INFORMATION DELIVERS. PeopleSoft Enterprise Marketing

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1 INFORMATION DELIVERS PeopleSoft Enterprise Marketing

2 Stretch your marketing dollar. Maximize lifetime customer value. Extend your marketing reach. INFORMATION DELIVERS Can you identify which promotions generate the most leads? Can you respond quickly to customer buying behaviors? Are you delivering what your customers want, when they want it, and in the method they prefer? The more you know about your customers, the better you can target marketing campaigns and increase your response rates. Empower everyone in your marketing organization with the knowledge they need to develop and implement more successful multichannel, multiwave campaigns. Offer your customers the right products and services at the right prices and maximize your marketing ROI. Oracle s PeopleSoft Enterprise Marketing solution enables you to execute marketing strategies that stretch your marketing dollars, extends your marketing reach, and optimizes customer value. 1

3 Get More for Your Marketing Dollars Spend your marketing dollars effectively. Rely on powerful, easy-to-use tools that enable you to create, implement, and analyze multichannel, multiwave marketing campaigns. Make your marketing dollars go further by: Leveraging cost-effective marketing channels within Oracle s broad channel offering Planning your marketing strategies more efficiently and effectively using Oracle s extensive campaign planning capabilities Testing campaigns before implementation to create more effective targeting and higher ROI Reducing duplication of efforts by reusing successful aspects of previous campaigns, such as content, offers, campaigns and activities Generate High Quality Leads Oracle s PeopleSoft Enterprise Marketing provides the tools you need for more successful marketing campaigns. Our closed-loop, information-driven process enables you to: Analyze: Evaluate campaigns, lists, channels, and content effectiveness. Discover: Identify the most effective campaigns and market opportunities. Develop Campaigns that Get the Highest Responses Automate your marketing strategy, campaign definition, and effectiveness measurements for precise campaign rollout and analysis. Increase your qualification rate by reusing successful campaigns. Create highly effective targeting strategies based on in-depth analysis of previous campaign response information. Develop your overall marketing plans based on campaign and wave objectives such as awareness, acquisition, retention, and loyalty. Define the marketing channels to use by activity, type, and customer preference. And automate task assignments to team members for quick campaign rollout. Create Well-Defined Targeted Lists Easily Create and test targeted lists without any IT involvement and save time, resources, and money. Simple wizard-driven steps walk you through the process, so you can build lists based on a variety of criteria and business requirements anytime. Establish hierarchical relationships between defined audience segments for deeper understanding of your customer base and more effective targeting. Manage Campaign Costs for Maximum ROI To get the most out of your marketing budget, you need tools that help you manage campaign costs and resources. Record all campaign activity costs and have the costs roll up through the campaign hierarchy. Track the exact cost of each activity within your campaign to stay within budget. Automate your budget approval process, assign tasks for each campaign activity, and receive automatic status updates cost-effectively. Strategize: Define new target segments, develop channel contact strategies, and allocate marketing resources. Plan: Get budget approval, develop campaign hierarchy, assign campaign teams, create control groups, and monitor progress. Execute: Coordinate multiple channels and event triggers to automate response actions continue successful campaigns and stop poorly performing ones. Measure: Establish metrics to monitor campaign progress and make mid-stream adjustments to campaigns. 2

4 PeopleSoft Enterprise Marketing By implementing PeopleSoft Enterprise CRM Marketing we will be able to execute and track all of our marketing activities from the campaign planning phase to performance tracking. Brad Coleman, VP Applications & Systems Development, Aegis Communications Group, Inc. Only with PeopleSoft Enterprise Marketing can you respond quickly to marketing opportunities. Prepare multiple campaigns to run in sequence or parallel. Set conditional triggers to automate responses to campaign activities, execute additional campaign activities, stop a campaign or activity, or generate lists. Easily manage campaign, content, and list approval processes with our enhanced workflow functionality. And automate the fulfillment process so that expectations set are consistently met. Fine-Tune Your Marketing Efforts When a campaign is successful, you want to reuse what worked. Identify various aspects of previously run campaigns in order to re-use successful components, including content, lists and segments, offers, and even entire campaigns and campaign activities. Reusing successful components enables you to reduce your campaign costs, and increase your prospect qualification rate. Ensure content reliability and effectiveness with revision management, so you know you re using the most up-to-date information every time. Because all marketing activities are stored within a searchable central repository, members of your marketing team can find, edit, and reuse content quickly and easily. 3

5 Convert Customer Information Into Qualified Leads When you know as much as possible about your customers and prospects, you can offer them what they want when they want it. Understand and anticipate buying behavior to influence the success rate of your marketing campaigns. With PeopleSoft Enterprise Marketing you can: Manage the simplest to the most complex customer relationships. Drive one-to-one promotional campaigns. Create highly personalized promotions for increased influence. Expand Your Customer Knowledge A flexible customer data model is central to understanding your customers and their needs. Our unique customer data model lets you define customer roles and the various relationships they have with your organization. You can easily customize customer contact information such as noting which customers respond best to certain promotions and through which channel so you can tailor your marketing campaigns based on customer preferences. And when your processes or customer relationships change, you can modify your customer data models quickly saving time and resources. Launch Targeted Campaigns Determine the effectiveness of your marketing campaigns and response rates. Oracle s PeopleSoft Enterprise Customer Behavior Modeling, an Enterprise Performance Management application, gives you powerful analytics for customer profiling. With it, you can develop predictive models to score customers on campaign preferences, product affinity, and retention. Maximize profitable opportunities by targeting your most loyal and profitable customers with the best promotions. The PeopleSoft Enterprise Difference Enhance collaboration by empowering your customers, suppliers, employees, and partners in ways that accommodate them and drive revenue. Get the most out of your marketing dollars and execute campaigns that deliver results. Only PeopleSoft Enterprise delivers embedded analytics within our applications. You get real-time intelligence on performance measurements to increase your competitiveness. Seamlessly integrate PeopleSoft Enterprise Marketing into your enterprise. Leverage existing information for a comprehensive understanding of your customers. Use that knowledge to maximize campaign effectiveness through personalized one-toone marketing, and maintain a profitable, loyal customer base. PeopleSoft Enterprise Customer Behavior Modeling uses transactional, account, and demographic data from internal or third-party systems as well as any resulting data. Measurements are balanced across a wide range of topics: financial management, customer support, customer satisfaction, marketing, sales, product delivery, and workforce training for a complete understanding of your customers. Develop Highly Targeted Promotional Initiatives Create competitive promotional packages for different customers based on varying requirements. Only our product data model gives you the complete flexibility to define product features, terms, and conditions to meet your customers needs. You can group products to facilitate pricing, sales analysis, and reporting. Associate product information to a person, product, order, installed product, or marketing campaign. Dynamically add new product information without updating the system object and database schema. And capture specific customer and industry elements without relying on your database administrator. 4

6 PeopleSoft Enterprise Marketing Create a Collaborative Global Enterprise PeopleSoft Enterprise Marketing uses: Industry-leading architecture to provide a multidimensional view of your customers. PeopleSoft Enterprise Integration Points (EIPs) to communicate between our applications and third-party systems. Industry-standard XML formatted messaging to enable the sharing and exchanging of information throughout your extended enterprise. Unicode to support the consolidation of over 120 languages into a single, world-wide system. Oracle s PeopleSoft Enterprise Portal to extend access beyond the enterprise, to customers, suppliers, employees, and partners. Increase Your Reach Through Multichannel Marketing Stretching your marketing dollars also means using the most cost-effective channels to reach your customers. Manage customer interactions across all touchpoints , the web, telemarketing, and traditional channels to maximize the customer relationships that drive revenue. Integrate Oracle s PeopleSoft Enterprise Telemarketing and PeopleSoft Enterprise Online Marketing with PeopleSoft Enterprise Marketing for a comprehensive approach to marketing. Only through PeopleSoft Enterprise Marketing solutions can marketers further extend their reach by enabling marketing strategies to permeate throughout the enterprise. Marketing can leverage non-traditional channels such as the contact center to drive their offers with a broader reach, simultaneously maintaining consistency throughout all customer interactions and converting cost centers into profit centers. Incorporate Telemarketing for Added Success Using a side-by-side comparison of products and features, your telemarketers can conduct a needs analysis to identify products and services that best suit the needs of your customers and prospects. Our enhanced branch scripting guides your telemarketers through a series of questions and answers so they can recommend the most appropriate products and services based on specific needs and requirements for successful, personalized campaign execution. From the initial campaign call to fulfillment, PeopleSoft Enterprise Telemarketing enables you to: Route leads to a central worklist for agent assignment automatically. Get a comprehensive view of campaign, product, and customer information. Perform targeted one-to-one marketing. Flag actionable items for appropriate fulfillment. 5

7 Add Online Marketing for Cost-Effective Results Reach out through online media, manage online responses in real time and automate follow-up interactions. Personalized delivers relevant content and targeted offers to your customers and prospects. Use web-based response and survey forms to learn more and build your opt-in list. Drive respondents directly to your web site or qualify and route leads to your telemarketing team or sales force. The end result stronger relationships, higher revenue, and lower costs. Leverage online channels to increase responses to your marketing campaigns. With PeopleSoft Enterprise Online Marketing you can: Design and manage personalized and web content. Test marketing messages and offers. Manage online responses from any channel. Create web forms and surveys to learn more about customers. Continue the dialog with targeted follow-up interactions. Drive More Revenue with Precision Marketing Empower your entire marketing organization with the information they need to understand, anticipate, and influence your customer s buying decisions. Target your campaigns for increased response rates. Maximize your marketing investments and generate more qualified leads. Oracle s PeopleSoft Enterprise Marketing enables you to run a dynamic marketing organization by stretching your marketing dollars, extending your marketing reach, and optimizing customer value. 6

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