The trademark is recognized by people throughout the world as a brand of quality products that offer both reliability and originality

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1 Suzuki History Starting business operations in 1909 as Suzuki Loom Works, the firm was incorporated in Since foundation in Hamamatsu, Japan SUZUKI has steadily grown and expanded During the post-w.w.ii period, our motorized bike 'Power Free' was followed by our 125cc motorcycle 'Colleda', and later by the pioneering 'Suzulight' lightweight car that helped bring Japan's automotive revolution. Each of these made use of the most advanced technologies of that period

2 Suzuki History cont During the post-w.w.ii period, our motorized bike 'Power Free' which earned a good reputation was followed by our 125cc motorcycle 'Colleda', and later by the pioneering 'Suzulight' lightweight car that helped bring Japan's automotive revolution. Each of these made use of the most advanced technologies of that period

3 Suzuki History cont Today, constantly going forward to meet changing lifestyles, the SUZUKI name is seen on a full range of motorcycles, automobiles, outboard motors and related products such as motorized wheelchairs, and even prefabricated storage sheds and houses The trademark is recognized by people throughout the world as a brand of quality products that offer both reliability and originality SUZUKI stands behind this global symbol with a sure determination to maintain this confidence in the future as well, never stopping in creating such advanced 'value packed products'

4 A Truly Global Brand The Suzuki brand is recognised around the world and is available in 192 countries Suzuki global vehicle production: +/- 2,800,000 units Japan sales of non-mini vehicles increased year-on-year for the ninth consecutive fiscal year and marked an all-time high, owing especially to increased sales of the Swift even during such global economic turmoil Suzuki s share of Japan s mini-vehicle market is consistently more than 30%

5 Suzuki Motor Corporation (SMC) in South Africa Suzuki Auto South Africa (Pty) Ltd 85% share SMC Japan 15% share Suzuki SA - Alkopa (Belgian Holding Company) - Motorcycle, ATV, Marine Introduction: June units sold in SA: September 2010 Excellent market penetration in all segments

6 Swift June 2008 SX4 June 2008 Jimny September 2008 Grand Vitara September 2008 Alto August 2009 SX4 AWD and Facelift February 2010 Swift Sport July 2010 New Swift ` April 2011 Kizashi October 2011 Model Introductions

7 Suzuki Way of Life! A brand is a term, symbol, sign or name or a combination of them all intended to differentiate a company from its competitors; a single symbol/sign that is uniquely expressive to customers or our company, our products and services A strong brand image is distinctive and unique, above all. Because, Suzuki s familiar brand image promises the same high product quality and value all over the world

8 Suzuki Way of Life! cont It inspires the loyalty of our customers, who confidently expect Suzuki products and services to satisfy their needs and simplify their lives. Every value of the Suzuki Brand works together to express our Suzuki Way of Life! The brand s rational values Straightforward and Value join forces with our two emotional values Sporty and Spirit to create the core value of Excitement Suzuki s Way of Life! indicates exactly what the brand is all about

9 Suzuki Way of Life! cont Suzuki products are more than durable, well-crafted and reliable, they are packed with performance and value, yet we always remember to include fun and excitement Suzuki has moved beyond the achievement of basic business functions such as technology, design, production and sales, to develop and maintain a corporate brand that will harness the power of our overall business philosophy Total commitment to customer expectations and bringing mobility to life

10 Suzuki Way of Life! cont Stay true to the Suzuki Brand Values, which describe the character and soul of who we are. We must help customers and society to know and trust Suzuki as never before At all times we must equip ourselves to communicate Suzuki values - from employee to employee, from employee to customer from customer to customer

11 Suzuki Way of Life! cont All members of our three divisions automobile, motorcycle and outboard - must work together, understanding the synergistic power of our unified brand and new image, focusing our strength and dynamism on further growth, and shaping our direction for the long term In everything we do, every day and every moment, we must harness the power of Suzuki s Way of Life! - for the benefit of our customers and the future of Suzuki Motor Corporation

12 Rational Brand Values Emotional Straightforward (honest and authentic) Sporty (active and passionate) Excitement Spirit Spirit (human and inspired) Value Value (balanced and understanding) When observed and implemented in all marketing activities, all these brand values support the core value of EXCITEMENT!

13 Rational values = Straightforward Be Authentic We are sincere, honest and humble We strive for simplicity and directness We are focused We take responsibility for our decisions and continuously make improvements

14 Rational values = Straightforward We are rooted in our history. The Suzuki brand represents years of trust and respect This gives us the self-knowledge to be confident in our actions and to be genuine Straightforward aspects: Pure / Uncompromising / Reliable / Genuine / Authentic

15 Rational values = Value Make the right choice Our products are innovative and offer the highest possible quality and technological standard at a fair price We respect our nature and save its resources, we take care and feel responsible

16 Rational values = Value We invest all of our skills, knowledge and experience to bring real value to our customers world. We want to be the brand of their choice Value aspects: Quality / Skillful / Excellent / Efficient / Advance

17 Emotional values = Sporty Be Active. Talent, energy and teamwork play an important role in everything we do Our products are competitive, and we seek to prove their excellence and progressiveness We are never content with what we have achieved

18 Emotional values = Sporty Together we will always search for surprising and unusual solutions Sporty aspects: Active / Dynamic / Challenge / Passion / Vigorous

19 Emotional values = Spirit Focus on people. Our values are human. Our associates strive to be the brightest, most customer oriented resources in our industry. We treat everyone, including suppliers, co-workers and customers, with the highest respect We are passionate, independent and creative

20 Emotional values = Spirit We encourage and foster collaborations between associates, divisions and partners, taking creativity and productivity to new levels Spirit aspects: Friendly / Human / Faith / Together / Positive

21 Core value = Excitement Create a Wow! Excitement is the central value of the Suzuki brand We are driven to go beyond customer s satisfaction. Our goal is to exceed expectations and to delight, thereby earning affection, trust and loyalty Positive excitement is the key to reach this aim. It is the unexpected, the unique difference that makes our brand stand out