Social Media 101: Using Social Media to Market Your Chapter. Layla Bonis, PHR, SHRM-CP Rebecca Sosa, SPHR, SHRM-SCP

Transcription

1 Social Media 101: Using Social Media to Market Your Chapter Layla Bonis, PHR, SHRM-CP Rebecca Sosa, SPHR, SHRM-SCP

2 What is Social Media? The definition of Social Media: websites and applications that enable users to create and share content. It s a platform which allows you to communicate informally, find people and share similar interests.

3 Did you know It s difficult to know how many social media platforms exist in the world as new platforms open up while others shut down or transform. Remember Vine or Myspace? Facebook, Twitter, Instagram, Snapchat, YouTube and LinkedIn are amongst the most commonly used SM platforms in the US

4 Did you know 79% of Internet users use Facebook There are around 1.79 billion monthly active users. By 2018, Facebook will have an estimated million users in the US trillion likes have been pressed since the feature was updated. 83% of parents on Facebook are friends with their children. Facebook adds around 5,00,000 users everyday with, 6 new profiles every second. Users generate 4 million likes every minute. There are 50 million active small business pages. 79% of Facebook advertising revenue comes from mobile ads. Age 25 to 34, at 29.7% of users, is the most common age demographic. Facebook now has more users than the population of the U.S., China and Brazil - - combined.

5 Did you know 24% of Internet users use Twitter. 500 million tweets are sent per day. 84% of the world s heads of state are active Twitter users. Mostly 50% of the active Twitter users follow companies/brands. 93% of organizations majorly use Twitter for marketing. 47% of marketers use Twitter as the most favored channel for customer engagement. 63.5% marketers voted Twitter as one of the best platforms for ROI. A surprising 53% of Twitter users never post any updates. If twitter were a country, it d be the 12th largest in the world.

6 Did you know 29% of the internet users use LinkedIn. More than 467 million registered users on the platform. 2 new professional accounts are created every second. 40% of users check LinkedIn daily. 94% of B2Bs use LinkedIn for content marketing. 67% of LinkedIn users describe themselves as junkies. 25 million LinkedIn profiles are viewed everyday. 13% of the millennials(age group 15-34) use LinkedIn. The average CEO has 930 connections. It is currently available in 20 different languages. In total, there have been 1 billion endorsements on LinkedIn. Users conduct 1 billion searches per day.

7 Did you know 32% of internet users use Instagram. There are around 500 million monthly active users. 95 million photos and videos are posted to Instagram every day. The average Instagram accounts grows by 16% per month. The average Instagram user spends 25 minutes per day on the platform. 24% of influencers voted Instagram to be the best platform for influencer marketing. Posts with at least 1 hashtag gains 12.6% more engagement. Whilst videos might be hot, 91% of Instagram posts are still photos. Instagram is pretty young- 90% of the registered users are under 35 years old. 49% of users log in at least twice per day. Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter.

8 Did you know There are 200 million active monthly Snapchat users. Snapchat is the second most used platform after Facebook. Just about 60% of the Millennials(13-24)in U.S. use Snapchat. Snapchat has seen over 300% increase in usage over the past 3 years. Snapchat has more users than Twitter, Pinterest & LinkedIn. More than 20,000 photos are shared every second. 70% of Snapchat users are female. A user spends 25 minutes per day on an average on Snapchat. Snapchat ads are seen, 5,00,000 to 1 million times per day. 30% like Snapchat because parents don t use it. It would take you 10 years to view all the photos shared on Snapchat in the last hour.

9 Our stories

10 Our stories

11 What we ve learned Technology is NOT random Where, when and how often matters One size does not fit all BUT, you don t need to reinvent the wheel every time either

12 Key Takeaways Developing a Marketing Plan - Define your style and build your strategy The 3 C's - Calendar, Content and Channels Social Media Best Practices and Tools Website Considerations

13 Style and Voice Who are you talking to? Identify your Target Audience & Subsets Persona Brand Platform

14 Copy and Modify

15 Strategy Define your Audience HR professionals Sponsors Business Leaders Define your Goals Increase member participation Increase revenue Provide learning & development Provide community interaction

16 The 3 C s

17 Calendar

18 Content is Key Content creates engagement To write or not to write Curate Research and verify Keep it relevant and timely Don t link to subscription sites. Do confirm your links Do condense your links

19 Content Be aware of copyright laws. Give credit where credit is due. Keywords, tags, hashtags s increase searchability

20 Content Mix 70 / 20 /10 60 / 30 / / 30 / 20 Curated content Community Events & Promotions

21 Channels Most Popular:

22 Social Media Channel Not an exhaustive list Platform LinkedIn Twitter Facebook Instagram Snap Chat Tumbler Uses Professional Quick shares Varied content Photo sharing Photo/Quick Video Blogging

23 Social Media Pros & Cons The Pros Brand Recognition Access to a large network of people Information shared quickly Produces Engagement Cost Effective The Cons Takes time & consistency Negative Comments are public

24 LinkedIn What s it for? Connect with other professionals Share ideas and information Look for a career Online networking Blogging includes Video Blogs Suggestions Create a company page Add a group page and invite your chapter members to collaborate Post relevant information and topics for discussion Share your events

25 Twitter What s it for? Broadcast or tweet messages of 280 characters or less Suggestions Build a following Tweet/message about upcoming events Share information about your chapter Create a hashtag for your chapter meetings / events (i.e. #HRTAMPA) Encourage members to tweet during your meetings to create engagement and online presence

26 Facebook What s it for? Share photos, comments and content. Supports group pages, fan pages and business pages. Suggestions Create an online presence Create a Fan Page Add Upcoming events Share information about your chapter

27 Social Media Lingo # (Hash tag): used within a message to identify a keyword or topic of interest and facilitate a search for Sign is used to notify/tag a company, person or association. It will notify them that there is a message linked to them

28 Managing Your Social Media Social Media Management tools allow you to publish and schedule posts, tweets and information across several platforms. Examples of these tools: Hootsuite ( Social Pilot ( Buffer ( TweetDeck (free for twitter users) Social Oomph ( MavSocial (

29 When to Post

30 How Often to Post

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32 Don t forget your Website! No clutter! Keep a clean design. Use white spaces thoughtfully. Color schemes. Use the colors in your logo to create a unified look. Use color call to actions. Green to encourage action. Red to indicate urgency. No clutter! This time for your links. Make sure the right links are right and old links are disabled from your screen. Minimal clicks. According to Wikipedia, the unwritten rule in web design states that it shouldn t take more than 3 clicks for your audience to find what they re looking for. ** Keep in mind browser compatibility. Keep your fonts clean and simple.

33 Don t forget your Website! Mobile ready Integrate with your Social Media Scrolls Links Security Features Content same rules apply Pictures and Videos

34 Share your ideas Share your tips and tricks One thing you can implement on Monday

35 Wrap Up Social Media is Dynamic Always something new to learn Reach out to Chapter peers

36 Resources for getting started Free Picture Editing tools Pixlr.com - Paint.Net LunaPic - Batch Image Resizing - URL Shortening Tools Bitly - Google - TinyURL - Ow.ly - Buff.ly - Social Media Management Tools Hootsuite ( Social Pilot ( Buffer ( TweetDeck (free for twitter users) Social Oomph ( MavSocial ( Video Sharing Youtube - Vimeo -

37 Follow Us Layla Bonis LinkedIn: Rebecca Sosa LinkedIn: HR Tampa LinkedIn: HR Tampa Facebook: HR Tampa Instagram: realhrtampa

38 Questions