Before we begin... -Please fill out the left column -Differentiate Needs vs Wants -Fill out right column after workshop
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- Rudolf Franklin
- 5 years ago
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Transcription
1 Before we begin... -Please fill out the left column -Differentiate Needs vs Wants -Fill out right column after workshop
2 5 secrets you may be missing
3 Agenda... -Why should you listen to me -Market Landscape -Trends -5 Secrets -Digital Publication App -Panel Discussion
4 Why should you listen to me
5
6 Our mission Improve your agency s bottom line through workflow mapping and technology analysis
7 Our people Innovative Engineers 6 Sigma Developers People
8 Our industry knowledge spans -Travel agents -Airline employees -Hotel employees -Car employees -Developers -Scripters -Management consultants -Engineers
9 Our experience Over 350 total on-site engagements -155 corporate - 85 leisure - 40 consolidators - 24 online Helping Agencies Since 2005
10 Our experience
11 Where we have been
12 Market Landscape
13 Market landscape 1. Travel is complex 2. Agency business is challenging 3. Money to be made and value to be added
14 Travel is complex -The markets are fragmented -Change is constant
15 Travel value chain Travel Demand Travel Supply
16 Fragmentation
17 Fragmentation Total Cost Per Transaction = $13.44
18 Market landscape 1. Travel is complex 2. Agency Business is challenging 3. Money to be made and value to be added
19 Agency business is challenging. -Clients are demanding -Competition fierce -Increasingly thin margins
20 Agency trends
21 Fierce competition
22 Fierce competition
23 Market landscape 1. Travel is complex 2. Agency Business is challenging 3. Money to be made and value to be added
24 Money to be made and value to be added -Enter new markets -Sell new products -Cost savings -Traveler security -Service and convenience
25 Travel on the rise
26 Travel on the rise
27 Value add areas. Source: CWT 2013
28 Travel value chain Travel Demand Travel Supply
29 Trends: Cost Management Revenue Optimization Demographic Shift
30 Trends: cost management -Online booking tool -Scripting -Automation
31 Cost management Travel Demand Travel Supply
32 Online booking tool
33 Trends: revenue optimization -Standard contracting -Supplier relations
34 Revenue optimization Travel Demand Travel Supply
35 Contract Optimization Services
36 Trends: demographic shift -Shopping Methods -Agency Population
37 Demographic shift Travel Demand Travel Supply
38 Demographics ~75% use 1-4 websites
39 Demographics Are you targeting the right group?
40 Agent learning
41 5 Secrets
42 Do you know how your KPIs compare to your peers/competitors If tools you invested in are helping or hindering agents productivity what does your profitability look like across customer tiers where are your hidden costs if servicing certain customers may be undermining your profitability how to view true transaction-level data to tell you what s really going on
43 So where do I start? -Timed workflow analysis -Technology assessment -Reporting breakdown -Employee culture test -Customer snapshot -Data security scan -Malware protection update -Financial integrity evaluation
44 Bit.ly/5SecretsToSuccess
45 5 Secrets 1. Where do you spend you time? 2. Automation creation 3. KPI based infrastructure and reporting 4. Customer Management 5. Employee Culture
46 Secret 1: Where do you spend your time?
47 Front Office Disposition Summary Where is your time spent Sabre Average Handle Time Website Walk-In 42% AHT: 500s Phone ABC Agency AHT: 395s change 30% AHT: 388s Website Walk-In Phone % AHT: 177s Website Walk-In Phone
48 5 Secrets 1. Where do you spend you time? 2. Automation creation 3. KPI based infrastructure and reporting 4. Customer Management 5. Employee Culture
49 Secret 2: Automation creation
50 Secret 2: Automation Creation Shopping PNR Creation Pricing Document Delivery Quality Control Update Notifications
51 5 Secrets 1. Where do you spend you time? 2. Automation creation 3. KPI based infrastructure and reporting 4. Customer Management 5. Employee Culture
52 Secret 3: Key performance indicators Functional Area Key Indicator Suggested Methods Sales and marketing Account management Operations management Transaction processing Reporting and analysis Customer profitability analysis Customer service mix Service fee profitability Customer retention effectiveness Service level effectiveness Consultative management Resource and staffing People development Technology deployment Integration and optimization Front-office effectiveness Mid-office fulfillment effectiveness Back-office accounting Agency performance Supplier performance Customer reporting Benchmarking Build a PNL for each customer Analyze each customer on a per transaction basis Analyze pipeline success Understand customer worth Complete quarterly reviews with key customers Process optimization and control Measure staff utilization Measure call-handle time and after-call work Track errors and exceptions Measure Analyze
53 Premier Benchmarking Front Office Operational Benchmarking Average Premier Agency Time Spend Average Premier Agency Characteristics Process Group Corporate Leisure Initialize 11% 10% Bookings Range Revenue Range 100K-1M $1M-$15M Shop/Price/Sell 28% 49% Recap/File Finish 17% 18% QC/Ticketing 18% 6% Other 26% 17% Total 100% 100% Cost savings range $50K- $750K Hours of observations 10 hrs 50 hrs Time Period taken Value of our services $10K-$75K
54 5 Secrets 1. Where do you spend you time? 2. Automation creation 3. KPI based infrastructure and reporting 4. Customer Management 5. Employee Culture
55 Secret 4: Customer management
56 Business model shift
57 5 Secrets 1. Where do you spend you time? 2. Automation creation 3. KPI based infrastructure and reporting 4. Customer Management 5. Employee Culture
58 Secret 5: Employee culture
59 Digital Publication
60 Digital Publication
61 Panel Discussion
62 Panel Discussion -Ewa Jaros -Max Gurdian -Diego Molina
63 Stay Connected facebook.com/sabretravel twitter.com/sabretn youtube.com/sabretravelnetwork agentstream.com #TTX13 sabretravelnetwork.com/blog