Bachelor of Business Administration (BBA) in Retailing III rd Year ASSIGNMENTS

Transcription

1 Bachelor of Business Administration (BBA) in Retailing III rd Year ASSIGNMENTS School of Management Studies Indira Gandhi National Open University Maidan Garhi, New Delhi

2 Tutor Marked Assignment (TMA) Third Year ASSIGNMENTS Dear Students, As explained in the Programme Guide, you have to do one Tutor Marked Assignment in each course. We are sending the assignments for BRL-010, BRL-011, BRL-012, BRL- 013, and BRL- 015 together. Assignments are given 30% weightage in the final assessment. To be eligible to appear in the Term- End Examination, it is compulsory for you to submit the assignments as per the schedule. You must submit Assignments to the Coordinator of your study centre before submitting the Term-End Examination Form. Before attempting the assignments, you should carefully read the instructions given in the Programme Guide. These assignments are valid for two admission cycles (July 2013 and January 2014.) The validity is given below: 1. Those who are enrolled in July 2013, it is valid upto June Those who are enrolled in, January 2014 it is valid upto December You have to submit the assignment of all the courses to The Coordinator of your Study Centre. For appearing in June Term-end Examination, you must submit assignment to the Coordinator of your study centre latest by 15 th March Similarly for appearing in December Term-end Examination, you must submit assignments to the Coordinator of your study centre latest by 15 th September.

3 Course Code : BRL 010 Course Title : Buying and Merchandising-II Assignment Code : BRL 010/TMA/ Coverage : All Blocks 1. Describe in detail the key elements of merchandising. 2. How would you calculate total cost of merchandise sold? Explain with imaginary figures. 3. How do you determine the stock to be maintained at the ware-house for a given product category? 4. Describe in detail planning of sales. 5. Discuss the meaning and significance of sales and stock feedback. 6. Define OTB and explain the term merchandise required with appropriate example. 7. Discuss advantages and disadvantages of product development. (B) Essay Type Questions 8. Explain with example the methods of calculating mark-up and percentages. (15) 9. What are the factors that affect retail pricing? Discuss in detail with suitable examples. (15)

4 Course Code : BRL 011 Course Title : Retail Operations and Store Management-II Assignment Code : BRL 011/TMA/ Assignment Coverage : All Blocks 1. What are the different dimensions of customer loyalty? 2. How do you think that cost reductions are possible due to low rentals there by leading to lower prices? 3. What are the issues need to be managed in in-store handling? 4. Why do you think outsourcing has gained importance? Explain with some examples of outsourcing. 5. Explain the relationship of balanced scorecard with retail business, preferably with the help of a diagram. 6. Who are the major beneficiaries of category management and why? 7. Explain the organization structure generally used by single store owners. (B). Essay type Questions 8. What is important channel constraints retailer has to deal with? Explain each of them. (15) 9. What is visual communication? Explain its important elements with the help of a suitable example. (15)

5 TUTOR MARKED ASSIGNMENT Course Code Course Title Assignment Code Coverage : BRL 012 : Visual Merchandising and Store Management : BRL 012/TMA/ : All Blocks 1. What is visual merchandising? Explain the objectives of visual merchandising in India? 2. What is meant by store ambience? Explain in detail the elements to be taken care while finalizing a store ambience. 3. Describe different types of balance while planning to display the merchandise in a store with suitable example. 4. Discuss the types of merchandise presentation and distinguish between micro space planogram and macro space planogram. 5. Explain the features of Mall Departmental stores and Neighborhood grocery stores. 6. Describe the floor plan and category of man s wear section with the help of diagram. 7. Write down the difference between Department Store, Specialty Home Ware Store, and Hypermarket (B). Essay type Questions 8. What are the main categories of in store merchandise presentation for fashion apparel? Discuss any two categories in details. (15) 9. What is meant by brown goods? Discuss the display approach and presentation of brown goods in a retail store? (15)

6 Course Code : BRL 013 Course Title : Customer Value Management Assignment Code : BRL 013/TMA/ Coverage : All Blocks (A) Short Type Questions 1. What is the customer value? Explain the important factors on which customer value is based. (4+6) 2. Define customer perception. What steps should be taken by the retailers for obtaining positive perception of customers? (3+7) 3. What is customer value communication? Why is there need by the retailers for customer value communication? (4+6) 4. What is social networking? Explain the social networking marketing process giving example. (3+7) 5. Describe the five dimensions of service quality. 6. Explain customer loyalty programme. How does it help retailers to retain customers? (4+6) 7. Describe the concept of service recovery with an example. (B) Essay Type Questions 8. Explain the meaning and benefits of customer interaction management. Also discuss the various channels for getting customer feedback. (15) 9. Discuss in detail the various technologies used by retailers in creating customers value. (15)

7 Course Code : BRL 015 Course Title : IT Application in Retail Assignment Code : BRL 015/TMA/ Coverage : All Blocks 1. Discuss the main uses of computer in the field of business. 2. Networks and telecommunications are the important components of information system. Comment on this statement. 3. Seeing the growth of retail industry, it can be safely said that future of MMS is bright in India. Comment upon this statement. 4. How does merchandise management system perform the function of product identification? 5. Explain various masters interfaces used in POS systems. 6. What are the challenges in Retail Operations? Explain them in detail with the examples. 7. What is retail business intelligence? Discuss the steps which are helpful to move towards advanced customers analytics. (B) Essay Type Questions 8. E-tailing is a new concept in India and online retailing is a tedious task here. Comment on this statement with the help of a suitable example. (15) 9. What is loyalty management? What are the common features of retail loyalty? Discuss the types of loyalty programme. (15)