Join us in making this a world where everyone has a decent place to live. Sponsorship

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Austin Dorsey
5 years ago
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1 Join us in making this a world where everyone has a decent place to live. Sponsorship

2 Dear Friend of Cape Fear Habitat for Humanity, : We invite you to partner with us as a sponsor for upcoming 2018 UpScale ReSale & Design Challenge to benefit Cape Fear Habitat for Humanity. The UpScale ReSale is more than a design show, it is Wilmington s most creative fundraising event that supports affordable housing efforts in our community. As Director of our three area ReStores, I am committed to making this an enjoyable community event that raises substantial awareness concerning the need for affordable housing in the Cape Fear region. So far, the past three UpScale ReSale events have raised over $91,000 toward that effort. In this our 4 th year, we are determined to build off the success of past events and raise $50,000 to support our mission of building homes, communities and hope. Supporting the UpScale ReSale event will provide you with an opportunity to support local affordable housing efforts while also increasing your company brand in the community. Together with your help and generosity, we will reach our goal. With that in mind, enclosed are ways in which you can support the 2018 UpScale ReSale & Design Challenge! Sincerely, Brent Byers ReStore Director & UpScale ReSale Committee Chair

About the UpScale ReSale The UpScale ReSale & Design Challenge is a 2-day fundraising event at that brings together local designers who stage 10x10 vignettes using re-purposed merchandise and home

Ticketholders then select a People s Choice Winner, and then have the opportunity to purchase the professionally re-purposed vignette items to benefit Cape Fear Habitat for Humanity.

3 About the UpScale ReSale The UpScale ReSale & Design Challenge is a 2-day fundraising event at that brings together local designers who stage 10x10 vignettes using re-purposed merchandise and home furnishings selected from ReStore. These beautiful vignettes are then reviewed by our celebrity judges during our Friday night VIP Event, and awards are given for 1 st, 2 nd and 3 rd place. Ticketholders then select a People s Choice Winner, and then have the opportunity to purchase the professionally re-purposed vignette items to benefit Cape Fear Habitat for Humanity. Cape Fear Habitat for Humanity ReStore established the UpScale ReSale & Design Challenge, in 2014 and has hosted the event every year except 2017 due to venue space renovations at the Schwartz Center. This year, we have a new venue, theartworks. theartworks is an art village fostering a creative environment for artists, educational opportunities, and enhancing the community through art. Since 2014, the UpScale ReSale & Design Challenge has seen 3,000 attendees, 30+ designer participants, and raised over $90,000 When: May 4 th and 5 th 2018 Where: theartworks 200 Willard St., Wilmington, NC

When you partner with Cape Fear Habitat for Humanity and ReStore, together, we help families realize their dream of home ownership. Our Vision: A world where everyone has a decent place to live.

4 When you partner with Cape Fear Habitat for Humanity and ReStore, together, we help families realize their dream of home ownership. Our Vision: A world where everyone has a decent place to live. Our Mission: Seeking to put God s love into action, Habitat for Humanity brings people together to build homes, communities, and hope. About Us: Cape Fear Habitat for Humanity was established in 1987 and has served more than 180 hardworking families through the construction and rehabilitation of homes in the Cape Fear region. Our families partner with us throughout the build process, and pay affordable mortgages once their home is completed. Through our homeownership program, individuals in need of affordable housing are able to build strength, stability, and selfreliance. Cape Fear Habitat for Humanity ReStore is a not-for-profit home improvement store and donation center that benefits Cape Fear Habitat for Humanity. Net proceeds sustain operating costs, fundraising expenses, and the home builds program. The affiliate celebrated its 30 th year on October 21, 2017 and ReStore has spent 17 of those years supporting Habitat s mission to build homes, communities, and hope.

Sponsorship The UpScale Resale & Design Competition is the area's premier design event that highlights creativity, professional design, and the magic of re-purposed home furnishings.

To make sure we meet our goal, we've increased our digital and traditional marketing strategies to ensure broad reach and increased exposure for this year s event.

We expect more than 1,000 attendees to attend the Friday Night VIP Event and our Saturday public showcase.

5 Sponsorship The UpScale Resale & Design Competition is the area's premier design event that highlights creativity, professional design, and the magic of re-purposed home furnishings. With your help, we'll achieve our goal of raising $50,000 to support affordable homeownership for hardworking families in the Cape Fear region, and we will have a blast while doing it! To make sure we meet our goal, we've increased our digital and traditional marketing strategies to ensure broad reach and increased exposure for this year s event. Our Sponsorship levels consist of Title, Lead, Event, and Community, which offer varying levels of substantial brand exposure. We expect more than 1,000 attendees to attend the Friday Night VIP Event and our Saturday public showcase. This presents an excellent opportunity to increase positive brand awareness for your business as members of the community shop, eat, mingle, and select winners for the design competition. Your sponsorship of Cape Fear Habitat for Humanity demonstrates your dedication to building homes in hope in our community. Please take a moment to view the following tax-deductible sponsorship levels for your consideration.

As the official title sponsor of this year's UpScale Resale & Design Challenge, you are helping to create a world where everyone has a decent place to live, and you will receive maximum event

6 As the official title sponsor of this year's UpScale Resale & Design Challenge, you are helping to create a world where everyone has a decent place to live, and you will receive maximum event exposure. Brand Visibility: The Title Sponsor will be granted Presented by status. This means that your company s brand will be included on the established UpScale ReSale & Design Challenge logo and used for all digital communication and marketing purposes. Furthermore, your brand will be included in all verbal communications across radio and television platforms. For example, the event will be introduced as, This year s UpScale ReSale & Design Challenge presented by, Your Company benefits Cape Fear Habitat for Humanity. Brand Recognition: Your company will receive 8 complimentary VIP Event tickets and be acknowledged for its contribution in public speeches, interviews with the press, and in all media coverage. Brand Exposure: Company official helps kick off the event during Friday s VIP showcase. Company logo will be screen printed front and center on 36 ReStore volunteer aprons. Aprons will be worn by volunteers serving at the event. Additionally, volunteers serving at all 3 ReStore locations will continue to wear the aprons for a period of one year. after the event. Exclusive UpScale ReSale banner with just your company s logo will be displayed at all three ReStore locations for 6 weeks prior to event. Logo placed in prominent position on all event banners and other print media. 8 exclusive Facebook posts that highlight your company s support of Cape Fear Habitat for Humanity. 2 Facebook posts that exclusively highlight the Title Sponsor and Lead Sponsors 1 Facebook post that highlights all sponsors 1 Welcome Aboard Facebook post Business logo prominently listed on our website s event page. Hyperlinked company name in all mass marketing campaigns

As a Lead Sponsor of this year's UpScale Resale & Design Challenge, you are helping to create a world where everyone has a decent place to live, and you will receive superior event exposure.

7 As a Lead Sponsor of this year's UpScale Resale & Design Challenge, you are helping to create a world where everyone has a decent place to live, and you will receive superior event exposure. Brand Visibility: The Lead Sponsor will have their company logo placed on all in-house printed marketing and promotional materials other than the exclusive banners allocated for the Title Sponsor. Printed advertising will be tiered, and your brand s logo will be placed below the Title Sponsor and above Event Sponsors. Furthermore, your brand will be specifically mentioned in verbal communications across radio and television platforms when sponsorships are discussed. Brand Recognition: Your company will receive 6 complimentary VIP event tickets and be acknowledged for its contribution in public speeches, interviews with the press, and in media coverage when there is capacity to list sponsors. Brand Exposure: Company logo will be screen printed on front pockets of 36 ReStore volunteer aprons. Aprons will be worn by volunteers serving at the event. Additionally, volunteers serving at all 3 ReStore locations will continue to wear the aprons for a period of one year after the event. Logo in prominent position on all event banners and other in-house print media other than the exclusive banners allocated for the Title Sponsor. 4 exclusive Facebook posts that highlight your company s support of Cape Fear Habitat for Humanity. 2 Facebook social media posts that exclusively highlight the Title and Lead Sponsors. 1 Welcome aboard Facebook post. 1 Facebook post that highlights all sponsors. Business logo prominently listed on our website s event page. Hyperlinked company name in all mass marketing campaigns

As an official Event Sponsor of the UpScale ReSale you are helping create a world where everyone has a decent place to live, and you will receive generous event exposure.

8 As an official Event Sponsor of the UpScale ReSale you are helping create a world where everyone has a decent place to live, and you will receive generous event exposure. Brand Visibility: The Event Sponsor will have their company logo on printed marketing and promotional materials. The placement of your company s logo will be prominently displayed at a smaller scale underneath the Lead Sponsor in a tiered format. Brand Recognition: Your company will receive 4 complimentary VIP Event tickets and be acknowledged for its contribution in thank you messages, marketing campaigns, and social media postings. Brand Exposure: 2 exclusive Facebook post that highlights your company s support of Cape Fear Habitat for Humanity 1 Welcome Aboard Facebook post 1 Facebook post that highlights all sponsors Business logo prominently listed on our website s event page. Hyperlinked in all mass marketing campaigns

As an official Event Sponsor of the UpScale ReSale you are helping create a world where everyone has a decent place to live, and you will receive moderate event exposure.

The placement of your company s name will be prominently displayed underneath the Event Sponsor in a tiered format, and in the order in which the commitment was received.

9 As an official Event Sponsor of the UpScale ReSale you are helping create a world where everyone has a decent place to live, and you will receive moderate event exposure. Brand Visibility: Community Sponsors will have their company name listed on printed marketing and promotional materials on-site at the event, and on several pre-event advertisements. The placement of your company s name will be prominently displayed underneath the Event Sponsor in a tiered format, and in the order in which the commitment was received. Brand Recognition: Your company will receive 2 complimentary VIP Event tickets and be acknowledged for its contribution in thank you messages, marketing campaigns, and social media postings. Brand Exposure: 1 Welcome Aboard post to Facebook 1 Facebook post that highlights all sponsors Your company s name will be listed on our website s event page Name included in mass marketing campaigns

As an official Event Sponsor of the UpScale ReSale you are helping create a world where everyone has a decent place to live, and you will receive strong event exposure.

Restaurants, cafés, bistros, caterers, eateries, and private chefs are all invited to support Cape Fear Habitat for Humanity by offering inkind services.

10 As an official Event Sponsor of the UpScale ReSale you are helping create a world where everyone has a decent place to live, and you will receive strong event exposure. Attendees have raved about the food served at past events and we want the trend to continue! Restaurants, cafés, bistros, caterers, eateries, and private chefs are all invited to support Cape Fear Habitat for Humanity by offering inkind services. Brand Visibility: Company logos will be printed on all program brochures and on two fullcolor mounted posters that are placed on-site in the dining area. The placement of your company s logo will be prominently displayed in the order in which your commitment is received. Brand Recognition: Your company will receive 4 complimentary VIP Event tickets and be acknowledged for its contribution in public speeches, thank you messages, marketing campaigns, and social media postings. Brand Exposure: 1 exclusive Facebook post that highlights your company s support 1 Welcome Aboard Facebook post 1 Facebook post that highlights all food and beverage sponsors 1 mass campaign that exclusively highlights only food and beverage sponsors. Prominently listed on our website s event page. Hyperlink in all marketing campaigns.

Sponsorship Level Comparison Sponsor Level Title Lead Event Community $7,500 $3,500 1,000 $500 Food/Beverage In-Kind Benefit Benefit Representative Speaks at Event On-site business representative

11 Sponsorship Level Comparison Sponsor Level Title Lead Event Community $7,500 $3,500 1,000 $500 Food/Beverage In-Kind Benefit Benefit Representative Speaks at Event On-site business representative Exclusive UpScale ReSale Banner on Display at 3 ReStore Locations Two 36" 48" Mounted Posters Exclusive to Food/Beverage Logo Front and Center on Volunteer Aprons Mass Blast that Exclusively Highlights Food/Beverage Sponsors Logo on Volunteer Apron Pockets Logo Listed on Website Verbal Mention in Press Interviews Hyperlinked Company Name in Campaigns Logo on Event Banners Company Logo in program and other in-house print media Logo Listed on Website Hyperlinked Company Name in campaigns Logo in Program and other in-house print media Thank you messages # of allocated Facebook Posts # of VIP Event Tickets Name on Website Name on Campaigns

ReStore has a very active Facebook that page that is heavily engaged by a

Since June 1, 2017, the page has grown from 4, 677 likes to 4,934 to date, and

ReStore s Facebook posts regularly reach large audiences by implementing a

Cape Fear Habitat for Humanity has an active list of over 14,000 emails that is

12 ReStore has a very active Facebook that page that is heavily engaged by a demographically diverse audience. Since June 1, 2017, the page has grown from 4, 677 likes to 4,934 to date, and continues to grow rapidly. ReStore s Facebook posts regularly reach large audiences by implementing a strong social media strategy that highlights organic and unique content. Cape Fear Habitat for Humanity has an active list of over 14,000 s that is used to target specific groups for marketing purposes. ReStore sees approximately 10,000 individuals in foot traffic and averages 5,200 sales per transactions per month across all 3 locations.

13 Title Sponsor Lead Sponsor Event Sponsor Community Sponsor Exclusive Title Sponsor Event Logo Apron sponsorship Example of tiered structure of sponsorship levels. Website Event Page Facebook Page

Become a Sponsor! Event Website www.capefearhabitat.org/upscale-resale/ CONTACT: Brent Byers Ogden ReStore: 7330 Market St.

14 Become a Sponsor! Event Website CONTACT: Brent Byers Ogden ReStore: 7330 Market St. Wilmington, NC x107 Brent@capefearhabitat.org Thank you for supporting our mission to bring people together to build homes, communities, and hope.