100% SALES R E PRE S E N TATIV E S

Transcription

1 2018 Media Kit

2 GateHouse Media Overview Portfolio Overview GateHouse Reach 100% OF OUR DAILY NEWSPAPERS HAVE BEEN PUBLISHED FOR MORE THAN 50 YEARS 640+ TOTAL COMMUNITY PUBLICATIONS OPERATE IN 540+ MARKETS ACROSS 38 STATES 130 REACH 21 MILLION PEOPLE + ON A WEEKLY BASIS DAILY NEWSPAPERS SAAS, DIGITAL MARKETING SERVICES, & IT SERVICES 540+ RELATED WEBSITES I N-MARKET SALES R E PRE S E N TATIV E S SERVE OVER 225K SMALL & MEDIUM BUSINESSES As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing needs locally, regionally and nationally.

3 Reach Print & digital newspaper delivers 10 6out of shoppers. nwfdailynews.com Average Monthly Traffic Page Views 9.5 million Unique Visitors 574,928 Google Analytics- 12 Mo. Average thedestinlog.com Page Views 793,550 Unique Visitors 64,067 Google Analytics- 12 Mo. Average waltonsun.com Page Views 260,791 Unique Visitors 22,078 Google Analytics Average crestviewbulletin.com Page Views 691,967 Unique Visitors 49,439 Google Analytics- Aug 2017 srpressgazette.com Page Views 841,164 Unique Visitors 42,579 Google Analytics- Aug 2017 Print & Digital Reach 63% of Total Adults 61% of Men 64% of Women 59% of Adults Age % of Adults Age % of College Educated Adults 54% of High School Graduates 57% of HHI under $50,000 68% of HHI $50, % of Homeowners 58% of Families with Children in the Home Scarborough USA R1, National average; INA+ Audience (weekly print, monthly digital) We reach your most profitable customers.

4 Welcome to the Northwest Florida Daily News In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising. We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market s competitive media landscape. The Daily News has served Okaloosa, Walton and Santa Rosa counties of North West Florida since The newspaper has a daily readership of 66,349 and 73,826 on Sundays. The Daily News also publishes three weekly newspapers along with our destination website, Destin.com, as well as their own website, nwfdailynews.com. The Daily News is annually recognized by the Florida Press Association for its news and feature reporting, photography, editorial writing and page design.

5 Market Profile The Emerald Coast Okaloosa, Santa Rosa, and Walton Counties, FL Santa Rosa Navarre Crestview De Funiak Springs Okaloosa Walton Destin Gender Men 178,460 51% Women 172,211 49% Age Median Age: ,883 29% ,662 16% ,117 16% ,009 39% Base: Total Adults - 350,671 Education (adults age 25+) College Graduate 120,895 39% Some College, no degree 76,657 25% High School Graduate 82,100 26% Other 32,735 10% Total Population 448,243 Total Households 176,931 Average Household Income $77,640 Employment (population age 16+) Executive/Professional/Mgr. 11% Office/Administrative Support 7% Sales 6% Healthcare 4% Services 19% Own a Home 124,438 70% Household Income Under $35,000 49,660 28% $35,000-$49,999 24,089 14% $50,000-$74,999 36,118 20% $75, ,064 38% Children at Home 57,201 32% Base: Total Households - 176, Claritas, Okaloosa, Santa Rosa, Walton Counties, FL

6 Consumer Spending Total Annual Consumer Spending $9.9 Billion We will help you increase your sales. Key Consumer categories Expenditure (in millions) Apparel $349 Computers, Software & Accessories $82 Education $195 Household Furnishing and Appliances $349 Health Care $883 Groceries $800 Automotive - All $1,982 Pet Related $114 Sports & Recreation $138 Travel $369 Dining Out $ Environics Analytics, Okaloosa, Santa Rosa, Walton Counties, FL

7 Welcome to the Destin Log In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising. We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market s competitive media landscape. The Destin Log began in 1974 as a newsletter published in a garage, and has grown into an award-winning, twice-weekly newspaper that reports daily on its website thedestinlog. com, as well as on social media. The publication serves Walton, Santa Rosa and Okaloosa counties, and reflects Destin s reputation and spirit as The World s Luckiest Fishing Village. The Log has won several awards in the state of Florida for General Excellence as well as many first place honors in the last five years, including editorial page and indepth reporting. The Destin Log can also help you access other nearby GateHouse Media publications, such as the Northwest Florida Daily News in Fort Walton Beach.

8 Market Profile Destin, FL Fort Walton Beach Destin Santa Rosa Beach Total Population 43,585 Total Households 19,215 Panama City Average Household Income $96,419 Gender Men 17,678 50% Women 17,918 50% Age Median Age: ,227 23% ,632 16% ,774 16% ,963 45% Base: Total Adults - 35,596 Education (adults age 25+) College Graduate 17,509 53% Some College, no degree 8,278 25% High School Graduate 5,745 17% Other 1,430 4% Employment (population age 16+) Executive/Professional/Mgr. 18% Office/Administrative Support 7% Sales 10% Healthcare 4% Services 19% Own a Home 12,623 66% Household Income Under $35,000 4,152 22% $35,000-$49,999 2,799 15% $50,000-$74,999 3,785 20% $75,000+ 8,479 44% Children at Home 4,552 24% Base: Total Households - 19, Claritas, Destin area, FL (zips 32459, 32541, 32550)

9 Consumer Spending Total Annual Consumer Spending $1.2 Billion Key Consumer categories Expenditure (in millions) Apparel $46 Computers, Software & Accessories $11 Education $29 Household Furnishing and Appliances $45 Health Care $107 Groceries $94 Automotive - All $234 Pet Related $14 Sports & Recreation $20 Travel $55 Dining Out $ Environics Analytics, Destin area, FL (zips 32459, 32541, 32550) We will help you increase your sales.

10 Welcome to the Walton Sun In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising. We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market s competitive media landscape. The paper of choice for Walton County and Santa Rosa Beach area is The Walton Sun, published every Saturday. The Sun has a focus on society and entertainment news within their community which is bustling with writers, entertainers, and scientists, captains of industry and the upper echelon of the professional and business world. Published once a week, the dedicated staff of The Sun publishes content daily at waltonsun.com. The Walton Sun can help you access other nearby GateHouse Media publications, including the Northwest Florida Daily News in Fort Walton Beach.

11 Market Profile Walton County, FL Fort Walton Beach Destin Santa Rosa Beach Walton Total Population 68,318 De Funiak Springs Total Households 27,738 Average Household Income $75,014 Gender Men 27,394 50% Women 27,100 50% Age Median Age: ,786 23% ,294 15% ,953 16% ,461 45% Base: Total Adults - 54,494 Education (adults age 25+) College Graduate 16,504 33% Some College, no degree 11,891 24% High School Graduate 13,998 28% Other 7,318 15% Employment (population age 16+) Executive/Professional/Mgr. 11% Office/Administrative Support 6% Sales 7% Healthcare 3% Services 19% Own a Home 20,024 72% Household Income Under $35,000 9,705 35% $35,000-$49,999 4,369 16% $50,000-$74,999 4,865 18% $75,000+ 8,799 32% Children at Home 7,670 28% Base: Total Households - 27, Claritas, Walton County, FL

12 Consumer Spending Total Annual Consumer Spending $1.5 Billion Key Consumer categories Expenditure (in millions) Apparel $48 Computers, Software & Accessories $11 Education $26 Household Furnishing and Appliances $50 Health Care $139 Groceries $121 Automotive - All $301 Pet Related $19 Sports & Recreation $19 Travel $55 Dining Out $ Environics Analytics, Walton County, FL We will help you increase your sales.

13 Welcome to the Crestview News Bulletin In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising. We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market s competitive media landscape. The Crestview News Bulletin connects with its readers online daily and twice weekly in print. The publication is located in Crestview, Florida known as the Hub City because of its rail, river and road connections. The city is also home to the U.S. Army Special Forces Group (Airborne), better known as the Green Berets. The paper publishes Wednesdays and Saturdays with a distribution of 1,600 copies. The Crestview News Extra, also published on Wednesday, distributes 11,700 copies. The Crestview News Bulletin can also help you access other nearby GateHouse Media publications, such as the daily Northwest Florida Daily News in Fort Walton Beach.

14 Market Profile Crestview, FL Crestview Fort Walton Beach Total Population 53,794 Total Households 19,597 Panama City Average Household Income $72,037 Gender Men 20,020 50% Women 19,673 50% Age Median Age: ,873 32% ,110 18% ,577 17% ,133 33% Base: Total Adults - 39,693 Education (adults age 25+) College Graduate 11,970 34% Some College, no degree 9,630 28% High School Graduate 9,570 27% Other 3,715 11% Employment (population age 16+) Executive/Professional/Mgr. 11% Office/Administrative Support 6% Sales 6% Healthcare 4% Services 19% Own a Home 14,330 73% Household Income Under $35,000 5,330 27% $35,000-$49,999 2,271 12% $50,000-$74,999 4,586 23% $75,000+ 7,410 38% Children at Home 7,653 39% Base: Total Households - 19, Claritas, Crestview area, FL (zips 32536, 32539)

15 Consumer Spending Total Annual Consumer Spending $1.1 Billion Key Consumer categories Expenditure (in millions) Apparel $37 Computers, Software & Accessories $9 Education $19 Household Furnishing and Appliances $37 Health Care $92 Groceries $89 Automotive - All $223 Pet Related $12 Sports & Recreation $14 Travel $36 Dining Out $ Environics Analytics, Crestview area, FL (zips 32536, 32539) We will help you increase your sales.

16 Welcome to the Santa Rosa Press Gazette In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising. We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market s competitive media landscape. For the last 110 years, the Press Gazette has been the newspaper of choice for Santa Rosa County, the Canoe Capital of Florida. The paper circulates nearly 3,300 copies every Wednesday and Saturday throughout the central and northern portions of Santa Rosa. The Press Gazette has a sister publication, the Free Press. Together, these publications reach more than 8,000 households. In the 2012 Florida Better Newspaper Contest, 50% of the publications entries were winners. The Press Gazette can also help you access other nearby GateHouse Media publications, such as the Northwest Florida Daily News in Fort Walton Beach.

17 Market Profile Santa Rosa County, FL Milton Pensacola Santa Rosa Navarre Gender Men 71,218 52% Women 66,689 48% Age Median Age: ,282 28% ,351 16% ,278 18% ,996 38% Base: Total Adults - 137,907 Education (adults age 25+) College Graduate 48,094 39% Some College, no degree 28,780 24% High School Graduate 32,774 27% Other 12,739 10% Total Population 175,587 Total Households 65,968 Average Household Income $80,544 Employment (population age 16+) Executive/Professional/Mgr. 11% Office/Administrative Support 8% Sales 5% Healthcare 5% Services 18% Own a Home 50,419 76% Household Income Under $35,000 16,565 25% $35,000-$49,999 8,177 12% $50,000-$74,999 14,231 22% $75, ,995 41% Children at Home 23,440 36% Base: Total Households - 65, Claritas, Santa Rosa County, FL

18 Consumer Spending Total Annual Consumer Spending $3.8 Billion Key Consumer categories Expenditure (in millions) Apparel $133 Computers, Software & Accessories $31 Education $75 Household Furnishing and Appliances $135 Health Care $341 Groceries $311 Automotive - All $769 Pet Related $44 Sports & Recreation $53 Travel $141 Dining Out $ Environics Analytics, Santa Rosa County, FL We will help you increase your sales.

19 Multi-Media Solutions We are the one source for your customized solution. PRINT PRODUCTS We offer a large variety of print products and other creative solutions to grow your business: Premium Placement Special Sections Magazines Total Market Coverage Polybags We deliver shoppers to your business. DIGITAL SOLUTIONS nwfdailynews.com thedestinlog.com waltonsun.com crestviewbulletin.com srpressgazette.com ThriveHive

20 Promotions Promotions Leverage the Power of Promotions! Promotions provide the strength of integrated media with high engagement and database growth. Leverage the reach of our large audience with custom advertiser promotions. Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives. Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer. TYPES OF PROMOTIONS: Sweepstakes Photo/Video Contests Quizzes Sports Pick Ems Ballots Sharing via social media enables amplification of your marketing message and builds valuable audiences. Promotions also have the ability to generate leads as well as in-store traffic. DESIRED AUDIENCE QUALIFIED LEADS DATABASE COLLECT RICH DATA SOCIAL FOLLOWING Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumers interested in your products and services. Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy. Promotions help you build a robust database and is something YOU own. is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions. Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion. Promotions have high social engagement, will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement. AUDIENCE ENGAGEMENT Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.

21 ThriveHive Everything you need to market your business online Digital marketing solutions for local businesses About ThriveHive ThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses. Why ThriveHive Our expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us and stay with us. Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before Google AdWords Premier Partner. We re part of a select group of strategic partners that meet Google s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns Dedicated advisors committed to your success. ThriveHive s dedicated digital marketing team works to build stronger communities by driving the success of local small business Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition An extension of your team. We know your time is valuable that s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard ThriveHive at a Glance EST Voted 1st Place Named Best Digital Agency 30+ Years Experience in SEM Recognized leader in SMB Digital Solutions Full suite of Digital Marketing Solutions including: Guided Marketing Platform Display Advertising Social Media Marketing Searching Engine Marketing Search Engine Optimization Marketing Better Website Local Listings Builder 15K+ Custom campaigns run 190K+ Small and medium businesses served Customized digital advertising solutions also available

22 Creative Solutions Solutions to Build Your Brand and Your Business. Custom solutions We are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience. Premium Edge unit distributes your message with video and slideshows. Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view. Digital and print advertising created to support your campaign and reach our total audience. EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff. 24 hour on call maintenance, safety and security features. To learn more go to Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike. LUXURY STUDENT LIVING Develop a constant connection with your audience by integrating features including social media feeds. Interactive elements, including locator maps, make it easier to bring customers directly to your door. Custom projects such as logos, podcast headers, identity packages and collateral.

23 How to Reach Us The Northwest Florida Daily News and our family of publications and websites provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve. Trusted. Local. Engaged. nwfdailynews.com thedestinlog.com 2 Eglin Parkway NE Fort Walton Beach, FL (850) (850) waltonsun.com 495 Grand Blvd., Suite 208 Miramar Beach, FL (850) crestviewbulletin.com 638 N. Ferdon Blvd. Crestview, FL (850) srpressgazette.com 6576 Caroline Street Milton, FL (850)