Brand Marketing Manager. Recruitment Team. 37 Hours per week. Permanent

Transcription

1 Job Description Please complete all accessible boxes so that your submission is not delayed. Managers please refer to the guidance notes on writing Job Descriptions and Person Specifications. Position Details Faculty/Professional Support Service School/Department Division/Section/Unit Job Title Vacancy No Grade Hours of Work Contract Duration Reports To Responsible For Marketing, Communications and Development Marketing, Communications and Development Marketing, Communications and Development Brand Marketing Manager Recruitment Team 9 37 Hours per week Permanent Head of Brand and Corporate Marketing Marketing Officer, Marketing & Projects Officer Principal Accountabilities The post holder will work closely with the Head of Brand & Corporate Marketing and senior key stakeholders within the university to plan, manage and lead on the development and management of the unviersity brand. They will provide leadership and support for developing integrated brand marketing planning and delivery processes both for external and internal audiences. This role will be the strategic marketing lead for a wide range of strategic projects across the University, in addition to delivering a high level involvement across a number of marketing, publications and research projects with support in delivery from a wider project team. He/she will act as line manager for the the Marketing & Projects Officer and Marketing Officer. The role will also provide strategic direction to the Maketing Working Group which comprises of other Marketing and Communications staff across the Unviersity. The post holder will be required to keep up to date with marketing law and to impart advice accordingly to senior staff and academics. xternal Relations Professional 4 9 SB May 16

2 Key Tasks Strategy and Leadership To take responsibility for individual performance and support the process of continuous improvement, development and related recruitment and training matters for assigned line reports. To work closely with the Head of Brand & Corporate Marketing and Director of MCD to support the development and management of the University brand and associated marketing activity, ensuring appropriate alignment to the organisation wide strategy and objectives. To lead the Marketing Working group, ensuring regular meetings to develop a network of marketing professionals, providing strategic brand marketing advice. To work collaboratively with key teams such as Recruitment & Admissions and the nternational Office, developing effective working relationships and providing strategic brand guidance, ensuring consistent positioning of the University with their key audiences. To work collaboratively with MCD and faculty teams, providing strategic brand marketing guidance, identifying creative opportunities to maximise the university brand, sharing best practice. To develop customer insight/peceptions of the University brand, share insight and develop an action plan from the results of the customer insight brand research. To be a positive creative influence within the Brand & Corporate Marketing team improving overall standards of planning, delivery, qualitative reporting and impact. To attend internal and external meetings and working groups as and when required, and actively contribute to discussions representing the university in a professional manner. To support and contribute to corporate initiatives and developments as appropriate. To ensure the alignment of marketing activities with student experience priorities. Project Management To maintain ownership and oversight of brand marketing projects, and to ensure that the objectives of the brand & corporate marketing elements of the MCD operational plan are understood and supported by all brand marketing projects. To lead and manage brand and marketing projects and managing virtual teams to ensure successful delivery, knowledge sharing and impact. Supporting planning and identification of brand marketing activities requiring budgetary allocating and ensuring effective synergy and value of budget utilisation. Staff development To build effective working relationships and trust with key colleagues across the professional services and senior teams; demonstrating personal influence and enabling quick, smart decision-making to assist in the promotion of campus wide achievements. To lead the development of assigned line reports and undertake Personal Development Reviews as required. xternal Relations Professional 4 9 SB May 16

3 Responsible for the line management of the Marketing & Projects Officer, Marketing Officer and other roles where identified. Special Features The ability to work outside of normal office hours to support activities and events both at corporate and campus/faculty level is an essential requirement of this post. Miscellaneous You have a legal duty, so far as is reasonably practicable, to ensure that you do not endanger yourself or anyone else by your acts or omissions. n addition, you must cooperate with the University on health and safety matters and must not interfere or misuse anything provided for health, safety, and welfare purposes. You are responsible for applying the University s qual Opportunities Policy in your own area of responsibility and in your general conduct. You have a responsibility to promote high levels of customer care within your own areas of work. You are expected to co-operate with the PDR process, engaging in the setting of objectives in order to assist in the monitoring of performance and the development of the individual. Such other relevant duties commensurate with the grade of the post as may be assigned by the Manager in agreement with you. Such agreement should not be unreasonably withheld. You may, with reasonable notice, be required to work at any of the Manchester Metropolitan University sites. You have the responsibility to engage with the University s commitment to nvironmental Sustainability in order to reduce its waste, energy consumption and carbon footprint. You have the responsibility to engage with the University s commitment to delivering value for money services that optimise the use of resources and therefore should consider this when undertaking all duties and aspects of your role. Review This is a description of the job at the time of issue. t is the University s practice periodically to review and update job descriptions to ensure that they accurately reflect the current nature of the job and requirements of the University and to incorporate reasonable changes where required, in consultation with the job holder. xternal Relations Professional 4 9 SB May 16

4 Person Specification n order to be shortlisted you must demonstrate that you meet all the essential criteria and as many of the desirable criteria as possible. Where we have a large number of applications that meet all of the essential criteria, we will then use the desirable criteria to produce the shortlist. All disabled candidates who meet the minimum essential criteria will be included on the shortlist. Selection Criteria Attributes tem Relevant Criteria dentification Method Rank 1.1 nfluences planning and decision-making that relates to the wider management of a marketing function and negotiate mutually satisfactory outcomes within wider networks. 1.2 The ability to develop and deliver powerful, effective and coherent marketing campaigns. 1.3 The ability to write and edit high quality copy targeted at different audiences for different media, and to proof read with meticulous attention to detail. T 1 Skills & Abilities 1.4 The ability to develop medium and long-term marketing plans, combined with and excellent organisational skills and able to manage multiple projects delivered to deadline and on budget. /T 1.5 Pro-actively build effective working relations internally and externally at all levels, including team management and support. Ability to analyse data, draw conclusions and make recommendations. 1.6 xcellent communication and presentation skills, including presenting to external senior audiences; xternal Relations Professional 4 9 SB May 16

5 1.7 strong administrative and T skills, including report writing and presentation. 1.8 Ability to work independently to targets and deadlines, managing multiple projects and monitoring their overall progress, taking action accordingly with determination to see developments through to completion. 1.9 Ability to negotiate, identify marketing and sponsorship opportunities and assess financial viability. 2.1 First-class, all-round marketing skills including - advertising, media relations, publication production, copywriting, event management and design management. 2.2 Knowledge and practical experience of digital marketing to support web and social networking media, as well as writing for the web. 2 General & Specialist Knowledge 2.3 Knowledge of corporate, industry and professional standards in relation to marketing and events activity including (but not limited to) legal, technical accessibility, security, health and safety requirements. 2.4 An understanding of the key issues in higher education, and awareness of university structures. 2.5 Marketing analysis and insight skills ability to link marketing spend to strategy and tactics and deliver tangible improvements in performance. 2.6 xcellent working knowledge of Microsoft Office applications (Word, xcel and PowerPoint) T xternal Relations Professional 4 9 SB May 16

6 2.7 Strong regional knowledge and awareness of the strategic plans for the local area and wider region. 3.1 ducated to degree level or equivalent in a related discipline. A/C 3 ducation & Training 3.2 Professional marketing qualification e.g. CM or equivalent professional experience C 3.3 vidence of continuing professional development in the marketing and communications field. C D 4.1 xperience of working in a multi-function marketing role in a complex, large organisation with multiple stakeholders. 4.2 xperience of writing, project managing and delivering a wide range of professional, integrated marketing communications for online and offline use. 4 Relevant xperience 4.3 Specific knowledge and experience of digital marketing tactics and effectiveness including campaigns, banner advertising, pay per click, and social media. 4.4 xperience of successfully managing and prioritising a wide range of marketing projects from direct mail to major campaigns and complex projects. 4.5 xperience of working with external senior stakeholders and representing an organisation professionally. 4.6 xperience of managing large marketing budgets and of contracting external providers to support targeted marketing activity. xternal Relations Professional 4 9 SB May 16

7 xperience of managing a team of marketing professionals Special Requirements 5.1 Ability and flexibility to work outside of normal working hours as and when required. Date of Revision October 2017 A Application Form nterview Key dentification Method T C P Test Copy of Certificates Presentation G Group Assessment Rank D ssential Desirable xternal Relations Professional 4 9 SB May 16