Elan Financial Services Four Strategies to Contain Costs and Develop New ATM Revenues in ATMIA U.S. Conference February 14 16, 2017 Orlando, FL

Transcription

1 Elan Financial Services Four Strategies to Contain Costs and Develop New ATM Revenues in 2017 ATMIA U.S. Conference February 14 16, 2017 Orlando, FL

2 Agenda slide Four Strategies to Contain Costs and Develop New ATM Revenue in Consider Different Cash Vault Providers 2 Keep Current with EMV and Compliance Mandates 3 Marketing & Cross Selling at the ATM 4 Mining Your ATM Data 5 Thank you and contact information 2 18 th annual ATMIA USA conference

3 Strategy #1: Consider Different Vault Cash Providers Why you need to consider different vault cash providers ISOs that are loading their own cash are seeking alternatives for their vault cash needs. The fees in a vault cash bill can be significant. Many banks are closing accounts that ISOs are using to source cash for their ATM fleet. Outsourcing vault cash management has become a great option for ISOs th annual ATMIA USA conference

4 The Benefits of Outsourcing ATM Vault Cash for ISOs and IADs Understanding the Benefits of Outsourcing Now is the time to reduce cash inventories, minimize cash outages, drive down transaction costs and improve overall deposit processing efficiency. Outsourcing vault cash services to a third party provider is a growing trend with ATM ISOs and IADs th annual ATMIA USA conference

5 Efficiently and cost effectively optimize cash at every ATM ATM Optimization Managing vault cash requires constant dedication to ensure that each ATM has just enough cash. This is where ATM cash forecasting and monitoring software tools can pay major dividends. Having a single provider for vault cash and ATM processing services also can lead to savings for both services, compared to sourcing from individual vendors th annual ATMIA USA conference

6 Strategy #2: Keep Current with EMV and Compliance EMV and Compliance Beginning October 2016, the liability shift was introduced for ATM transactions in the U.S 6 18 th annual ATMIA USA conference

7 EMV Protecting cardholders from ATM card fraud and skimming Protecting your cardholders According to FICO the prices of skimming devices have dropped to less than $500. Discounted prices are allowing more amateurs criminals enter the market. At those prices, the fraudster can leave the skimmer in place after collecting data via Bluetooth. Abandoning the skimmer reduces the threat of detection for the criminal th annual ATMIA USA conference

8 Upgrade to EMV before your ATMs become a fraud target Skimming losses up 57% The average ATM skimming incident today results in a loss of $88,000 up 57% from just 1 year ago! 8 18 th annual ATMIA USA conference

9 Strategy #3: Marketing & Cross Selling at the ATM Marketing & Cross selling Marketing through the ATM channel enables a greater response rate to campaigns at little to no additional investment th annual ATMIA USA conference

10 Targeted Marketing Targeted Marketing at the ATM Tower Group estimates that there are roughly 200 trillion seconds annually of please wait messages at ATMs worldwide, offering financial institutions considerable free time to promote banking products and services. versus th annual ATMIA USA conference

11 Cross selling Cross selling at the ATM Cross selling at the ATM allows you to advertise new products and services through an already established network Turn your fleet of ATMs into an effective selling tool th annual ATMIA USA conference

12 One to One Marketing One to One Marketing at the ATM One to One ATM Marketing campaigns Enable flexibility in messaging Dynamic promotional offers Speed to market Elimination of multiple print runs and call center support th annual ATMIA USA conference

13 Successful ATM Marketing Campaigns ATM Marketing Campaigns With newer, higher quality screens and greater design functionality, financial institutions can now take advantage of the ATM medium for marketing. Successful campaigns can target products such as: Credit card promotions and customized offers th annual ATMIA USA conference

14 More Ideas! More ideas for ATM Marketing Detect customers whose CDs are about to come due to receive a message during their next ATM visit with renewal rates. Identify college age users to apply for a student loan. Target ATMs located within a sports arena to show a promotional offer for sports tickets th annual ATMIA USA conference

15 Thinking Outside the Box ATM Marketing There is no limitation on what ideas you can come up with for marketing at the ATM. Market to small businesses Generate advertising revenue Community relations promote local charities th annual ATMIA USA conference

16 Strategy #4: Mining Your ATM Data Why your Automated Teller Machine transaction data is a gold mine! Managers + Data Analysis To better serve customers and acquire new ones For analyzing usage patterns and better ATM placement decisions Operations + Support To ensure the highest possible service availability For Real Time Alerts + IT Research For profitability reporting and implementing data driven strategies th annual ATMIA USA conference

17 Drilling down to the ATM details Drilling down for those valuable details Valuable nuggets of business intelligence can be accessed from ATM transaction data. You can now have a clear view of device, transaction and cash flow performance th annual ATMIA USA conference

18 Identify and respond to ATM problems in record time Quickly identify and respond to problems Get a complete, one stop view into ATM device, cash management and transaction network performance. Use customized analytics to enhance the profitability of your ATM channel th annual ATMIA USA conference

19 It is never too late to save money and make money at your ATMs Follow these steps for a great 2017! Save Money outsource vault cash, maintain compliance and leverage data mining insights Outsourcing vault cash is a GREAT option for 2017 Keep your cardholders current and compliant keep fraud and identity theft at bay Analyze usage patterns and implement data driven strategies Create New Streams of Revenue Cross sell products and services through your ATMs Launch ATM marketing campaigns for special promotions and targeted campaigns ATMs already offer personalized screens for preferred language, fast cash and type of receipt extend this personalization out to personalized marketing offers! th annual ATMIA USA conference

20 Thank you Questions and answers th annual ATMIA USA conference

21 Contact information Elan Financial Services Steve Gernes Elan Financial Services Gaming & ISO Sales & Relationship Management (612) th annual ATMIA USA conference