From Passion to Pipeline. How to Develop Your Ideal Clients

Transcription

1 From Passion to Pipeline How to Develop Your Ideal Clients

2 Agenda Pipeline: owhy You Need One owhat It Is ohow To Create One

3 Pipeline Why am I giving this talk today?

4 Why Today? PWN Mentees Mastermind Group Members of WBII

5 Why Me? Fellow Entrepreneur o Branding o Marketing o Money Mindset Also a New Yorker o Raise your hand if I m talking too fast! :)

6 What about you? My Assumptions: Purpose Have the Basics Want to Grow Identified Your Ideal Client

7 What I Didn t Have... Connection to the Sales Process Understanding of Sales & Marketing as Service Confidence = I can make money!

8 Only Last Year Me at this stage If I can do it, so can you!

9 Enough About Me! Your Pipeline Is Important...Why? It helps you: Reach Out Teach Your Approach (USP) Gain Trust = Develop Your Ideal Clients

10 Ideal Clients Find your Mr/Ms Right

11 Immediate YES = rare Contact you Ready to get started Make it easy = Great results

12 Some are Hard Work Want you to tailor programs Need a discount Late/Don t do homework = Average results

13 Have Potential Need convincing Willing to take their time Once they re in, they re fully invested = Amazing results

14 Developing Clients = Dating Why buy the cow? Take it slowly Allow clients to get to know you = Ready to Commit

15 Pipeline What is it?

16 The Pipeline is... Sales Funnel + Social Media = Pipeline When you line it up, you begin to clearly transition clients from step to step

17 How Many of You Have the Basics Covered? Website Business Cards Facebook Page LinkedIn

18 Extra Credit - - Blog Twitter Pinterest Google+ YouTube Anything else

19 Speaking Engagements Live Talks Webinars Free Calls Giveaway Card

20 It s Not Working!! Showing Up Connecting Inviting People In = Inconsistent Sales

21 You re Being Exhorted Show Up Go big Get Your Game On Step Into Your Spotlight Put your big girl panties on = Condescending!!

22 Preparation is Awesome Get Ready Testing the Waters Primed for success

23 All You Need... Consistency + Communication + Clarity Conversion

24 Pipeline How can you bring all the pieces together?

25 Pipeline: Developing Your Ideal Client Initial Contact o Networking o Facebook Ad o Referral o Social Media Conversion #1 o LinkedIn o Follower Reaching Out o Blog/VLOG Posts o LinkedIn Post Conversion #2 o Newsletter List My Approach o 3 Free Videos o Popular Posts o Invitation to Next Step Conversion #3 o Workshop Establish Trust o Private Facebook Group o Style Challenges Session Conversion #4 o Client

26 My Pipeline: Initial Contact Networking Facebook Ads Referrals Other Social Media

27 My Pipeline = 1st Conversion Networking LinkedIn Facebook Page Ad Like Referral LinkedIn Social Media Follower

28 My Pipeline = Reach Out Create Content 2x/month Write a Blog Post Record a Vlog Post Host a Guest = Consistent Strategy Use Buffer to share Facebook = 10 Twitter = 10 LinkedIn, Google +, LinkedIn Groups = 1 = Find you where you are

29 Push Marketing Reaching Out Offering Help Being in Service Best Marketing = Listening to your clients problems + Offering quick tips, re-frames, small action steps = Try it out

30 My Pipeline = Conversion #2 Freemium Newsletter List Attend a Talk Newsltter List

31 My Pipeline = Teaching My Approach Newsletter List o 3 Free Videos o Popular Posts o Podcast = Bring you up-todate

32 My Pipeline = 3rd Conversion Style Starts Now Workshop o 90-min Primer o Handbook o Style Challenges Session o Private VIP Style Pass Facebook Group Virtual Product

33 My Pipeline = Building Trust Level Playing Field Buy-in to Approach Identify Challenges = Trust

34 My Pipeline = 4th Conversion Private Client Group Class Seasonal Enrollment

35 My Pipeline = Client Step-by-Step Support Guidance

36 My Pipeline = 5th Conversion Repeat Client Fan o VIP Style Pass o Offer Referrals

37 All along the pipeline... Reaching Out Following Up Asking if you can help

38 Pipeline is a Staircase Step by step Take years to develop Ready to do the work = Ideal Clients Unsubscribe? = Thank you!

39 Ready to Commit Up to speed Engaged Ready to get to work Trusts you Chooses you = Ideal Client

40 Thank you! A gift for you

41 Want to learn more? Sign up for free coaching Contact me

42 Evaluations Cement What You Learned

43 Q&A

44 Thank you!