e-commerce. Define Internet. Define packet switching. Define TCP/IP and The TCP/IP Architecture and Protocol Suite. Define Routing Internet Messages. Identify Concept of The packet Switching, The TCP/IP Architecture and Protocol Suite and Routing Internet Messages. Use the creative thinking and creative in the face of the various administrative positions. The Internet and World Wide Web: E-commerce Infrastructure 3 Define Domain Names, DNS, and URLs. Identify Client/Server Computing. Define Cloud Computing. Define The Hourglass Model of the Internet. Define Internet Network Architecture. Define Fiber Optics and the Bandwidth. Identify and Instant Messaging. National Authority for Quality Assurance and Accreditation of Education Page 3 of 9
4 Define Search Engines. Define Streaming Media and Cookies. Building an E-commerce Web Site 4 Explain the process that should be followed in building an e-commerce Web site. Describe the major issues surrounding the decision to outsource development and/or hosting. Identify and understand the major considerations involved in choosing server and e-commerce merchant server software. Understand the issues involved in choosing the most appropriate hardware for an e-commerce site. Evaluate the architecture of websites. Distinguish between different design approaches. Apply to plan one s own design approach. Apply appropriate practical techniques to basic website design, navigation, and construction. Design systems and evidence of the various work. Participate in a multiskilled design team in the development and evaluation of interactive systems, communicating with team. Use the creative thinking and creative in the face of Building the System. Manage the user needs in a website. Select Team Working Skills through participating in collaborative projects. Identify additional tools that can improve Web site performance. National Authority for Quality Assurance and Accreditation of Education Page 4 of 9
5 Online Security and Payment Systems 5 Understand the scope of e- commerce crime and security problems. Describe the key dimensions of e-commerce security. Analyze on-going trends in security threats and countermeasures. Ability to generate, analyze, present and interpret data. Understand the tension between security and other values. Identify the key security threats in the e-commerce environment. Describe how various forms of encryption technology help protect the security of messages sent over the Internet. Identify the tools used to establish secure Internet communications channels. Identify the tools used to protect networks, servers, and clients. National Authority for Quality Assurance and Accreditation of Education Page 5 of 9
6 E-commerce Marketing Concepts Understand The Internet Audience and Consumer Behavior. Identify A General Model of Consumer Behavior. Identify The Online Purchasing Decision. Gain a good connection between E-commerce technology, E-commerce strategy, and marketing. Compare different type of internet marketing strategies analyzes, present and 6 Identify The Consumer Decision Process and Supporting Communications. Define Data Mining and Personalization. Define Customer Relationship Management (CRM) Systems. Identify the Mass Market- Personalization Continuum. 7th Exam 7 7 th Exam E-commerce Marketing Communications 8 Define Marketing Communications Identify Online Gain a good connection between E-commerce technology, E-commerce strategy, and marketing. Use different search engines. analyzes, present and National Authority for Quality Assurance and Accreditation of Education Page 6 of 9
7 Advertising types. Understand Online Advertising Placement Methods. Compare different type of internet marketing Communications. Identify Sponsorships and Referrals. Identify types of Marketing and the Spam Explosion. Define types of Social Marketing. Define Behavioral Targeting. Ethical, Social, and Political Issues in E- commerce 9 Understanding ethical, social, and political issues in e-commerce. Understand Privacy and information rights. Define Intellectual Property Rights. Analyze principles used to determine right and wrong courses of action. Ability to appeal to higher authorities to ensure laws applied Correctly. Experiment the laws and ethics in Virtual Worlds Define Public Safety and Welfare. National Authority for Quality Assurance and Accreditation of Education Page 7 of 9
8 Online Retail and Services Explain the major trends in Online Retail. Identify the Retail Sector and Industry. Define E-commerce Retail. Explain and assess the electronic finance evolution in financial industries. Analyze the Viability of Online Firms. Experiment the effective use of financial services in a business context and to be able to prepare reports and make presentations. analyze, present and 10 Describe E-tailing Business Models. Define Industry Consolidation and Integrated Financial Services. Identify Online Banking and Brokerage. Define online Career Services. Online Content and Media 11 Describe The Online Publishing Industry. Define The Online Entertainment Industry. Use Google and YouTube Together: Can Google MonetizeYouTube? 12th exam 12 12th exam. National Authority for Quality Assurance and Accreditation of Education Page 8 of 9
9 Social Networks, Auctions, and Portals 13 Identify types of Social Networks and Online Communities. Explain the types of Online Auctions. Identify E-commerce Portals. Analyze the Difference Between Social Networks and Portals. Compare different types of Social Networks and Their Business Models. Insight on Technology: Social Operating Systems: Facebook vs. Google. Insight on Society: Dynamic Pricing: Is This Price Right? Seller and Consumer Behavior at Auctions. E-commerce: Supply Chain Management and Collaborative Commerce 14 Identify B2B E-commerce and Supply Chain Management. Identify different type of Net Marketplaces. Define Net Marketplaces. Define Private Industrial Networks. Analyze trends in Supply Chain Management and Collaborative Commerce. Insight on Technology: RFID Autoidentification: Making Your Supply Chain Visible. Implement a Case Study: Siemens Clicks with Click2procure. Course Review 15 Course Review Final Exam 16 Final Exam Course Instructor Name: Head of Department Name: National Authority for Quality Assurance and Accreditation of Education Page 9 of 9
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