EDUCATION. Michigan State University, Doctoral Candidate Major: Marketing Expected Completion: May, 2012

Transcription

1 Tereza Dean Eli Broad Graduate School of Management Michigan State University N370 North Business Complex East Lansing, Michigan (517) (office) EDUCATION Ph.D. MBA Michigan State University, Doctoral Candidate Major: Marketing Expected Completion: May, 2012 Central Michigan University Business Administration, Major: International Business RESEARCH DISSERTATION Dissertation Title: Product launch and Manufacturer Margins: Understanding the Impact of Governance Decisions Between Manufacturers and Retailers on Value Claimed from New Products This dissertation examines how variations in the way manufacturers manage the introduction of new products launched through retailers impact the resulting manufacturer`s profit margins. Essay #1 draws on Governance Value Analysis to explain theoretically how variations in contract specificity impact manufacturer`s value claimed. Essay #2 examines value claiming over time, drawing on Prisonner`s Dilemma. Overall, the research provides insight for marketing academics as well as marketing managers on how manufacturers should govern the introduction of new products through major retailers. Dissertation Chair: Roger J. Calantone Committee Members: Cornelia L. Dröge, David A. Griffith, Expected Proposal Defense: May 2011

2 WORKING PAPERS Calantone, Roger, Robert M. Wiseman, Tereza Dean and Max P. Belin (2011), Network Expansion among Entrepreneurial Firms, Working paper. Status: data collection, Target: Journal of Business Venturing Calantone, Roger, Tereza Dean and Clay Voorhees (2011), Market Knowledge Competence: Antecedents and Impact on New Product Performance, Working paper. Status: preparation for initial submission, Target: Journals of the Academy of Marketing Science Calantone, Roger, Tereza Dean and Clay Voorhees (2011), The Non-Linear Effects of Market Knowledge Competence on New Product Development Performance, Working paper. Status: drafting the manuscript and preparing for initial submission, Target: Marketing Letters Tereza Dean and Glenn Omura (2011), Literature Review and Research Directions for International Entrepreneurial Marketing Status: drafting the manuscript Calantone, Roger, Tereza Dean and Donglei Qiu (2011), Empirical investigation of the signaling value of warranties in the automotive market, Working paper. Status: drafting the manuscript and preparing for initial submission, Target: Journal of Marketing Research Calantone, Roger and Tereza Dean (2011), The role of warranty protection and calibration in explaining consumer coping behavior, Working paper. Status: data collection, Target: Journal of Consumer Research RESEARCH PRESENTATIONS Tereza Dean and Glenn Omura (2011), Literature Review and Research Directions for International Entrepreneurial Marketing, Summer AMA Educators Conference, Boston, MA RESEARCH AWARDS AND HONORS AMA-Sheth Doctoral Consortium Fellow, Texas Christian University (2010) Michigan State University Entrepreneurship Research Fellowship, (2009) Stanley Hollander Teaching Award ( ) RESEARCH INTERESTS Marketing Strategy Innovation Product Development Processes Business to Business marketing

3 SERVICE JOURNALS Ad Hoc Reviewer, Journal of International Marketing (2008 present) CONFERENCES Ad Hoc Reviewer, Academy of Marketing Science (2011), Research Methodology Track Ad Hoc Reviewer, Academy of Marketing Science (2011), Entrepreneurial Marketing Track Discussant, Haring Symposium, Bloomington, IN (2008) PROFESSIONAL AFFILIATIONS American Marketing Association Academy of International Business Academy of Marketing Science TEACHING TEACHING INTERESTS Marketing Strategy, Marketing Management, Entrepreneurship TEACHING EXPERIENCE Michigan State University, Eli Broad School of Business MKT 809: Pricing Profitability and Marketing Metrics o Spring 2011 (Teaching Assistant) MKT 355: Entrepreneurship: Strategic Marketing Planning and Launch o Fall 2009 (Primary Instructor) MSC 327: Introduction to Marketing o Summer 2008 (Primary Instructor) o Summer 2010 (Primary Instructor) MSC 300: Managerial marketing o Summer 2008 (Primary Instructor) MSC 317: Quantitative Business Research Methods o Fall 2007 (Teaching Assistant, 4 sections) o Summer 2009 (Primary Instructor) Central Michigan University JRN 300: Advertising Principles o Spring 2005 Spring 2007 (Primary Instructor) JRN 365: Advertising Media o Fall 2004 Spring 2007 (Primary Instructor)

4 DOCTORAL PROGRAM COURSEWORK Marketing Coursework Seminar in Marketing Theory Seminar in Marketing Literature and Research Criticism Pro-Seminar in Marketing Seminar in Buyer Behavior International Business Theory Independent Study: Literature on Innovation Independent Study: Strategic Entrepreneurship Research Methods Seminar in Organizational Research Methods Applied Regression Econometrics IA Causal Modeling in Marketing Advanced Multivariate Data Analysis II Marketing Decision Models Dr. D. Griffith Drs. R. Calantone and S.T. Cavusgil Dr. C. Droge Dr. T. Page Dr. T. Hult Dr. R. Calantone Dr. R. Calantone and R. Wiseman Dr. J. Hollenbeck (sp) Dr. P. Rubin Dr. E. Iglesias Dr. R. Calantone Dr. T. Raykov Dr. D. Qiu

5