MINTEL BEAUTY & PERSONAL CARE. mintel.com THE INNOVATION EXPERTS. INFORMING 3,000 BEAUTY BRANDS GLOBALLY.

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1 MINTEL BEAUTY & PERSONAL CARE mintel.com THE INNOVATION EXPERTS. INFORMING 3,000 BEAUTY BRANDS GLOBALLY.

2 WHAT MAKES US DIFFERENT? Some research is only looking at what is happening in the market right now. Our clients rely on us to predict what s next. Mintel s specialist, global team of world-class analysts is as dedicated to Beauty & Personal Care as you are. They have access to the most credible sources of data, news and opinion in the marketplace today. They mine that rich seam for innovation, trends and inspiration, so they can give you not just the details and numbers of the here and now, but a clear insight into what s coming next. Industry Knowledge Experience Instinct Creative Genius Factual Content Product innovation, consumer attitudes and behaviour, market sizes, trends Mintel BPC THE FUTURE HOW DO WE FIT? INNOVATION You need to know about innovation in beauty: the new products, the successes, the failures and what separates one from the other. CONSUMERS You need to understand the beauty consumer: who they are, what they buy, where they buy and why. How their behaviours are changing, and what that means for your brand. MARKETS You want information on the beauty industry s categories, companies and markets; their size, segmentation and growth forecasts. TRENDS You need to know which new demographics and markets you can reach; how you can better engage your customers and capitalise on change. You want to be inspired.

3 WHO IS IT FOR? Mintel Beauty & Personal Care (Mintel BPC) is our premium research service for the beauty industry. We inform 3,000 brands globally and our beauty experts set the trends for the industry, anticipate innovation and interpret future consumer choices. MARKETING AND BRAND MANAGERS Monitor your competition all around the world Increase your bottom line with the right launch, at the right time Feed Sales and R&D with evidence and ideas RESEARCH AND DEVELOPMENT Discover gaps in the market for new ingredients, applications and claims Analyse formulations and spot regional differences Order products from around the world for testing and benchmarking INNOVATION AND INSIGHT MANAGERS Find innovative product formats and interesting marketing stories Apply cross-category knowledge to your portfolio for quick wins Use an economical approach to study demographic groups BUSINESS DEVELOPMENT Understand where the industry may be heading over the next five years Base distribution choices on global market sizes, forecasts and trends Find merger and co-branding opportunities LEGAL Monitor trademarks and patents Spot products illegally launched under your brand or company name Collect evidence SALES AND CATEGORY MANAGERS Identify new prospects to target Create stories to aid in retail sales Spot emerging trends in your categories to support product positioning PACKAGING AND DESIGN Stay ahead of new packaging concepts, technologies and trends Understand how packaging influences purchasing decisions Capitalise on exclusive packaging design ideas

4 WHAT S INSIDE? Monthly predictive analysis for ten Beauty & Personal Care categories covering consumers, product innovation, companies and trends, based on our unique data sets in each. Long-term trend tracking in consumer behaviour, ingredients, packaging, retail and demographics all backed by case studies, implications and a curated product wall. Case studies and beauty company news from around the globe. Virtual tours of hot new retail concepts and trend-setting cities worldwide. Inspirational concepts in packaging. Access to our databases on global new product launches in mass and prestige segments (GNPD), consumer reports/data charts (Oxygen), market sizes (GMN) and lifestyle trends (Inspire). CATEGORY COVERAGE BEAUTY Bodycare Colour Cosmetics Facial Skincare Fragrances Hair Treatments & Colourants PERSONAL CARE Oral Hygiene Shampoo, Conditioner & Styling Shave, Deodorants & Depilatories Soap & Shower Vitamins & Supplements CASE STUDY Following Mintel insights suggesting that Japanese women are increasingly strapped for time, Shiseido launched a revolutionary new primer. The base and overlying makeup can be easily rinsed off with warm water alone, making the traditional Japanese double cleansing routine obsolete and therefore saving women both time and water.

5 Mintel is always ahead of trends in the marketplace, and I feel like we get information on a timely and relevant basis that helps us make decisions for our business.

6 ABOUT MINTEL Mintel is an independent, award-winning provider of world-leading market intelligence, delivering robust information, analysis and critical recommendations. At Mintel, our global team of world-class beauty analysts don t only pinpoint what s hot now but more importantly predict what s coming next so market leaders like you can influence the beauty industry dynamics, create successful products and stay one step ahead of your competitors. BOOK YOUR FREE DEMONSTRATION To experience award-winning market intelligence trusted by the world s leading brands and organisations, simply beauty@mintel.com or visit mintel.com London Chicago New York Shanghai Tokyo Sydney Singapore Mumbai Kuala Lumpur São Paulo