Social Media What s Your Strategy?

Transcription

1 Social Media What s Your Strategy? Bill Glover Archdiocese of Baltimore October 14, 2015

2 How do we continue the Church Experience beyond the Sunday Walls?

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4 WHAT IS YOUR DIGITAL IMPRESSION? You only get one chance to make an impression For many young people the mobile information and websites are the first place to get answers about faith To learn about the parish community Gather an impression about the parish community Many people will determine there next step in their faith journey by their virtual visit If your digital presence is not strong they will go somewhere else

5 SOCIAL MEDIA STRATEGY Why Social Media? Where is your parish in adoption? Where does your parish want to go? What will be the positive outreach (wins)?

6 SOCIAL MEDIA STRATEGY Step 1 Listen & Assess Who is your audience? What are their needs, wants and challenges? Survey your parishioners (Survey Monkey, Google Docs) Where are they spending time online? What tools are they using? What are they hungry for? What can the parish offer that is unique?

7 SOCIAL MEDIA STRATEGY Step 1 Assessment allows the parish to be: a. Laser Focus on parishioner needs b. Break Down Barriers - deal with issues directly c. Increase Engagement - parish wants feedback d. Empathy - the more we listen the better we can respond e. Position trusted resource for information f. Define success

8 SOCIAL MEDIA STRATEGY Step 2 Communications Plan What is your parish about? Who is on the communication team What are their responsibilities Where will updates be posted (channels) and what groups do you want to focus on When will posts be made. Define times & channels

9 Step 3 Execute SOCIAL MEDIA STRATEGY How will your parish remain Human? Develop a Content Calendar Plan for promotion and growth Integrate and connect with website Develop a Channel Plan Only after you know why the parish is doing social media and how you ll measure it should you focus on the how Facebook, Twitter, Instagram, Tumblr, etc.

10 SOCIAL MEDIA STRATEGY Step 3 Execute continued Promote Launch contests and other action oriented initiatives that require parishioners to act an be engaged Bring experts into the fold

11 SOCIAL MEDIA STRATEGY Step 4 Monitor & Measure Start monitoring from the beginning (baseline) Share (promote) the results Be consistent with communicating the initiative Plan for Next Steps Adjust or enhance the initiative

12 Step 5 Next Steps Celebrate SOCIAL MEDIA STRATEGY Use Ads or Sponsored Links to grow your outreach Ask your followers to share posts with others Give them things worth passing on! Multi-channel engagement contests Use Facebook, Twitter, Instagram to reach a variety of audiences Live Q&A sessions on different channels

13 FACEBOOK EXPONENTIAL GROWTH

14 TOP SMARTPHONE APPS Source: comscore: comscore Reports April 2014 U.S. Smartphone Subscriber Market Share

15 FACEBOOK & WEBSITE INTEGRATION Some Facts & Stats Average media site integrated with Facebook has seen a 300% increase in referral traffic Users coming to NHL.com from Facebook spend 85% more time, read 90% more articles and watch 85% more videos than a non-connected user An outdoor sporting goods retailer saw a 100% increase in revenue from Facebook within two weeks of adding the Like button.

16 FACEBOOK & WEBSITE INTEGRATION There are 8 Facebook social plugins available - free of charge! need to decide how best to utilize the available tools for your parish

17 8 Facebook Plugins Like Button Share Send Button Embedded Posts Embedded Video Player Comments Page Plugin Login More Facebook Plugin Information

18 TAKE A MOMENT TO ASK YOURSELF How do I use mobile technology? Laptop Tablet Smart Phone How many mobile devices do I use daily? How many do I have in my home?

19 R U Mobile? 2 billion 58 min/day $400 billion 1.5 million 725,000 10,000 Smart Phones in use (2015) Avg. Time spent on mobile device Mobile Marketing Revenue (by 2015) ios applications ipad applications Apple Watch applications

20 TIME SPENT: DESKTOP, MOBILE & MOBILE APP Source: comscore: Major Mobile Milestones in May: Apps Now Drive Half of All Time Spent on Digital

21 APPLICATION-TO-PERSON (A2P) By 2016, application-to-person (A2P) messaging will overtake person-to-person (texting) messaging, being worth more than US$70bn. Juniper Research (May 2011) A2P messaging includes messages to or from an application to or from a large number of customers in financial services, advertising, marketing, business administration, ticketing, television voting etc.

22 SOCIAL MEDIA IN OUR CHURCH Back to Church Welcome St. Thomas More, Sarasota, FL Our Lady of Perpetual Help Ellicott City Fr. Erik Arnold Snowpocalypse 2010 Soul WOW! Fr. Vick (Brooklyn, Queens & Long Island)

23 GEOLOCATION 101

24 WHAT TOOLS CAN I USE TODAY? Poll Everywhere Feedback and data gathering Text in Church Flocknote Fill communication platform myparish Regonline Registration system

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