Dealer Development. ACQUISITION: Attracting more Business. Creating lasting relationships. making more money. competition: setting yourself apart

Transcription

1 AirEase Expert Dealer Development ACQUISITION: Attracting more Business Retention: Creating lasting relationships profitability: making more money competition: setting yourself apart

2 eleads: Industry-leading growth opportunities. The acquisition of customers is the keystone to any business. Without a constant influx of new opportunities, it s impossible to grow and develop your business. AirEase is here to help you get more customers with eleads, a powerful suite of lead-generation and management tools. with eleads, you stay ahead of your competition while staying in reach of your customers Every new lead is a chance to boost your revenue, profitability and reputation. We want you to take full advantage of every opportunity with eleads. These simple, yet effective resources make it easy to leverage current workflow into new opportunities that will feed your lead funnel. With eleads, you can:

3 Your next customer could be The Neighbors Of your last. If you re called to a subdivision for repair or replacement, chances are your customer isn t the only one in the area having issues. Leverage every completed installation to turn one job into many by casting a net around the homes surrounding your last job. All you need to do is register the warranty for a new customer and Radius Mail automatically sends 50 homeowners surrounding that installation a series of customized mailings. eleads Radius Mail Direct the flow of your business. Seize opportunities when they re best for you. Provide the zip codes, promotional offers and timing, and AirEase does the rest with Targeted Mail. You can choose to send out advertising during peak seasonality or when business is slowing down, to help you maintain a consistent workflow throughout the year. With Targeted Mail, you can: eleads Targeted Mail I am averaging between 3 and 5 leads per week from the post-card mailings, and have been asked about them while on calls in people s homes. The eleads program is performing better than my newspaper and radio advertising. Jeff Wagner, Jansen Sheet Metal

4 build an online presence and you build your business. Studies have shown that 87% of internet searches are local searches. 87% eleads Web of10 9out Nine out of 10 people start their search for an HVAC contractor online. A professional website can help turn them into new business and keep you competitive. A website works hard for your business and your image. Having a well-designed website allows you to inform and educate customers before they call. So you re already a professional in their eyes, and a resource they can believe in. You don t have to be a webmaster to master the web. AirEase s unique and optimized website design will help you create a professional online image that can boost sales while helping to build your image and reputation. Top 5 reasons websites fail. Common content mistakes.

5 Getting more from your existing site. If you already have a website, AirEase can help you do more with it. The web professionals at mta360 will review your ranking compared to your nearest competitors and optimize your website to move it up in search results. Website Diagnostic Evaluation Since implementing SemantiXs, we ve seen a steep increase in web traffic. We saw our total lead generation jump from 293 in 2011 to 781 in We were so impressed, we added 7-Pack Local and we are now on the first page of Google for over 20 heating and cooling terms. Rick Walter, President of Rite Way Ventilating Co. Direct homeowners to your site. If your site is already optimized for search engines and ranking high against your competitors, we ll help you promote it to improve traffic and drive more leads. AirEase gives you access to resources so you can develop a Pay-Per-Click (PPC) strategy that fits your market and budget. If you are looking for something easier, try 7-Pack Local to establish first-page rankings on the major search engines: Google Yahoo Bing

6 people are looking for an expert dealer they can trust. We ll make sure they find you. It s a pretty powerful promise, but it s exactly what AirEase s dealer locator provides. Found on the AirEase website, the dealer locator matches up customers with professionals like you in their area. Leads, direct from AirEase to you. One of the most popular destinations on the AirEase website is the dealer locator. Connected to our database of dealers, it helps customers in your area find your business. So you get leads that are: Dealer Locator History* The right type of advertising. AirEase invests in keyword search and Google Display Network advertising to drive additional traffic to the AirEase website. More traffic equals more leads for you. XXX,XXX Visitors to ArmstrongAir.com XX,XXX Searched for a Local Dealer *12-month rolling

7 eleads Lead Lock Measure areas of strength and weakness Lead Lock is a powerful lead-tracking resource that captures and categorizes every call you receive. Best of all, this amazing advantage doesn t cost you a thing. Capture, prioritize and profit. Listen to recorded phone calls. Analyze. Turn extra time into profitable time. To help you maintain your edge, Lead Lock Mobile gives you the ability to access your leads quickly and conveniently from your smartphone or tablet. That way, you can manage spare time to boost your business while you are on the go. eleads Lead Lock Mobile Eleads: powerful tools in your hands. AirEase s three-part approach to customer acquisition is an integrated strategy to get leads and maximize your success. Custom advertising and mailings create awareness of your business. A strong internet presence gives customers who search for local HVAC dealers access to research, information and shopping comparisons. Then Lead Lock helps you seize every opportunity generated by advertising and the web. It s an industry-leading combination designed to take your business to the next level. This merchandiser is just one of AirEase s four paths to help you become more profitable. Working with your distributor rep, we encourage you to discover the powerful combination of all four.

8 We put our efforts where they do the most good. AirEase isn t like most other companies in one very important regard: we invest in our dealers. That s why you ll find our efforts are all focused at the local level. No mass advertising on a national scale. Instead, we create and develop industryleading tools that help everyone in your dealership master their capabilities. It s all part of the four-part plan AirEase provides to make our dealers the best-equipped, best-supported in the heating and cooling industry. It s what helps set you apart from your local competition. Due to our policy of continuous improvement, specifications are subject to change without notice. Printed in U.S.A Allied Air Enterprises LLC, a Lennox International Inc. Company Form No. XXRM-400 (04/13) PC74250