planner THE CHAMPION S BIZ + BLOG PLANNER

Transcription

1 planner THE CHAMPION S BIZ + BLOG PLANNER

2 this biz + blog planner belongs to: ON THIS DAY, I ACCEPT THE CHALLENGE TO PURSUE MY IDEAS, GROW MY INFLUENCE AND INCREASE MY INCOME, I WILL FOLLOW MY PURPOSE AND SHOW UP EVERY DAY WITH THE MINDSET OF A CHAMPION.

3 THE CHAMPION S BIZ + BLOG PLANNER An Actionable Plan For Building A Winning Business + Blog CREATED BY ANDREA BOLDER

4 ambitious

5 MY VISION ADD LOGO HERE [WHY] PURPOSE STATEMENT Describe the purpose + passion that drives our business. Why did you create it? [WHAT] PRODUCTS + SERVICES Describe the monetization methods you are using or will use to grow your business. i.e. How you plan to make your money, honey!

6 MY VISION [WHERE] FUTURE GOALS Describe where you plan to take your business in the future. What are some OMG-did-I-do-that goals you have? [HOW] MY STRENGTHS Describe the mindset, skills + strengths you already have that will help you accomplish these goals.

7 MY BIZ WHAT SETS YOUR BIZ + BLOG APART? Describe why someone would read your blog or buy your product over another, similar biz. What is different about YOU + separates you from your competition? WHO DO YOU SERVE? Describe your perfect fit fan. You can even give them a name! How old are they? What do they do for a living? What brought them to your blog or biz? How can you help them? What is their ultimate goal? Where are they hanging out online?

8 MY BIZ WHAT IS YOUR BRAND PERSONALITY? Describe the experience you want people to have when they encounter your business. How do you want to be perceived? When people interact with you, how do you want them to feel? What words would you use to describe your brand personality? What purpose does your blog + biz serve? (i.e. what benefit will it provide to your perfect fit fan?) WHAT IS YOUR BIZ STRUCTURE? Sole proprietorship, LLC, Incorporations, I don t know.if you don't know what research do you need to gather to ensure your biz + blog are protected?

9 MY COMPETITION WHO ARE YOUR COMPETITORS? To win the game, you have to know who you're up against. Identify and make a list of your competition. If you don t know who they are search Google, Facebook, Instagram + Pinterest using relevant keywords and see who pops up first. These may just be your direct competition. Competitor Website Flagship Products + Services Price Ranges Go=To Promo Strategies Strengths + Weaknesses

10 MY VISIBILITY PLAN HOW WILL YOU GROW YOUR TRIBE + TRAFFIC? You need two things to make money in your business: A product + and audience. Even if you have the best products and services on the planet, if you don t have a community to sell to, you can t make money. [SOCIAL MEDIA] Which 2-3 platforms will you focus on to find your tribe? Where is your perfect fit fan hanging out the most online? What strategies will you use on each platform to connect with and grow your followers + fans? How will you find your perfect fit fans on social media? [ LIST] What strategies will you use to grow your list? How often will you communicate with your list + what types of things will you send them? What will you use as your lead magnet?

11 YOUR PRODUCT PLAN WHAT WILL YOU SELL? This is where your blog + brand becomes a business! Will you have services, physical products, online courses, live workshops, or something else? Let's talk about it! WHAT DO/WILL YOU SELL + FOR HOW MUCH? HOW WILL YOUR PRODUCT BENEFIT YOUR TRIBE? HOW IS YOUR PRODUCT DIFFERENT FROM THE COMPETITION? WHEN THINKING ABOUT WHAT TO SELL, ASK YOURSELF: 1. How will you deliver it? (ebook, online course, consult, physical product?) 2. Will it have modules, sections, parts, phases? 3. Which topics will you teach? 4. What level will the information be? (beginner, intermediate, advanced) 5. How much do you plan to sell it for? 6. When will you launch your product? (open or closed launch?) 7. What kind of service packages will you offer? 8. Will there be a support group for your product? (FB, membership site, etc.)

12 YOUR SALES PLAN HOW DO YOU PLAN TO PROMOTE YOUR PRODUCTS + SERVICES? Take a moment to write down all the methods you will use to market and promote your product, services, and blog. Will you use Facebook, Pinterest, Paid Ads, Instagram? HOW LONG WILL YOU SPEND ON PROMOTION EACH DAY? Set a schedule for success based on the time you have to grow your business. How much time do you realistically have each day, week, month to grow your biz?

13 YOUR GROWTH PLAN WHAT TECHNIQUES + STRATEGIES WILL YOU USE TO CONTINUE GROWING YOUR TRIBE + INCOME? Take a moment to write down all the tactics you plan to use to make sure the money keeps on rolling. (Guest posts, monthly webinars, new product launches, continued education + biz development, collaborations )

14 CHEAT SHEET MY BIZ BIO MY SOCIAL MY FLAGSHIP PRODUCTS + SERVICES MY PARTNERS MY INCOME STREAMS MY TRIBE MY COMPETITORS MY BLOG + WEBSITES PAYMENT METHODS

15 THE BIZ + BRAND PLANNER ONE PAGE BRAND BOARD LOGO DESIGN ADD YOUR LOGO HERE COLOR PALETTE FONTS ABCDEFGHIJKLMNOPQRSTUVWXYZ BRAND STYLE + INSPIRATION Need help creating a Brand Board for your business + blog? Check out this blog post HERE + grab the FREE mood board and brand board templates!

16 creative

17 YEARLY GOALS MONTH OF: FREEDOM GOALS FINANCIAL GOALS GIVING GOALS SPIRITUAL GOALS BIZ + BRAND GOALS HEALTH GOALS MENTAL GOALS TRAVEL GOALS 3 FOCUS WORDS FOR 2017 IMPROVEMENTS

18 YEARLY STATS + MEASURABLES YEAR: PAGE VIEWS LIST FACEBOOK FACEBOOK GROUP TWITTER INSTAGRAM PINTEREST GOOGLE+ YOUTUBE PERISCOPE JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC NOTES

19 MONTHLY GOALS + STATS MONTH OF: TRAFFIC + SOCIAL MEDIA SUBSCRIBERS FACEBOOK FACEBOOK GROUP TWITTER CLIENTS/CUSTOMERS INSTAGRAM PINTEREST GOOGLE+ NEW CONNECTIONS YOUTUBE SNAPCHAT PRODUCT SALES PERISCOPE BLOG PAGEVIEWS INCOME GOALS TOP KEYWORDS BLOG + BRAND GOALS RANKINGS IMPROVEMENTS ALEXA SCORE DOMAIN AUTHORITY

20 BLOG POST BRAIN DUMP CATEGORY: CHECKED WHEN USED: BLOG POST TOPIC IDEAS

21 MONTHLY BLOG POST PLANNER MONTH OF: THEME + FOCUS M T W T F S S

22 WEEKLY BLOG POST PLANNER WEEK OF: POST IDEA POST TYPE POST RESEARCH LIST HOW TO/TUTORIAL SERIES POST VIDEO PRODUCT REVIEW Q +A LIST HOW TO/TUTORIAL SERIES POST VIDEO PRODUCT REVIEW Q +A LIST HOW TO/TUTORIAL SERIES POST VIDEO PRODUCT REVIEW Q +A

23 BLOG POST PLANNER BLOG POST DATE: BLOG POST TITLE SOCIAL IDEAS + NOTES PUBLISHED SCHEDULED TAGS CATEGORIES LINKS + IMAGES KEYWORDS FREEBIES + PROMO CODES + CONTENT UPGRADES + CALL TO ACTION:

24 WHAT TO DO BEFORE + AFTER YOU HIT PUBLISH BEFORE Write a compelling I-want-to-read-more post title that includes your keywords. Divide text into smaller sections with headings for easy reading. Deep link to relevant past posts. Add a question at the end to encourage comments + discussion. Add on-brand, SEO-ready images. Add "alt text" to your images, which will be used as your Pinterest pin description. Add a featured image (on Wordpress). Make sure your post is SEO-friendly. Proofread + Spell Check, (twice!) AFTER Pin your post image onto Pinterest. Schedule it to be pinned to any Pinterest group boards that are relevant. Share your post on Facebook Page + Group, Twitter, Google+ and IG. Schedule your post for Twitter several more times. Do a Periscope or Facebook Live about your blog post topic. Send post to Newsletter subscribers. Respond to comments. Check the analytics of your post to see how much engagement it received. In 1-2 months, repin your post onto Pinterest.

25 BLOG TO DO LIST

26 WEEKLY TO DO LIST WEEK OF: M O N T U E W E D T H U F R I S A T S U N

27 bold

28 CONTENT PLAN WEEK OF: THEME: CREATE IT CHECKLIST CONTENT TO CREATE WRITTEN AUDIO VIDEO FREEBIE LEAD MAGNET CONTENT UPGRADE PAID PRODUCT CONTENT TO BRAND CONTENT TO SELL SELL IT CHECKLIST PRICED SALES PAGE + FUNNEL SHOPPING CART BUTTON THANK YOU PAGE TEST DOWNLOAD LINK PROMO PLAN + GRAPHICS WEBINAR + LAUNCH PLAN

29 MONTHLY CONTENT PLAN MONTH OF: CONTENT + COURSE IDEAS M T W T F S S

30 SOCIAL MEDIA CHEAT SHEET FREQUENCY BEST TIME TOOLS 1-3 per day 1-4 pm 5-10 per day 1-3 pm buffer.com canva.com FB Page Insights buffer.com twiiter.com/analytics 3-5 per day Any time 5 per day/board 5-11 pm + Sat am iconosquare.com buffer.com Latergramme App Afterlight App canva.com butfer.com analyitcs.pinterest.com WHAT TO POST Inspirational Quotes Tips Behind-the-scenes photos Blog post links Offers + discounts Product photos + links Questions/Polls Viral content from other influencers Social Proof Screenshots Old popular content Recommendations Testimonials/success stories Videos Event information Funny snippets Personal photos Fill-in-the-blanks Interesting facts Travel photos Sneak peak photos Before posting ask yourself - Is what I am sharing useful, informative, educational, actionable, entertaining and will it help my tribe connect with me and my brand? WINNING SOCIAL MEDIA TIPS BE SOCIAL: Social media rewards you for being SOCIAL. Interact, engage, comment, replay and follow others and you ll never have a problem growing your biz + brand. CAPTURE WITH COMPELLING VISUALS: Think about where and how you can best use visual and graphical elements (photo, graphics, video, icons) to your posts to boost engagement. DON T BE SALESY: People don t like to be force fed when it comes to making a buying decision. Provide value first and mix promotional posts with more personal + informative content. USE CLEAR CALLS TO ACTION: What action do you want your followers to take next after viewing your posts? Always include a clear call to action to tell them what to do next. You have to snatch them before they start scrolling again! CHECK YOUR SOCIAL MEDIA STATS: When you know what s working well, you can do more of it!

31 INSTAGRAM POST PLANNER IG DAY/WEEK OF: TO THEME: BRANDED IMAGE 01 POST IDEAS POST TIME TYPE CAPTION PERSONAL PIC MOTIVATIONAL QUOTE BIZ TIP VIDEO PROMO BLOG POST REPOST BEHIND THE SCENES IG STORY DAILY TASKS CTA + URL POST TIME TYPE BRANDED IMAGE 02 POST AT LEAST 1-3X DAILY REPLY TO ALL COMMENTS FOLLOW 5 ACCOUNTS LIKE 10 PICS w/relevant HASHTAGS LEAVE 5 COMMENTS MIX UP YOUR MEDIA CAPTION HASHTAGS 30 MAX CHANGE 6-8 WEEKS CTA + URL POST TIME BRANDED IMAGE 03 TYPE CAPTION IG AD CAMPAIGNS CTA + URL

32 FACEBOOK POST PLANNER FB DAY/WEEK OF: TO THEME: BRANDED IMAGE 01 POST IDEAS POST TIME TYPE CAPTION PERSONAL PIC MOTIVATIONAL QUOTE BIZ TIP VIDEO PROMO BLOG POST REPOST BEHIND THE SCENES DAILY TASKS CTA + URL POST TIME TYPE BRANDED IMAGE 02 POST AT LEAST 1-3X DAILY REPLY TO ALL COMMENTS FOLLOW RELEVANT GROUPS + PAGES LIKE 10 POSTS PARTICIPATE IN 3-5 GROUPS LEAVE 5 COMMENTS MIX UP YOUR MEDIA CAPTION GROUPS TO SHARE IN CTA + URL POST TIME BRANDED IMAGE 03 TYPE CAPTION FB AD PROMOTED POST CTA + URL

33 FACEBOOK LIVE PERISCOPE PLANNER DAY/WEEK OF: TO THEME: BEFORE YOU GO LIVE Complete the worksheet Promote your FB LIVE graphic DURING LIVE BROADCAST Welcome State your topic Ask a question that activates pain points Call out people Tell them you will solve their problem. Share a story about how you struggled with same problem Deliver your content + mention freebie or paid product Give a call to action to get freebie or purchase product NOTES

34 FACEBOOK GROUP POST PLANNER FB DAY/WEEK OF: TO MONDAY THEME: TUESDAY COPY COPY CALL TO ACTION CALL TO ACTION URL/WEBSITE URL/WEBSITE WEDNESDAY THURSDAY COPY COPY CALL TO ACTION CALL TO ACTION URL/WEBSITE URL/WEBSITE FRIDAY SATURDAY COPY COPY CALL TO ACTION CALL TO ACTION URL/WEBSITE URL/WEBSITE

35 PROMO + ADS PLAN CAMPAIGN: SOCIAL NETWORK PURPOSE: MONTHLY AD BUDGET COPY TARGET AUDIENCE REACH CALL TO ACTION URL CLICKS GOAL LEADS GENERATED TOTAL AMOUNT SPENT COST PER LEAD SUCCESSFUL NOT SUCCESSFUL NOTES

36 GIVEAWAY PLAN CAMPAIGN: COPY PURPOSE: PRIZES + PARTNERS CALL TO ACTION URL: START DATE: TOTAL ENTRIES: WINNER(S): END DATE: TOTAL AD SPEND: CONTACTED ITEM SENT NOTES

37 AUTOMATED BIZ SYSTEMS WRITE OR DRAW ANY NEW AUTOMATED SYSTEMS YOU D LIKE TO DEVELOP FOR YOUR BIZ OR BRAND

38 epic

39 CONTENT UPGRADE + LEAD MAGNET TRACKER CREATE, CONNECT, CAPTURE! CONTENT UPGRADE LM CATEGORY SALES PAGE LINK DOWNLOAD LINK

40 PRODUCT LAUNCH TRACKER YOU GO, YOU INFOPRENEUR YOU! PRODUCT NAME RUN DATE DISCOUNTED OFFER PROMO CODE SALES PAGE URL

41 AFFILIATE PROGRAMS PASSIVE INCOME IS ALL THAT AND MORE!! COMPANY WEBSITE USERNAME PASSWORD PAYOUT/%

42 MONTHLY INCOME REPORTS I M ALL ABOUT POSITIVE CASH FLOW! DATE INCOME NOTES DATE EXPENSES NOTES TOTAL GROSS INCOME: TOTAL EXPENSES:

43 YEARLY INCOME REPORT YEAR: TOTAL GROSS INCOME TOTAL EXPENSES TOTAL NET INCOME JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER TOTAL YEARLY GROSS INCOME TOTAL YEARLY EXPENSES TOTAL YEARLY NET INCOME

44 MASTER ACCOUNTS + LOGIN LIST ADD YOUR GO-TO SOCIAL MEDIA+ BLOG + MANAGEMENT + BIZ TOOLS + APPS ALONG WITH YOUR LOGIN INFO AND ANY USER NOTES COMPANY WEBSITE USERNAME PASSWORD OTHER

45 CONTACTS LET S CONNECT + COLLABORATE NAME SOCIAL MEDIA HANDLE PHONE

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