7 Steps to Grow Your Business Using Social Media. Prepare1 1

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4 7 Step Plan 1. Have Goals & Objectives - Plan 2. Have a Strategy B2B vs B2C 3. Use Tactics Be Consistent 4. Create great quality Content 5. Use Video 6. Use Distribution (Tools & Apps) 7. Monitor & Adjust (Be Flexible) Prepare1 4

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6 1. Declining organic reach. 2. Keeping pace with algorithmic shifts and social network innovation. 3. Proving the ROI of existing strategies. Prepare1 6

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18 Social Media to Build Public Image & Grow Your Business 1 Internet Minute Prepare1 18

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22 Xiaoice Prepare1 22

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30 3.5+ Billion Prepare1 30

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32 KEYWORDS Prepare1 32

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35 Be Tactical Define your Topics Choose your B2B or B2C social platforms Break them down into weekly articles Content is the fuel in Social Media Share Videos Prepare1 35

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43 BRANDING EXAMPLES Prepare1 43

44 Make-A-Wish Foundation Prepare1 44

45 TOMS Prepare1 45

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48 TIPS Prepare1 48

49 1. Generate consistent quality content. 2. Use multiple social media platforms. 3. Tell stories. 4. Post a call to action. 5. Be authentic - be yourself. Prepare1 49

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58 Short video of 3-90 seconds Prepare1 58

59 B2C & B2B Prepare1 59

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67 B2B Prepare1 67

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73 Social Media to Build Public Image & Grow Your Business Prepare1 73

74 Social Media to Build Public Image & Grow Your Business Prepare1 74

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77 TIPS Know what Social Platforms to be on Optimize your profile Communicate your brand personality Think Visually Be consistent daily Prepare1 77

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80 Social Media to Build Public Image & Grow Your Business Prepare1 80

81 Social Media to Build Public Image & Grow Your Business BIG NEWS FEED CHANGES ARE HERE Prepare1 81

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83 LOCAL NEWS TODAY IN Prepare1 83

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88 1% ZERO Prepare1 88

89 Pay to Play Prepare1 89

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93 INSIGHTS Prepare1 93

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95 NOW Prepare1 95

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97 280 Prepare1 97

98 SHADOW BANNING Prepare1 98

99 New Twitter Video Streaming Prepare1 99

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102 Select a Campaign Hashtag Make it Unique #scorememphis #chamber #memphis #business #smallbusiness #localbusiness Prepare1 102

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105 Total Number of Tweets sent per Day: 500 million Prepare1 105

106 Percentage of Twitter users on Mobile: 80% Prepare1 106

107 TIPS Use keywords Give 7 Steps to Grow Your Business Post 5+ times a day Use # hashtags 1-2 per post Create List s to follow people Prepare1 107

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114 TIPS Fill out your Google+ Account Fill out your Google+ Local Info Post #hashtags when you post Use links in your about section back to website Prepare1 114

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116 Social Media to Build Public Image & Grow Your Business Prepare1 116

117 Social Media to Build Public Image & Grow Your Business LIVE VIDEO YouTube Connect Prepare1 117

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119 TIPS 7 Steps to Grow Your Business Have call to action Use keyword rich titles Length 1-3 minutes You can edit right in YouTube/Music Prepare1 119

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121 Instagram s young audience likes current, creative, and useful content Prepare1 121

122 11 # + Location Prepare1 122

123 Instagram Location Stories Tag you in their story Add a location sticker to their story Encourage customers to check in at your place of business Prepare1 123

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126 PINTEREST Prepare1 126

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128 TIPS 7 Steps to Grow Your Business Have great photos Create boards with keywords in your title Use the description to spread your ideas Create vertical images to maximize your real estate Embed your URL into those photos Prepare1 128

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130 PULSE Prepare1 130

131 TIPS 7 Steps to Grow Your Business Have a good profile photo Use keywords Fill out skills Use LinkedIn Publisher Complete info about company Prepare1 131

132 LinkedIn Publisher Prepare1 132

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135 BUFFER Prepare1 135

136 HOOTSUITE Prepare1 136

137 MORE LEADS Prepare1 137

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141 53% of marketers say blog content creation is their top inbound marketing priority. Prepare1 141

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143 The Sharing Economy UBER AirBnB Prepare1 143

144 Get a G.R.A.S.P. Prepare1 144

145 Goals- What are you trying to do? Reach- Who do you want to target? ABC s/aesthetics - What is the look and feel of overall experience? Socialality- What are you going to talk about? Promotion- How will people find you? Prepare1 145

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147 Q & A Prepare1 147

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