Marketing Pack. Store Promotions & Artwork JUNE Fresh Creative:

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1 Marketing Pack Store Promotions & Artwork JUNE

2 Introduction 2 Capital Chemist Marketing Material This guide provides Capital Chemist stores with a range of approved marketing material which has been produced to ensure the consistent application of the Capital Chemist brand and messaging. Peruse this guide to find the material currently available and ready for use. Some material may require editing to update with your store details. All artwork is available on request through corporate head office. Artwork templates are provided in the industry standard software, Creative Cloud InDesign & Illustrator CC. You will need to engage a graphic designer to edit these files or contact Fresh Creative to assist with your order. Ordering Contact Capital Chemist Head Office to request existing artwork to send to your preferred printer or contact Fresh Creative who can assist with design, print, photography and signage Fresh Creative: P: E info@freshcreative.net.au Photography If you require an image, it is important to engage a professional photographer who understands the requirements for large format signage and other promotional material you may require. Or talk to Fresh Creative who can arrange a photographer to cover all future marketing material. NB: Any item that does not appear is this guide must be approved by Capital Chemist Head Office

3 Contents 3 Marketing Items 3 Contents 4 Store Logos 5 Social Media / Service Icons 6 Store Stationery 7 Store Stationery 8 Store Vehicle Signage 9 Prescription Covers 10 Standard A-Frames 11 Standard Health Messages Collection 12 Health Messages Posters 13 Pull-Up Banners 14 Custom Message 15 Loyalty Matters 16 Click & Collect Kit 17 Store Order Form 19 Stationery 20 Vehicles 21 Novelty Cheque 22 Advertisements 23 Website Banners 24 EDM Templates

4 Store Logos 4 Capital Chemist Store Logos Stores may personalise the brand logo with their store location. A system has been applied to the font colour, font size and font position of the location name, when used with the brand logo. All stores can use the standard corporate logo to accompany marketing material, however if a store location is required, It is critical to source and only use the correct version of the brand logo as shown on this page. Store logos are created in a portrait, standard or landscape layout and can be provided in EPS, JPG, PNG. All versions of the Brand Logo can be sourced from Capital Chemist Head Office. Store Logo Portrait Store Logo Standard Store Logo Landscape

5 Social Media / Service Icons 5 Social Media Icons If you wish to accompany your messages with social media, it s important to only use the social media icons available in this guide. This will ensure the integrity of the Capital Chemist brand through continuity form store to store. Service Icons Service Icons have also been created to further assist your marketing messages. These icons can be used on store signage, advertising products, button badges and more. Service Icons are provided in the following formats EPS, JPG, PNG, AI. It is important to use the correct format for the correct application of the Service Icons. For example a EPS would be used for Signage and JPG, PNG for the web. Social Media Icons Blog Icon Facebook Icon Twitter Icon Instagram Icon If you wish to have a new service icon created, please contact Capital Chemist Head Office. Health Services Click & Collect Text Your Script Beauty Home Delivery Community Parking Service Health Advice Compounding Service Icons

6 Store Stationery 6 E-Signatures E-Signatures are created in HTML format. Templates have been created and are available to update with your store details. NB: You must have a Capital Chemist to obtain an E-Signature. Business Cards Business cards can be single or double sided and contain personalised name and title or generic (without name and title). The double sided card offers 3 options; > Tagline only > Tagline with Appointment time > Tagline with Product, Service, Other Paper Bags Paper bags come in 2 sizes; > Large: 225mm x 350mm > Regular:128mm x 248mm Southlands Store E-Signature Capital Chemist Southlands Southlands Shopping Centre, Shops 5-7, Mawson Pl, Mawson ACT 2607 P F Samantha Kourtis BPharm MPS Capital Chemist Charnwood Charnwood Shopping Centre, Charnwood Pl, Charnwood ACT 2615 P F E samanthakourtis@ www. Store BusCard Front Corporate BusCard Back Tagline Pharmacist... Order E-Signature (artwork edit) $140 Business Card, (artwork edit) $ 80 Business Card, 2 sides (print x 500) $ 90 Paper Bags: TBA Above cost exclude gst and are valid till June 30, 2018 Or contact Capital Chemist Head Office to source artwork to supply to your preferred designer / printer. We know what matters ask our friendly staff for details Logo - side 1 Loyalty - side 2 Store Bags Large & Regular Appointment time... Store BusCard Back Appointment Product Service Other Store BusCard Back Product/Service

7 Store Stationery 7 Letter Head Letter Head can be supplied electronically in Word or as a PDF with either store logo or corporate logo. Printed hard copies is also an option. With Compliments With compliments can be supplied electronically (3-up on A4) as a PDF with either store logo or corporate logo. Printed hard copies is also an option. If you wish to order store stationery, please supply all relevant information to be used on your stationery. Order Electronic stationery: please contact Capital Chemist Head Office to edit your stationery with your store information. Printed stationery: With Compliments (artwork edit) $ 80 With Compliments (print x 500) $TBA With Compliments Samantha Kourtis BPharm MPS Store With Compliments P F E samanthakourtis@ Charnwood Shopping Centre, Charnwood Place, Charnwood, ACT 2615 Letter Head (artwork edit) $ 80 Letter Head (print x 500) $TBA Above cost exclude gst and are valid till June 30, 2018 Or contact Capital Chemist Head Office to source artwork to supply to your preferred designer / printer. Samantha Kourtis BPharm MPS P F E samanthakourtis@ Charnwood Shopping Centre, Charnwood Place, Charnwood, ACT 2615 Store Letter Head

8 Store Vehicle Signage 8 Vehicle signage will vary from model to model, therefore artwork templates can t be created. Separate brand elements are available (the example shown on this page is an approved layout). Any new artwork must comply with the Capital Chemist brand and be approved by Capital Chemist Head Office. Vehicle Back Vehicle Bonnet Vehicle Side 1 Order If you wish to discuss what options best suit your vehicle, please contact Fresh Creative on (02) who can assess your vehicle and provide a quotation. Or contact Capital Chemist Head Office to obtain brand elements which you can supply to your signage specialist. Vehicle Side 2

9 Prescription Covers 9 Prescription Covers are available in two sizes; > Wide 148mm (w) x 215mm (h) > Regular 125mm (w) x 215mm (h) The newly designed templates allow you to place a personal message to your customers, personalise your prescription covers with the following items; > List your health services. > Pharmacist image > Personalised message > Store Logo - personalised > Service Icons - from approved list see page 5 > Opening Hours > Address, Phone & Photography Pharmacist image is optional. If you require an image, it is important to engage a professional photographer who understands the requirements for large format signage and other promotional material you may require. Or, talk to Fresh Creative who can arrange a photographer to cover all future marketing material. Order Artwork - edit to template $150 New Artwork - create new design POA Print x 1,000 $115 Print x 5,000 $450 Above cost exclude gst and are valid till June 30, 2018 Or contact Capital Chemist Head Office to source artwork to supply to your preferred designer / printer. NB: All new artwork must be approved by Capital Chemist Head Office. Prescription Repeats We know what matters Shop 4 & 5 Terrace Central shopping centre 4 Sturgeon Streets Raymond Terrace NSW 2324 P F E raymondterrace@ Mon to Wed 8:30 am - 6:00 pm Thu 8:30 am - 7:00 pm Fri 8:30 am - 6:00 pm Sat 8:30 am - 4:00 pm Sun 9:00 am - 4:00 pm health advice our pharmacist for Community Parking Service Home Delivery Health Advice our pharmacist for health advice We know what matters health advice our pharmacist for Prescription Cover (no image) Front Prescription Repeats At Capital Chemist Southlands, Raymond Terrace, we are committed we are committed to providing to providing expert advice expert and advice quality and service quality service in a professional in a professional and friendly manner. We pride ourselves on delivering optimal healthcare outcomes for our customers. Community Parking Service Home Delivery Health Advice > NDSS Access Point > Opioid Maintenance Treatment > Workplace Leave Certificates > Blood Pressure Monitoring > Home Medicine Reviews (HMR) > Compounded Medications > Webster Packing Service > Hepatitis C Treatments Timothy Mizzi, pharmacist We know what matters > In-Store Naturopath Prescription Cover (with Pharmacist) Front > In-Store Naturopath > Blood Pressure Monitoring > Hepatitis C Treatments > Workplace Leave Certificates > Webster Packing Service > Opioid Maintenance Treatment > Compounded Medications > NDSS Access Point > Home Medicine Reviews (HMR) Open 7 Days Prescription Cover Back > In-Store Naturopath > Hepatitis C Treatments > Webster Packing Service > Compounded Medications > Home Medicine Reviews (HMR) > Blood Pressure Monitoring > Workplace Leave Certificates > Opioid Maintenance Treatment > NDSS Access Point shop example at shoping centre 55 Example Streets Example location NSW 2324 P F E storename@ Mon to Wed 8.30 am pm Thu 8.30 am pm Fri 8.30 am pm Sat 8.30 am pm Sun 9.00 am pm our pharmacist for health advice our pharmacist for health advice Shop 4 & 5 Terrace Central shopping centre 4 Sturgeon Streets Raymond Terrace NSW 2324 P F E raymondterrace@ Mon to Wed 8:30 am - 6:00 pm Thu 8:30 am - 7:00 pm Fri 8:30 am - 6:00 pm Sat 8:30 am - 4:00 pm Sun 9:00 am - 4:00 pm Prescription Cover with Pharmacist Back

10 Standard A-Frames 10 A-Frames are a great way to promote instant, short messages to engage passing traffic. Standard A-Frame artwork is available from Capital Chemist Head Office or Fresh Creative on provide and print, see their prices below. We recommend Interchangeable A-Frames allow you to update your message regularly. Fresh Creative provide Interchangeable A-Frames as a package (frame & 2 inserts) or inserts only (2 corflute inserts). A-Frames are supplied in a standard size (600mm x 900mm). Other sizes are available on request. Loyalty Matters... our friendly staff for details Open 7 Days Mon to Fri 7.30am pm Sat 9.00am pm Pub Hols 10.00am pm Artwork & Print A-Frame artwork is available from Capital Chemist Head Office or contact Fresh Creative who offer the below prices, they can also create a new message if required. Loyalty Matters A-Frame Open Hours A-Frame Order Artwork- edit to template $ 80 New Artwork - create new design POA 1 x A-Frame with 2 x Corflute Inserts $ x Insert (single sided print) $ 56 1 x Insert (single sided print) $ 28 Above cost exclude gst and are valid till June 30, 2018 Or contact Capital Chemist Head Office to source artwork to supply to your preferred designer / printer. NB: All new artwork must be approved by Capital Chemist Head Office. Open A-Frame Tagline A-Frame Open 7 days A-Frame

11 Standard Health Messages Collection 11 A series of health messages have been created and available for easy ordering. Select from a range of items; Posters, Facebook Graphic, A-Frame, A-Frame Inserts and Advertisements. See range of health message on the next page You can obtain artwork from Capital Chemist Head Office or if you require new artwork for an advertisement, please contact Fresh Creative who can create finished artwork to the publications specifications. Please see next page for costs and ordering. Health Service Items: > Poster - A3 & A2 > Facebook Post Graphic > A-Frame & Inserts > Advertisements - publication sizes vary. Baby Clinic Baby Clinic Baby Clinic Baby Clinic FREE BABY CLINIC with our Maternal & Child Health Nurse IN STORE FREE BABY CLINIC with our Maternal & Child Health Nurse IN STORE FREE BABY CLINIC with our Maternal & Child Health Nurse IN STORE Open 7 Days FREE BABY CLINIC with our Maternal & Child Health Nurse IN STORE Facebook Post Posters Advertisements with store logo & phone A-Frames & Inserts (600mm x 900mm)

12 Health Messages Posters 12 Promote your health message through a series of artwork which is available to use as posters, A-frames or local area advertisements. Inhaler Check Leave Certificate Ear Piercing Baby Clinic our pharmacist to check you re inhaling properly our pharmacist for a workplace leave certificate Certificates can only be issued in accordance with the scope of practice of a pharmacist AVAILABLE HERE IN STORE FREE BABY CLINIC with our Maternal & Child Health Nurse IN STORE Inhaler Check Leave Certificate Ear Piercing Baby Clinic Order Artwork edit to template $ 80 Lung Check Flu Vaccination Diabetes Risk 280 Australians are diagnosed with diabetes every day Heart Health Check 9 out of 10 Australians are at risk for Cardiovascular Disease A-Frame 1 x A-Frame with 2 x Corflute Inserts $ x Insert (single sided print) $ 56 1 x Insert (single sided print) $ 28 Posters A2 Double Sided (per poster) $ 25 A3 Single Sided (per poster) $ 5 Advertisements Sizes vary - Contact Fresh Creative Above cost exclude gst and are valid till June 30, 2018 POA our pharmacist to check your lung function our pharmacist today about your flu shot our pharmacist for a screening & risk assessment. our pharmacist for a screening & risk assessment. Or contact Capital Chemist Head Office to source artwork to supply to your preferred designer / printer. Lung Check Flu Vaccination Diabetes Heart Health

13 Pull-Up Banners 13 Pull-Up banners are easily moved around the store or transported to any location. The standard size is 850mm wide x 2000mm tall and rolls into a light weight base which fits neatly into a carry case. Choose from existing corporate pull-up banner artwork (as shown on this page) or create your own new message. Existing artwork; > Corporate logo with tagline and pop-box > Corporate logo with tagline > Corporate logo with tagline & sponsors We know what matters by proudly supporting Order New Artwork - create new design POA 1 x Insert with Frame & Bag $ x Re-Skin (Insert only) $ 120 Discounted rate to orders over 10 Above cost exclude gst and are valid till June 30, 2018 Or contact Capital Chemist Head Office to source artwork to supply to your preferred designer / printer. NB: All new artwork must be approved by Capital Chemist Head Office. Corporate Banner with pop box Corporate Banner Generic Corporate Banner Sponsors

14 Custom Message 14 Create your own campaign for a specialised event, announcement or marketing message. You can add imagery and graphics to your message. Your local area message AVAILABLE HERE Campaign Items; > Posters - A3 & A2 > A-Frame & Inserts > Facebook Graphic > DL Flyers (99mm x 210mm) > Advertisements Facebook Post Graphic IN STORE Your local area message Open 7 Days * Area for placing a condition or expiry date AVAILABLE HERE IN STORE Advertisements Your local area message Your local area message Your local area message Order If you wish to discuss a new campaign or marketing message, please contact Fresh Creative who can assist with: photography, graphics, writing your campaign and print. Or contact Capital Chemist Head Office to source artwork to supply to your preferred designer / printer. NB: All new artwork must be approved by Capital Chemist Head Office. AVAILABLE HERE IN STORE Open 7 Days * Area for placing a condition or expiry date DL Flyers (99mm x 210mm) AVAILABLE HERE IN STORE * Area for placing a condition or expiry date Posters - A3, A2 Open 7 Days AVAILABLE HERE IN STORE * Area for placing a condition or expiry date A-Frames & Inserts Open 7 Days

15 Loyalty Matters 15 A Loyalty Matters Kit is available or you may wish to purchase items individually. Loyalty Matters Kit: > T-Shirts x 10 > Posters x 10 A2 (Double Sided) > Balloons x 100 > Button Badges x 20 Contact Capital Chemist Head Office to order. Loyalty Facebook Loyalty Matters... Loyalty Button Badge Loyalty Matters... Loyalty Balloon Order - Individual Items Loyalty Card & Key tag Loyalty Matters... T-Shirts (10 minimum) Front & Back Print (2 colours) $TBA Posters A2 (Double Sided) $25 A3 (Single Sided) $5ea Balloons (100 minimum) 30cm, 2 colours (1 side) - per $TBA Loyalty our friendly staff for details Button Badges (20 minimum) $TBA Loyalty Card & Key Tags (180 minimum) 30cm, 2 colours (1 side) - per $TBA Above cost exclude gst and are valid till June 30, 2018 Or contact Capital Chemist Head Office to source artwork to supply to your preferred designer / printer. Loyalty T-Shirt Front Loyalty T-Shirt Back Loyalty Poster

16 Click & Collect Kit 16 A Click & Collect Kit is available or you may wish to purchase items individually. Loyalty Matters Kit: > T-Shirts x 10 > Posters x 10 A2 (Double Sided) > Balloons x 100 > Button Badges x 20 Contact Capital Chemist Head Office to order. Click & Collect Button Badge Click & Collect Balloon Save time Click Order - Individual Items T-Shirts (10 minimum) Front & Back Print (2 colours) $TBA Posters A2 (Double Sided) $25 A3 (Single Sided) $5ea Balloons (100 minimum) 30cm, 2 colours (1 side) - per Button Badges (20 minimum) 30cm, 2 colours (1 side) - per Facebook Graphic Above cost exclude gst and are valid till June 30, 2018 $TBA $TBA $TBA Or contact Capital Chemist Head Office to source artwork to supply to your preferred designer / printer. Save time Click & Collect Order online & collect in store Ask me about... Click & Collect Click & Collect T-Shirt Front Click & Collect Facebook Ask me about... Click & Collect Click & Collect T-Shirt Back & Collect We know what matters Click & Collect Poster / A-Frame EASY... Order online & collect in store

17 Store Order Form 17 : Date of Order: Date Required: Store Address: Contact Name: Contact Phone: Promo Type Name Item Required Size Quantity Total Item Size Poster A3 Poster A2 Poster A1 A-Frame 600 x 900 A-Frame Insert 600 x 900 DL Flyers 99 x 210mm Facebook 500px x 500px T-Shirts S, M, L, XL Button Badge 65mm Balloons 300mm Send your order to: Fresh Creative: info@freshcreative.net.au Or Capital Chemist: carathurston@ NB: Any item that does not appear is this guide must be approved by Capital Chemist Head Office Bus Cards Script Covers Script Covers Paper Bags Paper Bags 50 x 90mm Small Large Small Large