PLAYTECH INVESTOR DAY

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1 PLAYTECH INVESTOR DAY

2 PLAYTECH INVESTOR DAY

3 Welcome & Strategic Overview Operations Mor Weizer, CEO Shmuel Weiss, COO Break Technology & Products Product Snapshot: Bingo Product Overview Shay Segev, VP Products & Delivery Al Haig-Thomas, MD Virtue Fusion Video Break Product Demonstrations Closing Comments and Q&A Peter Cercone, VP Marketing Mor Weizer

4 Changing industry dynamics Playtech s market leading capabilities Geographic opportunities Positioning as long term beneficiary

5 THE POWER OF PLAYTECH

6 To become a global leader in gaming technology and markets

7 To offer a complete one-stop-shop gaming platform designed to enhance operator revenues To deliver a robust, scalable, open platform with dynamic content To provide to the worldwide gambling industry with cutting-edge end-to-end system flexibility that will remove barriers to the introduction of the new gambling products and create value

8 Corporate Structure Corporate Structure Flexible, robust and efficient Clear chain of command, enables fast decision making Scalable for major growth, with easy integration of companies through acquisitions and partnerships

9 Technology Our Technology Latest state-of-the-art technology Our technology enables licensees to customise their operation to suit their needs, and differentiate themselves Easy integration with third party providers to enable continual expansion of an operation

10 Development Our Development Strong, agile development infrastructure Out of 1200 employees, 700 are working purely in R&D providing latest, smartest solutions Quick and cost effective Easy integration of new components Enterprise ready

11 Market Knowledge Our Market Knowledge We have the market understanding to leverage player value and maximise revenues for operators Experience and knowledge for seamless integration into newly regulated markets, like Italy, Serbia, Finland and France, etc Cross-platform knowledge, understanding online, land-based, mobile and lottery

12 Customer Relations Our Customer Relations Working with licensees to build, grow and continually evaluate their operation o Creating tailored product roadmap o KPI analysis o 24/7 support o Professional services, e.g. marketing, operations, BI etc. Enable licensees to react immediately to market changes, helping them stay a step ahead in this competitive and dynamic industry

13 Infrastructure Our Infrastructure Real-time monitoring and control 24/7 Advanced, central information system Security awareness at all levels: digital and physical security Centralised system to manage all systems efficiently: hardware etc

14 Employees Our Employees Our employees are the most important asset of the company We work in a cross-culture environment Open door policy Tight recruitment process, bringing the best Ongoing evaluation process & incentive plans

15 Customer Relations Development Employees Corporate Structure Infrastructure Technology Market Knowledge

16 THE FUTURE OF GAMING IS HERE

17 Playtech Blueprint Real-time, modular, adaptive, open, easy to react changes in market, proven Unified interface to manage digital gaming services including Gaming CRM, Marketing and Campaign management Responsible gaming, game and content limits Cross Media platforms running game content All content more accessible to players Diversified game content including Casino games, poker, bingo and more

18 The IMS concept IMS is a unified interface managing digital gaming services Internet Mobile Social Land Machine TV Lottery Gaming Services (IMS) Operator/Regulator

19 The IMS concept Dashboard Gaming KPIs Player value Player lifetime Signups Operational KPIs #incidents MTBF, errors Response Time Business KPIs Campaign ROI Channels KPIs Platform conversion Signups Content Casino Poker Bingo Casual Marketing Affiliates Promotion Engine Campaigns Portal Internet Mobile Social CRM ewallet Payments Player Support Loyalty Land Machine TV Lottery

20 IMS: Marketing & Business Value Turnkey technology for B2C, B2B and B2G B2C <-> player management B2B <-> Operator s operation environment B2G <-> monitoring interface for regulator Advanced business models including real money, subscription, fun and social Real-time dashboard measuring ROI B2C B2G B2B

21 Regulatory Framework Technology at the regulators service for monitoring Responsible Gaming Revenue control Technology allows visibility and accessibility, both in online and terrestrial environments Playtech Solution easily adjustable for regulatory requirements (e.g. Italy, France)

22 Cross-media & Distribution Channels Land machines Lottery tickets Betting Shops Mobile Internet Social TV

23 Proven Real-time Rich Adaptable Unified Backend Open Modular

24 Virtue Fusion Presentation Strategic Purchase gives rise to significant Opportunities

25 Introduction > Our existing product offers significant advantages to our customers over the competition > Significant growth prospects in interactive Bingo market > PTEC s international reach and player management systems combined with VF Bingo product increases the scope of the opportunity opened to PTEC

26 Background > B2B business offering Bingo software, hosting and support services > 60 developers, 20 customer service personnel, 200 chat hosts. Based in UK and Alderney > Customers include Rank (Mecca Bingo), William Hill, Ladbrokes, Bet365, Paddy Power, Virgin Games, Sky > Territories: UK, Ireland, Sweden, Denmark, Spain, Brazil, Italy (E 2010)

27 USP s > Biggest networked jackpot games > Most price points > Greatest choice of Bingo variants > Most flexible games management tools on offer > Largest choice of integrated mini games for players > Branded games such as Deal Or No Deal Bingo and Britain s Got Talent Bingo

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29 The Opportunities > Increasing player yields through integration with IMS > Selling IMS to land based Bingo operators > Increasing gaming revenues via GTS integration > Positive growth opportunities across Europe as EU states regulate online Bingo

30 Summary > Our product offers significant advantages to our customers over the competition > Significant opportunity in Bingo markets > Combination of PTEC player management experience / international reach and VF Bingo product provides PTEC with strong strategic position