JOB DESCRIPTION. Marketing Communications Officer

Transcription

1 JOB DESCRIPTION Marketing Communications Officer Reporting to: Marketing Communications Manager Direct Reports: None Location: Hammersmith Grade: D Date: February 2015 MAIN PURPOSE To deliver marketing communications projects that meet corporate communications objectives and raise awareness of CLIC Sargent s services, fundraising projects and brand. As part of the Marketing Communications team, ensure all activity is based on clear, measurable objectives, informed by marketing communications principles and evaluated effectively. To act as brand champion and custodian as part of the Marketing Communications team. This role is in CLIC Sargent s Communications and Campaigning department, which is responsible for raising awareness of CLIC Sargent and its need for funds, and building understanding of, and support for, the work of the charity. PRINCIPLE RESPONSIBILITIES Implement marketing communications activity which meets the charity s communications objectives and helps support the business plan. Promote CLIC Sargent s corporate messages, services, campaigning activity and fundraising initiatives and projects by working with the Marketing Communications Manager and internal stakeholders to produce a range of print and online communications materials. Work with the Marketing Communications team to deliver high quality, effective offline and online marketing communications materials that meet set objectives and targets, adhere to brand guidelines and deliver consistent messages. Lead the development of specific print and online marketing communications projects as agreed with the Marketing

2 Communications Manager, taking responsibility for ensuring that these are delivered on time and to agreed objectives. Co-ordinate the production of materials for publication; writing, creating and developing engaging online and offline marketing communications collateral. Develop integrated marketing communications plans and activities working closely with the Marketing Communications Manager, Head of Marketing Communications and internal stakeholders. To lead on the evaluation of specific projects, and contribute to evaluation of organisation-wide projects as appropriate, using clear targets and outcome measures, identifying opportunities to improve activity where possible. Deliver creative solutions to meet organisational promotion and communication needs across fundraising, services and campaigning initiatives. Play a key role in helping the Marketing Communications team to provide a high quality and effective marketing communications service to external and internal stakeholders. Working closely with the Marketing Communications Manager and key managers in fundraising and other departments, ensure marketing communications activity is based on clear objectives, effective targeting and audience insight, so that marketing is targeted and cost-effective. Maintain processes that underpin the work of the team and drive forward marketing effectiveness and reporting. Keep up to date with online and offline marketing and communications developments, and in conjunction with the Marketing Communications Manager, provide advice and support to CLIC Sargent staff and volunteers as appropriate. Co-ordinate the development of marketing and communications materials from brief to finished product in partnership with the Marketing Communications Managers and team, and support the production of printed materials through an in-house studio. Lead on account management of specific projects for CLIC Sargent internal clients.

3 To be a proactive member of the Marketing Communications team, helping to identify and design new approaches to improving image and profile. WORKING RELATIONSHIPS AND CONTACTS Work closely with colleagues in the Marketing Communications team and liaise with colleagues across CLIC Sargent as well as volunteers and interns, to provide assistance on communications projects and enquiries. GENERAL RESPONSIBILITIES To adhere to the CLIC Sargent Equal Opportunities policy in all activities and to actively promote equality of opportunity wherever possible. To be responsible for your own health and safety and that of your colleagues in accordance with Health and Safety legislation and CLIC Sargent policies and procedures. To be committed to safeguarding and promoting the welfare of children and young people. To have an understanding of and commitment to the values of the charity. Any other duties as directed by and agreed with line manager. The responsibilities of this post and reporting structure will be periodically reviewed.

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5 PERSON SPECIFICATION Marketing Communications Officer Requirements Essential Desirable Educational/Professional Qualifications Educated to degree level (ideally with a marketing focus) or equivalent Experience Strong copywriting and proof-reading skills Agency or in-house marketing experience, including online and offline marketing activities Experience of working within brand guidelines. Skills/Abilities Understanding of the principles and practice of marketing communications Strong communications skills, both written and verbal Ability to think and write creatively and effectively Knowledge of online communications channels and social media Ability to work well under pressure, prioritise effectively and meet deadlines Natural communicator with excellent written, oral and interpersonal skills Ability to negotiate, persuade and influence people at every level Flexible team player with can-do attitude Experience of working with audience insights and research Experience of setting project objectives and evaluating against them Experience of the voluntary sector. Interest in children s cancer issues Ability to think strategically in planning marketing communications activities and contributing to wider Excellent presentation skills Knowledge of audience insights and research Willing to work out of hours if required.

6 departmental plan Highly motivated and with a willingness to take responsibility Creative and innovative thinker who never misses an opportunity. Technical skills Computer literate including Microsoft Office products.