Business Startup. Bitmin Case Study. How The Smarketers Helped BitMin Achieve Inbound Success

Transcription

1 Bitmin Case Study How The Smarketers Helped BitMin Achieve Inbound Success

2 About BITMIN BitMin is a global cloud advisory and technology services firm. It is primarily looking to serve clients interested in Google Cloud Platform. The company can work on fulfilling enterprise cloud needs, whatever they maybe. From handling cloud application development to Google marketplace integration of existing apps, BitMin has done it all. Some of their startup clients have trusted BitMin with bringing their ideas to life by outsourcing the entire product development to them. Enterprises large and small have also availed BitMin s in-house expertise in cloud planning and in scripting successful cloud strategies. The company has some of the best talents in cloud computing space working with it and is able to leverage them to deliver world-class solutions for its clients. As a Google Cloud Partner, BitMin publishes regular blogs, newsletters and e-books to inform its audiences of the developments in the cloud computing space and also gives helpful advice on navigating any changes. Bitmin Case Study

3 THE BACKGROUND Why Bitmin Approached Us Unstructured sales and marketing process No leads from inbound or outbound channels No website traffic Website not optimized for search and no organic keywords No social media presence No blog or ebook content and no promotions. BitMin is a 20 member startup working with a single client for the past 2 years and they approached The Smarketers to help build a sales and marketing strategy as well as execute inbound marketing to drive inbound leads.

4 HOW we APPROACHED THE SOLUTION BUYER PERSONA Understanding Target buyers was our first step to understanding BitMin s offerings and building our inbound marketing strategy around it. CONTENT CREATION and PROMOTION Due to the niche nature of BitMin s services, coming up with unique content was a challenge. We were able to generate unique content and promote it across social media and other channels every month. WEBSITE OPTIMIZATION We helped optimize BitMin s website for search by adding the required organic keywords along with onpage and off-page optimization. CONVERSION TRACKING Using advanced Google Analytics, competitor research and custom reporting, we were able to make result based decisions to drive our efforts and increase conversions on BitMin s website. CAMPAIGNS Creating great content is not enough, it has to be promoted efficiently and leads obtained have to be nurtured. The Smarketers ran multiple campaigns for ebooks, Newsletter and lead nurturing to be able engage and convert prospects

5 The overall engagement was for 3 months. Within these 3 months, we were able to create - 01 Blogs 4 Blogs per month 06 Landing Pages Created ebook landing pages every month 02 Infographics 1 Infographic per month 07 CTA s Website CTA s to improve conversions On-page and Off-Page SEO Optimization Optimized the entire website both onpage and off-page by link building. e-books and Whitepapers 1 ebook per month 08 Social Media Marketing Promoted all the content generated on Facebook, Linkedin, Twitter and Earned media 05 Campaigns 1 Weekly Newsletter Campaign 1 ebook download campaign 1 Lead nurturing campaign and workflow

6 Website Traffic Leads Social Media Engagement Results Driven Our plan helped our client achieve - Closures Our focused approach has helped BitMin generate substantial results and drive inbound leads % Increase in Website Traffic in 2.5 months 77 Leads Received 77 leads and 23 qualified leads in the 3rd month of engagement % Increase in social media engagement across Facebook, Linkedin and Twitter in 3 months

7 Want to experience similar or better results than what we achieved for BitMin? Get In Touch With Us or send an

8 THANK YOU