PR and marketing for blockchain projects and ICO. May 2018

Transcription

1 PR and marketing for blockchain projects and ICO May 2018

2 Contents Products: #1 Communications audit #2 Communication strategy #7 Full Pack «Кey regions» #8 Пакет «Region or country» Products 2 / 30 #3 Communication plan #9 Crypto media #4 Media analytics #10 ICO-trackers #5 World top media #11 Key opinion leaders #6 World top business media The team

3 #1 Communications audit Full analysis of potential and competitiveness of your brand and product in info space, as well as the assessment of reputational risks. Products 3 / 30 The audit will show how your brand and product are seen by target groups (customers, investors, journalists, experts, etc.) and what changes should be introduced to increase effectiveness of communication.

4 #1 Communications audit Result: Price: USD Timing: 10 working days understanding your target audience and its segmentation positioning and its adaptation for each target segment message-box for each segment optimal pool of communication channels communication funnel for each channel performance audit of current communication channels brief on creating / improving the required channels Products 4 / 30

5 #2 Communication strategy Individual and long-term plan to achieve your goal in info space. Provides answers to such questions as follows: with whom we communicate who are our competitors in info space and our differences what, how and how often do we inform the audience what is project KPI for us, how to measure it. Products 5/ 30

6 #2 Communication strategy Result: detailed instruction on info space development to achieve project goal. Products 6 / 30 Price: USD Timing: 10 working days

7 #3 Communication plan The sequence of activities aimed at implementing the communication strategy (includes individual negotiations with all communication channels). This is an instrument for forecasting info space development, optimizing the budget and maximizing efficiency. Developed individually for each of the target groups, for example: package investors crypto community end users of the product journalists, etc. Products 7/ 30

8 #3 Communication plan Result: understanding of what communication channels to work with (specific media/bloggers in a particular region) detailed briefs for each type of channel, developed on the basis of communication strategy Products 8/ 30 Price: USD per one target group Timing: 10 working days negotiations with media/bloggers and work arrangements a specific publication plan developed for your aims and goals, taking into account the specificity of the brand/product - timing, budget, briefs for materials

9 #4 Media analytics Analysis of info space of the industry in which your product is presented. Products 9 / 30 Needed to understand the actions of competitors and the trends in info space.

10 #4 Media analytics As a result, you will get an understanding of: which media cover your subject what formats are most effective for your target audience Products 10 / 30 which countries have the broadest info space pertaining to your subject a strong demand for your product Price: from USD depends on task complexity and analysis geography Timing: discussed individually which messages and formats are most viral keynote of info space in the context of competitors and messages

11 #5 World top media We will post materials about you and your product in The New York Times, Wall Street Journal, Washington Post, CNBS, BBC, Daily Telegraph, Independent, The People Daily, USA Today, The Chicago Tribune and other top world media. This proposal is the best way to put your project on the investor's agenda and achieve a high reach of mass audience in a very short period of time. The whole world will learn about your project. The materials of these media are widely reprinted by smaller media every day. Products 11/ 30 Price: individual Timing: individual The Agency has a wide network of contacts with journalists and editorial offices of these socio-political media.

12 #6 World top business media If you are more interested in business subjects, then we are ready to post information about you in such reputable business publications as: Financial Times, The Economist, Business Insider, Bloomberg, Yahoo Finance, Huffington Post, TechCrunch and other world top business media. Products 12 / 30 Price: individual Timing: individual

13 #7 Full Pack «Key regions» Publication formats: press release, interview, information and review articles. This offer is great for projects that target one or more regions. This approach, on the one hand, helps to use the budget effectively, and on the other - to get maximum involvement of the audience in a particular region. This proposal includes only the most popular socio-political and business media. Products 13 / 30

14 #7 Full Pack «Key regions» All publications are selected individually for the requirements of your project. The package includes 10+ publications. Price: individual Timing: individual Regions: North America The New York Times, CNN, La presse etc. South America La republica, UOL, La Nation etc. Europe Le Figaro, Bild, Repubblica etc. Middle East and Africa Youm7, Business tech, Times live etc. Asia Pacific News Zing, Naver, Apple Daily etc. Products 14 / 30

15 #8 Pack «Region or country» If your project involves product distribution in only one region or legislation of a particular country restricts your actions (for example, does not allow ICO to be conducted), then we will find media for you that is maximally concentrated on your target audience. This will help to conduct a legal PR-campaign, while drawing attention of the right target audience. Products 15/ 30 Price: individual Timing: individual

16 #9 Crypto Media PACK «KEY CRYPTO MEDIA» Here the most active audience is concentrated, which is ready to invest its funds in your project. We will post information about you in the Top 10 world crypto media, with a total reach of over 70 million users. Products 16 / 30 Coindesk 20.86M Cointelegraph 14.52M CCN 11.69M News bitcoin 7.61M ForkLog 4.93M 99bitcoins 3.38M Newsbtc 2.83M Bitcoinist 2.39M The Merkle 2.34M AMBCrypto 1.15M Price: individual Timing: individual

17 #9 Crypto Media PACK «KEY REGIONS» America The key region in the global blockchain and crypto-currencies market, which countries have always promoted the growth of the overall market share. Europe Europe also has significant share in the global blockchain and crypto-currency market. This market is the most regulated and has a well-developed legal framework. Products 17 / 30 Media: Cryptovest, BTC manager, Coinspeaker etc. Media BTC-Echo, CriptoNoticias, Coin-Hero etc.

18 #9 Crypto Media PACK «KEY REGIONS» Middle East and Africa This particular region is at the stage of development in the global blockchain market due to low awareness and adaptation in the regions. It is often underestimated, but rapid growth is expected here in the near future. Media: Bitcoin Hub, Business Tech, Money Web etc. Asia Pacific The region is the most profitable market due to the growing demand for blockchain technology in various industries such as banking, finance, insurance, media, entertainment, retail and e-commerce. Media: 8btc, Okcoin, BTC Trade etc. Products 18 / 30

19 #9 Crypto Media PACK «REGION OR COUNTRY» This proposal involves posting information about the product in all crypto media of the selected country. This helps to effectively draw attention to the product from blockchain and crypto experts of the particular country. Products 19 / 30 Price: individual Timing: individual

20 #10 ICO trackers Platforms that accumulate information about the project that goes to ICO. Placing on ICO-trackers is a simple and effective way to attract investors' attention to a start-up. Products 20 / 30

21 #10 ICO trackers Results: placing information about the project on over 50 trackers. intended coverage (popular platforms are viewed by over 10 million visitors a month) investments Products 2 1/ 30 Price: individual Timing: 7 working days

22 #11 Key opinion leaders 2017 showed that 59% of the projects that went to ICO turned out to be a scum. Investors today are wary of ICO. Opinion leaders who will become your brand advocates can help to gain their trust. They know exactly how to convince people to invest in your product. Products 22 / 30 Their opinion influences the masses. Prove of this are hundreds of thousands of video views, thousands of likes, hundreds of retweets and comments. The loyalty of your consumers is behind them.

23 #11 Key opinion leaders Results: targeted traffic investments native advertising, which will not annoy users good reach loyalty to the brand/product only live audience Products 23 / 30

24 #11 Key opinion leaders PACK «CRYPTO AND BLOKCHAIN BLOGGERS» You get 5-10 bloggers who will promote your product in the target region of the project. Work formats: product reviews in media, interviews with SEO, project advisors, coverage of all the victories and successes of the project before and during ICO. Products 2 4/ 30 Price: individual Timing: individual

25 #11 Key opinion leaders PACK «INVESTORS» This package provides 5-10 bloggers whose audience consolidates investors and traders who are always looking for new and advanced projects. They lead the audience, which is searching for optimal nvestment options. Work formats: product review, interviews with SEO, project advisors, native advertising. Products 2 5/ 30 Price: individual Timing: individual

26 #11 Key opinion leaders PACK «INDUSTRY BLOGGERS» This package provides 5-10 bloggers who are experts on the subject of your product. Their audience is the potential users of your product. Industry bloggers and communication formats are selected individually for project requirements. Products 26 / 30 Price: individual Timing: individual

27 #11 Key opinion leaders PACK «FULL REACH» This package provides 10+ bloggers from all categories. This is the most effective pack, as the distribution of product information is complex and reaches the maximum number of the audience. Products 27 / 30 Price: individual Timing: individual

28 About the team Experience in financial marketing since hundreds of cases implemented. Rebranding Nadra Bank case ( ), the most innovative bank in Ukraine at that time. The main task was to introduce a wide range of new banking products and implant a new financial culture for a mass client. The best case in Eastern Europe, which we are proud of. Later, we used this experience in bringing the innovative Unison Bank to market ( ). For 15 years, 27 banking institutions have been among our clients. Experience in the financial market research field - more than a thousand projects implemented. Tasking: study of new markets and interests of complex products consumers, building up a chain of sales and communication, development of new products. Today, the situation in blockchain projects market is most similar to the situation in banking services market at the early 2000s. About the team 28 / 30

29 Since active participation in political processes in Ukraine. Management of the digital direction at the headquarters of one of the favorites of presidential campaigns of 2010 and 2014, as well as the parliamentary campaign of We were responsible for forming public opinion in social networks and building trustful communications with voters through all available Internet channels. This unique experience allowed us to test a huge number of technologies for influencing decision-making processes by different segments of the Internet audience. Today, team efforts are focused on working with Big Data and developing a global project on automated information management online, based on the principles of psychometrics and microtargeting High efficiency of these technologies is confirmed by the results of presidential elections in the USA in The project invited investments from Silicon Valley and has no analogues in Ukraine and the world. Technologies were tested during the last 3 years, and some of the functionality is already used by the team in project work. About the team 29 / 30 After that, our main clients were politicians and big business, for whom we solved problems in info space.

30 Founders of Mamacoin.agency Oksana Moroz (Forbes about Oksana Moroz) Igor Dobrovolsky (Ukrainskaya Pravda about Igor Dobrovolsky) About the team 30 / 30 At the moment, our team is actively involved in study of crypto-currencies, blockchain and ICO market, develops and promotes its own projects, advises projects of its partners.