Apteco Marketing Suite Insight into Action

Transcription

1 Apteco Marketing Suite Insight into Action

2 Analyse Campaign Share Introducing the Apteco Marketing Suite The Apteco Marketing Suite offers solutions to streamline your marketing. The tools will help you understand your customers and marketplace better ensuring you deliver profitable campaigns. Using the Apteco Marketing Suite will help you outperform your competitors and grow your business. The Apteco FastStats data visualisation and statistical tools allow you to delve into your customer data any way you wish. Capabilities ranging from simple data selections to advanced customer analytics and predictive modelling ensure that even the largest data sets can be interpreted quickly for improved insight and campaign refinement. With the visual interface of Apteco PeopleStage you can create, manage and deliver continuous automated multichannel, multi-wave campaigns with full personalisation. Apteco PeopleStage bridges your siloed transaction data into personalised, relevant and timely communications through digital and traditional channels. Apteco Orbit allows you to share your analytical stories with non-faststats users online for access using any device with a modern web browser. The Apteco Marketing Suite is designed to integrate with your existing IT systems and is fully scalable and secure, growing with your business as your data and strategies develop.

3 Apteco FastStats Data exploration, analysis and visualisation Apteco FastStats provides a comprehensive suite of data exploration and visualisation tools that will help your business understand customer behaviour. A simple to use drag and drop interface allows your team to perform powerful data analysis with ease, presenting all your data in an actionable platform. Using Apteco FastStats, you will be able to: Understand customer and transactional information fast! Explore data in the way that works best for you Create campaign audience segments for accurate targeting and customer journey insight Measure, analyse and report on campaign responses Speed through analytical processes powered by a high-performance big data engine Create stunning visualisations and storyboards to present and share your insights Build predictive models using integrated statistical techniques Schedule tasks and reports to run automatically Upload targeted data directly to your digital and offline marketing channels to fulfil a truly multi-channel strategy Load data easily from multiple sources FastStats Modules FastStats Modelling FastStats Modelling integrates directly with the base FastStats application to inform your targeting decisions and uses common analytical techniques including market penetration, customer profiling analysis, patented Predictive Weight of Evidence (PWE) scoring, decision trees (including CHAID) and clustering. Integration with R gives advanced analytical users access to many more modelling techniques. FastStats Excelsior FastStats Excelsior allows you to build custom reports configured to your business needs, and share the results with your colleagues. Because FastStats Excelsior unites Excel and Apteco FastStats visualisations, the resulting reports are even more powerful. FastStats Geo Gain insight by visualising the locations of customers and prospects using the geographical module for Apteco FastStats. FastStats Geo facilitates campaign planning and execution by helping you understand the spatial distribution of your customer data, using common mapping services via integrations with Microsoft Bing Maps or OpenStreetMap.

4 Apteco PeopleStage Powerful multi-channel campaign automation To stay competitive, marketers need campaign automation software that allows them to create timely, personalised, event-driven communications. Today's digital world requires a multi-channel approach that includes , SMS, social media, mobile push, customer reviews, online advertising, CRM solutions and web analytics, as well as traditional channels such as contact centres and direct mail. Apteco PeopleStage enables you to define your marketing communications using an intuitive, zoomable interface that is shared with your colleagues and executes continuous multi-wave campaigns. Using marketing process flow diagrams, your entire team can use Apteco PeopleStage to map out marketing campaigns that: Automate and coordinate multi-channel, multi-stage, event-driven marketing communications Deliver highly personalised messages with thousands of variations for customisation and testing Gather response data from all channels to prompt the next interaction Allow you to work efficiently using standard campaign templates Apply multi-level communication frequency, concurrency and cost constraints Generate reports to show key measures, such as ROI, cost per response, uplift, open rates, clicks, bounces, likes and comments Trigger campaign steps via your chosen digital and social platforms, including Facebook, Twitter, Google AdWords and many service providers Use live data resources for immediate engagement with new prospects

5 Apteco Orbit Share the stories hidden within your data A story lies behind your customer data and now you can tell that story effectively. Apteco Orbit is a new browser-based, platform-independent sharing application that allows you to easily present visually stunning storyboards to communicate insights seamlessly throughout your organisation. The shared storyboards and collections in Apteco Orbit enable your organisation to: Access analytics stories and reports from any modern device or browser Review your collated data analysis and metrics with minimal training Distribute insights and data visualisations to colleagues - even non-faststats users Reformat, sequence and annotate visualisations created with Apteco FastStats Get your story heard by a wider audience inside and outside your organisation with a built-in resharing model Control sharing access with domain restrictions, ensuring that your insights and data remain available only to those who need them Work with the very latest user experience thanks to the automatic upgrade process used by Apteco Orbit

6 Best use of technology hall of fame Our clients are making innovative use of the features offered by FastStats and the Apteco Marketing Suite. Here are some words from the past winners of our annual award... Partner testimonials Apteco boasts a network of partners who specialise in marketing services provision and communications, all of whom have achieved a high level of proficiency with Apteco's systems. Here s what a few of them have to say about our software... "Not only were 30% more players reactivated but also more payments were generated. These payments overran the CPC costs from Facebook, so we achieved a ROI >100%." Travian Games & b.telligent, 2016 winner "FastStats provides our clients with direct access to a robust marketing platform. It really helps us to optimise our clients activity and get the right message to the right person at the right time. FastStats is incredibly intuitive to use and that means that users of all technical abilities can get what they need to out of the data." Daniel Guest, R-Cubed "Prezzo is fully harnessing the potential of FastStats. The infrastructure built with Planning-inc represents a powerful customer experience management platform that is moving the dial for the business in terms of incremental revenue and guest management." Prezzo & Planning-inc, 2015 winner "We resell FastStats onto clients and they use it to get a good clean view of their data and to enable them to make data selections and customer insight reports. Apteco develops FastStats all the time which is brilliant, new features are always coming out. They re always really happy to come out with you to meetings and meet your clients to help you solve all of their problems." Claire Warner, UK Changes "The Customer Journey activity is seeing open rates of over 50%, with some campaigns actually achieving an open rate of 70%. This has clearly demonstrated that the more relevant the customer communication, the greater engagement achieved." P&O Ferries & R-cubed, 2014 winner "We find that when we go out and demo FastStats to people it just hits the mark every time, it s the right delivery of the right functionality at the right price point and it s really easy to use, it s a pleasure to demo. We know that we can rely on Apteco to deliver what s needed in the platform." Matthew Tamea, Wood for Trees

7 About Apteco Apteco is a privately owned software development business specialising in marketing data analysis and multi-channel campaign management solutions. Our software inspires insight into action by allowing businesses to transform their siloed transaction data into personalised, relevant and timely communications via digital and traditional channels. Originally established in 1987, the founders continue to invest in the next generation of the Apteco Marketing Suite. Our team of dedicated developers, support consultants and project managers continues to grow to support our international partner network of marketing service providers in the UK, Europe, North America and Australia. There are now over 500 FastStats systems worldwide and over 3,700 users, including 500 campaign management users. Apteco is headquartered in Warwick, UK with offices in Frankfurt, Germany and Sydney, Australia. info@apteco.com +44 (0) Apteco 2017, all rights reserved. FastStats is a UK Registered Trademark of Apteco Ltd. PeopleStage is a EU Community Registered Trademark of Apteco Ltd. Other trademarks are property of their respective owners. FastStats technology is protected by US patent 7,200,607. Apteco Marketing Suite Insight into Action